Author Kyle
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What is a niche?

A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.

In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.

Here is what you are going to be doing within this tutorial:

  • Understand what a niche is
  • Finding your very own niche
  • Choosing your initial direction
  • Finding and search for affiliate programs
  • Using Answers.com to uncover niches
  • Understanding Affiliate Bootcamp

A couple of resources I leveraged within this training that you can use for your niche research. These include:

  • Amazon.com
  • Answers.com
  • Google.com
  • Magazines.com

If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.

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Now is where it’s a stand off. I have to decide if I want to go the boot camp route or the niche. I know it’s one or the other but I really want both. Only because I really would like route of showcasing WA because I believe in it. The niche I’m interested in because there’s so many possibilities. UGH.....decisions.....got to sleep on it and will make a decision when I wake up.
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Kyle Premium
I know it is easy to want to work within many niches at once, focus on just ONE website and create success with that before diversifying and creating multiple niche websites.

It only takes ONE website in one niche to be very successful online. I usually find that folks that try to do too much at once (focus on several niche websites) end up in a state of mediocrity because it can be overwhelming and you don't really ever become the expert in just one niche.

It is the experts (specialists) that create long term, successful businesses in any niche.
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I am having trouble with my niche. I have decided I want it to be somewhere in the pet product niche, but that it not narrow enough. I have a bearded dragon, so I am interested in that niche. The problem is there are already popular websites out there already that I would be competing with. Would it be appropriate to narrow it done even further to bearded dragon decor, bearded dragon terrariums, or bearded dragon lighting? I could also do reptile decor, lighting, or terrariums to make it broader. I am not sure. Any advice?

I also have a question on how I would implement this niche. For example, if I choose bearded dragon terrarium decor, how would I turn that into a website? Would I write reviews or articles about bearded dragons? or would I just make categories of products and place the links of items I am trying to sell there? Basically what I am asking is should I make the website obviously a shopping website or would it be better to hide the links in articles?
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cramervod Premium
What is it that you really want to do about bearded dragons? What can you write in a sentence or paragraph that shows me the kind of site you hope to build. Competition is something you really don't need to consider unless there is nobody competing at all. Then you would want to ask why there isn't anyone else doing this?
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JackieSmith Premium
First of, there will always be competition out there which makes this business interesting. Look at what your competitors are doing and try and go one above them.

If your interest is in the bearded dragon, then go for it. Nothing worse than working on something you have no interest in.

Bearded dragon decor, bearded dragon terrariums etc can be potential post ideas on your site.
Then you can group them into categories i.e. lighting, decor etc.


You can then sign up with Affiliate Networks that sell lighting, decor, kit, supplies etc and insert the affiliate links into your posts.

For example you might talk about the types of lighting suited for a dragon you can then insert your affiliate links to the different lighting types.

Hope this helps.
NB To find affiliate programs type the following into Google bearded dragon + affiliate programs. I just did and some interesting sites and ideas came up.

All the best!
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I would like to be a affiliate for bearded dragon products at amazon and petstores. I could maybe make an informative website with links in the articles. I could also go the opposite direction I make a website purely for shopping with no articles. I am not quite sure which way to go. I am interested in bearded dragons, but I am not sure how that would translate into revenue in a website. Should I narrow down the bearded dragon niche in your opinion? If I narrow it down, I am not sure how I could put out new content. How much can you really write about bearded dragon lighting?
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Thank you! I think you are right. I think it is a better idea to do bearded dragon as my niche for I can have more content.
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JackieSmith Premium
You're welcome.

You don't want your niche to be too narrow.

All the best!
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llj-tucson Premium
Hi Valerie,
Great questions! I think a niche website focused on bearded dragon owners sounds great. The focus is narrow but not so narrower that you wouldn't have a ton of things to write about. I wouldn't worry at all about the competition. In every niche, there are still a ton of low-competition keywords that you can target to help you rank high in the search engines.

You definitely want to write helpful content that appeals to your niche because that is how you will draw in traffic. The great thing about affiliate marketing is that you connect people with things they're already searching for. A shopping website is not the way to go because no one will find your site.

I frankly admit that I don't know anything about bearded dragons but after spending about 2 minutes doing keyword research, I see a whole bunch of very low competition keywords with decent traffic that it would not be hard to rank for.

Here are some of the keywords I spotted.
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SharonMccoy Premium
Hi recently I am fifty-five year old soon to be fifty-six and five months ago I lost my career what I thought was going to be my lifelong journey and passion... I worked with developmentally disabled community and believe me that was my niche. I was devasted when I lost this part of my life and still grieving. I was pushed into depression, I want to help others get through as well as myself devasting events in their lives and I thought I could do it through writing. I not sure which would be best, Grief, Depression, Happiness as a niche. If you would give me some insight I would greatly appreciate. I would like this to be a journey where we help each other real time, real talk. Can you help me?
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JackieSmith Premium
I'm sorry to hear about you losing your job.

However, your experience can help someone else.

People go through grief and depression and will seek ways to overcome it. By using your own experience and enlightening others on what you have done you are helping them.

Nothing better than a personal testimony.

