What is a niche?

A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.

In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.

Here is what you are going to be doing within this tutorial:

  • Understand what a niche is
  • Finding your very own niche
  • Choosing your initial direction
  • Finding and search for affiliate programs
  • Using Answers.com to uncover niches
  • Understanding Affiliate Bootcamp

A couple of resources I leveraged within this training that you can use for your niche research. These include:

  • Amazon.com
  • Answers.com
  • Google.com
  • Magazines.com

If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.

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Recent messages
I love how you incorporated simple was to research potential niches. Its important to know there is a market out there. Personally, I'm struggling to find which niche I want to focus on in beginning my online business.

My first thought was to model my business towards young people who are looking to save time and manage time efficiently. I think a more narrowed version of this includes producing a blog that simplifies information from introductory college courses. For example, explaining math concepts, working out example problems, important people and dates to know, and even ways in which to make essay/paper writing easier for students.

Any thoughts, criticism and advice would be greatly appreciated!
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Kyle Premium
All niches have a ton of opportunity within them. There are 3.75 BILLION people online and we are all now more connected than ever. This is the audience you are dealing with the Internet and even some of the most obscure niches have millions of people interested in them.

You should read about this here within a blog post I recently created on this exactly topic: YOU make a niche profitable and that is why it is important that you decide on a niche that you are interested in/passionate about. It will make the journey that much more fun and exciting. ;)
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I have been running forever, I am now getting into Ultra Marathons, this is my passion, you think this would be a good niche? I would also like to complement this with Healthy Living, probably weight loss programs and some of those healthy meals delivered at home. Would it be better to create three different web pages, one for each Niche or can all this be handled within one web page
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Kyle Premium
Absolutely this would be good niche! I love the idea and I think you should run with it. No pun intended! lol
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thanks a lot, I am already working on my web page, have so many good ideas, looking forward to start seeing results, I think once I get my first commission I will be really excited.
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mrronnie Premium
Awesome to read this! When you have a niche that you're really passionate about, it is the ideal scenario ;) Go for it and keep us posted. Also those complementary niches really overlap each other in a way...many people get into running because they want to lose weight and runners are generally people very conscious about healthy living, etc :) So I think you can build this out within one site if the ideal persona (reader) stays the same ;)
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Hello,
I am new to WA, and I need a niche for me.Is the best niche something about phones,cameras and games because we are all using these things in our life every day or mybe equipment for some sports like football,basketball etc because a lot of people practice these sports?
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@RICH. Premium
I'd recommend you work in a niche you are truly passionate about, there's nothing more dreary than writing content year-after-year about a topic that bores you to tears! :)
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Thank you for your reply. My passion is sport especially football and basketball so I gues I should take sport equipment for my niche. :)
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Kyle Premium
You should definitely narrow down to one of those sports. Don't try to tackle all of them.
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Then that's definitely football. Thank you for your recommend.
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Kyle Premium
Excellent!
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GiftsGalore Premium
Kyle, I have a question, and then I will make a comment.

I see posts from you, videos from you, etc., but I haven't seen or watched anything from your partner. Did I miss them or is it that your partner doesn't post or make videos?

This tutorial, suggestions and/or ideas video is by far the best I have seen - so far - and I look forward to seeing and reading more in the near future.
Is it possible to ask (Kyle) a question outside of this discussion area? If so, how do I ask a question or questions to you only?
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frd Premium
The number two here is more responsible for the technical part of Wealthy Affiliate :)
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leoemery Premium
Carson is more behind the scenes - Carson does blog updates for things that are happening and upcoming in the WA.

Kyle is the found in all the training and training videos. He's more the face and point of contact for WA

As a premium member you can private message any member including Kyle or Carson. However as a free member this option is not available to you.
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Kyle Premium
I think they summed it up pretty good. Carson works more behind the scenes on the technical aspects of wealthy affiliateAs we have a large technology team.

If you ever need to contact either one of us privately you can do so as a premium member. You will have access to her private messaging and mentoring platform.
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Maybe I'm not in the majority here but I kinda had a niche in mind almost immediately after joining the WA group. I am seriously interested in the Health niche, but with a particular subset in mind. With my own experiences in mind, I want to target the peritoneal dialysis section. Finding a catheter holder was something I had great difficulty with online till I found the right fit, and I think this could be the perfect category for me to focus on. I would love some feedback or suggestions that could help me along, so please do not be shy with any critiques you may have!!
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jimnkaran Premium
If that is what you have an interest in then go for it. Especially with you having a personal experience with this niche, then that will make it a little easier for you to write about it, and answer questions about it. Also, because you had to do a lot of research to get what you wanted you know from experience how to do it and you can teach others with your personal experience. Good luck, don't give up on a dream.
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Paul2020 Premium
This is something that I became more educated on over time. Anything can be a niche but something too broad will make it difficult to focus your website on. Also you want to make it easier for your customers to be able to know what they are looking for when it comes time for purchasing.
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Kyle Premium
Yeah, something like Money, far too broad. And even "make money" and "make money online" (a bit more targeted). Something like "make money as an affiliate marketer" is more targeted.

Same goes for anything. Weight loss, far too broad. Weight loss for women, far too broad. Weight loss in menopause, perhaps much more relevant and targeted.

