The Plan of Escape
Every successful business has a "plan of escape" for each of its projects.
For some reason, the project you are working on may still flop. It happens to the best out there. Albeit, the sooner you are able to determine a project is not cutting it, the sooner you should consider moving on.
This, of course, comes after having considered new paths within the project that would bring it back to life. Some of the best ideas may pan out not so good. You may not be able to find alternate paths in a project to rejuvenate it.
This is where we must put a check on sentimentalism towards the project. What we want may not fall in line with others. It may be the greatest-sounding idea that ever hit the planet, but if it isn't viable, it's a waste of time and energy. There's one of two things you should do with a project like this...
Dump It!
The entrepreneur does not reach success without falling along the way most of the time. It's the name of this game. Dump the campaign (if it has gotten that far) or the idea itself if it hasn't. Many times we just can't know how something comes out until we delve into it. Then, as things become manifest, we have better prospectives on how the project is turning out.
Initial market research is THE screening process that wards off projects getting this far and if you leave out this important step, you have a much higher likelihood of building new junk. Don't let this happen to you. If you don't know how to do market research,
Sometimes you can salvage part or all of your project. In this case...
Fix It!
Many times, altering the variables inside the campaign is all that is needed to get the failing aspects turned around. I have taken whole campaigns and stripped them down to the bare bones and rebuild them again. Sometimes this move can convert a dead campaign into an empire! Businesses do this all the time. It's all part of innovation.
Never feel ashamed for gutting out a project. A campaign is dead if it can't emerge from the caterpillar stages. What we want is a butterfly! That takes metamorphosis. Sometimes going back to the drawing board must be done. We learn from our failures.
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For a very long time, I had the slow atrocious Internet connection myself right here. My earlier content on here and in the old Forum was full of complaints about my connection.
Since then, someone on here taught me how to hack into my landlord's modem from my computer and have since, been able to reset it when needed. They all do. The modem is in the house behind which I live and many times the folks in there were reluctant to take the two or three minutes it takes to reset it. As a result, I'd be without the Internet for two and three days at a time until one of them needed to go on themselves and would reset it.
This was one of the things that impeded my earlier attempts to work in WA and get the job done.
I ran out of steam or I would have included an illustration for the summation at the end but then decided, well, it doesn't really need one and I need to go to bed. So I did.
Thanks for your comment :)
I did this just last Tuesday and came up with a pile of documents three inches thick that needed to be shredded. I don't have a shredder, so I used fire to shred them with.
Between my shed and my camper, I turned out two cans of rubbish. There's more work to do on this end, but when done, it is a GREAT relief to the mind and a sense of newness.
People with clutter often forget what it would be like to have it gone and there is a real sense of freedom that comes from tackling the mess and getting rid of it.
Like I said above, I decomissioned several websites I had. It was time to renew them and I let them go. No sense in paying for these year after year and not doing anything with them, even though they were good keywords.
Clean off that desk so all you have on it are the very essentials you need. You will find it will have a positive psychological impact on all of your work, including your campaigns.
If you have cubby holes and such around your desk, clean those out too and only have a modest amount of stuff that you use every day in them. Note that the office spaces of most highly successful people are very tidy and only what's needed is found in the space. The same goes for the entire home. I once had a lot of media and had it on shelving everywhere. I removed all of that and put it all out of sight. Except for an occasional book shelf, this stuff is neatly stored in closets.
I have 21 email accounts. You can be sure some of these have not been entered into for YEARS! I am probably a holder of a million unopened emails. Entire accounts need to be deleted. Albeit, they are out of sight, out of mind. My latest email accounts are based on content, and this works for me. One account is exclusively for WA. Another for liabilities. Another for other memberships. Another for alternative health, and so forth. These email accounts I use often. The others...
Well, there was a time when I used to delve into those giveaway opportunities. I fell upon one of these in 2004. It was the "119 Christmas Gifts" giveaway by Henry Gold. It was the very first one on the Internet. I've found some of the greatest resources I would ever find (until I found WA later) in that year. None of the later ones did much more for me except fill about ten more email accounts full of never-ending streams of emails that persist to this day.
My oldest existing email account is still bursting with email from subscriptions I created in 2004! I still go into this account and it contains a unique batch of subscriptions. One of these is among the earliest of my subscriptions - The newbieclub.com. I think it has finally updated from the old ugly green and yellow website that had been up since the late 1990s. It was once the main source of my learning online and about computers in general.
LOL! That old green and yellow website is STILL there! It is a relic today, and one that would make it in an Internet museum for pioneering sites that came up just after the days of the BBSs.
Amongst one of my email accounts, I have the very first email that made me aware of Wealthy Affiliate - sent by a friend who had found WA back in 2009 and passed it on to me as something I might be interested in, that she considered was junk.
This particular email, a welcome letter from Kyle & Carson, is the very thing that changed my life. So there are relics in these old emails however few and far they be.
In completing it, I rewrote much of it to make sense. It needed some work. Your expertise in the English language probably finds errors in it, but I try to write right.
I have another resource that was meant to be an ebook. It was a project I had with another member on here but it fell through. Instead of it sitting there, I need to perhaps put it up as a training resource like that no other besides Kyle has used.
It is so large that putting it into a format as used by the episodes used in the BootCamp and Entrepreneur Certification Course would be the only way.
I got your email. I will have it up today if you would like to chat later :)
Daniel
Others I have refurbished. One of these is a personal website I had created which contained my earliest writings on the Internet.
At Jay's advice, the site is now the only one I have that has made me money. It is now my WA campaign.
