What is a niche?

A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.

In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.

Here is what you are going to be doing within this tutorial:

  • Understand what a niche is
  • Finding your very own niche
  • Choosing your initial direction
  • Finding and search for affiliate programs
  • Using Answers.com to uncover niches
  • Understanding Affiliate Bootcamp

A couple of resources I leveraged within this training that you can use for your niche research. These include:

  • Amazon.com
  • Answers.com
  • Google.com
  • Magazines.com

If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.

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Christiarna1 Premium
I have decided on my first Niche. While doing a search under this topic another site of the same Niche domain name has a word fence security restriction and the domain name is available as well. I'm not sure what's happened with that site The domain name is good and will be popular in keyword search. There is another domain that I will use for the site. Can I obtain the domains through WA.
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Kyle Premium
Yes, you can buy domains here at WA.

https://my.wealthyaffiliate.com/websites/domains

There is the link to buy domains.
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motorcityguy Premium
I also have a domain name I set up over 5 years ago, when I got involved with a credit repair company based in Michigan that used network marketing to bring in clients, who were already using the services to improve credit ratings, and to monitor identity theft, and would also draft a nice will for you and your wife, all for $500, which was for a full year of credit repair letter writing and support. When my wife became disabled following an accident almost 4 years ago, I could no longer keep appointments from the leads my site generated, so I began referring them to my upline and hoped he could sell them and then send me a finders fee.

I realize my seasoned domain name, and other SEO things I did are valuable, and if I used some attractive funnels, I can gather a lot of names and emails, and offer leads to other credit repair companies here in Michigan who charge much more and have full time professional staff, instead of part time MLMers looking more for recruits and credit repair clients.

So that is a niche I am already involved with, so with more information and how to videos and assistance, I can generate good referral commissions from bankruptcy services, and credit repair, and build a list who many times are looking for a way to buy a home or car, but need to get their numbers up ...

Writing these ideas down here where I can refer back, will help me develop a game plan in between taking care of my wifes needs, and may actually help some other senior citizens realize they can make a comeback, using the internet and technology, even if young millennials with no bank account are needed to show them the way to success.
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motorcityguy Premium
My oldest daughter just gave birth to her first child, and found out her premie ( 1 month) was calcium deficient, and that she cannot produce enough milk for his needs, especially since after 7 weeks he is now 10.5 pounds! She has been forced to supplement with formula, but her baby spits it up, and cries, and gets constipated easily, which has made her life miserable, and very sleep deprived.
I was told that goats milk works for lots of babies, so I ordered a whole package from a company called Mt. Capra. The very first bottle she mixed up yesterday, he loved it, and fell asleep with a smile on his face! I think this is a niche market that can be a good way to access moms with newborns, and then there are loads of other products for babies and toddlers you can share not only on a blog, but via direct email after they register for more information. The company I found had a great testimonial that was 5 years old, but was so detailed, complete with pictures, I simply called direct and ordered the basic starter package for $184. I then looked and behold, they have an affiliate program that pays 10% for new customers, and as your volume of referred sales volume grows, so does your commissions! So baby products that solve a problem, from formula, to thermometers, to diapers, wipes, butt paste, etc. can be a real niche I can develop with my daughter, who was already using internet marketing to find new customers for her teeth whitenting business and related products.
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Kyle Premium
Absolutely, there are markets everywhere we look. There are millions of directions that you can head with a niche and if your focus is helping people, you can absolutely create a very successful business doing so.

If you want to head int the baby products space you will need to narrow things down a little bit though.

What aspect of "baby products" do you want to help people out with? What type? What aspect of the parents journey do you want to help with the most.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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The thing I am most interested in is travel / holiday / vacations. My concern is that I am personally interested in researching and learning about places, so there is no product involved. When it does come to the product sale (flights, hotels etc) then that market is fully serviced already. So if I made my niche "cycling vacation / holiday to Italy"
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jmmsen Premium
People may want to purchase items that represent where they are going also check in Google for different Affiliate Programs that may coincide with your category and see if any catch your eye.
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thanks jmmsen!
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jmmsen Premium
Your welcome
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hkhenry Premium
I struggle with the idea of putting myself out there, when it comes to a niche. Creating a website and simply selling products within my niche (health and fitness) from a wholesale website or affiliates by placing ads on Facebook sounds more appealing to me. Any thoughts or suggestions on this?
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drjec Premium
I have done basically that with my fishing lure site, but I do think its important to stimulate visitors with content. You don't have to share personal things. Product reviews and objective conclusions are great. There are lots of sites on the internet that only offer products. It can be more difficult to move up in the rankings without good content.
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hkhenry Premium
Good to know, thanks for the reply.
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Good morning everyone,
This is easy. We all have different interest. So what ever "YOUR" interest is then simply SELL it. Your niche is your "interest and the ppl who have the same interest as you do", so sell it online to everyone that has that same interest. I like to lift weights so one of my interest would be "muscle building supplements". I also love to kayak in the warm months so this is another "interest" of mine. Well, ill sell kayak boats and gear and promote possible great locations to boat through out the world or even just my state where I live to make my site more interesting and resourceful. Pretty easy and interesting. SELL WHAT INTEREST YOU AND SIMPLY TALK ABOUT VIA THE WEB SITE. :-)
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Kyle Premium
Exactly and those could all absolutely be viable directions that you head within your niche.

