Video by Kyle
Added Apr 14, 2021
27.5k Comments
What is a niche?
A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.
In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.
Here is what you are going to be doing within this tutorial:
- Understand what a niche is
- Finding your very own niche
- Choosing your initial direction
- Finding and search for affiliate programs
- Using Answers.com to uncover niches
- Understanding Affiliate Bootcamp
A couple of resources I leveraged within this training that you can use for your niche research. These include:
- Amazon.com
- Answers.com
- Google.com
- Magazines.com
If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.
Join the Discussion
Timamezen
Premium
I was wondering if it is better to start off with a physical product niche (like sportswear) instead of educational or informational niche? I am really interested in online / social media marketing and have been thinking about going that direction. To narrow it down, I could be targeting start ups and small companies. What option do you recommend for a first timer?
Reply
PastorDre
Premium
I would probably go with whatever you are passionate about and where you like helping people.
tanzanite
Premium
You will have huge competition for that niche, but it doesn't mean you can't do well. Might just take a little longer to get on the first page of Google search. However, what if you narrowed it down to "Compression Sportswear." As a longtime competitive runner and triathlete, I can certainly vouch for the benefits of wearing compression socks and tops.
Just a thought as I look at your possibilities in sportswear. How about youth soccer wear? This is one of the fastest growing sports in the world as kids of all ages and genders love it. Most of all parents find it more affordable as opposed to hockey for instance. I just checked out Amazon and plenty of soccer gear etc. to sell on there. Plus, you could target soccer teams and sell 15 sets of gear at a time for example.
Just a thought as I look at your possibilities in sportswear. How about youth soccer wear? This is one of the fastest growing sports in the world as kids of all ages and genders love it. Most of all parents find it more affordable as opposed to hockey for instance. I just checked out Amazon and plenty of soccer gear etc. to sell on there. Plus, you could target soccer teams and sell 15 sets of gear at a time for example.
Timamezen
Premium
Thank you for the amazing tips! I will definitely take those into consideration.
Timamezen
Premium
Hey there! Thank you for the advice and I couldn't agree more. I think you should always be passionate about the things you are going to spend a lot of time on!
Jimmy5of8
Premium
Loved the initial directive on choosing of a niche. I do feel that the incredibly overused term of choosing your passion could be removed from the language for a while. I'm not finding very much passion around me these days, in fact I believe my niche is going to relate to this very condition of middle age and not feeling the burn.
Kyle
Premium Plus
Yeah, it could be removed, but it is the natural direction . Those that say your "passion" will not lead to success, I would argue. But I would also argue that if you are passionate about "business", you could evoke that across any niche as I have done over the years.
You can head in absolutely any direction you want and be very successful online, you just have to evoke passion within that niche.
You can head in absolutely any direction you want and be very successful online, you just have to evoke passion within that niche.
tanzanite
Premium
I've heard it said that a .com extension is like having beachfront property as opposed to .net, .ca, etc. etc. As I plan on having an information website, I was thinking of using a .info extension. Does that mean I will have fewer search results on Google? Is it a bad idea to stray from a .com extension?
AHost-Madsen
Premium
If you are creating an information website then it is perfectly acceptable to use a .info
I see many successful YouTubers who have websites that are .net, .org, etc.
What you can do is try it out. If you do not have success with a .info after a few months you can redirect the site to a new one. (of course you will have to create another site) But in essence that means that if someone clicks on your .info site they will automatically go to your new site.
Hope that helps!
I see many successful YouTubers who have websites that are .net, .org, etc.
What you can do is try it out. If you do not have success with a .info after a few months you can redirect the site to a new one. (of course you will have to create another site) But in essence that means that if someone clicks on your .info site they will automatically go to your new site.
Hope that helps!
Jimmy5of8
Premium
Hello Tanzanite. An internet marketing teacher, MikeZ, once suggested that you should try to register your name with all of the .com, .net, et al, if you find your name is not already taken you could have them all.
Munatrends
Premium
Things on my mind are "Dealing with Obesity" and "Health Supplements".
I am really not sure that this will fetch a lot of money because I don't know how many people are facing this problem. But I had a personal experience in the past and I suppose it will be nice to build on that.
I need to figure out how to go about this for the purpose of driving traffic to do affiliate program.
I am really not sure that this will fetch a lot of money because I don't know how many people are facing this problem. But I had a personal experience in the past and I suppose it will be nice to build on that.
I need to figure out how to go about this for the purpose of driving traffic to do affiliate program.
Kyle
Premium Plus
Sure, either direction. If you choose "health supplements", you might want to narrow it down. You will want to choose the audience, versus the product. Who do you want to help and what do you want to help them with?
Munatrends
Premium
Jimmy5of8
Premium
Obesity is an enormous market and if you successfully dealt with it, so many people could be helped by your info.
ogal59
Premium
Hi,
I can perfectly understand the niche concept for the services (like affiliate program for example or alike). And I think, that it is the best way to start, to see how and why and what. I will go that direction for sure.
But when we come to products - everybody today knows about either Amazon or Aliexpress or alike. If someone needs a product, why on Earth he/she/them would go to some website (even if it is MY website) instead of going directly to Amazon website?
I can perfectly understand the niche concept for the services (like affiliate program for example or alike). And I think, that it is the best way to start, to see how and why and what. I will go that direction for sure.
But when we come to products - everybody today knows about either Amazon or Aliexpress or alike. If someone needs a product, why on Earth he/she/them would go to some website (even if it is MY website) instead of going directly to Amazon website?
merlynmac
Premium
Almost everyone does a little research before the go buy an item for the first time. That's where your site and authority come in. I actually has a local guy ring my drone site and came to my house asking me for advice and even training. All because I had built trust with him via my site.
ogal59
Premium
So it means, that in order to achieve some results, your niche should not be just "product", but something more complex (like further training or advise), right? otherwise people goes straight to Amazon?
merlynmac
Premium
Right...if all you do is churn out reviews, you'll miss a whole bunch of potential visitors. My drone site has a lot of reviews but it also has a lot of informational articles, how-to's and troubleshooting tips. Much of my traffic comes to those non-review posts first and then the visitors see my reviews and recommendations secondary.
ogal59
Premium
Thanks. That is how I also see it. It is just a little bit more complicated then selecting any one product from million others...
Dale123
Premium Plus
Personally I don't think I've ever gone to Amazon directly, because I always assume there is something better than the product I am thinking about buying, so I look for reviews first. I go through niche sites (just like what you'll be building here) and then generally make purchase decisions based on what they tell me may be the best option.
On the other hand there are often times when I simply don't know what product to buy & I need help - so I will search something like "what tool does X job"... And then I will come across an informative article of how to complete the task which generally recommends the tool I need for the job... And I'll buy it based on their recommendation :)
On the other hand there are often times when I simply don't know what product to buy & I need help - so I will search something like "what tool does X job"... And then I will come across an informative article of how to complete the task which generally recommends the tool I need for the job... And I'll buy it based on their recommendation :)