Those of course are just examples, but you can see where I am heading with this here.
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TriciaCoyer Premium
My initial thought for a niche would be wedding planning. Is it a good idea to have a website for wedding planning with different pages linking to different phases of weddings, such as a page on decorations, another for flowers, maybe another on invitations, etc. What would be the drawbacks from having one website with more than one category of that broad niche? Is it a good idea to start with such a broad niche or would I have better success building separate sites for each subcategory?
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nathaniell Premium
I think wedding planning could be a good niche! Or you could go more narrow and have a specific type of wedding. Some people want church weddings, while others want backyard intimate weddings. Some want destinations. Some want traditional or quirky.

I'd stick with one site, and have many subcategories like invitations, decorations, etc. But maybe you want a more specific audience for WHO is planning the wedding.
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TriciaCoyer Premium
I like that. I didn't think to narrow the type of wedding. Thank you!
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kickstand211 Premium
So, In the choosing a Niche video, one example was basketball coaching. I was wandering how income could come from that online when you are not recommending a physical product to sell. Would you be selling a coaching pamphlet, book, or similar material. I'm not interested specifically on coaching, just the concept of the idea.
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Kyle Premium
Yeah, there are many things you can promote within any niche.

-Training guides
-Coaching accessories and tools
-Coaching drills
-Equipment and Uniforms
etc.

Lots of different ways you can generate revenue within any niche, that aspect should never be a concern.
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I have a niche in mind. What I'm thinking now, however, is does your website name link in to key words that the audience type when searching?

I was thinking genre entertainment but thought that too broad....sci-fi, horror, fantasy, superheroes....and their related media of books, art, toys, film, etcetera for each. Is that too broad?
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JasonJF Premium
Your website name can be helpful if it is actually a keyword.

These are known as keyword rich domain.

Below, Kyle shows how to choose a good domain name: With your niche, it is best to be as specific as possible.

Entertainment is VERY broad.

You could maybe niche down to a specific type of toy, books, superheroes, etc, etc,

As you continue with the MAIN entrepreneur training, you will get a better understanding of the entire process.

Cheers,
Jason
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Thank you, Jason. I had a feeling I was jumping the gun. I'm progressing with the training and knew it would be covered eventually. I don't particularly want to jump ahead just keep at it step by step. I will look at the link though.
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JasonJF Premium
No problem, David.

As the great saying goes "slow and steady wins the race"

The lessons are designed in a very organized way. Once followed properly, you will then see the positive results.
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Great overview the niche concept. As I was watching, I just started noting ideas. I'd suggest keeping something handy at all times to jot down ideas that come to you throughout the day. I started thinking about the questions people ask me a lot and then would ask myself..."What if I could just send them to a website that explained it all."

Thanks for the help and the great video!
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Kyle Premium
Great way to look at it Kenny and that is the core of any business. If you can HELP people, in any niche, then you can create a business doing so.
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KatSchmidt Premium
There are multiple niches we could all choose from. It can be difficult to narrow it down. I have so many interests, and it seems they all could be a potential niche. So I guess at this point it becomes a choice of what I think I can write about with the most enthusiasm. I happen to have an Environmental Communications class this fall semester, so I think I might try to tailor my niche to that. Having school work associated with the topic will make it easier for both school and business. Perhaps natural products for home and personal care. Take care of yourself; take care of the world!
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Kyle Premium
Choose just one when starting out, most of us have many interests and you just need a starting point for your business so I would suggest you choose the one that you are the most interested in. :)
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Aaron2021 Premium
This part of the training was very informative! What I like about it is that it broadens your ideas of what you can choose for a Niche. I would like to think that we must choose a Niche that is popular..? I guess I will find out later in the training.
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Kyle Premium
All niches have a ton of opportunity within them. There are 3.75 BILLION people online and we are all now more connected than ever. This is the audience you are dealing with the Internet and even some of the most obscure niches have millions of people interested in them.

You should read about this here within a blog post I recently created on this exactly topic: YOU make a niche profitable and that is why it is important that you decide on a niche that you are interested in/passionate about. It will make the journey that much more fun and exciting. ;)
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angel2017 Premium
Hello everyone. I have been looking at some of the comments and the ideas seem like great ones. I have taken care of my mother who has battled CNS Lymphoma twice now and I am thinking that I could start with something in that category. I was and am a huge advocate for natural healing when it comes to cancer of any type. Should I look at a specific product to start or should I look at natural ways to help with cancers?? I am not sure which angle I want to take yet but I am a big believer in helping the body to heal itself as well as when needed traditional medicines.
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CristinF Premium
Hello Angel.
Sorry to hear. Sending prayers and strength for you, your mother and family. My partner recently passed from cancer. Also, a big believer in natural treatments. Good for you.
I think that there is a very big market there, and you will be able to help a lot of people.
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CristinF Premium
I am not an expert. New here myself. But, I think that you should probably go with a variety of products. For example, bitter apricot kernels, essiac tea.
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angel2017 Premium
Thanks for the feedback. I have learned that we take one day at a time and be thankful for what we have while we have it for sure.

