Using The Common Keyword Technique

A campaign is essentially two levels. The first level is the campaign level in which you manage all of your settings on a campaign. Within a campaign are ad groups. A typical campaign will have many different ad groups within it. When you create an ad group, you need to group the keywords together that are similar, with at least 2 common keywords. This grouping is earmarked the "Common Keyword Technique" because you are grouping your keywords based off a common 2 word keywords. Here is an example:

Campaign Name: WealthyAffiliate.com
Ad Group Name: Make Money Home

Keywords:

make money at home
[make money at home]
"make money at home"
make money home business
[make money home business]
"make money home business"
make money from home
[make money from home]
"make money from home"
way to make money from home
[way to make money from home]
"way to make money from home"
how to make money at home
[how to make money at home]
"how to make money at home"


Your Ad could look like this:

Make Money From Home
Want To Make Extra Money
From Home? Find Out How.
WealthyAffiliate.com


As you can see, all keywords within the ad group have 3 common words "Make Money Home." Also, you can see that the Ad has the common keywords in the title, and body of the ad. The keywords will be highlighted within the ad, thus improving your click-through rate even further. This will mean that when a search is done for "how to make money at home", the ad will look as it does above. Also, please note that the actual name of the ad group is based on the 3 common keywords as well. This will help you keep your ad groups organized.

A rule of thumb that you can follow when putting together your ad groups is this; if you cannot include all the keywords within your ad group (or at least the common keywords) within your ad title and description, it is not grouped tight enough. If this is the case, you should break up your ad group into smaller, more relevant ad groups.

If you are interested in learning more about this technique, you can visit the forum and do a search for the "Common Keyword Technique ". There are multiple discussions that will help you understand the reasoning behind the technique. The bottom line is that using this technique will increase your CTR (which is the Major Contributing factor that drives Quality Score), and increase relevancy.