And just speaking on behalf of one of the niche ideas you have, muscle building supplements, there are 10,000's of products/services within this space that you will be able to effectively promote to your audience once you acquire it (which the training is going to walk you through)>
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Hi. I joined WA to see if it would be a good place to learn how to get more traffic for the current business I am in...maybe that's not the right idea? The company I'm with I'm very passionate about, can I use this as my niche...it would be in the saving money and health and wellness areas. Please let me know if I should be going in another direction, thank you.
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Labman Premium
You can certainly do that if it is your passion.
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So would I be using the name of the company in the site name...or is that taboo? Thank you.
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Kyle Premium
Just remember, a PRODUCT is not a niche. An audience is, so when you approach coming up with a niche idea, think of it as a group of people that are interested in something.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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prshorter Premium
Here's something I was told a few years ago when I first started getting interested in the internet as a means to earn an income.
Pick the most popular niche you can find and study its content so you can learn. Then start your own website in that niche because it will have the most "lookers". Therefore the most traffic.
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jmmsen Premium
Thanks for sharing good information
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Kyle Premium
There is no such thing as the most "popular" niche any more, because all niches are so popular. There are 3.75 BILLION people online and even the most obscure niches out there have an incredible amount of opportunity within them!
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VonWright Premium
I think we were all taught that but does that make it right? How has that been working for you? I will tell you it hasn't worked at all for me. What I learned was how human I am. I spent years and a lot of money trying everything that sounded good and the "new" thing.

Look it took me obtaining my graduate degree at 57 ti realize I was already equipped with what I needed. I realized my purpose, and my niche became real apparent to me then. I had a lifetime of experiences and was very passionate about it.
Your niche should be pleasurable. Why choose something that's popular, unfamiliar to you, and is going to require researching to learn about it? Are you speaking genuinely about something you know about? Or in my case, leadership and coaching are my passion and I enjoy coaching entrepreneurs and small businesses. That's what I did as an Army Officer. Why would I study about something that requires a lot of time? Stick with what you know...it comes easy.
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jmmsen Premium
This video was put together very well. Love all the ideas on how to find a niche. One thing I would add too is if you look at the top magazines sold in Amazon or at the stores and what they are talking about those are some awesome niches because if they are selling a magazine that talks about it and people buy that magazine than they are going to be searching for what's in the magazine as well.
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garland1 Premium
Magazines back in the day were the #1 source of information and to me they still are. I have different subscriptions to the hobbies I enjoy and that wealth of information is still there, maybe i'm just old lol.
Garland
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jmmsen Premium
No I am the same way lol.
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Kyle Premium
Absolutely, if you go to the magazine isle in your book store you are going to literally have 10,000's of niches at your fingertips. I also use magazines to research my niches and get good ideas of new niches.
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jerzgrandma Premium
Finally, a training that really teaches how to find a niche.Thank you Kyle for the clarity. Before this training, I thought a niche was a product. You simplified the definition of a niche, choosing a niche then, breaking it down further, and you convinced me that I could do this. I can now choose a niche and know that there is an audience for it. This training is awesome.
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Kyle Premium
So glad this offered clarity for you, it is actually a fairly hard topic to teach. Not because niches are all that difficult to understand, rather people always want to have the perfect niche.

There is an audience of 3.75 BILLION people online, when you understand that you can appreciate that every niche can be a lucrative one.
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DwanM11 Premium
Dance and Self help industry is my starter. I'm sure this was probably mentioned in the videos before.... but can you do both the affiliate bootcamp and also pick you own niche. I'm open to explore to see if there's other products/services I may not know about and want to learn more of?
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Jackiex4 Premium
Yes, you can do both but I would advise concentrating on one first and then when you feel confident and have some experience think about going on to another site.
Certification and Bootcamp are excellent training and you can learn from both about whatever niche you are in
Good luck
Jackie
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DwanM11 Premium
Thank you Jackie for your feedback. I will definitely follow your suggestions.
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santwana22 Premium
Hi Being a beginner I am thinking as my interest is on music and cooking as well, how I can convert the same into a niche where I can generate revenue.And making a website is like confusing regarding the ideas and data to represent in a classified manner.
Can anyone help me regarding this as well can anyone provide some fruitful information which can be really beneficial.
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dejan23 Premium
Try to narrow it down, which type of music for example.
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Krazycarl Premium
Ok say I have a niche that I want to promote. I also would like to promote wealthy affiliate, which would be advised for me to do first, would it' be better for me too go with the training first, and then, set up my website or blog with my niece or do my neiche and then do the training and promotion program and I would appreciate everyone's comments and please follow me you can never have too much information on the best way to make money because it's always good to have three to four routes that lead to well of wealth
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dejan23 Premium
I would suggest that you go for whatever you are passioned about the most.
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melody22134 Premium
Is makeup and skincare, too broad of a niche? Would it be better if I said something like "makeup and skincare for oily skin" ? As a beginner and someone who has never done this before is it better to refine my niche to something very specific like "primers for oily skin" or "skincare for oily skin" as opposed to "makeup and skincare for oily skin?"
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AnubhavS Premium
If you ask me, I would say go with both "makeup and skincare".
and if you can don't limit to "oily skin".

In future, it might restrict you to share things for other skin types.
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melody22134 Premium
Thank you for taking the time to give me some feedback! I will definitely take your advise into consideration!
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AnubhavS Premium
My pleasure Melody :)

I have a skin-care niche site for men if you wanna check out -

https://bestskin-careformen.com
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melody22134 Premium
That is awesome I will definitely study and learn from it :) thank you!
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dbliss8 Premium
I've decided to use Home Meal Delivery as my niche. I am a member at Home Chef, and love it, so I've decided to go with this. Home Chef also have an affiliate program, but I need to create my website first. Looking forward to getting that done by Thursday (another goal).
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Because my love is teaching and students with disabilities or giftedness, I have chosen my niche to be Teaching a child with special needs. I have raised two children with special needs and have taught several years in the elementary level students with emotional/behavioral disorders. Many parents struggle with the challenges of behavior and emotions of their child and their educational process, and to make it easier for them, I would like to share recommendations, trainings, and accommodations I have used in raising my children and teaching my students. Teachers may need help in this arena as well because inclusion is a popular route for the student with special needs, however, the teacher may or may not know different strategies to use to help make life comfortable for everyone in the classroom.
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dbliss8 Premium
My wife and I are both educators, so I think you've picked a good niche. We especially need something for students with autism. Seems like that is a growing need.
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Grazka Premium
Hi, I am just starting my journey and at this point I am looking for any suggestions regarding a niche. I love travelling, planning and organizing the trips (and I think that I am good at it). I also have an interest in Alternative Medicine (supplements, natural remedies, Reiki, Yoga). I also often buy baby/toddler clothes, toys and books. I really enjoy purchasing home decor items. I enjoy gardening, movies and music. I am not sure what my niche should be......any suggestions?
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ShannyNixx Premium
Hi Grazka, from the list you provided it sounds like you have a ton of great options to pick from for a niche. I would recommend that you pick something that you really love and find interesting the most from that list. That way, when you are working on your niche, it won't feel like work for you as you already love the topic! What is the one niche that you love to do most each day that you absolutely enjoy? I hope this helps!

