First of all we will look at the profitability of the niche adventure tourism. We will uncover the target market and see where, when and how they are spending money. We will look at the potential of digital and physical products, to give you some idea what to promote later.
We will be looking at the most influential people especially in blogs forums and social media posts. This will identify what sort of traffic they're getting. We will also look at blog content ideas, keywords and who is using paid advertising.
All of this information together should allow you to dominate the niche should you choose to go into it
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RosanaHart
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I used to be a reference librarian but you have way outclassed what I would do!
FKelso
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What a thorough post! Where did you ever find the time to do it? (That is my current battle.)
Adventure tourism is big in Alaska, as you might guess. For a number of years, Kodiak fought the tourism explosion, but then were sucked in.
Cruise ships arrive regularly. Companies offering adventure trips do well. I got in on the edge of that industry for a couple of years. Had a business called "Backwoods Botany." Taught people about wild plants and took them on plant ID hikes. For two years, I took groups of young people from the "Semester at Sea" ship on plant hikes; gathered plants in plant presses; then they learned the actual biology parts when they were back on the ship. It wasn't really dangerous, but was an adventure.
Adventure tourism is big in Alaska, as you might guess. For a number of years, Kodiak fought the tourism explosion, but then were sucked in.
Cruise ships arrive regularly. Companies offering adventure trips do well. I got in on the edge of that industry for a couple of years. Had a business called "Backwoods Botany." Taught people about wild plants and took them on plant ID hikes. For two years, I took groups of young people from the "Semester at Sea" ship on plant hikes; gathered plants in plant presses; then they learned the actual biology parts when they were back on the ship. It wasn't really dangerous, but was an adventure.