Today I went to Google Analytics and, though some items on there check, some do not. Now, I'm not too well acclimated with analytics and never really did much with it. I should be by now, but I forget things very easily if I don't use them often. I've sat down to relearn this stuff several times. But today I went in there and found myself able to get around a bit. What I found was disturbing. I contacted Kyle to look at it. I was seeing things that just didn't look right.
One of these is the bounce rate. Another is the exit rate. Some of these are a double-whammy! There are pages on my site that have both, high bounce rates and exit rates. Not good! Not good at all. So, what's the problem here? The above image is not my stats. Mine are much worse.
I suspected one of the issues is that some of my content isn't engaging enough to keep people's interest. That's probably the main problem, I thought. But I don't know exactly for sure at this point. The first thing I thought about was to find training on here that deals with the bounce/exit rate issues.
What I Found in the Training...