All the best,
Shannon
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KyleGrover Premium
I would say that the sky is the limit really, you seem to have many interests, so you Know you don't have stop at one website you could create a few websites with different niches which all interest you.

But first make sure you take it slow in the beginning and start with the foundation of your training once you have one successful site you will know that you can create another 2 etc..
etc..
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Grazka Premium
Hi Kyle, thank you for your answer. Can you give me some direction please? Lets say that I would choose "Travel" to be my niche. Since this is a very broad subject, which ares(s) would you recommend to start with?
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Grazka Premium
Thank you very much Shanny for your advise. Travel would be my favorite niche but since this is a very broad subject, I am not sure which area I could focus on. Any thoughts on it?
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PurrPower Premium
I would suggest going into the WA keyword tool to brainstorm and research some of the keyword phrases you may want to try and rank for in each niche based on your interests in each niche and the metrics in the keyword tool like QSR (competition) and searches per month (not sure if you got to the keyword tool yet in your training, if not maybe keep your mind open about it until then).

Then go into google and search on the most promising keyword phrases you find to see what the results look like. Who is your competition, what kind of articles are they writing, what products are they promoting, do those products have affiliate programs or competing products with affiliate programs, do you personally like the affiliate products being promoted in that niche so you could write enthusiastically about them etc. Get a feel for it.

If you do that I think you may find that travel would be very hard to rank for on the first page of Google, because Google themselves are in the game. For example type in any city name along with the word hotel (e.g. los angeles hotels) and see how the first page is dominated by ads and maps and googles images of hotels that they make money from.

Try Los Angeles sightseeing and similar situation, the big boys are all there on page 1 of the search results to eat your lunch. Pretty hard to compete with that.

I'm not saying there are no angles or sub-niches to travel that might work for you, but I have tried a travel site in the past, and could never make any money at it (although uploading my vacation pics from Rome etc and writing about it was kind of fun, ranking for keywords related to major destinations is mostly for the big boys I think, Tripadvisor etc.). Even if you can get people to your travel site, many may not click on your affiliate links because they already have their own favorite ways to book travel and know how to get to those sites without any help.

Of course just because I couldn't make money at it doesn't mean you couldn't. That's just my take on the travel niche.

I think some of the other interests you listed sound more promising, like reviewing baby toys or home decor items where you can gain a reputation for good taste by curating certain types of products to distinguish your site (e.g. high end, bargains, safe, condo living, country living, organic, natural, certain type of garden etc) and do research in those areas and maybe specialize in pointing out the best or cheapest place to buy things etc.

On the other hand you don't want to get paralyzed by research either. There is nothing wrong with picking something based on your gut feel to go thru the training with. If it doesn't turn out to be profitable you can always create more sites in other niches later after you learn the ropes.

Hope that helps.

Brad
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Grazka Premium
Hi Brad, I choose travel accessories as my niche. What do you think about that? Is it still to broad?
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I really like your input for her request. I hope to hear from you also when I decide on the niche I wish to focus on. Thank you!
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amyr2017 Premium
Go with what resonates with you. Which one of these subjects would you be able to talk about without running out of ideas? Seems to me that the traveling niche would be an amazing way to share your expertise, create a photo journal of your travels, and also position yourself as a travel organizer if someone wanted to consult with you for that purpose. You can also talk about alternative medicine tied in to your traveling. For example: "On my last trip to xxx I stopped into a local apothecary and noticed that they use xxx as a natural remedy for xxx" -- SO it would be a great way to compare natural remedies around the world.
Hope that helps! Good Luck!
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Grazka Premium
What a great idea. Thank you Amy. I always try new natural remedies and I would be happy to share my experiences with others.
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amyr2017 Premium
Send me the link -- would love to take a look!
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dbliss8 Premium
I've just started taking L-Glutamine which is a supplement that helps the digestive process and cure stomach ailments. I had never heard of it before until just recently. You can research that. Perhaps new and trending dietary supplementals might be a good niche.
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Grazka Premium
I am just building my website now so there is nothing on it yet. I am totally new to this idea and to blogging so it might take me some time. Lets stay in touch!
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amyr2017 Premium
Yes -- send me the link when you have something to look at! Good luck!
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PurrPower Premium
Travel accessories sounds pretty good because it opens you up to rank for lots of product name keywords, which I think are great because people typically search on product names for reviews just before buying.

From a branding perspective I think you could consider niching down a bit further though. Like business travel accessories or vacation travel accessories or adventure travel accessories. That's because after you start ranking for keywords you would like to have a site people would recommend to their friends. They are more likely to do that the more they feel you are talking to them and their specific needs.

So for example say you are doing adventure travel accessories and you review all the best solar iPhone chargers on your site. Someone uses your affiliate link to buy one from Amazon and on their next adventure they have an iPhone with power and their buddies are out of power because there is nowhere to plug in to an outlet.

How will that person answer the question where did you hear about that solar iPhone charger? If you have branded your site well there is a good chance they will send them to your site as the go to place to learn about adventure travel accessories, because that speaks to them and their tribe more than a more general site does. You would be curating products that interest them all in one place, your site, so they would remember and recommend you.