So you have listed 3 ideas ..To see what is trending, have you tried entering the phrases into Twitter to see what questions are being asked?
You can then decide on which is the 'best' niche to choose. However, these 3 'topics' are intertwined somewhat so you will probably end up writing about them in one way or another.
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I have a small hobby farm. We raise chickens, ducks, geese and other poultry. I incubate and hatch eggs. I have a poultry group on facebook. My group discusses birds, selling birds stuff like that. People ask me for help when they have questions. How could I turn this into my niche?
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Bryan8 Premium
Write posts about what to do to raise your own birds. The 5 best ways to hatch eggs, etc. After you write your posts and build traffic you could monetize through the sale of birds, browsers, egg turners, incubators, houses, books, ebooks that you write (100% profit), maybe even a course or paid membership site.
It sounds like you have a good start already.
Bryan
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So should I start it as a blog?
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Bryan8 Premium
I would.
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Ok thanks.
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HelenpDoyle Premium
Terri, I have had all these animals in the past. Now we just have wallabies, possums, bandicoots, echidnas and the like. I can't suggest a niche but I have visited a site that is pretty good. It might give you some ideas.

The link is https://www.backyardchickencoops.com.au/
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Kyle Premium
And do know that a blog/website are the same thing. A blog is just one of the ways that content on your website will be displayed.
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brokwebb Premium
As others have mentioned you can write posts on the techniques you use to take care of the animals. You can also recommend/review products that you use to take care of the animals.

If you're a member of a Facebook group about it there's 100% an audience seeking the information you have so sounds like a great niche idea!

Let me know if I can help in any way!

Brok
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Bryan8 Premium
Yes, of course Kyle is right. I was saying as a blog rather than just an ecom store.
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I had my first 50 niches picked two (Black Diamond, Nike...) lessons ago and I know which two I am beginning with. My question is how do I track, and create a hard copy, of my earnings, sales, cancellations... I am sure all of this is Auto? and all I need to do, when I choose to create a hard copy of something, is to print the page?
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Kyle Premium
This is going to be done through the affiliate programs that you join. They will take care of all the tracking and provide you with this sort of data. Each affiliate program will typically have it's own stats area that you can go in to check clicks, sales, etc.
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I am still having a problem coming up with a niche, but I love to cook and interested in knowing about different types of cooking from the various countries of the world. Different exotic dishes, because every country has is own unique taste and flavours.. that could be my niche , and I am on for suggestions about lucrative niches.
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Kyle Premium
Yeah, exotic dishes could be a niche if this is something that you want to go with...or any other facet of the cooking niche.
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Thanks Kyle, I'm now 100% sure of my niche! Menopause products for women. I already Googled this and there are so many categories to choose from; beauty, supplements, clothing (fashion or sports), hygiene products...it goes on!
Do I have to find a specific category within this (like menopause supplements) or can I keep it general?
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Kyle Premium
Yeah, that is most definitely the direction you could head with your niche. If this is something that you are passionate about, definitely go for it Antoinette!
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I love custom gaming computers and diy kits. One thing I know about them is once you havea good case you wont need to buy a new one. Mother boards cpus and gpus are were the money is. Followed by ram and storage space (Hdd or Ssds). I think my nich and potential affiliatwould be through amazon, newegg, fryz electronics, and iBuypower.
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Kyle Premium
Absolutely, sounds like a natural direction for your Wesley and I know how evergreen, yet evolving that space is. Certainly a direction that you could head with your niche!
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EmilioG Premium
I'm an electrician who runs large electrical projects. Remodels of 7 story buildings and such. I'm wondering if I can create a website that provides tips on how to run a profitable project. I don't see this information on the internet, but I don't know if there is a market for it.
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WhiteRiver Premium
thats a great niche to go for..

you could sell a lot of modern and latest technology home automation and electronics related to buildings field

study hard the topic and the success will be your confederation
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nickssterner Premium
I'm passionate about a few things, and I can see myself doing this with multiple niches in the future. But, for now, I think I'd like to go in the direction of home coffee roasting/home coffee roasters and green coffee suppliers. Is this something you guys can see being profitable? I already have a small coffee roasting business, on top of pastoring a church full time, so I don't want to go in a direction I'm not already going in. Am I on the right track so far?
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EmilioG Premium
I totally see this niche being profitable. The coffee roasting niche, seems like the perfect product for the WA platform.
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RobertDoyle Premium
I have met so many people here, and all of them are involved in such a broad range of niches (and that is good); but I so quickly forget who is into what. I know I met someone here who wanted to be an online tutor. Is anyone out there into that? Or is anyone out there wanting to help in any sort of education?
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onmyownterms Premium
I would publish a WA blog for this, rather than a comment here - it will be seen more widely by the membership.
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RobertDoyle Premium
All right. Yes, that is very true.
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I'm thinking about doing something along the lines of hair cutting clippers or something with men's hair grooming. I've been cutting my own hair for more than 15 years and have been cutting other men's hair for almost that long too. What do you think? Would this be a good niche?
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BenjaminJL Premium
Hello!

First off, I hope you are doing well here in WA! In regards to your question, I just wanted to share my experience in trying to choose a niche and how to apply it to a website and audience.

I initially went with computer programming (which is a broad subject) but narrowed it down to computer programming for beginners. This defined my topic and audience and gave me some great ideas for content (tutorials, opinion articles, news on computer programming, etc). It also gives me some great potential products to eventually have on my website (computer programming books, online courses, etc).

I enjoy computer programming and want to share my passion with others. It sounds like you enjoy cutting hair and want to share your knowledge with others. The fact that you picked something you enjoy or have experience with is great. It makes it a lot easier when writing content.

Along with hair cutting clippers, maybe you add or consider hair styling products, hair care products, etc. You could go a lot of directions with it!

Overall, I think you do have a good niche idea... just think about what type of articles you would write and maybe even start researching keywords using Jaaxy that relate to hair cutting clippers.

The ideas will start churning!

