Introduction to the Common Keyword Technique

Throughout Wealthy Affiliate forums and resources you will see references to the Common Keyword Technique. This tutorial explains this technique in detail. We highly suggest that you implement this technique when creating all of your paid search marketing ad groups, whether you are using Google Adwords, Yahoo Search Marketing or otherwise. The Common Keyword Technique will increase the Quality rating of all your campaigns and will lead to much better conversions if followed correctly.

Google Adwords is the world's most advanced Advertising Network and sets itself above any other due to the fact that it provides a level playing field for advertisers who are both highly advanced, and those that are very new with little experience. Google prides itself on providing quality search results when searches are done in the search engine (www.google.com). To offer high quality results, they have created an advertising network that rewards highly relevant ads with quality score points. Each Adwords campaign and ad group has Quality Score attached to it, and the higher your Quality Score, the better performance you will see. As your Quality Score increases, the price you pay per click on your keywords drop, the minimum bid price lowers, your ad placement positions increase, you get more traffic, and your ads are displayed more often.

Yahoo Search Marketing also has a Quality ranking algorithm that is very similar to Google, and if you follow the Common Keyword Technique you will receive the benefits that come with having a high quality campaign.

Using the Common Keyword Technique is the first part that ALL members NEED to implement. Using the technique will give you a higher Quality Score, which will increase your CTR (Click through Rate) and lower your overall advertising costs.

The common keyword technique is a method of grouping keywords together when creating ad groups. If you are unsure of what an ad group is, it is simply a way to organize your keywords, and ads.



Join the Discussion
Write something…
Recent messages
johandpl Premium
Hi Carson, thank you very much for the great insight. This is really good to know and will be exercising it in the very near future....have a blessed day...bye...
Reply
RonCooper Premium
Finding these pearls of wisdom is like searching for treasure on a ship that sunk hundreds of years ago. The last comment on this tutorial was 3 years ago. Here's some of the best information on the whole site about how to make this puzzle work. Once again, it is hidden in plain site.
Reply
Kav Premium
I read your comment as i was going through email marketing and a link brought me here. You are so right| Welcome to the club.
Reply
Mackem Premium
Is there a way to establish what quality score has been allocated or do Google keep this to themselves?
Reply
Adi2008 Premium
Google will show you Quality Score in Adwords - it just isn't shown by default. You can show QS by finding the "Columns" button within the dashboard, then choose "Customize Columns".
Reply
Catbob Premium
All the information I've read is soooooo helpful and things are really starting to make solid sense! I can't stand it when I must leave these tutorials to fix dinner. I've got to make $$$ to bring in dinner! lol
Reply
Riven Premium
All the information I've read is soooooo helpful and things are really starting to make solid sense! I can't stand it when I must leave these tutorials to fix dinner. I've got to make $$$ to bring in dinner! lol
Reply
trakfast98 Premium
Iamathomenowmakingmoney
Reply
achieve succes Premium
Iamathomenowmakingmoney
Reply
meknowsu Premium
I think having variations on a keyword is a good way to capture a bigger audience for a niche.
Reply
tinka Premium
I think having variations on a keyword is a good way to capture a bigger audience for a niche.
Reply
GeorgiaGirl Premium
This makes sense to me. Thank Goodness. The setting up my website was a little over my head but the videos really work. I love them as he is showing me what to do I am doing it. This would be the best way to teach a lot of us. Thanks
Reply
prairiegold Premium
This makes sense to me. Thank Goodness. The setting up my website was a little over my head but the videos really work. I love them as he is showing me what to do I am doing it. This would be the best way to teach a lot of us. Thanks
Reply
herm4nok Premium
No Useful?
Reply
mrpeterson85 Premium
No Useful?
Reply
double Premium
D.C. On June 27,2011 at 5:52 pm. I understand about the common keyword
technique and appreciate it. My concern is: What if your campaign name
practically speaks for itself? Should you keep repeating the key words or just
elaborate somewhat? I'm also an newbie and is enjoying this learning experience.
Reply
Neni Premium
D.C. On June 27,2011 at 5:52 pm. I understand about the common keyword
technique and appreciate it. My concern is: What if your campaign name
practically speaks for itself? Should you keep repeating the key words or just
elaborate somewhat? I'm also an newbie and is enjoying this learning experience.
Reply
fason11 Premium
Good stuff!
Reply
jersee Premium
Good stuff!
Reply
Phuoc Premium
Nicely explained, easily understandable, Quality information here!
Will be sure to implement this on my next campaign.