By the way, I have lots of info on one of my sites about choosing Niches. WA doesn't allow us to promote our personal sites other than on our profile pages, but I think it is ok to point out that you can go to my PurrPower profile page here in Wealthy Affiliate and check out my "Follow me on" links.

Hope that helps.

Brad
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Grazka Premium
Thank you for the idea.
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Grazka Premium
Thank you so much Brad. This is extremely helpful. Taking under consideration the above information, I will be able to change my website name to include keywords more specific to my niche , correct?
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Grazka Premium
I will. Thank you.
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Understanding the definition of a niche opened up my mind to several other possible marketing ideas. Thanks so much to lead me in the right direction as i thought I was to come up or 'engineer' a new totally unique product. Already have a pretty cool niche, am ready to build the website. :-)

Once the site is created, how is the content maintain, how often should it be refreshed?

Regards,
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Labman Premium
At least weekly, more if you can work out a regular schedule. Optimum is 2-3 times per week.
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dbliss8 Premium
I have the same kind of question. Good question!
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ronbeckp Premium
I didn't realize affiliate marketing was so broad. I had the impression that there were only a few niches in which you could be successful; the big three - money, health, relationships.

I like the approach you describe here, Kyle. To not worry about finding products to promote until after you've chosen your niche and developed some content. It is freeing to realize that I can pursue a niche that is meaningful to me or that just interests me and still have an opportunity to be successful as an affiliate.
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BerylP Premium
OMG! I am so happy I came to wealthy affiliate. For almost a year and a half I have been trying to get training in my niche and found no help. Everyone that bombbarded (if that is an actual word), me with their claims to help and train me wanted thousands of dollars to join their training programs or hundreds a month with not even a hint of me ever maybe becoming a success at it.

The tools they suggested were not a part of the training package, and were an extra expense per month. And I have attended more webinars than I care to admit to, to have only been given a small idea of which way to advance and then at the end to attempt to sell me on more training and tools. They left me with no idea as far as the direction to take within my niche to gain customers or clients and to begin to make money. Just the few days I have been here and the videos I have watched, has at least turned a light bulb on in my head. Sorry everyone for this really lengthy post.
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garland1 Premium
There is so much information, videos, classrooms and more to help make it all work. I also am glad I came across WA.
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NeBro Premium
Hi Beryl, what a great post, I am so happy that you are feeling positive about your WA journey.

Don't worry about the length, I love your post.

Neil
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Nicky72 Premium
I can otally relate to your post hun .. so glad i found this site x
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BerylP Premium
Thanks Neil, I am definitely trying to remain positive. I am at the website stage of the training and it may do me in. I am beginning to dislike wordpress, pages, post and themes.

I am happy that you loved my post. That in itself did put a big smile on my face.

Blessings,
Beryl
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NeBro Premium
Hi Beryl, just keep plugging away, WordPress is quite easy to get along with for the most part.

Best wishes

Neil
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delroy2222 Premium
Hi Beryl

No need to be sorry for the length of your post as that is your true story. Many of us can relate to that, which is why we are here. Thank you for sharing.

Best wishes.
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lgobeille Premium
Great video. I feel like I have a lot of interests, but I'm not a real "expert" on any of them. So it isn't about having NO ideas for a niche, it's having too many, and feeling nervous that I don't know enough about any of them to put myself out there. Looks like I have a lot more homework to do with regards to selecting one!
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Mairi Premium
I had the same thing! I got lost at first, but once I got a better understanding what it takes to create a website I would feel proud of, the direction became very clear.
Also when you get overwhelmed with homework, ask a question :)
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Hi there! I'm still going thru the videos and learning how&whats;.. but I want to know something - can I write an E-book on my niche as well..and then promote my own E-book on my website? Will I be able to do that, plus say amazon affiliate program - just so I can start making some money - before I upgrade to premium? I need to make some money lol..
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Labman Premium
Yes, you can do that.
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TimMcKinlay Premium
You can definitely do this in terms of your eBook idea and Amazon. For sure.

In regards trying to make money as a free member, it's possible, although not the best course of action. Simply because, you get all the tools, training and support you need as a Premium member. You will have a much better chance of achieving your goals this way. But if you can't upgrade, just learn everything you can here and by researching online as much as possible. Use your free sites and just do your best until you can make enough to upgrade.