Good luck with everything! Cheers!
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Thank you so much! This really does help!
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I have a niche idea however, executing is where I'm having difficulty. I'm interested in cannabis/marijuana and while that industry is very broad I have ideas for "how to make cannabis edibles" "cannabis inspired/themed parties/events/outings" I would love to hear any ideas you guys may have on how to narrow down a specific audience for this niche and any additional ideas you have for this niche.
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Kyle Premium
You could head in this direction indeed. There of course is red tape if you were to actually sell edibles on your website (as it is illegal in many states/countries), but you can surely discuss it, provide how to's, etc.
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jmich18 Premium
Just decided on my first niche. I have 2 others in mind for another day. I now need to learn how to set up on my new web site. Once this niche gets rolling I will create one-pagers for the other niche products. Any suggestions on setting up my WP web site would certainly be appreciated.
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I am very interested in affiliate marketing but am struggling with finding a niche. I have been so busy with work that the things that I am interested in havent been an active part of my life for sometime now. I did notice the comment about how I don't need to become an expert in but i can become one which is interesting.....I will try the resources outlined in the video and try to find my niche. Lastly are there any affiliate programs associated in the field of Human Services? Thanks.
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Kyle Premium
Every expert you see in ANYTHING (online or offline) started with a "day 1" in their niche. Michael Jordan was didn't make his basketball team, Thomas Edison once didn't know a thing about making lightbulb technology.

The process of being an expert within the online world can happen much quicker, within a year you can make some really amazing progress.
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Thanks for the encouragement Kyle.
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I have a niche question? In my chosen niche, a customer clicks a product from my website and for example, is forwarded to amazon.if the customer don't pick my product but buys another there.will I still gain a commission since the customers still buying a product from amazon?
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Bryan8 Premium
Yes. As long as you were the last link they clicked and it is within24 hours. That's the length of Amazon cookies. Even if your link was for a book and they bought a washing machine you would get commission on the washing machine.
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I have several ideas for a possible niche. Does a website only have the ability to center on one niche or can it be evolved to include several different ones? Say you are interested in the occult but also health and wellness, Can you make your site available for both? Why do you have to choose between a niche of your own or the affiliate niche? Doesn't the more you cover help bring traffic for multiple things help people learn about and buy other products that may be related but not necessarily apart of the initial niche they were looking for? Should you have more than one website to affiliate with different niches? Does this help make more affiliate marketing money to you by including yourself in different programs and companies?
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HeidiY Premium
I always give myself as an example, my niche is new horse owners, they come to my site because they have a question or a problem about horses they don’t want to wade through posts about sales funnels, is such and such a scam etc...

And vice versa if I am looking to make money online I don’t want to read about how horses teeth need checking yearly! I wouldn’t stay on a site long if that is what I found, I couldn’t be bothered and it would seem strange.

I have one banner add for WA, saying this site created through WA, if you want one like it click here. That’s all.

Hope that helps
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Bryan8 Premium
Hi! To start with PLEASE only do one narrow niche. It's more work than you can realize right now. Later you can start other websites for each niche. The reason for a single niche is that you are trying to be seen as an "authority" site for your niche. Think of Amazon, what are they an authority in? Nothing is the answer. They are just a big unpersonable retail store online.

Think of how you would feel if you went to an online baby clothing site and suddenly saw posts about Wiccan topics. Would you think something doesn't match here? Probably yes. And, then you'd be off to look at something more on topic.
Best of luck to you.
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littlemama Premium
To add to the answers already provided, your one niche can have several ways of monetization and several products or services to promote. One niche doesn’t minimize your earnings in anyway. You only need one site to make 4 or 5 figures. It’s also highly not recommended to do more than one site to start as your work will be spread thinner and your results for each will be much slower.

You can start with a narrow niche like how to train your dog, and everything on there will be specifically about training dogs.

As your site gains authority and traffic then you can branch out to proper diets for dogs, or dog carriers, etc.

Why focus on a smaller niche to start is so you can rank easier with more specific keywords for your niche. Keywords are your site’s lifeline as that is what will drive traffic to your site.

You will learn more about everything as you keep going with the lessons and you’ll understand more why the courses are structured the way they are.

I hope this clarifies it more but ask more questions if you still have them. :)

Grace
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randomfire88 Premium
I grew up in 90's and my one and only thing that I can remember is that I spent a lot of times playing video games and up to this day I still play video games but not as often. Can this be a niche? I know this is a very broad subject. Can someone helped me here?
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bonzo124 Premium
Sure, it is an interesting niche with passionate audience. Video games niche is too board but you can find hundreds of subniches.

You can start with a specific genre of games, for a specific console, ages, or anything else you may think. Some sites are based on one video game. For example, I played Football manager some years ago and I know there are many websites and some forums only for this game.
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HeidiY Premium
If you narrow it down it can be a niche that’s for sure. You need to think about what it is these people want to know, have questions about or want more info on. Also can you and do you want to write 100 - 150 posts about the subject?
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As I am my whole life a jeweler, that niche won't be difficult for me. But I also know that there is a very small market for that and the transportation of those products is very very hard. So I also have a problem to choose a right niche that fits me.
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Bryan8 Premium
I would suspect, from the number of jewelry stores that I see, that the demand is huge. If you could do a blog that features posts on exactly what to look for to find quality jewelry, sizing, popular gifts, etc I would expect you to do very well.

Sure, there are lots of stores and sites out there, but how many will tell you the truth about what to look for? Mostly they will talk up their own product. Be different. Don't try to monetize at all for the first six months or so and then only on maybe 1 out of 3 posts. People will get to know, respect, and trust you. When they trust you that is when the magic happens.