Thanks for the Common Keyword Technique
Reply
lbmj1527 Premium
Nicely explained, easily understandable, Quality information here!
Will be sure to implement this on my next campaign.

Thanks for the Common Keyword Technique
Reply
jymmie60 Premium
well for me i am new to this but thing are looking up
Reply
warrick Premium
well for me i am new to this but thing are looking up
Reply
BillsTeeTime Premium
If I'm catching on, then I believe these keyword groupings, as in example, will be found where you do your niche research. Am I even close? Someone. thanks Bill
Reply
Cris31E Premium
If I'm catching on, then I believe these keyword groupings, as in example, will be found where you do your niche research. Am I even close? Someone. thanks Bill
Reply
versatile Premium
The message in the Common Keyword Technique is sinking gradually. My only question is what keyword generate the several keywords listed in this example given above? Are they generated from "WealthyAffiliate.com"?
Reply
damac58 Premium
The message in the Common Keyword Technique is sinking gradually. My only question is what keyword generate the several keywords listed in this example given above? Are they generated from "WealthyAffiliate.com"?
Reply
Sailosi Premium
Excellent explanation of this seemingly simple but fundamental tool. I read other explanations of this concept elsewhere but this one gets to the point.
Reply
ckhale Premium
Excellent explanation of this seemingly simple but fundamental tool. I read other explanations of this concept elsewhere but this one gets to the point.
Reply
twalker01 Premium
Fine business. However, seems I read somewhere pay per click or PPC was an option whereby one must be really good at it or you could lose money. I personally would not subscribe to PPC and wonder if that keeps me from using the keywords? tnx, twalker01 (Ted)
Reply
blueocean Premium
Fine business. However, seems I read somewhere pay per click or PPC was an option whereby one must be really good at it or you could lose money. I personally would not subscribe to PPC and wonder if that keeps me from using the keywords? tnx, twalker01 (Ted)
Reply
fernandomedina Premium
Hardest thing about PPC is pausing or unpausing a campaign. Adword's is so easy to start and is broken down perfect for any newbie to understand. Just make sure you are comfortable with your daily spending limit. Your Ad is your storefront. Henry Ford said if he had 14 cents to put into his business. He would put 13 cents into advertising and a penny back into the business. Key is to let your ads run
Reply
auto hunter Premium
Hardest thing about PPC is pausing or unpausing a campaign. Adword's is so easy to start and is broken down perfect for any newbie to understand. Just make sure you are comfortable with your daily spending limit. Your Ad is your storefront. Henry Ford said if he had 14 cents to put into his business. He would put 13 cents into advertising and a penny back into the business. Key is to let your ads run
Reply
cueball416 Premium
I am a Newbie to all of this ! While I understand in general what was discussed here, I am still not as comfortable as I feel that I should be in clearly understanding the CKT. Will continue to read and ask questions until it clicks !
Reply
expatana Premium
I am a Newbie to all of this ! While I understand in general what was discussed here, I am still not as comfortable as I feel that I should be in clearly understanding the CKT. Will continue to read and ask questions until it clicks !
Reply
All_Grace_2010 Premium
I think this one seems more logical than what I had learned in the past experience for sure. Thanks for the great stuff.
Reply
Premium
I think this one seems more logical than what I had learned in the past experience for sure. Thanks for the great stuff.
Reply
oldrookie Premium
I think the one point we all have to keep in mind is that we don't have to know it all - just focus on 1 technique in 1 industry.
Reply
thomas141301 Premium
I think the one point we all have to keep in mind is that we don't have to know it all - just focus on 1 technique in 1 industry.
Reply
krubie Premium
great but its a lot to do
Reply
FreddyDaniel Premium
great but its a lot to do
Reply
laurelr4 Premium
This method is different than I was taught. I think this one seems more logical I wish I had enough experience to know for sure. It will come with time.
Reply
D Wood Premium
This method is different than I was taught. I think this one seems more logical I wish I had enough experience to know for sure. It will come with time.
Reply
cashflow+ Premium
Good information there is certainly a lot to this but like anything in order to be successful there is a lot of learning and applying toward achievement. This is definitely a blessing and anyone willing to work through it even through the frustration and sometimes doubt if we just stick to it it will fall into place and we shall be rewarded. I can't think of a better place to spend my time in building something worthwhile. Success to all.
Reply
frodo4eva Premium
Good information there is certainly a lot to this but like anything in order to be successful there is a lot of learning and applying toward achievement. This is definitely a blessing and anyone willing to work through it even through the frustration and sometimes doubt if we just stick to it it will fall into place and we shall be rewarded. I can't think of a better place to spend my time in building something worthwhile. Success to all.
Reply
tony g Premium
still confused will read again till I understand it
Reply
Ro45 Premium
still confused will read again till I understand it
Reply
daledupree Premium
great stuff
Reply
cj8 Premium
great stuff
Reply
no doubt Premium
Great idea, however I was wondering do you only use this concept for paid
advertising, are will it work as well for article marketing keywords
Reply
JM-M310 Premium
Great idea, however I was wondering do you only use this concept for paid
advertising, are will it work as well for article marketing keywords
Reply
hansof Premium
Totally new concept to me, and totally different than i have been told by others!
I need to re-read this a couple of more times at least to get rid of my misconceptions.
Reply
toinktoink Premium
Totally new concept to me, and totally different than i have been told by others!
I need to re-read this a couple of more times at least to get rid of my misconceptions.
Reply
TopGun1 Premium
LOL! As I read the Top 10 PPC Mistakes lesson I see one of them is putting too many keywords in your ad group. Amazing!!!
Reply
PieMar Premium
LOL! As I read the Top 10 PPC Mistakes lesson I see one of them is putting too many keywords in your ad group. Amazing!!!
Reply
TopGun1 Premium
Carson, I'd never heard of most of this stuff related to Adwords but it all makes sense. Some people teach you to put as many keywords as you can in your ad group. This way seems more focused.
Reply
PieMar Premium
Carson, I'd never heard of most of this stuff related to Adwords but it all makes sense. Some people teach you to put as many keywords as you can in your ad group. This way seems more focused.
Reply
Bud L Premium
I am beginning to understand Quality Score at last...!
Reply
DrKing Premium
I am beginning to understand Quality Score at last...!
Reply
Banta Premium
A great compact stuff!

