Just to start things of I want to brief you, what a niche is! If you already know what a niche is you can skip this page (but I wouldn't).

First of all we are here in the online marketing world, so when we talk about a niche we don't mean the biological niche. Generally spoken in marketing you will always have a target audience and before you can start marketing you have to define this audience.

Now let's say for example a company sells sunglasses. Than the target market (audience) are people that already have sunglasses (they could break down) and people that want to buy sunglasses ... well we know in reality it isn't easy to identify this but my point is the following: this is not a niche, this is a big market with big and many competitors!

So what's a niche? A niche for example would be wooden sunglasses. Not everybody that wants sunglasses wants wooden sunglasses, it's more specific, more exclusive.

But now back to online marketing: I love movies! So my first site was about movies, but that's not a niche either. So I started with the niche "movie reviews". Honestly this isn't really a niche too... movie reviews of Italian movies, that would be a good targeted niche!

Why can't I pick a brought topic... why do I have to pick a niche?

Well, because we want to make things easier to you! The more specific your niche is and the less competition you have in that niche, the faster and easier you will succeed. Sure you can pick a brought topic, but that won't make things easier.

Just imagine when you go fishing: you go to a big lake with many fishes, but there are already hundreds of others fishing in that lake... So what I would do is go to the smaller lake nearby, but I am fishing alone.



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is religion too controversial? I'm a "beginner" Christian so I would say I'm learning and I'm sure there are a lot of people at the beginning stages of learning too......what do you think?
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AngelBcn Premium
When choosing your niche you should analyze your audience.
Your audience should be interested in 'buying' something from you so I am not sure how you could monetize a Christian website really...
Unless your main goal is not to make money from your website I don't really see how you could do that
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CathyLou Premium
Hi Brenkill, religion is probably too broad. Christianity is better but probably still too broad. Christianity for beginners would probably work but you'd need to think about how you are going to do it :)
Cheers
Cath
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CathyLou Premium
Christian books, potentially online courses (not sure if these exist), conference tickets (if you could find an affiliate program), Christian gifts, toys, tshirts, music, DVDs, study Bibles, cross jewellery...

Too many ways to monetize this niche...
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AngelBcn Premium
I haven't thought about that but the idea of making money out of religion seems a bit off to me honestly
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CathyLou Premium
I agree actually.
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Thanks very much, I really appreciate your responses.
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Sirio Premium
Nice conversation here! I agree with both, there are many ways you could monetize this niche... but honestly it's a bit controversial. This is up to you to decide. Maybe you could create a blog where you write some thoughts about what you learn, but you'll need a good niche to monetize too.
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Twinsmother Premium
Welcome to WA Brenkill, think about how you got started in religion. Write about that and maybe start a membership website. Hope that helps.
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Thank you, this really helps!
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Sirio Premium
I am glad to hear that... this is one of my first tutorials here on WA but won't be the last one!
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How did you create the tutorial for everyone to see?
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Sirio Premium
You can create tutorials, when you are premium
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Alisa1 Premium
Many thanks for some great advice - love the example of wooden sunglasses!
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Sirio Premium
today everything goes more in the direction on individualism, specialism etc.
thanks for the comment!
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EVISA-Junik Premium
hi this is such a great info thank you so much i was looking for this specific question about what is a niche that answered my question really helpful good job btw :)
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Sirio Premium
I am glad that this tutorial could help you! :)
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EVISA-Junik Premium
it sure did :)
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Funkydunc208 Premium
This is an excellent introduction to finding a niche. I missed having some images in the training. Many of your readers will be visual learners so images can help them a great deal.
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Sirio Premium
thanks for the feedback!! I sure will add some images.
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Davidbuie Premium
Ive always thought religion was about making money anyhow but did you know the Bible is the most stolen book in the world so I'm sure people are buying it too :) then there is jewellery and all kinds of things you could probally make a site about all different religions just my 2 cents
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Sirio Premium
Good suggestions David ;)
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