Do some keyword research in Jaaxy (under research in left sidebar) I suspect that you will be surprised. Make sure to check for terms like how to buy quality jewelry, 10 tips to buy the best engagement ring, etc.

Best of luck to you. I think you may have a gold mine on your hands!
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KelliG1 Premium
i am having a hard time as to what direction to go for my niche. I am a RN and thought about doing somethng in this field. I have a great interest in alternative medicine , holistic medicine but also pain management, nutrition, care giver help or nurse supplies. I love dogs too.I also have recently started a keto diet which interests me.So many ideas-my mind is racing! Any suggestions are welcome. Thank you.
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newmarketpro Premium
Hi Kelli,
I can understand it could be challenging to start off when you have so many ideas come together and you ended not knowing which to choose as your first project. I would suggest to list them down and choose one that you think you are most passionate now. The rest will be good for your next website.

Focus on one niche now so that you can focus on building the site. Do some keyword research and see if there are people looking for the keyword or phrases around the niche you have chosen.

All the best to you.

:)
Joe
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KelliG1 Premium
Thank you Joe-that helps
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jmich18 Premium
Very interesting video. As smart as I think I am (Hah!) the video opened my eyes on where and how-to research for my niche. I have so many interests it has been mind boggling to even think about selecting a niche market.
I now have a plan on how to find my comfortable zone in selecting a niche that's fairly close to my heart.
Wish me luck!
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Kyle Premium
Now it is just a matter of choosing ONE. All it takes is a starting point if you want to get into many niches down the road, you can. First get the formula for success down and then diversify! :)
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Really helpful video here, guys. I love the concept of doing what you are really passionate about. So my passion is music and I was thinking about traditional musical instruments around the world. Like for example in Bulgaria a traditional instrument is the bagpipe, in Greece - bouzouki, in Hawaii - ukulele and so on and so on. Does this sound like a good niche? I personally had searched for stuff like that and I was wondering if this is a nice idea?
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Bryan8 Premium
Sounds great! Bulgaria plays the pipes? Learn something new everyday. Here's a couple of WA member trainings on niches:
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Yes, in Bulgaria even there is an event where they play 100 bagpipes at once. It's pretty magical :) The instrument is called The kaba gaida and it is traditional bagpipe for the Rhodope Mountains.
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AnnalisaC Premium
Perimenopause support - I don't think that's overly broad, but I am interested in hearing from anyone who might think it would be good to narrow that. I'd feature supplements, books, and possibly certain educational programs for women (i have noted that a few have affiliate programs for referrals to their courses).
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I love sports especially football and I really get into the details of the game. Looking at each position matchup to see who has the advantage, going over a teams favored defensive scheme compared to the opponents offensive scheme. With how big fantasy football is as well as people just betting on games, is it better to go towards football sportswear instead of something that helps picking fantasy players or teams each week? It’s always been a hobby to looker closer at the game and has helped pick a high percentage of fantasy winners and even higher game winners, but wasn’t positive if that is a good direction to go compared to Football gear to wear.
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PeterZ1 Premium
Why not use your expertise on this in-depth football knowledge and help people make a decision on which team to bet on? Make your content help them making the decision for the next big match to come up. If you manage to do this correctly people will start paying you for your next estimate ;)
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AniaI Premium
I have one niche that I am certain of and I have already started with the website. However, apart from this, in the future i would like to focus on a more personal blog (let's say, different ideas for spending valuable time together for the whole family). I was wondering: what do you think about using such a personal blog also for online marketing? I have many doubts about it but I see that others are doing it successfully. What do you think? I mean in such case I am really personally recommending something. Doesn't it make me less reliable in general if people know that I want to sell them something?
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Zibul Premium
Miałem podobne wątpliwości. Wiesz Aniu, cała sztuka polega na tym, żeby nie zaczynać od sprzedawania. Wszyscy tutaj powiedzą Ci, żebyś najpierw pomagała Twoim potencjalnym czytelnikom, a dopiero później myślała o zarabianiu. Wiem, wiem, to pachnie pustosłowiem i hipokryzją, ale to rzeczywiście tak działa.

Jeśli to, o czym piszesz, będzie wartościowe i ludzie rzeczywiście będą tego szukać, to nie tylko nie uznają Cię za 'less reliable', ale wręcz będą chcieli się "odwdzięczyć" (przynajmniej niektórzy) i celowo kupią dana rzecz przez Twój link, chociaż będą mieli inne możliwości.

W Stanach wszyscy blogerzy mają obowiązek wyraźnie informować odwiedzających, że używają Affiliate links. Ci nalepsi już wcześniej wcale tego nie ukrywali i podobno z ich doświadczenia wynika, że to nie tylko nie zmniejszyło ich wiarygodności, ale wręcz zwiększyło zaufanie do nich.
Oczywiście pod warunkiem, że promowali produkty i uskugi, które były naprawdę wartościowe, a nie wciskali chłamu.

Reasumując, wydaje mi się, że możesz pisać osobistego bloga i - jakby przy okazji - coś polecać. Jeśli to coś będzie naprawdę dobre i Ty sama będziesz do tego przekonana, to myślę, że nikt nie będzie Ci miał za złe, że trochę na tym zarobisz. Nawet biorąc poprawkę na polską mentalność:-)

Jest natomiast inna sprawa. Chodzi mianowicie o to, żeby nie robić zbyt wielu rzeczy na raz, szczególnie na początku. Ja, na przykład, zrobiłem ten błąd. Mam tyle 'dobrych pomysłów', że żadnego jeszcze nie udało mi się zrealizować. Czasu nie starcza mi na prowadzenie jednej strony, a uparcie próbuję prowadzić trzy. Może więc warto skupić się na tej jednej niszy, której jesteś pewna, a jak Ci już dobrze pójdzie, zabrać się za następną.
Ale się upisałem. Chyba muszę kończyć, bo będą się domagać, żebym pisał po angielsku:-)
Powodzenia
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AniaI Premium
Dzięki Zbyszku, mam nadzieję że jeszcze porozmawiamy w realu:)
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roshni15 Premium
Thank you Kyle for this video!! It is really an eye-opener to choose Niche.I was stumbling to choose Niche ,this video really did help me!!