Hope this helps!
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Mairi Premium
Hi fellow WA members,
I am in niche confusion. I grasp the concept that you should be as specific as possible. In my case I am really obsessed with breathing the right way which is always beneficial when you suffer from anxiety, pain or any other disease. But I have a different take on it.
I would be ecstatic to write a blog introducing core aspects of breathing. Usually it's considered from one perspective how to solve an issue with breath, but I would go other way around with breath itself in focus. (I have divided it into tangible categories where I could promoting books, programs catered for that specific aspect)
Sorry for the novel, guys. Is my idea too crazy or I'm on track?
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drjec Premium
I think its a good idea. Health and fitness is really a big thing right now. So is stress relief. Breathing properly would relate to all of these. Its a good idea. How about takeabreath.com or adeepbreath.com or breathe.com for domain names?
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Mairi Premium
Thank you for your reply! I was too obsessed with the word 'niche' that I could not see the bigger picture at all. And takeabreath.com fits perfectly with my message!
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ChrissyR Premium
I am already fascinated. Follow the instructions. Google the niche and see what comes up and buy a relevant Domain using the word search tool. That should help, I think. I can't wait to read about your breathing techniques, they help me to circulate more oxygen in my system if I sleep badly and any pain I feel usually subsides. I will follow you.
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Seedwriter Premium
I like the direction this video has taken me. It was not what I was expecting. It eloped to narrow my sights on a more obvious and direct niche that is right up my alley that I use, review and research without fail everyday of my life. The excitement is building. Now if I can just navigate through learning to build a website.
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marjorieugot Premium
I have a mother with Alzheimer's disease, I would like to give information on how to help people in a natural way with herbs and vitamins. Like we helped my mom. She went from almost not recognizing us to doing well, so well we are going on vacation together. I would like to give info on what we did. I know this niche would be under health, but what would be a good way to make it a niche. Or title , would taking care of a parent with Alzheimer be too long
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Try "Care for Loved Ones suffering Dementia" That IS something that I TRULY fear.
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How about Hope for Alzheimers. I would also put a disclaimer on your website telling people to ask their doctor before trying any herbs/supplements. Also that you're not a doctor and are not giving medical advice!
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marjorieugot Premium
Thx so much. I had that part taking care. But thx for the reminder, posting this site as more of a journey on Alzheimers and how we are getting her back. Oh and I liked your title. Have ready choose one "Natural remedies and diet for Alzheimers"
Will add that to my keywords. Thx
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gowealth168 Premium
Hi Marjorieugot, I am very interested in your niche. Can you send me the blog you wrote about it?
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marjorieugot Premium
I will, still building my site. Excited about the possibilities I love talking about health, and especially something I have dealt with personally. So soon as I get it built and on line, will notify you
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marjorieugot Premium
I have learned a lot about Alzheimer's disease because my mother has it and wonder under health would this be a good niche. Also had a blog on hair care one time where I taught women how to care for their hair. These two subjects I would enjoy working with
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MillieMarino Premium
The statement that niche = audience makes easy for me to think about my niche. Because if I can talk to my audience about something I am familiar to or about a problem I want to help them to resolve (because I was there); then creating content will be natural for myself :) and easy!

Thanks, Kyle!
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garland1 Premium
That was well stated. Hopefully it will help others find their niche without banging their heads against the wall.
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Celtiyote Premium
My passions and skills are in the areas of child and adolescent mental health and behavioral health. There are a lot of products I can recommend with personal and professional experience, and I can think of plenty of content. But is this too broad to be a good niche?

Should I instead focus on something more specific like their emotional regulation and emotional expression? Or specific diagnosis? This will be more difficult to come up with as much content, but if it what makes more sense, then I need to drill down and find something that will be a good fit..
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TDavies1 Premium
I think that is a wonderful niche and think as your so passionate about it I think you should roll with it. Good luck :)
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BreMiche Premium
I have a niche that I was wanting for myself - for people who want to both author and illustrate (and even self-publish) their books as either children's or YA authors. There isn't a comprehensive place online to find that info.

I'm wondering if I should focus on content curation as I develop my own content. Can you do both?
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Celtiyote Premium
That's a good question, and I'm wondering the same thing about content vs. curation vs. both. I hope someone knowledgeable will chime in!
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explicitxx Premium
what exactly do you mean
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BreMiche Premium
Is it better when you're first starting out to curate content or create it, or do a mix of both?
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adavenport1 Premium
I have a couple of products already. One is a body cleanse, and the other is 5 products that together give you everything you need, vitamins, probiotic etc. I am ok with niching the first one for the wedding market (I think but open to suggestions!) but I am stuck on what people might be looking for for the second. Would it work if I focused on blogging about probiotics for example, with a link to my product?
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drjec Premium
That sounds good. I don't know anything about that industry really but what about a broader niche - supplements - with categories like vitamins, minerals, probiotics, etc. This might allow you to more easily add to your site being monetized through affiliate links.
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ETZEL Premium
The niche is the most powerfull segment of marketing If you are able to find a niche in a regular businees you have only to concentrate on this and you wil be the best !

If you are able to find a niche and promote it will generate a good income !
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glbaize2 Premium
I have my niche ideals. However I'm struggling because I don't know which one I should start with. In other words I want to start with the most profitable one first. I'm looking at Mental Health Self Help or Parenting books as I'm also in the process of writing a book at this time. My other ideal is to promote a niche related to church music, instruments, sounds systems, video equipment for power point and church videos to play before church. So give me your thoughts?
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drjec Premium
As much as I would love to see your site on church music, I think the Mental Health Self Help site would be the most profitable. Lots of people are looking for help in this area.
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glbaize2 Premium
Thanks for the feedback, everyone is saying basically the same thing. So that is what I'm going to do. I just have to figure out the web-site name now?
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vangiemc Premium
I think what your writing a book on would be s good niche as you would have tons of content as well you may offer a condensed book to build an email alert business.
Evangeline
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glbaize2 Premium
Thanks, I believe my blogs will help me write the book for sure.
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Mtplezgirl Premium
I am looking into starting out with Pro Handyman Services where we look at projects to calling a contractor to tools picked by a woman for a woman as favorite picks. I have a large background in residential and commercial construction. I believe my knowledge here can be a asset. Thoughts on the idea anyone?
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4uburn4me Premium
Hello. I am currently working as a project manager in commercial construction. It sounds like a service you are looking to offer is similar to services provided by Angie's List and similar sites. Is that right or am I off the mark?
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tmaltz Premium
Love it, great idea. Even more detailed, HandyWomen.com for the domain/business name. I don't know, just the first thing off the top of my head.

Focus the niche on teaching and educating women to do and know all the skills you know. Brilliant.

As you target keywords you could also appeal to men too. I really like the niche and there is a ton of room for multi dimensional traffic. Meaning Google and YouTube to start with.

Go with it, if you love it, can help others with it, it's a winner.
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garland1 Premium
Great idea
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Mtplezgirl Premium
No its off the mark! I would not recommend a contractor as much one be the contractor locally that is what we do but I would look at tools and review them from a woman perspective and at home use. diy project from a carpenter perspective and the truth about what is involved. Things that truly work for a home owner and projects they can handle and should know more ect.
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Mtplezgirl Premium
Thank you this is exactly the direction I was thinking. Looking at tools to projects from a single mom/woman with construction wisdom
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I still don't quite understand the Affiliate Bootcamp. Is it better to do it? I'm not sure I fully understand the concept behind it, sorry! Am interested to learn - Is it something I should do? and if so why? what is the benefit of it?
Look forward to hearing from you all,
Thank you,
Sophie
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Marcel92 Premium
Hi Sophie. Here are two links about bootcamp. May be of help to you, Marcel..
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gkarakey Premium
The affiliate bootcamp is training on how you can build your website around promoting the Wealthy Affiliate program.