I will probably be looking at honing my niche down to a specific cancer and then the products to help within that part of the anatomy. I feel that this would help me in my search as well as give me focus in my website. Plus I feel that personal is best. I can offer my experiences and what has worked for us and give people options to help within there own lives.
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CristinF Premium
Perfect!
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sharyphics Premium
I have been trying to up a website by my own domain, with my niche "Photography and camera", with my skill of photography and graphics design.
and then I have come up this website called Wealthy Affiliate. So far I should say it is very informative, will going to switch my membership to premium soon.
Just want ask, how you see about my niche? will there be a huge market?
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doug631 Premium
I think its a good niche. You have to check into the photo's and how to make them so people can't copy them.
If your going to be selling photo's, (which is great, companies are looking for them all the time), you want to make sure they can't steal them from your site.
All my best to your success,
Doug
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Kyle Premium
I would recommend that you narrow it down a bit, what aspect of "photography" or "cameras" do you want to help people out with?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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Im thinking about working from home as a niche and also weight loss since those are two things I've been interested in and checking out online for years. Im so excited about this I would be very passionate and confident marketing this online marketing as a means of making money online.
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)

PS. If you are going to head the "make money from home" direction you should be going through bootcamp, something related to weight loss you will want to go through the OEC training.
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Thanks Kyle. Im going to research them both tonight and sometime tomorrow I will choose one and get the website up and running. Thanks for the help and quick response.
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I need help! I'm trying to decide on a niche. So...I'm very passionate about skin care and makeup products for sensitive skin because I am constantly looking for products for my sensitive skin. I'm not sure how to narrow it down.

Could I include makeup and skin care (facial cleansers, spot treatments, facial moisturizers etc) as one niche or should I narrow it down?

Any help would be greatly appreciated!
Thanks!
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Makeup for women with sensitive skin sounds like it would be a great niche. Or even products dealing with skin care. Best of luck to you Diane.
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MRasor Premium
Which is better - to focus on just one niche, or to have several niches going on at once? Anyone here have experience with that yet? I have researched a couple topics I am interested in and found affiliate programs in both. Just wondering if it is too much to take on right away.
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@RICH. Premium
I'd start with one, until you're confident you know what you're doing, otherwise any technical errors get duplicated across multiple sites.

I also recommend you work in a niche you are truly passionate about, there's nothing more dreary than writing content year-after-year about a topic that bores you to tears! :)
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SteveCrozza Premium
It is a really difficult issue to deal with. Because I know, and I guess you know, there is a huge amount of work to go into one niche. Personally, I am doing just one, but keep having fleeting thoughts of a second until I realise there would be no time left for "life"!
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MRasor Premium
Thanks for the reply, I have several niches I like so I will figure out which is the most interesting to me and focus on that :).
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MRasor Premium
I agree. I am doing the research on a couple niches right now, but I also think that we can move from one niche to another after we get sick of it.
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@RICH. Premium
The problem with that is your site will start to tank in the rankings if you don't constantly provide fresh content. It's why I recommend you work in a niche you're passionate about.
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DrM1 Premium
Well put!
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EditE Premium
Here's my question: what if there are no affiliate programs that come up when searching for a niche, such as industrial equipment? I already have a business for this niche, but not sure if there is actually any affiliate program related to such an industry (when searching, nothing came up but Google ads at the top for other companies in the industry). If there are no affiliate programs, what would be another approach to bring in money from a website using ads etc.? Thanks :)
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Okieaphil Premium
what specific industrial equipment?
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EditE Premium
ok, I'm thinking maybe I could join other affiliate programs that are related in some way to what I'm selling, as opposed to the actual thing I'm selling. I guess I'm just trying to figure out how "affiliate programs" might be limited & how we can work around that. thx
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GaryHorton Premium
Hi, Edit!

What do you mean by the term "industrial equipment"? Have you tried searching specific industrial equipment companies for affiliate programs? There is always a way to make money with a website. Personal message me and we'll brainstorm ideas.

Gary
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HarveyBrown Premium
Hello Edit, I find the niche somewhat large. When you say industrial equipment, I have to ask what industry and what type of equipment. That is probably why no keywords came up to large a topic. I would try and choose a particular industry (e.g. Aeronautical, lumber, etc.). Then do a keyword search on that industry's equipment.
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Gunnertwist Premium
I did a search for industrial equipment programs and found some programs on the first page. Try to use these terms in a search, industrial equipment +affiliate +program. I am not sure what equipment u are looking for specifically but there are affiliate industrial equipment supply houses out there. Hope this helps u some. Don't forget to use the "+" in front of the words. Change up the search words but leave the +affiliate +program part for a more thorough search. I found this one https://www.globalindustrial.com/affiliate and it seems to have a large stock selection of equipment. Another was called Northern Tool Equipment. I see Grainger has a program too at http://www.viglink.com/merchants/296/grainger.com-us-affiliate-program.
I do not know anything about your niche but I am sure there are more out there to find.
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EditE Premium
Thanks Gary, it's a very specific niche that I'd rather not get into on here, but it's the kind of thing there's not likely to be any specialized affiliate program for online. I guess I'll deal with it when I get to Level 3 since I have to build a website first. Thanks.
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EditE Premium
Thanks, yes I did do a search for the specific type of products within a particular industry.
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EditE Premium
Thanks, I think you just solved my whole question! I just checked out the Global Industrial link and was able to find my specific category in there. In this case, it looks like starting out searching for the general term "industrial equipment" was a better idea than the specific one first :) Thanks again!
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Gunnertwist Premium
I am glad I was able to help. I hope u find what u need and I wish u great success. :)

Carl
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buildyournow Premium
Kyle, there is a miracle tree that promotes good health for consumers of its leaves and pods which I want to use initially as my niche. Because of the millions of people that have one physical affliction or another globally, I thought it would be an excellent niche for me. its healing properties are awesome and are backed by testimonials from persons who tried it and are able to vouch for it effectiveness. Please give me your thoughts before I proceed.