I have a question here as I understand from the video that there are seven phases in the training and your recommendation is either to go with Level 1 or Level 2? I have a niche here..Does that mean there is no need to attend affiliate boot camp training?
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onmyownterms Premium
Niche is online certification class - 5 levels, Affiliate Bootcamp is WA promotion - 7 levels.
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Nell-Bijelic Premium
I watched the video and not sure which route to go towards in order to figure out my niche. I thought it would be great to do something regarding fitness industry. Such as; working out, equipment, pre work out products and etc.

I am also big into make up and its something i enjoy very much, especially helping others get their
"look". Do I stick with one product, like fake eyelashes, mascara or such or?

Thanks so much.
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newmarketpro Premium
I believe you are starting to understand the concept of choosing a niche (theme of topic of your website). The niche should be targeting specific audiences. So choose one that you have passion about and create your content targeting this audience.
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Kyle Premium
You can definitely headed the fitness industry direction, I would narrow it down to something more specific as you have. As you are probably aware of, the pre-workout niche is massive an itself, as is every facet.

You can also heading to make a direction, but again you want to narrow it down like you have. You've actually done a good job of narrowing down to specific niche, now it is a matter of choosing one as your starting point for your business.

I really look forward to working with you Nell!
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Toying Premium
Recently I find myself having a great interest in Korean beauty products/skincare and natural hair care. In fact with the later have done a lot of research and have tried lots of things out myself, with the former would really love to learn more about it.
I want my Niche to include those two interests of mine, but don't know how to go about narrowing it.
I'm in anticipation of your incredible advises.
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adreyna Premium
Very interesting niche. Since you've done so much research and have actually tried some of the hair care products, have you thought about starting with that? Creating quality content for hair products will probably keep you busy for awhile, therefore you can always add skin care products later.
Sounds great!
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Toying Premium
Thanks so much for the feedback Audrey. Guess that what i should do.
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adreyna Premium
My pleasure! Glad to help.
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goobygirl Premium
As a lawyer, I have an interest in civil rights, animal rights, disability rights, and service dog use and training. I'm not sure if it's too small a niche to attract enough traffic. The broader niche I like is pet care, which I know is a large area. There are service dog services/items that could be advertised on the first type of site, and of course everything pet for the second. I will do more research but at this point, I'm more interested in staying away from legal content and creating content that is more generally related to pet care. Thoughts?
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onmyownterms Premium
I think a narrower niche like service animals is better than 'pet care' - for one thing, you'll be doing the community a HUGE favor, and if intimately familiar with the subject matter, you'll quickly gain authority and market share for your site.
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goobygirl Premium
Thank you. It's a narrow area of interest but there's a lot of legal misinformation out there and there are products and services to link to such a site. It could also be a larger topic niche such as disability in general with links to medical equipment, content on disability-related topics, including legal topics, legal referral services, etc. With 20% of all Americans being disabled and an ever-aging population, disability continues to be a big area.

I would think if I could create enough traffic to the site that lawyers would be interested in having a legal referral link with me to gain new clients. The one thing I know about people using service animals is that there are very few lawyers who even know the law, let alone practice it, so a lot of legal issues that arise while using a service animal are self-help or handled through over-burdened government agencies like the DOJ or a state's civil rights agency. As a service dog user, trainer and lawyer, I have a unique perspective on what happens in denial of public accommodation/housing issues involving service animals, disabilities, and how someone might be able to help themselves in a situation in which they cannot find or hire an attorney.

So, there's a lot of topics to write about and I think I would easily be able to research and focus on the top issues affecting service dog users and/or people encountering disabilities quite easily. I could probably write all day long! LOL
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HarveyBrown Premium
Pet care had me thinking of birds, reptiles, hamsters, rabbits etc. I think pet care is a large niche and I have not even touched on the exotic. I would try and narrow it down Wendy.
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goobygirl Premium
Thanks Harvey! The animal species used as service animals in the United States is now legally limited to dogs and miniature horses. However, the related area of assistance animals (animals belonging to disabled individuals not trained to specifically assist a disabled person, but providing comfort in housing situations), therapy animals, and companion animals (pets) includes more animal species and I can comfortably write on all those legal topics and explain and explore the differences. So you could have technically an assistance animal that is a hamster and would like to know how to legally keep your hamster when you are mentally or physically disabled and your landlord wants Hammie out!

I'm really excited about the area and can see another site or perhaps related topics on legal pet issues such as dog bites, when the state can take and euthanize your dog, and broader legal topics on pet/animal ownership.

For example, I was shocked to learn my state has a law that allows anyone to make a report about a dogfight without actually witnessing the fight, without being injured or incurring damages from the fight, resulting in the dog being seized and euthanized. So you could literally hear second hand about a fight and have someone's dog taken and killed!

I am sure there are many people who have dog bite and legal issues resulting from stray dogs, dangerous dogs, and the like. Not to mention, there's been a lot of news lately about people traveling with service animals and pets on planes (restaurants and places of public accommodation as well) and all the issues there, including how do you protect your service animal around people with untrained pets/owners.