You're basically telling folks about how they can start an online business using the awesome WA way. If they sign-up as free members and ascend to premium, you receive a monthly recurring commission, something like $22 per month for as long as someone stays subscribed.

Many WA members do this exclusively since it's a program they believe in. The FREE training is awesome such that when people come in, they are more willing to stick around and get the premium membership.

Hope this helps.
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jonsey41 Premium
Affiliate bootcamp is based on promoting wealthy affiliate i which you earn commissions on your referrals, see link below

https://my.wealthyaffiliate.com/share

Certification course is for your own niche related website whether it be electronics of the pet industry or the photography industry and so on,
Always choose a niche you are passionate about as you are going to be constantly creating content for the chosen niche on your website in the future,
Hope this helps...

Not sure what you mean by selling and renting.
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JohnMiguel Premium
The bootcamp is great and is mainly for people who can´t come up with a niche... or if you want to promote WA and help people find it
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My niche will be guitar related, at the moment I am thinking pretty broad in that I would probably like to give reviews on anything from guitar lesson websites to guitar strings and anything in between, in other words my website would be a one stop shop for advice on most things associated with guitar, might this be overkill or would it be better to concentrate on just one area, for instance only giving reviews on guitar lesson websites.
Thank You.
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gkarakey Premium
Take a look at some guitar related sites to get a sense for how folks are organizing. There is no shortage of angles.

The question isn't broad vs. narrow as much as are you going to be able to dedicate the time to write on all the topics you suggested?

You may be looking at a half-finished website for a while which may lead to discouragement maybe even abandonment of your project.

In addition, I think there's always the thought that we'll leave money on the table if we go too narrow. But you don't need a million visitors to have a profitable website.

Smaller niches allow you to go deeper on any one subject. They give you authority and allow you to stand out because now you're the Wordpress guy (instead of just another online marketer), or the classic guitar guy or whatever sub-niche you are in.

A guitar related site can go in many directions. Choose 2-3 related topics and build each out in succession. Take what you learn on the first topic and apply to the others.

When you have established a stable site with visitors, rinse and repeat with another set of related topics.

Good luck.
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Hi gkarakey, some very good advice and food for thought from you. I will certainly consider everything you are saying to me here.

I am quite new to all of this and it will take some time to get to grips with the amount of information there is available, but thanks for your thoughts on this, very helpful.

Appreciated!
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matelot Premium
Although this is an interesting viewpoint that you put forward, I do think that you could be almost 'forcing' people into finding a niche before they are really ready to do so. Eddy Salomon has an alternative view on this point, and I do tend to agree with him.
For those of us that may be somewhat more 'matured' (age-wise that is!) sometimes all of this 'new-leaning' can take some time to be digested.

AC (matelot)
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groovyjo Premium
Love the advice!
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groovyjo Premium
Opinions please. My life pretty much revolves around my grandchildren. 6 ages 3-17. Ive been blessed in the fact that somehow my two children and grands have all lived with 10 miles of me. And we are a family of gypsies. lol. When I started 4 year ago I branded myself GROOVYGRANNY. .. Unfortunately I've never had a web page yet . I've watched 4 off the babies until the reached school years. What a blessing to be part of a family prepàring this presious little peeps to go out into the world. I have alotof hi.e remedies and I do all the quilting in our homes. Every bed has a quilt made from granny. I've sold them on eBay before. I'd also like to bring in vitamins and talk about 45 years and on with grandchildren. You see I lost my parents when in was 13 so very close to the family I have. It's been tough not having a mom to talk me threw menopause and the over counter meds that work as good as the not so good. 5 years ago in was building à tree house with the kids, this year a knee replacement that my body is rejecting. Alot of health issues I know about because I owned. Home in Snohomish, WA that house 6 Alzheimer's. Loved that job. I also have N invention Davison is trying to help me get going. They love the idea, just haven't came up with the money to do it all. It well be awesome and in the same line as my Niche. So I'm asking for advice. This is a new step toward my financial freedom and leaving my kids legacy of a momma that never gave up.
Advice please?
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EddySalomon Premium
Hi Joleen,

I'm not sure I know what your specific question is. Is there a specific niche idea you had in mind, if so what exactly is the niche you're thinking about. Is it quilting? I couldn't really follow what you were saying.
That said whatever your niche idea may be, I would recommend that it meets what Ive laid out here: and the training. A lot of times our friends and family may think a website idea may be great. But they're not thinking of all the elements that are laid out in the training and in the article i just listed. So I would make sure your idea does. I hope this helps.
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JZellmer Premium
Wow! I don't have any advise for you but I do think that you are a very strong person. You sound like a wonderful mother and grandmother. You should be very proud of yourself!
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groovyjo Premium
Thanks so much, what Sweet words.
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BrendanL1 Premium
Real helpful post! Thank's!!!
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I think what ever floats your boat, if its quilting or supplements go for it! Its always better to have some experience and passion in something.....
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Adelaide1 Premium
Hi my thought is to write about what I know really well for now, which is my where I come from and everything about my culture. Hopefully I attract the globe travelers....so my niche...on the east coast of kiwi land...(that was a song that we wrote when I was 7 for our school concert). Hmm a thought.
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Cherlaw075 Premium
Hello I think you are on the right track. Writing about what you know adds validity to your post/information. Good luck!
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KyleWilson68 Premium
Okay, so I want to use adult dating as my niche. I checked out a few affiliates and went to sign up for one and them it asked me to fill out a bunch of stuff, Then I got to the part where it asked for a tax id number and the name of my website. The wheels in my head came to a screeching halt. Now what? I havent even come up with a name and dont have a tax id.
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Beid Premium
If your interested in your topic and its something that you really want to pursue then it usually helps if you follow an order of sorts. The training has been ordered in a great way so maybe its best you just follow it and most questions are answered that way. However for a tax id i think thats just a standard one which depends on what country you live in so a percentage of your income goes for tax purposes.

