These days, writing a website page or post that sells isn't as simple as throwing some words together, adding a product picture or two, adding a buy-it-now button and then integrating it all to a payment gateway. Oh no... In this day of the savvy consumer, we as affiliate marketers, website managers and content writers, need to understand our visitors' needs and their current buying statuses, and then build our pages to support them on their way to a purchase.

Getting ahead without A/B testing

This process of sales page creation is often shaped by continuous A/B testing of page formats to understand what works best for their visitors, so they can then be tailored to help the visitor on their user journey - and ultimately help them towards becoming a buyer of the product or service.

That's all fine, but for many who are setting up a sales page for the first time, or who have set up sales pages before and found that they sell nothing, wouldn't it it be good to have a head-start on the A/B testing learning curve?

Worry not - we have the solution!

While every sales page is unique in terms of the way it converts visitors into buyers - and this is where A/B testing comes into its own - there are common things that ALL sales pages should adopt to enable more conversions, and hence more sales revenue. This not only gives them a way to start converting traffic into sales from the get-go, but it also saves the site owner days, weeks and months of testing to simply get to the point where A/B testing fine tunes the page to its particular audience.

So to help novice sales page builders, this tutorial will show you six things that EVERY website sales page with a 'Buy It Now' button, or affiliate review page with a referral link should have from day one.

Click NEXT PAGE to read the first top tip.