Thank you!
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Kyle Premium
That could definitely be the solution to the problem and one of the things you can promote to such an audience.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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buildyournow Premium
Kyle, having you explained the meaning of niche and how it is to be used certainly clears up my misconception of the word. Establishing specific niches is the secret to really getting results as being too general with niches doesn't enhance your success at all. Now I understand fully how to address niches,

Thanks for the info.
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Kyle Premium
The more you become an expert at something specific, the greater the authority you become and the greater the opportunity. ;)
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DylanHodge Premium
So here's my niche, maybe someone can give me some feedback.

I'm fortunate that my passion is also my niche. I help people find ways of making money online. Not just tools or methods, although I teach those as well, but actual products, physical or digital that can be sold online to earn an income. When I find something, I test it myself and if it is working, I will make a digital course around it, showing people step by step how to achieve online success with that particular product or service.

Secondly I help people promote their own products and services online by teaching them what I've learned with regard to online marketing, sales funnels, website design and what programs or apps they need to run a successful online business.

Part of me thinks this is just too large of a niche, but I have been doing it for years now and am so passionate about it that I just can't fathom doing anything else. It's what gets me out of bed every morning.

There's a lot to it so I sometimes get overwhelmed with the concept of how best to promote my services but over time it is becoming more refined.

Thanks in advance for any feedback.
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Kyle Premium
That can be the direction of your niche and you surely can become an authority in this space with time and effort Dylan. If you are going to head in this direction, I highly recommend that you go through the affiliate bootcamp.

If you need a hand with anything at all moving forward please do let me know. :)
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DylanHodge Premium
Thanks Kyle, I certainly will. I have been doing many affiliate courses over the years and slowly getting there. Funny was never aware of WA until a buddy that grew up with Carson told me about it.

Cheers
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allysark Premium
my problem with finding a niche is that i'm afraid my passion may change over time and when it does, i may not have the drive to keep up with the current niche. for the past few years my passion is 1. modernized korean houses called hanoks, 2. korean culture and travel 3.holistic well-being particularly the use of essential oils.
i can see how it can work with no.3 but not so sure how i can make 1 and 2 a niche that can be monetized.

ideas anyone?
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Kyle Premium
Well if your passions change over time, you can get involved in several different niches. Most successful marketers are involved in several different things.

The awesome part is that once you get the formula for success down in one niche, you can move into many different niches and apply those same success principles.
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allysark Premium
Thanks Kyle!
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I'm seriously considering promoting WA.
There are Multiple MILLIONS of people out there, wishing that they had a means to be able to attain their dreams, without working for a low paying wage, and never reaching the point where they become homeowners, and can send their future family to college. I'm IN!!
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Kyle Premium
BILLIONS of people, in fact 3.75 billion people online all of whom would be interested in building a business online (in a niche of their choice) if they new what they were doing or where to start. Hint: WA.

Head in a direction that is most interesting to you though, Bootcamp can be a viable direction but we always suggest that your starting point should be your passion/interest.
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RocioA Premium
Hello, I just going through to plan a niche as Pets supplies, for dogs, cats, fish and aquarium, apart that I love pets, and I see most of people around the world having a pet. In my niche would be included as food and care, accessories, dog's training. I think it would be a good niche for starting. Please advice me.
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LisaPrince1 Premium
I'm hoping someone will do a page on English bull terriers!!!!
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Kyle Premium
I would narrow this down. Pets as a niche is far too broad, even dog training or dog toys, etc...those are massive niches. You are definitely thinking in the right direction here though.
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That sounds great. I'm hoping someone does something about Jack Russell Terriers.
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RocioA Premium
Thanks a lot, good luck in yours
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RocioA Premium
Yes, I think about training and behaviour, just because I had a case with my aunt's dog, that her dog was aggressive, and we did not know how to resolve this, this way I want to put focus on that.
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StevenEsser Premium
hmm might have to rethink about my niche than that I started 3+ months ago. I actually haven't really figured what niche it should be in but so far it is about everything you need to know about good cat care. Is that too broad of a niche too?
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jlaban07 Premium
Identifying your niche is like the management principle "KISS"
Keep It Simple Stupid - but if you don't know what is meant by a Niche - that is the complicating part - now with this training session, it is outlined as to what is meant by "Niche" and it seems to be easy -
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prom1303 Premium
I'm an old soldier so I am very familiar with the kiss principle very well put
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Kyle Premium
A niche is a hobby, an interest, a passion, something that people do, something that you want to learn.

It could be anything, there are literally millions of niches.
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DrSusanFaye Premium
My mind is bursting with ideas for niches. I would imagine some niches are more lucrative than others. Seems to me making money online niches might be the best place to start. Promoting WA is like having the niche decision being made for me and if I am successful, then I can try niches that aren't so tired and true.
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N4 Premium
This is a great niche. People in my country are looking for ways to earn.
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moltenice Premium
Great newbie course! I just had a couple of questions:

1. How many products should you base your website around? In most of my interests, I usually only ever end up using 1 or 2 products. Can I make a full-time income by just promoting one product (for example promoting just one Dating website that I have used myself and approve of)
2. If I chose a competitive niche like video games/movies, won't that make it very difficult for me to get my website to get traction, seeing that there's just so many people doing this?

Thanks!
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LisaPrince1 Premium
Narrow it down to something specific. Research it to learn the various trends and see what is fresh and new you can bring to the table
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MonicaJames Premium
Initially I was at a serious block regarding this niche business. After Kyle explained that it is just an audience...more niche ideas came. Once I get the niche I've chosen to start off with up and running and doing business I can act on other niche ideas that I have in mind.