I'm not sure about building an online user forum, but I know that there are thousands of complaints to the government for disability discrimination regarding service animals. A user forum would allow people to help each other and provide a basis for legal referral to law firms or state agencies. So it could provide an outlet for frustrated users and also build a community (and followers!). I see it as possibly become very heavy on the admin end so I think it is something I would grow after putting other parts of the site together first.
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nathaniell Premium
I agree with @onmyownterms here Wendy. I think "legal issues for people with service animals" is a very interesting and specific niche to work with. Or even "legal issues for pets" or "navigating the world with a service animal"...any of those three ideas could be good niche website ideas.

My personal favorite is "navigating the world with a service animal" because it's a more personal tone, and I think legal writing would be dry and boring. You're the attorney though! Maybe you find that interesting :)

My only advice would be to avoid running a forum right now. People can comment on your articles, and you can discuss with them that way. Once you start a forum, it's really easy to get bogged down with spam and other issues when you let people run their own discussions. Modding a forum takes time, and usually can only be monetized with Adsense, which doesn't pay much.
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goobygirl Premium
Thanks for the insight! I've written three posts so far and am going to outline how what topics I want to write first. There's going to be more chatty posts and then the nitty gritty legal posts, which people need when they get denied service. I really would love to see a site that is an example of how I would use affiliate links and embed them into the style of the page. Not the technical aspect, but more of how it looks and how to make it seamless. Do you have any example pages?
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ZafiroD Premium
So I have an idea that I can make a website dedicated to learning a hobby. I have just started the hobby (sewing) and would like to document my journey from needle and thread to making clothes (hopefully!) My plan for affiliates is to learn from and use different products, books, fabrics, etc... and build up the affiliates from there while keeping the blog/website fun and interactive. Is this realistic for making money?
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newmarketpro Premium
Learning how to sew sounds a great niche and it is a direction you can pursue. (Learning a hobby is quite broad).
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N33 Premium
This is a very good idea. Presenting a hobby, your hobby, is much more lively and contageous, because you will write passionately about it.
About sewing, I can tell you in Switzerland and France it is absolutely top, a big renewal ! I don't know how it is in your area, but I am sure you might have a brilliant perspective.
I wish you sincerely much pleasure and success.
Kindly,
N with a smile
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ZafiroD Premium
Thanks so much for your feedback!

That's interesting to hear about it picking up in Switzerland and France... I wonder what is behind the renewal?
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N33 Premium
You are welcome.

If I come across some explanations, I will let you know.

We keep in touch.
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Lev Premium
Absolutely perfect idea! Do not hesitate, that's exactly the type of site people are looking for and as you progress you can create courses for different skill levels and even brand and market those separately. Lots of potential, think big. You're on the right track...its all about staying consistent with sharing what you know and keep adding content to your site/social media. You can earn a great deal of money when you have a following and then incorporate courses (either your own or those you recommend) and being an affiliate for higher ticket items such as sewing machines, fabrics, etc. Let me know if you want to bounce ideas around, you can always PM me. Take care.
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Sounds realistic to me. Go for it! Wishing you success!
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RobertDoyle Premium
I think sewing is a very desirable hobby in our day. A lot of people are into that,and I believe it is growing. People are often looking for creative sewing projects and how to do them. They often will go to Pintrest, which connects them to blogs. Providing education about products would be very good in the sewing field because many are just getting started. Simple projects is what more people want.
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JasonGordon Premium
I thought I had my niche figured out, but now after watching this video, I'm not so sure. I am very passionate about history, and am constantly learning more. My plan was to start a "On This Day in American History" type blog. I figured that the Amazon affiliate program would work well with this if a reader wanted to delve deeper into related books or videos.
With this blog, content would be very easy for me to generate, but is the idea too broad? Is my idea too focused on content and not enough on an actual product?
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newmarketpro Premium
It sounds a good niche to me Jason. Definitely they are people who you can target with this niche - student, people who make research about American history, people who love to read history etc. I believe you have the idea and once you affirm with the niche you should proceed. Do some keyword research and see if there are keywords being searched related to the niche.

:)
Joe
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HarveyBrown Premium
Hello Jason, it is a good niche. There is a lot of Modern history that has not surfaced yet. It can work but you have to determine the areas in American history that you will include in your posts. Will the areas be all inclusive or focus on what is already in the history books or will you search out the history that is not being told. I think that would attract me as an avid reader of truthful history, not the history told from the conqueror’s perspective.
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JasonGordon Premium
Thanks, Harvey. That is good advice. My plan is to try to differentiate myself by focusing on the human element of the story that may not be the common perspective. My goal is to be unique and original to the best I can.
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HarveyBrown Premium
I am always fascinated by what has been left out of current history books. Today most history books read like a John Wayne movie, It is being told as if no one else but the hero, with the white hat saved the day (his) story. Who are some of the heroines of history, how did Blacks contribute to American history apart from slavery, how did the Aboriginal people contribute. These are the stories that are not being told and yet people are seeking knowledge on these.
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JasonGordon Premium
AMEN TO THAT! :D
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Sound like a fantastic niche Jason. People are information hungry and would like such ides, discussions etc.
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I watched the video this afternoon and gave me great clarity. As a starting point, I will go with exercise equipment since I am an avid exercise buff and have been attending gyms rain or shine; I am addicted to exercise and have great familiarity with much of the standard equipment. The enthusiasm is there but lacking a bit in the area of expertise. However, I am not adverse to researching and testing
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newmarketpro Premium
Sounds you have chosen your niche Glenn.
Any type of exercise equipment you want to focus on?

