The landing page is the most important aspect of google's quality score. If your landing page is messed up in any way, there are a few things you can do.

If you own the page yourself, then this is easy. Just make sure that your meta tags and content all contain related keywords that you will use in your adwords campaign. The easiest way to check this is to go to google's keyword tool and use the "website" for your keyword ideas. If google presents you with keywords that are relevant to your website and your campaign, congratulations! You've done the first and most important step to a good quality score.

Now, if you are direct linking you can do the same test. Use the keyword tool and see if the keywords it generates are related to your campaign. If they are not, then we have only one option to getting a good quality score: Building your own landing page. This is recommended anyway, as a properly optimized lander converts better than direct linking. If you don't want to build a web page, then pick another related product or website.

Next up is campaign optimization.


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silverstar Premium
Nice piece. Thanks.

One suggestion: etc.

Not: ect.
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ccmusicman Premium
No problem! I've worked with google off and on for six frustrating months trying to figure out how to handle it and now that I've gotten into this "system", google no longer gives me troubles.

The hardest part to all of this is writing compelling ad text that gets the clicks. Once you get that down, the rest is a breeze!
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geo96929 Premium
No problem! I've worked with google off and on for six frustrating months trying to figure out how to handle it and now that I've gotten into this "system", google no longer gives me troubles.

The hardest part to all of this is writing compelling ad text that gets the clicks. Once you get that down, the rest is a breeze!
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Candice Premium
Hi ccmusicman
Thanks for the great tips! I was just working on some adwords stuff this morning and got the $10 bid (which I don't usually get) and was wondering what to do! Here's a piece of gold! Thanks again!
Candice
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EdgeRunner Premium
Hi ccmusicman
Thanks for the great tips! I was just working on some adwords stuff this morning and got the $10 bid (which I don't usually get) and was wondering what to do! Here's a piece of gold! Thanks again!
Candice
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