Good Good stuff,

MJ
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Kyle Premium
Awesome, that is great to hear Monica. So glad the niche idea train is steaming along. There are a lot of directions that you can head with your business, the key is choosing just one!
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NataliaFedor Premium
I have a couple of niches I'd like to focus on; but the scams i see online since I've started looking for ways to do a home business make me want to prproteo this site for it's free start up courses that are awesome and very informative. Gotta get back tp work. Talk layer.....
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Kyle Premium
Sure, that can be a direction that you head Natalia. Totally up to you here and if you ever do need a hand with anything moving forward do let me know. ;)
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munazira Premium
Good video, but not yet to make a website as two I get it I guess as ordinary affiliate. I do want definately think on getting Amazon as the video teaches I can add my wealthy affilliate link, Jax link , and one more traffic link. An overview of knowledge is there, but when making a website the above things get clarified I hope. This is a wonderful video as I like to promote WA too. Thanks to the folks , Shahid Mohammed
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Kyle Premium
Amazon could definitely be part of your website as well as MANY other affiliate programs. What you promote will depend on the niche that you choose, so I wouldn't get ahead of yourself here...and any niche you will be able to promote MANY products/services within. ;)
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AEremichev Premium
Great video. I really liked to ideas: a) do not think too much about your niche as it won't be the last one; b) if you still can't decide which niche to choose go to affiliate bootcamp.
So, I decided to go to affiliate bootcamp - that would be my first niche. It's the best choice for me as I will study and practice affiliate marketing for 6 months at least anyway.
And I am more than sure that along the way I will find my second, third and so forth niches.
Thanks for the great video and advices - are really helpful to me.
Now I am ready to upgrade to Premium :)
Thanks!
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Kyle Premium
Sure that can be the starting point with your niche, there are many different directions that you can head with Bootcamp and as you move through that training it is going to be narrowing down on your "target" audience.

I know you are going to love the training, regardless of what route you take.
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kmontgomerie Premium
I LOVE Disney! So I am considering that as my first niche market. However, what are some thoughts on if I should cover multiple facets on my website that covers various opportunities (such as park experience and travel recommendations to physical products), or choose one specific topic within the Disney realm??
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ericcantu Premium
You can have related sub niches in your website, as long as they're all connected to each other and make sense. Over time as you can probably imagine this tends to happen naturally. You write content over time and you don't want it all to be the same, so you start branching out. Looks like you have a pretty good scaled out idea of what your website can be. I think that makes it a good one stop shop. Don't overwhelm yourself though, you don't have to tackle them all at once, start in one area and naturally progress to others and your website will grow with you.
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Unaisi Premium
I agree with the point mentioned that a great niche will be one that is a hobby or you are interested in for a start. Once you get a groove of it then you can divert to other areas. Loved the video I've really understood the definition of niche and how to go about selecting one. Thanks.
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Kyle Premium
For sure, it is only natural over time to be involved in MANY different niches. That is a natural transgression as you build out your business. :)
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Kblass Premium
the niche that i would be interested getting into would primarily be dealing with technology,be it mobile devices, computer parts, cameras, etc. those have a wide range of audiences and would target the vast majority of the consumers. for specialty i would like to deal mainly with hardware of a specific brand like AMD.
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Kyle Premium
Sure, that is definitely a direction you could head with your niche Kelvin. It sounds like you have a good handle on it.
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angicarmen Premium
i am confused about how to really start as i am aware of the time and energy spent in making it work and it deffinetly must be smth i am trully curious about.now,there are many things and i will do my best to decide what is it that i can do all day every day till i get it right and then pursue others when i get the hangs of things.now my confusion is going about the affliate bootcamp is it really a roadmap to understanding how everything works?because i am not really interested in this,or better said,i don't know how i can come up with creative quality content when i know nothing about it and can't see myself spending too much time learning,i am supposed to be teaching others what i have no clue about...but then promoting WA is a quicker way to generate some income.or can i only promote it once i've learned?there are other things however that i can see myself writing about,making videos about and guiding people to find help,for example nutrition,fitness,how to overcome bulimia,ciracdian rythm importance,how to beat jetlag symptoms.but all these things won't help me get started on the process of monetizing...i feel overwhelmed,pls help!
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cosmicradio Premium
Hi Carmen. Things can be a bit overwhelming at first! I'd suggest going through the certification courses, at whatever pace is comfortable for you. It's kind of a long-term process, and the lessons will definitely soak in, given time and patience. A step-at-a-time, and do the tasks given with each lesson. Write some blogs, when you are ready, and read the blogs of others. It will all get easier over time!-Rick :)
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pmmanurkar Premium
I am about to finalize a niche. But I have a question, there are some affiliate programs which are available in my country only. Or rather I would say that this particular program is most popular in my country.
Now the question is , when I will go about promoting, should I host 2 separate websites ?

that is 1 for my country promoting from that one affiliate program
and 2nd for global market involving several global affiliate programs like amazon ?

Or I should go about putting multiple affiliate links of same product from different programs ?
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Aanaqtat Premium
Nice!!!! I saw your website....Brilliant!! Many Blessings to you!
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ZEGU Premium
It's best to use the global one if your country is also included. I registered with Amazon UK affiliate program that excludes other countries.

I have now registered with the Amazon international one to broaden my customer base. I use links or banners from both affiliate programs on the same website but to suit a particular product.

Hopefully this does answer your question. Please feel free to ask if it's not clear.
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pmmanurkar Premium
Hi,
Actually that is not my website. It is an e-commerce site like Amazon . Which has focus in my country only.