Thanks.
Reply
mjsullo Premium
A great compact stuff!

Thanks.
Reply
Fanciadance Premium
Hey, Thank you so much for the advice here. At last a good breakdown how to breakdown your keywords for maximum effect and even a good example that is relevant to what most of us here are looking for....To Make Some Money! Instead of bloody Blue Widgets!
Reply
Ambitious_James Premium
Hey, Thank you so much for the advice here. At last a good breakdown how to breakdown your keywords for maximum effect and even a good example that is relevant to what most of us here are looking for....To Make Some Money! Instead of bloody Blue Widgets!
Reply
J C Premium
want to make money from home:find out how, wealthy affiliate.com
Reply
AmazingLife Premium
want to make money from home:find out how, wealthy affiliate.com
Reply
beccahadrath Premium
thanks so much for breaking this down literally-I wasn't totally sure what keywords were and keyword grouping was until I read this tutorial. Thanks so much! I'm a literal thinker, and this helped a bunch!
Reply
jbmail Premium
thanks so much for breaking this down literally-I wasn't totally sure what keywords were and keyword grouping was until I read this tutorial. Thanks so much! I'm a literal thinker, and this helped a bunch!
Reply
Santana Premium
Is it true what kahuna stated about the common keyword technique on the 2nd Oct. 2009
Reply
AmyMarie Premium
Is it true what kahuna stated about the common keyword technique on the 2nd Oct. 2009
Reply
Santana Premium
Is it true what Mr Kahuna stated ?/
Reply
AmyMarie Premium
Is it true what Mr Kahuna stated ?/
Reply
Damir Premium
kam1687
Campaign = Industry
Ad Group = Niche
If you want to advertise 2 niches under the same industry you need to create two different ad groups under one campaign. If you want each of your ads to have different keywords than you need to create different ad group for every ad.
Reply
Reddogranch Premium
kam1687
Campaign = Industry
Ad Group = Niche
If you want to advertise 2 niches under the same industry you need to create two different ad groups under one campaign. If you want each of your ads to have different keywords than you need to create different ad group for every ad.
Reply
kam1687 Premium
This is my second day at this so you'll have to excuse my ignorance, but when I went into Google Adwords to create a second ad for my campaign I noticed it didn't ask me for another set of keywords. Does this mean that all my ads for one campaign should be advertising the same product or service?
Reply
Buster Bill Premium
This is my second day at this so you'll have to excuse my ignorance, but when I went into Google Adwords to create a second ad for my campaign I noticed it didn't ask me for another set of keywords. Does this mean that all my ads for one campaign should be advertising the same product or service?
Reply
Will.i.am3 Premium
I just want to make sure I'm on track here. The ads we create in Google for PPC are the same ads that show up in the "Sponsored Links" section that is in the right margin of the search page, right? Thanks for your help.
Reply
JBnetonline2 Premium
I just want to make sure I'm on track here. The ads we create in Google for PPC are the same ads that show up in the "Sponsored Links" section that is in the right margin of the search page, right? Thanks for your help.
Reply
Fred Premium
"Just keep in mind that the common keyword technique is just a way to increase the relevancy of your ad which in turn can increase your click through rate thus lowering your cost per click."

