Before I get into this, I want to put things into perspective for you by asking you a simple question...

"When was the last time you read a sales letter and thought, man that is some valuable, helpful, and informative content?"

Probably been awhile right? That is because you like me, you don't gain a lot of respect for people through sales letters and you grow very tired when you try to read them. If you got an email from someone every day and EVERY single one was a promotion, would you run for the hills. I know I would!

We gain respect from people that teach us something, help us with something, and provide us timely insight. We follow people who do this in fact. If you want to know about the latest SEO changes, chances are you follow someone who is on top of the SEO niche and can teach you something new...regularly. This goes for any niche.

But this is the Largest Blunder Within Email Marketing Campaigns...

The biggest mistake people make when corresponding with their subscribers is forgetting about the actual quality of the content that is provided. People often times look at the process and forget about the people. Yes, there are REAL people on the other end of every email, so treat them in the same way you would want to be treated.

If you are not there to help them and build a "give and take" relationship (the take always coming after you give), you are not going to be able to effectively monetize your mailing list.

In this training I am going to discuss how to over-deliver to your list. By this I mean, give them more than they are actually expecting...far more. This is a sure fire way to build a long term business through your email marketing efforts. When you do present offers to your list, you want them taking action. They do this when they trust you.



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AnthonyMLM Premium
Thanks Kyle, very helpful tips love it
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Nanayawasare Premium
Very informative, thanks Kyle.
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Stella741 Premium
Point 8 is fantastic!
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camrxwil7 Premium
Great explanation, very helpful. Thanks, Kyle!
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TitaWorks Premium
Thanks, Kyle...useful!
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SamuelI1 Premium
Great ideas and very informative. Thanks
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JackieParker Premium
These ideas are a goldmine! Thank you, Kyle!
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anicdao Premium
Hi All!

So, my blog has been up for a little over a month now. Here are my stats: 17 posts, 849 views, 308 visitors, 3 subscribers.
How do I raise my subscriber level? I feel like I should be getting more. I was looking into creating a free report but that might take me some time as I don't know what to create a report on.

So, anything else I can do while I'm working on my report? Layout, more content, etc.?

Thanks all! Also, here is my site: www.breakingboundaries.co.
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Dan993 Premium
Excellent Training Kyle, I had no idea that much work is put to email subscribers. I have indeed learnt a lot :)
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HPearson Premium
Hi Kyle, fantastic training and exactly what I was looking for. After 3 months of focusing on content (with some training mixed in!) I am ready to tackle the world of email marketing. One question/comment - you don't recommend contacting our list more than twice a week. I'm thinking twice a month. I know people sign up to get information, but it drives me nuts when I get it even once a week. Is it just me and will the average recipient be okay with once a week? Thanks, Hindy
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JeffKent Premium
I am personally on 3 email lists.

List 1) Learn how to play bass comes out weekly. I actually PAID to be on this mailing list. (I have a lifetime subscription) It is a weekly ezine jam packed full of content that is useful. The webmaster almost never sends out promotions (I suggested to him he should promote more often because he has bass-playing products to promote)

I love getting my ezine weekly.

2) Learn how to play blues guitar comes out as little as 1-2/week and sometimes as often as once a day. It is usually a video with free content that I love to get. How to play a lick. Or how to play a rhythm or maybe a sequence of 3 emails 3 days in a row showing how to play the rhythm, then a lead to the rhythm, then on the 3rd day how to put them lead and rhythm together.

I think the guy gives away a lot of stuff for free. And it is super high quality, both production of the videos he sends out and the content. He's an acomplished guitarist and a good teacher.

He has nothing but Learn-How-To-Play blues guitar products and sometimes he will promote one of his products with a relevant free lesson. But the guy doesn't make an ass of himself. His emails are always welcomed and opened, by me.

3) I have another email I get 3/wk. It's about the independence lifestyle. What is the "independence lifestyle" you ask? It's hard for me to answer. But he surveyed his mailing list to ask them what it meant and he sends out content that relates to the answers to the survey.

The guy has no address. He lives in hotels. In the months of say Sept-March he lives in the southern hemisphere. During March-September he lives in the northern hemisphere.

He claims he (and his wife) have no permanent address anywhere in the world (He was born in Australia and his wife is a US citizen).

He talks about independence from the "regular job" lifestyle. He talks about the freedom to live wherever he want, be that Buenos Aries, Argentina or Paris, France or Houston, TX, USA.

He talks about downsizing, and freedom from the banks in the "always in debt" lifestyle.

I look forward to reading the guy's emails like my parents would look forward to reading the morning newspaper 30 years ago.

It's not so much the quantity (or lack of) emails, but the quality of what's in the emails that counts to me.

Do the math. I open and READ (and watch the videos) of at least 5-10 emails each week.

I'm not tired of them. I like them. I look forward to them. They deliver me information and entertainment I like to receive.

I only hope I could master the email marketing as well as the people I receive email from.

I can tell you, on the other hand, I have UNsubscribed from many, many email lists because I didn't find them to be worth my time no matter what the frequency of the delivery.
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Donnie58 Premium
This is an awesome training, Kyle! There is so much here that I wasn't aware of.

I've been considering the need to start an email campaign and I'm glad I found this first. Thanks!
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RabIon Premium
And we really start to hate people that waste our time with useless information, hoping that reading or viewing some videos, at a point we will really learn something useful.
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sheykc Premium
I've been wanting to create an email list for my primary website for this past year and haven't started it yet...I have only collected subscribers so far. You have given me some useful points that should help me get my email list growing! Thanks for taking the time to write this post.
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Kyle Premium
It is exactly the same as any other relationship. The more time and energy you invest into it, the more trust you create. The more trust you have, the more recommendations you can make with positive results.

Sorry about my delayed response, I just got back from a week long holiday where I was totally disconnected (argh) and I am just playing a little catch-up here. :)
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coolcity Premium
Excellent. I have never heard of Google Alert which should be of great benefit to me in the coming months. You learn something new on WA every single day!
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Kyle Premium
I have just updated this training to represent "content" techniques for email marketing that you can implement in a very practical and easy to follow way. If you have any questions or feedback, feel free to let me know.
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dc001 Premium
I have just updated this training to represent "content" techniques for email marketing that you can implement in a very practical and easy to follow way. If you have any questions or feedback, feel free to let me know.
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moigioiforex Premium
Practical tips, thanjs for sharing your experience
Spammy email should be banned
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John_Keel Premium
Practical tips, thanjs for sharing your experience
Spammy email should be banned
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AlanSahu Premium
Last tip is a little bit confusing for me.
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SYED786 Premium
Last tip is a little bit confusing for me.
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jymmie60 Premium
thanks for this oportunity!
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warrick Premium
thanks for this oportunity!
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happyic Premium
Thank you, it's a great!
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Tamarind Premium
Thank you, it's a great!
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AlphaSeguro Premium
I love specially the writing techniques which will help me for a professional newsletter.
thanks.
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CaptainJan81 Premium
I love specially the writing techniques which will help me for a professional newsletter.
thanks.
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bizgrrl Premium
Another good one, thanks!
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Premium
Another good one, thanks!
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jorozco17 Premium
The link above doesn't work.
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angulo88 Premium
The link above doesn't work.
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arachman Premium
The link above doesn't work.
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richerbiz Premium
The link above doesn't work.
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BudR Premium
I now can see how important an e mail list can be. It could definitely mean the difference between making mony or going brook To me it sounds like the best way to advertise.
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jeffreymichael Premium
I now can see how important an e mail list can be. It could definitely mean the difference between making mony or going brook To me it sounds like the best way to advertise.
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