Since you have passion in this area I believe you can write content about it and start building your website.
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Thank you. I have to do more research. The only ones I am familiar with are the ones at the gym but I still need to do more work on this. Also, the Jaxxy tool will help me further with affiliate programs available but I need to upgrade which is next month.

Glemn
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Hi All,

I am debating internally whether to try to expand upon a macro-niche that my wife and I have already entered in the online course/coaching space (parents navigating the challenging teen years with their kids)...it's a passion, but I have several more and and feeling like perhaps I should widen my subject base.

...I'm not "struggling mightily" with this, just hoping for a alternate thought or two ;)

-K
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JoD1 Premium
Well, I've had experience with "burn-out" and it takes a while to recover from doing too much of one thing, even when you love what you do. But every one is different, but you might consider something else you also like,,,and can you link the two, or is that contradicting what I just said....I think I'm over my head already! lol! Just don't do anything out of anxiety or a driven feeling. Be at peace first, then table it, and it will come to you two what you might need to do. And there will be peace - or don't do it! Just my opinion.
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@JoD1, sound advice...thank you :)
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JoD1 Premium
So at first, I thought there were links or something here that we chose from to get our niche. Now it seems we just keyword our interest into a search engine such as Google, or Amazon, etc., to find a particular company or product(s), to be an affiliate for...is that correct?
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Priya10 Premium
Hi JoD1, you are bit correct that there are no links available to choose your niche.
Re: Keywords, it is not your niche. Your keywords should justify your Niche. Niche is much broader concept. You should know about your interest, your audience, your product etc. Your keywords help people to find your blogs or content in search engines which you are going to write to help your audience.
For example, you decided your Niche as electronic devices but which electronic device, say it a Television, Washing machine, Fridge. It can be anything you like. Make your Niche in which you find fun in learning and helping others.
Hope this help!!
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JoD1 Premium
Thanks! So the website built here is something I have to steer traffic to, which is in the training?
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tobinshort Premium
So, a few of the niches that I am choosing is within fitness. Would I make a few separate websites for separate niches, or would it be best to just keep it all in one site as a "health and fitness site" to not have traffic so spread out? So, my site would talk and promote everything, from supplements and exercises to dieting.
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Bryan8 Premium
Too wide a niche. You'd work yourself crazy trying to do it. See these trainings done by other WA members:
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tobinshort Premium
Thanks for the help
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Bryan8 Premium
You're very welcome. I hope it helps you on your journey to success.
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I like and want to sell Hover vacuums, i don't get it you said purchase the 19.00 manual and now you want me to spend another 19.00 for a premium upgrade, do i send the book back and do the upgrade? I feel you are starting to ask for money on multiple levels. tell me how to set up a working site to funnel traffic. Thank you
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Bryan8 Premium
There is no "manual" here. $19 is the cost for the first month of premium WA access which includes the training etc. Each additional month is $49 or a yearly fee of $359, which is about 30 bucks a month.

There won't be any other upsells unless you want to buy your own domain name, about 15 bucks per year.

To begin the training look at the left sidebar and click on the green training arrow, then click online entrepreneur certification. That will begin your training.

If you have any questions you can post in live chat, or on this board, or use the search bar in the center at top to find answers. Wishing you the best in your online journey.
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I have spent the majority of my professional time working with patients and conducting workshops related to Addiction To Recovery. Moreover, I have written 2 books and 12 E Books on the subject. Accordingly, my first niche will probably be Addiction To Recovery. Associates, please respond: Is this an appropriate niche for me? Also, what are your suggestions to improve my niche?
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newmarketpro Premium
This looks like a great niche.
May be do a bit research if they are people looking for information related to Addiction to Recovery. Use Jaaxy for the research.
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VitaliyG Premium
Pick a specific kind of addiction and let that be your niche site John.
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I'm looking at providing practical training for people with a focus on critical thinking and technology for non-techies so they can avoid scams and marketing traps. I can provide the training in person to groups, or online via webcasts/webinars, or stand-alone courses a customer can buy online (which should then generate passive income). Part of problem is that the audience I really want to reach, especially for critical thinking training, is unaware of their need for it or is actually averse to it because of their postmodernist ideology.
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Kyle Premium
Sure, that could definitely be the direction you head here. I just wouldn't overcomplicate your ideas before you get rolling, all of this will happen naturally as you build out your website/business.
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Trusaver2018 Premium
The internet is a vast ocean and you could get lost in it daily. You are right there is a niche for just about any thing you can think of. I like the idea of helping others build an online income just as I am going to be doing now.
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Kyle Premium
It is a vast ocean with lots of fish (opportunity). We are going to be teaching you how to leverage the internet opportunity and provide with all the tools, services, training, and support you need to create and grow a business to any level online.
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liveTexas Premium
with having So Many Ideas and things I have a Passion for it can be hard to narrow down WHICH one will be the 1st at bat. How can I narrow down some of my Larger ideas to the 1 to Start with and then (well Now thanks to your vid) I know how to put a Focus on that niche of a niche, Ha! But Where to Start with so Many ideas? How can I narrow THAT list down to the 1 I start with?
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Bryan8 Premium
Here's links to a couple of member trainings on niches: Hope they help!
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jeffrey7521 Premium
thanks Bryan8
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Bryan8 Premium
You're welcome! Best of luck to you.
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liveTexas Premium
@Bryan8 Thank You!
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Bryan8 Premium
You're very welcome. Best wishes in your online journey at WA!
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There are a bunch niches that I am passionate about but the one I want to start with is Marijuana.
There is a beast that is getting ready to infiltrate are communities and the general public is about to become blind sided. (reminds me of Jurassic Park) I would like to be the one to bridge the gap with education. I've been a medical marijuana patient for a few years and have unleashed some hidden talents.
Interested in knowing what you think...Thank You in Advance.
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RobertDoyle Premium
That sounds great! I think that would get a lot of search hits. Narrow the topic and search, as there is a ton of stuff posting every day on this topic,esp. with the news and all. I would hone it to medical uses or marijuana education as far as your title or key words, etc. Great idea; and definitely something very much needed. I am sure you have much to offer.
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Hypedrebel Premium
I'm thinking about creating a site promoting healing crystals (spirituality). This is a niche I've always felt passionate about throughout my life.