If your unsure about your topic because of competition and all that you can always use the keyword tool to help you see the competition, but as i said thats all covered in the courses

best of luck
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johncruz Premium
Definitely come up with a domain as a lot of these affiliate programs require you to have a website. Your tax id will usually be your SS #.
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I have all these ideas that i would like to do. Then the problem is i end up not knowing where to start! i think i over think things way too much and end up with a whole load of ideas in my head and still nothing concrete... i can um and ar about what to choose for weeks!! Now as im writing this i;m thinking maybe i should just make ideas a niche in itself!! Can you do that? I mean like an idea factory! i need to be more decisive.
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Labman Premium
Pick one to learn with, as you get more experienced you can always start another that fits better.
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rpenf Premium
I've got what you've got. Idea's followed by planning, thinking, mapping... NO DOING.

Procrastination has killed me. The only cure I've found for myself is to restrict my time. Give me all the time in the world and I'll take it, and still get nothing done!

If I restrict my time to an hour or two and accept that what I produce will be 80% of what I'm looking for, I start producing.

This small momentum seems to break the spell.

Every action produces a reaction if it's bad learn from it, if it's good learn from it.

Restricting my 'planning' time has worked well for me.

Nike has this down too... "Just Do IT"
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nana55 Premium
I was thinking about the fact that people are dealing with our bodies being Acidic. The body functions best when it is Alkaline not Acidic. In a study that I saw the average person has 200 toxic chemicals in their body. This causes our bodies to be Acidic systems and that is said to promote cancer and sickness. The problem is chemicals in our bodies that not only did we put there but where they have been absorbed through the uterus, when we were in our moms tummies.
I know of a system that will bring your body back to being Alkaline and thereby bring health and well being. Do you think I could use Alkaline VS Acidic as my niche and if so how would I phrase my niche? If anyone has an idea on how I could phrase it for my niche please let me know.
So I would welcome any help anyone can provide.
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johncruz Premium
Is it something that can be built out with content that you can go on and on about? I'm not very familiar with the topic, but what would people be looking for in regards to what you're talking about?
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when you say phrase your niche do you mean describe it? or name the blogsite? maybe something around the alkaline diet?
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nana55 Premium
Hey luucas, I was talking about naming it, I came up with "acidic body no more", so I am gonna base the site around the alkaline diet. Thanks so much for the help. I truly appreciate our community everybody is so helpful. :)
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That's great! Let me know how it goes I can post your articles on a few facebook groups im in if you like. 8)
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nana55 Premium
Please do, although ya might wanna wait till my site is a little "prettier". lol

Thanks again luucas

nana55
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RichBrennan Premium
This video helped me alot.
I've got some niche ideas but even before joining WA, I have been motivated by helping people with a similar experience to mine.
I'm one of the 97% who crash and burn in Network Marketing (MLM) because the old school methods of business building didn't work for me.
So, while I intend to pursue my niches with great enthusiasm and generate multiple streams of income from them, my first priority is the Affiliate Bootcamp.
Thanks for a great trying, Kyle & Carson! :-)
Richard
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PhatPilgrim Premium
I have a load of interests and would like to include music, photography, sefl development and ethical politics. I think Im going to start with Music Production as it's something I already know a lot about. Is there a way i can have a blog that covers a range of interests?
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Hi,
I would just type "Blogs" in the WA browser. I just did. A lot of stuff.

Sal
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LRMeyer Premium
I thought I had it narrowed down enough but after watching this, I think what I had in mind was too broad... I'm considering Teaching English as a Second Language as a niche or home design. I'm having trouble looking ahead to see how those would work in terms of associating with products.
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bmark Premium
I thought this would help you out in narrowing your niche. Use it as a guide:
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rjhuntington Premium
"Teaching English as a Second Language" is good but could be narrowed further. Is your customer teaching in the US? A non-English-speaking country? Who is your customer? What do they need, exactly? How do you solve their problem?

"Home Design" is way too broad, in my opinion. Ask yourself those same questions as above. You may be surprised at what you come up with!
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LRMeyer Premium
So helpful! Thank you, Ralph! You're totally right about home design. And your questions helped me narrow down with ESL to U.S., public school teachers, addressing the social challenges of learning English here and why it's important to teach it.

Although, being the indecisive girl I am, I then started to consider fair trade coffee as an alternative niche. Thinking it might be better to start out with since it's less dense and more concrete than the ESL option.
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rjhuntington Premium
Glad to help, LR. It's up to you, of course. I know how you feel about so many niches that interest you. I have dozens, and I plan to monetize all of them, but one at a time, and that's the key.

To start, pick one niche you're interested in, feel passionate about or know something about that has existing products on which people spend money.

Competition is good! You're plenty smart enough to improve on any info product out there and to create your own products. Go where the action is!

Contact me anytime,
Ralph
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Sashank1987 Premium
There are few topics I have experience with
- architecture, interior design, web design

There are few topics I am interested in
- self-improvement, subconscious mind, and habit formation

There are few things I want to do just out of curiosity
- Amazon/ eBay affiliate store, Weird/Funny/Lame products blog

Which one should I choose? I want to implement what I learn here on one of these.
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rjhuntington Premium
Start with the one you are most passionate about and have the most experience with. Then expand from there, one at a time.
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Sashank1987 Premium
Yes. Even I thought so. It has to be one at a time. At least for the first few websites.

