What Is Content Writing?
You have heard about all types of writing online. Have you ever considered what they all mean and what is the most appropriate for your objectives?
Being a Content and Affiliate Marketer means that you will be spending a lot of your time devoted to writing. Knowing the different styles and the impact they have on your audience will help you to develop your skills and achieve the results you want.
When you say ‘content writing’, you are referring to the planning, writing and editing of all your content for your website and other online forum. The term refers mainly to online marketing and sales.
Included in content writing are blogs, posts, articles, online tutorials, your video and voice scripts, social media posts, emails, newsletters, copywriting and any other content that supports your online initiatives.
As you can see, the world of content writing is as vast as affiliate marketing. There are countless opportunities to hone your skills.
This training is however, directed towards writing blog posts for your websites.
Let's get started!
Content writing and copywriting are two different beasts.
They mainly differ in their intention.
Copywriting is always a form of direct response and therefore marketing/sales focused. For example, sales letters, emails, landing pages, off- and online advertisement, press releases, some social media posts, etc.
The aim is to get the audience to act immediately - to buy, book, subscribe, donate, fill out, click, etc.
You are spot on with your definition of content writing, except for the marketing, sales and copywriting part.
Most web pages fall under this category (home, about, blogs, articles, products/services, but not landing pages or lead magnets).
It might sound academic but the distinction is significant when you create content.
The approach to copywriting is very different from content writing because you aim for a different outcome.
A landing page or special offer newsletter will use a specific structure and distinct wording to get the desired response.
A blog on the other hand, wants to inform, convey value, authority and affirms the relationship with the audience.
However, both writing types might overlap and it is not always clear where one ends and the other begins.
“Copywriting is a direct conversation with the consumer.”
– Shirley Polykoff (wish I thought of that)
Happy writing.
Martin
Reply
All these training modules will have a 201 version and I have planned a detailed walkthrough of each definition there.
If okay with you, I will incorporate what you have shared.
I wanted to stay within the context of what we are first trained to do at WA.
Thank you so very much for reading and for sharing.
Cassi
Please use the bits you find helpful for your training.
Let me know if you need any clarification or additional information.
Martin
What's the worst that can happen?
I can highly recommend Dan S. Kennedy: Make 'em Laugh & Take their Money.
He is an absolute legend when is comes to copywrtiting.
Martin
I have just finished reading through all your 101 training. Really like reading your content. There are so many points I have picked up. I have so much to learn from these and I will need to re-read them again.
Thanks for putting in the energy to create such wonderful training. Highly beneficial for me.
Thanks again.
Regards,
Richard
Blog content is more conversational, less feverish in nature, benevolent and friendly with a touch of, 'I-don't-care-if-you-never-buy. I like you too much. Relaxed, the text will often give you special insights that seem to be aimed only for the unique reader consuming them. The base is not narrowed on one product but wider and more apt to take on facets and angles that will appeal to the masses.
Anyway, just my impression. Two very different beasts, mostly different in their delivery and their tone. Sales is sales not matter how you put it.
Very correct.
I love the life you have breathed into the descriptions.
They will help me, together with Martin's, as I plan my 201 module.
Such great feedback.
Thank you.
Cassi
