Benefits of Landing Pages
Effective Conversion Tool:
After creating a beautiful website and creating quality content, a targeted landing page can effectively convert a reader into a customer.
Builds Customer Base:
A landing page is a great way to drive traffic, improve your SEO, and build your brand. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.
Through Landing pages, you direct readers to a specific offer, product, or service and thus, encourage readers to take a particular action.
Targeted Audience
When a reader clicks a link and arrives on your landing page, most probably a super targeted audience. The reader is already interested in your content, product, or service that you offer. So if you provide a convincing deal, your audience happily submits contact information.
Stepping Stone To Build Trust & Credibility
When a reader arrives on your website, by organic search or through the PPC Campaign, it’s a great opportunity to build a long-lasting relationship. Landing pages help us to collect the enough information about our audience. By taking into consideration this information, we can help them to solve their pain points. This will build trust and credibility for our brand.
A Great Opportunity to Direct Them To Other Social Media Profiles
We can put all our social media profiles on the landing page and thus drive more traffic to other social media profiles like the Facebook page, Instagram, Pinterest, LinkedIn account.
As we build our digital marketing toolbox, including landing pages is a must, so let’s start building a landing page in Free Generatepress.
I have been sooo reluctant to even try Gutenberg, as I feel it is tying my hands behind my back, forcing me to forget the coding that I learned back long before WordPress days.
Sounds like I need to setup a test site and get to work learning to use Gutenberg, especially if the Classic Editor plugin developer ever decides to desert that plugin.
Time to get my feet wet, huh. Thanks again!
Personally I dont use Gutenberg block as I also find it a bit confusing. Therefore I create landling page with Elementor (free) or visual composer instead. Your post is definitely a good reference for anyone want to use Gutenberg to create a landing page!
All the best,
Lin