I was planning to join its affiliate program.
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angicarmen Premium
i am wondering about the same thing.also is it a good idea to have multiples websites in different languages?
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Kyle Premium
I would suggest you create your website focusing on just ONE language. When you try to translate your content (translators do a horrible job of this as they are far too literal), you take away from the overall site quality.

When you create an "additional" website, you create double the work for yourself without knowing if the campaign is going to be successful or not.

Both of these will lead to much more work and a lot less focus. Focus on one language or the other when starting out Carmen, once you are successful with one you could diversify down the road and build out a second website and create a translated version of your website for an additional revenue stream.
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ORMartinez Premium
I have been thinking of promoting 3 niches. Each is separate and distinct from the other. I was thinking of developing the web site and marketing each simultaneously, but I'm concerned that I am not being realistic about the time required to do each one well.

Does anyone have any thoughts on this? Thanks.
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MBond Premium
I can understand wanting to promote multiple niches. It is something I would like to do myself someday, however, I have taken the advice of others who are doing this and they recommend starting with one, getting comfortable with the process and adding others. That way you don't get overwhelmed and you can have a firm grasp on the process before you stretch yourself too thin.
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NancyOsier Premium
I'm seeking feedback. I want to focus on reaching women over 50. Some of the ideas I have for affiliate programs are Zen, stress-relief, anxiety relief, energy healing, sound healing, aromatherapy. I want to create content around these and of course promote products. But I also want to spin-off into creating a podcast, e-books and online courses around positive mindset, achieving dreams, finding purpose, setting boundaries, rebuilding your life after loss or major changes...I'm using my own story as a jumping off point as I prepare to travel across the U.S. in my RV. I'm 55.
Is my niche too broad? I appreciate your suggestions.
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NancyOsier Premium
It is too broad and I know it. That's my problem. My thinking is that women who have anxiety and stress are often feeling trapped or unfulfilled in their jobs, relationships, etc...They need "stress relief" but really need to re-work their lives. I know I'm trying to do too much within one niche. I want to have a podcast with tips for women to take charge of their lives through managing finances, speaking their truth, setting boundaries, identifying their passions, getting healthier and stronger. But I don't know where to begin, which shows me that my niche is way too broad.
Help?!
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Kyle Premium
Zen, stress relief, anxiety relief, energy healing, aromatherapy, etc.

Those are all different niches and you will want to choose just one. There can be some cross over between them as you build out your niche and business, but I would focus your attention to just one when starting.
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PortiaDee1 Premium
I'm really into eating healthy. I always thought I was until I found out I was diabetic. The my whole world of what was healthy eating changed. I learned a lot about eating healthier and would love to learn even more and share it with others to help with their quality of life. That's what it's all about. Being able to enjoy life to the fullest, which sometimes is hard if you don't have good health.
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bubbletokki Premium
You may like to follow my blog then!! Let's connect on here!
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I would like to create on the niche on fashion, beauty, health, and electronics. These are things I know a lot about. They are popular and in high demand in this time. These particular things are fun to me. I would love to make money off of something I know about and do every day.
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about? These are all pretty broad niches so you will want to narrow it down.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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I would like to create a website about gift giving, since it is something people have to do year round and a lot of people seem clueless about what to give those close to them. How much do I need to narrow this down? should I pick a specific occasion, gender, or age range? There are so many sub niches I'm not sure what to pick, and what might be oversaturated. Any advice would be appreciated.
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EddySalomon Premium
Hey Ianna,

I think this may help you with your niche question: Let me know if it does or not.

Eddy
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riablake Premium
I have personal experience in controlling my own diabetes through a Paleo diet. Could be a niche but wondering if it gets too close to medical advice. Thoughts?

I also am looking at ideas in the personal development / leadership area so I'm not stuck to the above

Appreciate everyone's ideas and input
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VitaliyG Premium
Hi Ria, you are providing your own opinions on things that have helped you, you are not prescribing drugs or anything. You can make a disclaimer that you are not a doctor, sure, but otherwise, you are free to share your personal experience and helping people deal with diabetes is a great niche.
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Dmorrow Premium
Like VitaliyG says, as long as you make it clear that you are not giving medical advice you are OK. I think it's a wonderful niche and one that is needed as diabetes is becoming a rampant issue in our society.
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riablake Premium
Thanks!!
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riablake Premium
Thank you. Appreciate the support!
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I'm thinking of creating gaming content with a deeper, informative style of play focusing on helping others become better at multiplayer through map breakdowns, thinking critically, useful products you can buy (joystick extensions, GamerGrip, ect), and training the way your eyes track screen movements.

Is this a specific enough niche? Gaming has proven a mainstay since the late 90s, Microsoft + Sony make billions of dollars a year from their console systems a year; should I still be worried about investing in a market that may go more Virtual Reality in the future, or is it a safe bet?
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Kyoko817 Premium
That sounds like really an awesome niche. I used to work at the school that teaches gaming and anime design, and students get hired left and right, so I am sure it is a pretty hot field.
I don't know too much about gaming, but can you in the future shift your contents to VR? Are they completely different?
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VDutton Premium
The video was really helpful in taking away the worry of choosing the right niche. Would clothing for tall women be too broad and I would need to narrow it down like to trousers for tall women? If I chose to follow the WA bootcamp then upgraded to premium, would I be able to go back to the lessons to create my niche websites?
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Kyle Premium
Yeah, you could narrow it down a bit. Tall women clothing, that could be the premise of your niche. But when you start building it out, you might want to first focus on a particular category of that broader niche.

