First of all we will look at the profitability of the niche adventure tourism. We will uncover the target market and see where, when and how they are spending money. We will look at the potential of digital and physical products, to give you some idea what to promote later.

We will be looking at the most influential people especially in blogs forums and social media posts. This will identify what sort of traffic they're getting. We will also look at blog content ideas, keywords and who is using paid advertising.

All of this information together should allow you to dominate the niche should you choose to go into it



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DCarpenter1 Premium
Hi Katherine
Super post & training - thank you.
Great research & mountains of information.
Although not in the Adventure tourism niche, I am developing a travel & photography site (love taking photos) here in Thailand. I am an Australian immersed in the Thai culture, plus also visits to Vietnam, Cambodia etc.

I will bookmark your post & learn from it.

Denis
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TheCatherine Premium
Thank you for taking the time Denis, to make that comment and I hope it helps
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good luck
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RosanaHart Premium
I used to be a reference librarian but you have way outclassed what I would do!
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TheCatherine Premium
Thank you Rosana. I hope you found it helpful
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Loes Premium
That was a hell of a job:)!
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TheCatherine Premium
Lol I do it for fun
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lesabre Premium
Hi Katherine, my gosh thank you for the giant contribution. Bookmarked for now and will have to come back to it.
Thank you,
Michael
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TheCatherine Premium
Hope you find it helpful if only how to research your own niche
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FKelso Premium
What a thorough post! Where did you ever find the time to do it? (That is my current battle.)
Adventure tourism is big in Alaska, as you might guess. For a number of years, Kodiak fought the tourism explosion, but then were sucked in.

Cruise ships arrive regularly. Companies offering adventure trips do well. I got in on the edge of that industry for a couple of years. Had a business called "Backwoods Botany." Taught people about wild plants and took them on plant ID hikes. For two years, I took groups of young people from the "Semester at Sea" ship on plant hikes; gathered plants in plant presses; then they learned the actual biology parts when they were back on the ship. It wasn't really dangerous, but was an adventure.
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TheCatherine Premium
Sounds great Fran
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MKearns Premium
Wow! Katherine! 16 sections. You are the James Mitchener of tourism!
Very well done and thorough.
There's a concern with an increasingly aged and mobility challenged demographic of the need for addressing those issues in tourism. What are your thoughts in that area?
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Petra4 Premium
The overall training I believe covers this. I think (my personal opinion only) is that being elderly, does not mean that you cannot enjoy travelling? It depends on the individual themselves - whether health or mental health would come down to your own GP/Doctor?
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TheCatherine Premium
Yes I may well research that next.
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TheCatherine Premium
Being elderly doesn't stop you having an adventure
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Petra4 Premium
Yes, I totally agree with you!
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