I know this is a business platform and all and I don't want to dwell into this type of stuff to much on this platform. Any thoughts would be appreciated by someone who's into this though.
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Kyle Premium
Yeah, that is most definitely the direction you could head with your niche. If this is something that you are passionate about, definitely go for it Johan!
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Welcome,
Somewhere down the line our paths will intertwine into the world of alternative medicine.
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RUPKAMAL Premium
Here is my thought process at the moment regarding a niche - " I am interested in Hollywood movies, PC games, and Psychology. But aren't there already a bazillion sites about those topics online? How do I stand out from the crowd and get visitors to come to me?
Any help would be appreciated.
Thanks
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onmyownterms Premium
Tthe above is a great video from Kyle on how to generate ideas for a niche/keywords, I think it will be helpful to you.
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BillCoton Premium
A lot of people feel the same as you do myself included but as Kyle says the are billions of people on the internet these days, and you only need a fraction of this to earn money on the internet.

I would pick the one you are most interested in and follow the training, I am sure you can make it in anyone of these.
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pilotspride Premium
Ok. Im looking for a opinion on this. From anyone really. Im thinking of more than one income stream. But For a store. ecommerce. The fodelsmirst one. For a niche would be a hobby store. Models, rc cars, and airplane, train's, ect.
And also on the affiliate marketing side. This is where my question is. Where I need opinions. I was thinking of one website. Where I would have pages for categories. Well to separate The different items that I am promoting. Like a education page, a digital product page, a page for material, physical items. ect. A affiliate marketing super store. But not to big. Not to wide of range. of course I would have to create a custom funnel. But then I can promote several items in one website. My website. and of course the site that the product owner has with the product. allot of them do. But I can also source my own product to slip into the super site as well.
It is just a thought in rough now. A way of having several affiliate items in one website. Without advertising it that way. Its hard to write it down the way i'm thinking it. I guess my question is. Is this just the stupidest thing heard of. Or how hard would it be ( knowing the targeting problem ). To get traffic to a affiliate supersite. If a custom funnel is designed for it.
Another niche of mine is. ( Real home businesses. With great income potential. And little to no startup investment.). That will be a BLOG site. To help keep people from throwing away their last few bucks on some scam, or something that doesn't work. There I said way to much.
Thank You for reading. And your opinions.

(pilots pride).
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Bryan8 Premium
I would suggest doing the training and associated tasks for a narrow niche website. Once you see just how much work is involved in just a narrow niche you might not be so keen on trying to be the next Amazon....
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newmarketpro Premium
Sorry but I would not second the idea. I would suggest choose one first that really you can start fast. See, Google normally see a website from the theme of topic the site present. If you build a website with many different and not related items, which particular niche that the site will present?
You already have many ideas. I would suggest break them down into different niches instead of combing them into one site.

My opinion.

:)
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pilotspride Premium
Yea. I would almost have to make up a key word that would describe a mix of things. Your right. The funnel would have to atract people from each catigory and suck them all in to one site. could be difficult. So yea. I will stick with the conventional way. And I will just stick some links in my blog site here and there.eded
Thanks for the insight. Thats what I needed.
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andernela Premium
I have a financial background and experience in alternative financing. I would like to start working on the site which will educate people how and where to choose the best source to loan money - peer2peer financing, installment loans, title loans etc. I did a quick research on google and it seems there is no tough competition in terms of educating and navigating people. On the other hand there are plenty of fruitful affiliates programs from established lenders.
Guys, I would greatly appreciate your insights and opinions on this topic.
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Kyle Premium
Sure, this could definitely be a direction you head. I would narrow it down to ONE of these concepts within the finance world, I would choose the one that resonates with you the most. ;)
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RTodd1 Premium
I will be working the same niche I have been interested in for a long time now. Small business is the genre I have been involved with for quite some time now. The difference is that now I will focus on New Businesses, I would then like to take it a step further and specialize in Tools and resources for people who are starting or thinking about starting a business. I have knowledge on the subject and I find it interesting and exciting. I also feel that I can provide a valuable service by helping people find the information and tools they need on one website rather than having to scour the internet and guess at what they need and where to find it. By choosing to go with this niche I also have an opportunity to keep learning and apply what I learn to my blog and my marketing content.
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Bryan8 Premium
That sounds like a great plan! Best of luck to you in your new business niche.
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So yesterday I was thinking about doing world/ethnic foods as my niche. However, I think it would be too hard. Another think I love is coffee. I am now thinking about doing coffee mugs, cups and tumblers as my niche. Since I'm new and this is my first try at this, I'd love some feedback. Do you guys think this could work?
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Bryan8 Premium
Most anything can work as a niche. Can you write 2- 1,000 word posts per week about this niche for a year? If you can you can probably make it work, BUT what is your commission going to be on a coffee mug? Most Amazon products are in the 4-5% range. How many would you have to sell to make it worth your while?
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