And yeah, you can go to ANY of the training at any time. When you go premium, you are going to keep all of your existing activity, progress, websites, etc...you simply get A LOT more within Premium.
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eweathers Premium
I'm a new mom who's constantly using and looking up baby products, and we try to be a "green" family as much as possible. I'm thinking "green" baby products as a niche. Not sure if it's a good idea. I'll have to research what the best keywords to use for this are.
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Kyle Premium
Sure, you could head in this direction! :)
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Dawnlhughes Premium
I was a little concerned about what my niche would be but, after this video it came to me. I am into natural health and right now essential oils is taking off big time. There is quite a bit of confusion about it though and I would like to help clear the air sort of speaking. I already looked up my favorite place to buy essential oils and they have an affiliate program which is pretty cool.
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Kyle Premium
Sure, that can absolutely be a direction you head and as with any niche, there are going to be MANY different things that you are able to promote. :)
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YoungLives Premium
This was informative.
I think too broadly - I want to know all about a broad topic. I see from this section that I mus NARROW, so as not to get lost in information overload. Also, some kool ways to use the web to research possible niches. Thank you Kyle.

Among several, I definitely want to work on the affilliate bootcamp as a niche, because that would amount to "earning while I learn".
Do you all agree?

Question: Would you pursue a wealthy affiliate (as an opportunity) training course, to learn to make money IN the site, if you found one?

Let me know, thanks.
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billyghawaii Premium
You are automatically a WA affiliate as soon as you've joined. You will find all details, links, banners under the airplane button at the top. Share any of the links with a friend and when they visit here a cookie will be planted on his computer with your reference on it. If it remains there, it will be valid I believe for 1 year, should the guy return to and joins, you will get the credit. Now how's that!
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LJayLJ Premium
Eventually, I will have a website with a simple topic of the week (offering simple understanding for general subjects that people might think they don't understand only because they lack the basic knowledge of a particular subject--might even be a video on how to fry an egg) but to start with, my niche will be dealing with simple solar projects as alternative energy for the home, personal or emergency needs.
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Sharlita Premium
That sounds really interesting! I've always tried to find solar powered things for the home but didn't have much luck. It will be great to see what you come up with :)
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Iholding01 Premium
I watched the video and was really excited about how limitless the niche ideas can be, I had to pause because I saw how it could be overwhelming to get caught up in so many different ideas. I am currently a beekeeper and have a passion for it, I have been doing it for the past 3 years and have even gone as far as making our own skincare products. I guess it is intimidating to go as far as making a website about it because of uncertainty of which direction to go. Skin care or bee equipment and supplies? any thoughts would help give clarity.
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ericcantu Premium
There could be arguments made for both. I can see skin care products being a pretty solid niche, especially natural skin care products. With the endless numbers of skin care products out there you'd be able to have infinite posts where you review a particular popular skin care product and then show how yours is an even better alternative, or even a great compliment to the one you're reviewing. As you'll see through the training, when you develop a review like this you are able to take the person who's researching one product and almost intercept them as you show them a better alternative. Or you may show how yours is a great compliment to an already good product and they could buy it as a companion product.

I'm no expert with beekeeping, so I'm not sure how many products or equipment you could leverage with that niche, but you'd be the expert on that. I'd imagine it would have much less competition than skin care products which is a good thing as well.

I'd pick the one you feel most comfortable with and the one you feel you'd be able to market better to start off and then you can always create a second site in the future for the other one. If you have a product you've developed yourself, personally I'd want to market that to the public by reviewing other popular skin care products and showing just how well yours compares.
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Iholding01 Premium
I really appreciate the input about this topic I hope that eventually I can make my products be a majority for promoting. I read the article about a niche being a group of people, and almost feel like I need to go in the direction of more widely known things like electronics, fashion, and cars, maybe i am putting the cart in front of the horse because I'm just under financial stress to make debt disappear so fast. I guess the impression give is the more widely known and more expensive the greater the yield. I really have so much to learn. I think that's why my excitement peaks at the thought of having people to help along the way. Just getting my thought in the open.
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PhilDavies Premium
i'm new here... and having looked at the niche suff you have something pretty solid. bee's and honey seem to link through into skincare. maybe you have 2 sites? 2 niches?... bees and what they contribute, how to be a bee keeper how bees are dying from lack of proper environment how to care for bees, where to sell your honey etc
then from that you have the other sire which is al the great products from bees including skincare stuff
and ive thought of another niche which is what to do when you find a bees nest in your house, yard, garden etc who do you call? is this a service you can provide? rescue bees etc?
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Iholding01 Premium
I like the feedback and the thought definitely will consider, being that the whole purpose of a niche is easier when like the video says it's what your good at. Thank you for the imput
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esoto190 Premium
I have a main niche i am going to be working on at first to get experience, but i have so many passions that i can turn into niches that i feel like the world is mine - at least the online world lol.

Awesome stuff so far WA.

Thanks,
Esteban

PS. I'm posting a blog that explains my sentiments even more. If anyone wants to check it out click on my picture. Thanks
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Kyle Premium
Just start with the one that you are most passionate about, do know that your first niche does not need to be your last and it probably won't be.

As you move forward and as you create success within ONE niche, it is natural to diversify into many others over time.
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After watching the video, I realized my first concept was too broad. I was just going to do a website about what I enjoy shopping for online.

Now I realize I should think about what I most enjoy shopping for online, and a lot of it is "window shopping". Wishful thinking, and looking at beautiful pictures.