Yes, that is certainly the key. Having said that, it seems that it would be easier to accomplish this using one keyword phrase, exact match, for one landing page. You can't get any more relevant than that.

Using a 4 or 5 word keyword phrase with only 2 common keywords is not as relevant.

I think this is the idea behind the one keyword per ad group.
Reply
richard.sauseda Premium
"Just keep in mind that the common keyword technique is just a way to increase the relevancy of your ad which in turn can increase your click through rate thus lowering your cost per click."

Yes, that is certainly the key. Having said that, it seems that it would be easier to accomplish this using one keyword phrase, exact match, for one landing page. You can't get any more relevant than that.

Using a 4 or 5 word keyword phrase with only 2 common keywords is not as relevant.

I think this is the idea behind the one keyword per ad group.
Reply
levi Premium
This method is not outdated, it is alive and well. The key is testing..... period. I can point out a ton of affiliates that are using it right now as the internet is transparent. I believe the CTR still has to be .5% or better in order to not be dropped, meet or beat that and your ad stays. The landing page has to convert at a rate in which you do not fall in the red, that's it. However, by testing you will find that way more often than not, one keyword and one ad with that exact keyword in the headline and ad itself will out perform any other method. You can spend a grand on software that you dump your several hundred, or thousand, word list into and push a few buttons and the ads are made for you, saving you hours or days of work. You don't need that software until you have the money to test that large.
Just keep in mind that the common keyword technique is just a way to increase the relevancy of your ad which in turn can increase your click through rate thus lowering your cost per click. You still need to nail the landing page for relevancy as to not get banned for that. Then you need the conversion rate to be there so you make a profit. Hope this makes things a little clearer for you.
Reply
jwebs Premium
This method is not outdated, it is alive and well. The key is testing..... period. I can point out a ton of affiliates that are using it right now as the internet is transparent. I believe the CTR still has to be .5% or better in order to not be dropped, meet or beat that and your ad stays. The landing page has to convert at a rate in which you do not fall in the red, that's it. However, by testing you will find that way more often than not, one keyword and one ad with that exact keyword in the headline and ad itself will out perform any other method. You can spend a grand on software that you dump your several hundred, or thousand, word list into and push a few buttons and the ads are made for you, saving you hours or days of work. You don't need that software until you have the money to test that large.
Just keep in mind that the common keyword technique is just a way to increase the relevancy of your ad which in turn can increase your click through rate thus lowering your cost per click. You still need to nail the landing page for relevancy as to not get banned for that. Then you need the conversion rate to be there so you make a profit. Hope this makes things a little clearer for you.
Reply
FRohenes Premium
I am relatively new to PPC but the common keyword technique makes a lot of sense to me. I don't believe it is outdated. I think that the system is designed to use several keywords per adgroup. That is my opinion!
Reply
RedRockGuy Premium
I am relatively new to PPC but the common keyword technique makes a lot of sense to me. I don't believe it is outdated. I think that the system is designed to use several keywords per adgroup. That is my opinion!
Reply
Kevin999 Premium
Yeah kahuna, what is the benefit of using one keyword per adgroup...im new so I have no idea...but it seams after reading this that one keyword would lead to increased competition wouldnt it? How is that to be avoided?
Reply
misstwiggy Premium
Yeah kahuna, what is the benefit of using one keyword per adgroup...im new so I have no idea...but it seams after reading this that one keyword would lead to increased competition wouldnt it? How is that to be avoided?
Reply
kirk7777 Premium
Where is the audiovideo tape?
Reply
EagleRider Premium
Where is the audiovideo tape?
Reply
CloutJones Premium
What do you mean kahuna?
Reply
pasvbh Premium
What do you mean kahuna?
Reply
kahuna Premium
The common keyword technique is outdated. If you are still using this you are gonna get slaughtered by more savvy PPC marketers who are using one keyword per adgroup
Reply
thorneal Premium
The common keyword technique is outdated. If you are still using this you are gonna get slaughtered by more savvy PPC marketers who are using one keyword per adgroup
Reply