Introduction to the Common Keyword Technique
Throughout Wealthy Affiliate forums and resources you will see references to the Common Keyword Technique. This tutorial explains this technique in detail. We highly suggest that you implement this technique when creating all of your paid search marketing ad groups, whether you are using Google Adwords, Yahoo Search Marketing or otherwise. The Common Keyword Technique will increase the Quality rating of all your campaigns and will lead to much better conversions if followed correctly.
Google Adwords is the world's most advanced Advertising Network and sets itself above any other due to the fact that it provides a level playing field for advertisers who are both highly advanced, and those that are very new with little experience. Google prides itself on providing quality search results when searches are done in the search engine (www.google.com). To offer high quality results, they have created an advertising network that rewards highly relevant ads with quality score points. Each Adwords campaign and ad group has Quality Score attached to it, and the higher your Quality Score, the better performance you will see. As your Quality Score increases, the price you pay per click on your keywords drop, the minimum bid price lowers, your ad placement positions increase, you get more traffic, and your ads are displayed more often.
Yahoo Search Marketing also has a Quality ranking algorithm that is very similar to Google, and if you follow the Common Keyword Technique you will receive the benefits that come with having a high quality campaign.
Using the Common Keyword Technique is the first part that ALL members NEED to implement. Using the technique will give you a higher Quality Score, which will increase your CTR (Click through Rate) and lower your overall advertising costs.
The common keyword technique is a method of grouping keywords together when creating ad groups. If you are unsure of what an ad group is, it is simply a way to organize your keywords, and ads.