I'm mostly drawn to gemstone jewelry for women. A lot of people think...oh yea...a diamond in a gold or platinum setting. And then they stop. But there is a whole world of awesome gemstones, different qualities of cuts, classes, settings, and...what I find interesting...the metaphysical qualities of gemstones and the range of affordability.

There are tons of "fine jewelry" shops, many of them with "classic yet uninspired" designs, and probably lots of affiliate opps. There are also lots of metaphysical gemstone shops, individually handcrafted and bulk produced gemstone jewelry at various rates and prices.

I believe there is a need for a website that will help someone shopping for women's gemstone jewelry to know the vast range of what's available, as well as the standard high quality diamond ring in a classic setting.
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Kyle Premium
Yeah, that is most definitely the direction you could head with your niche. If this is something that you are passionate about, definitely go for it!
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LJayLJ Premium
I have a young friend who likes to shop online for jewelry that costs less than $10, for two reasons: one, she's cheap; second, according to her, she doesn't understand how to determine and choose more quality jewelry online. Your website could be very helpful for someone like her.
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cfaulkner Premium
I am very interested in creating a website that is all about pets, with helpful tips and information for pet owners. I would also like to sell pet supplies. I am concerned that this may be too broad of a topic though. Would it be possible to narrow it down sometime later as my website progresses.
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Dmorrow Premium
Is there one pet that you love the most such as Siamese Cats or Dobermans etc? You could still give helpful info and sell pet supplies geared toward them.
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aadesanya Premium
I'm very interested in creating a website that helps new sewers learn how to make patterns and craft other things without having to pay someone to teach them or read long books with a lot of terminology they don't understand. My only concern is that I would be the one having to teach them and I'm not sure if I could put out a full lesson every week once I resume school.
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Kyle Premium
Absolutely a direction that you can head Aderike and something that you sound really passionate about!
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OSoNFus3 Premium
I don't know how to chose JUST ONE niche! I've got so many I can think of.... This is gonna be GREAT! My wife has pages of ideas already, the kids have thrown their 2¢ in....
There so much info here it boggles the mind!
Keep it up!
All the great ideas I see in the posts below!
Kirk
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Btwh Premium
I know what you mean ! I'm feeling the same way.
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Kyle Premium
Awesome, you sound really motivated!
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I'm a nanny and have been for 10 years or more and before that I raised six children and home schooled them, too. I have written some childrens books (kind of Sandra Boyton-ish as far as age group and silliness) which I would like to sell as ebooks and be able to use my blog as a base for promoting them. I would also dearly love to blog about other things because even though I have the most experience with children, there is so much more to me that I really have never gotten to (and really want to) express about myself. So I am torn about what to "niche".... and even if I do a blog based upon children, I'm not sure how to approach it to narrow it or focus it. Any suggestions?
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Kyoko817 Premium
parenting seems to be an excellent niche for you as you have great experiences. There are unlimited! Thinking about potentially promoting your ebooks, toddler's parents may be a good audience. "how to deal with tantrum " for parenting, "healthy baby foods" , are some I can think of... But I think "home school" is also a good niche (if you can find anything to sell around it. I am sure there are some out there)

Good luck! :)
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Thank you for your helpful input. I appreciate the encouragement!
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aigagaM Premium
My passion is in gardening mainly in the tropics. This extends to floral arrangements. I love dancing and also to mprove on ukulele playng. Cooking and teenage clothing. I know my grandchildren have a strange of dressing up.!!! I enjoy reading especially motivational books.
I hope my passiion and start a "skeleton frame" for my niche/s
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Dmorrow Premium
Any one of these would make a great starting point!
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Kyle Premium
I agree, you have some good ideas there and some good starting points. If you choose gardening I would narrow it down a bit, what aspect of gardening do you want to help people with?
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aigagaM Premium
Thank you
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aigagaM Premium
Thank you Dmorrow
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aigagaM Premium
Propagating from seeds (seedlings); use of oasis to start off plant cuttings; experimenting with soil medium; use of grass cuttings in gardens; use of newspaper and dry leaves; composting etc. I'm targeting tropical places because of different weather patterns etc. Its more or less a get your own compost your own, grow your on etc. Companion gardening; Organiic gardening where availability of materials is very limited, where there is plenty of soil and putting back some nutition for new yeld. Theres also plants for floral arrangement..There again Im depending on members of community and other affiliate sites to help me with this coimplex niche.
thanks
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Dmorrow Premium
You're welcome Aigaga!
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Dmorrow Premium
I really like this idea Aigaga! Organic gardening is really hot these days and companion gardening and that sort of thing would fit right in with that. You can also talk about planting high nitrogen cover crops in off seasons to add nutrients back, etc. I think you've found your niche!
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aigagaM Premium
Thank you kyle. Yes I have to be specific and expand on it. thanks
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gypsyrain Premium
I want my niche to be based around spirituality and education, I know that's a very broad topic so I'm trying to narrow it down a bit. I want to write motivational blogs that can help people realize their true and full potential, along with blogs that go into ancient religions, civilizations, shamanism etc. I know I should do affiliate programs but I want to make sure that my affiliates have the audiences best interests at heart and they aren't like so many scammers I've come across myself over the years. Any advice on how I can narrow down the best affiliates for me would be greatly appreciated. Also if there's any one who has experience with this or similar niches I would love to chat and maybe get some tips and advice from you. Thanks in advance hope everyone is having a beautiful and productive day!!
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Your audience will feel the niche if its indeed your passion, don't second guess yourself.
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Dmorrow Premium
You could find Bible-related affiliate programs. You could also do book reviews of spiritual books and find an affiliate program for them ( look at book bub).
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