Your Energy Is Felt In Your Writing
This is one of the hardest aspects of conversational writing - writing on the whole - for most people to develop. A relationship with your own energy.
What ever mood you are in will be reflected in your writing. I guarantee it.
You want your blog posts to be engaging and compelling. The objective is to inspire, facilitate and enable action. You ill not achieve that if you are sad, unhappy or depressed.
I always advise people to stay away from writing blog posts for their websites when these feelings are leading them.
Write at Wealthy Affiliate (WA) instead. Share a private post with someone. Write in your journal. Take some time out to address what is affecting you.
You are not looking for sympathy. You are a respected, strong authority and you want to be seen as such.
Use active, colourful words as much as you can as you tell your story to captivate your visitors. Visualise what you are writing about and be sure to detail the tone and textures to feed the senses.
Read And Write EVERY Day!
There is no better way to develop your writing skills than to write consistently. However, reading blog posts from persons whose work you admire goes a long way also.
We have many prolific and successful writers and bloggers here at WA and I encourage you to read as much from them as you can. Not just skim through and give a quick comment for your rank, but actually read them.
Look at their structure. Savour their intent and allow yourself to absorb the feelings that they are invoking in you.
Visit websites. Give Site Comments and request some for yourself.
These are all excellent ways to develop as a blog post writer and become more engaging and compelling.
I have just finished reading through all your 101 training. Really like reading your content. There are so many points I have picked up. I have so much to learn from these and I will need to re-read them again.
Thanks for putting in the energy to create such wonderful training. Highly beneficial for me.
Thanks again.
Regards,
Richard
Blog content is more conversational, less feverish in nature, benevolent and friendly with a touch of, 'I-don't-care-if-you-never-buy. I like you too much. Relaxed, the text will often give you special insights that seem to be aimed only for the unique reader consuming them. The base is not narrowed on one product but wider and more apt to take on facets and angles that will appeal to the masses.
Anyway, just my impression. Two very different beasts, mostly different in their delivery and their tone. Sales is sales not matter how you put it.
Content writing and copywriting are two different beasts.
They mainly differ in their intention.
Copywriting is always a form of direct response and therefore marketing/sales focused. For example, sales letters, emails, landing pages, off- and online advertisement, press releases, some social media posts, etc.
The aim is to get the audience to act immediately - to buy, book, subscribe, donate, fill out, click, etc.
You are spot on with your definition of content writing, except for the marketing, sales and copywriting part.
Most web pages fall under this category (home, about, blogs, articles, products/services, but not landing pages or lead magnets).
It might sound academic but the distinction is significant when you create content.
The approach to copywriting is very different from content writing because you aim for a different outcome.
A landing page or special offer newsletter will use a specific structure and distinct wording to get the desired response.
A blog on the other hand, wants to inform, convey value, authority and affirms the relationship with the audience.
However, both writing types might overlap and it is not always clear where one ends and the other begins.
“Copywriting is a direct conversation with the consumer.”
– Shirley Polykoff (wish I thought of that)
Happy writing.
Martin