For my first project, I am focusing on Kitchen Designs, tools, and Gadgets.
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SandraG1 Premium
Try to clear a few cobwebs - I have come up with what I guess can be my niche. I am an amputee and since this happened I been talking to people and answering question about amputations. I have also have done research for myself so I have a lot of information. I need to understand whether this is a blog or do I make a web site for it? Someone please help me.
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FredCCC Premium
SandraG1 I'm no expert here but sounds like you have a great idea for a blog which by the way you can promote and sell anything on your blog
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ericpmartin Premium
I'm not sure how to define this niche but here it goes. I'm documenting my process of learning how to make money online. Right now, I'm on day 15 and Wealthy Affiliate is now a part of that journey.

Every day, (at least I've tried every day) I record a video on YouTube about my journey. What niche would this fall into? I'm not sure if anybody has ever done this (document the process via video).

What niche would my project fall under?
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rjhuntington Premium
Sounds like Internet Marketing, which is a huge niche with many sub-niches, such as affiliate marketing, SEO, content marketing, etc, all of which have overlapping information.
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BlondeGeek Premium
I have a few ideas , cosmetics because I know so much about the subject and different products (used to sell with two different world wide companies) ...but than there is also Call of duty because I play so much video games and beaten every call of duty game there is so alot of knowledge there.. Or maybe something towards children (books,toys,clothing) ... Ya I'm a little stuck :/
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Sashank1987 Premium
I personally feel 'children' is a very good niche. Or maybe just 'toys for children'.

'Cosmetics' is too wide but if you feel you can generate content consistently that people will find useful, give it a shot. But frankly, there is too much information out there. You need to be clever with the promotion tactics to stand out in the crowd.

I don't know much about gaming. But I do know Call of Duty has a big fan following.
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fer700 Premium
I'm leaning toward the subconscious mind as my niche. The power of the subconscious has intrigued me for some time. The research into how it affects us and our level of success is ongoing - and, I think, extremely interesting. Everything begins with a thought!
Also, there seems to be a quite a few affiliate programs available that embrace this subject.
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BlondeGeek Premium
Omg that is so amazing!! I'm glad someone thought of that ,because I didn't lol ...I'm obsessed with this subject and have to admit I search so much regularly on this subject.great choice! ;)
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fer700 Premium
Thank you, BlondeGeek! Your reaction to my choice is most encouraging! You mentioned you're considering cosmetics, video games or possibly something directed toward children. You may have to narrow it down, but I'm sure there's an opportunity there. Good luck with that!
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BlondeGeek Premium
Lol yes I definitely had to narrow it done, and proud to say got my first website :D I went with a specific brand new video game that had just come out
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EllieUK Premium
The niche I’m interested in is clothing for pear-shaped women. There are a handful of similar websites out there, but not a lot and even fewer in the UK. But a browse of Mumsnet proves the niche exists and it’s not just me.

Mumsnet truly answers all life’s questions! :)
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LRMeyer Premium
Is Mumsnet a site that shows you potential niches?
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EllieUK Premium
Mumsnet is an online community aimed at parents. It's quite a wide passionate audience, even politicians go online to have AMA sessions. It's a good place to go to lots of honest opinions and find topic unresolved issues (therefore niche ideas). Think Reddit for opinionated Brits.
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I have a candle making business that hasn't really gotten off the ground because I procrastinate too much. I have the time to make enough to sell at the local markets, but I just don't seem to be able to get around to doing it. Could this be my "niche"???
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chuw5 Premium
Pretty likely, if you are already selling candles then it would be fairly easy to write about them and convince people why your candles are best quality.
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mmgwes Premium
I am interested in encouraging people. My main interests are singing, writing, aging positively, and promoting the Gospel in a non-invasive way (I am not a preacher. ) Some sub-interests include helping to heal national division, web design, encouraging others to see themselves as creative, and online interactive writing groups, especially, those that are much like Star Trek. Is this known as ADD? Please help.
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MichelleClay Premium
I feel just like you, lol. I have a ton of interests and it's hard to figure out something specific.
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Prophese Premium
I come from a world of child advocacy and have seen mothers, in particular, loose children as a result of inability to thrive as a single parent. I am a single parent, and officially have been since 2010; prior to that, lets just say that I was a single parent even while married.

My main niche would primarily be about single parenting. And not just the usual single parent budgeting type stuff. Don't get me wrong, I value those sites as well. But I'm talking about real world application. How to maintain that sanity and recognizing it's a natural feeling to be overwhelmed, but the last thing to do is give in to anything that would cause a breakdown to your home. I'm talking about getting creative in finding time to breathe.

What do you guys think?
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EllieUK Premium
I think that douns great. It's very emotive. It will really strike a chord with an audience and help you maintain a strong following. Plus, it sounds like you will stay interested in the topic forever! Good choice! And good luck :)
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JDCarter Premium
Basically.. I'm thinking about popular things that I've searched for the most, even. Things I know a lot about like Social Media advertisement and SEO, marketing and advertising design and website and customizable stationary things like business cards. Web hosting sites I can promote them to, SEO and Hubspot-type sites, Printing sites like vistaprint for businesses. The list goes on. Just basiclly "starting a new business" "top ten business oriented website domain hostings" "Advertise your new business on search engines and social media"

Good ideas are coming! Thanks for helping me understand!!
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CCCI Premium
I am trying to discern the best way to do this. I have so many varied interests but to start I really need to focus on one. I could sign up for the affiliate program through CWG Ministries, OR, I could go with my interest in natural health for pets (and people).
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Benkyi Premium
The moment I came across the word "niche" on WA I started to think about how I was going to pick a niche. Thanks to the explanation in the video I will have great help picking a niche. Though I'm still thinking what niche I'm going to settle for....Lol
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Teachatv Premium
ive got several niches that i know a lot about. i guess my questions are do i go with one i know most about or one i am interested in and know it will be a money maker? im not trying to overthink this but my other question is do i have to write or "blog" about them? im not a great writer.
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Vinicortez Premium
You should definitely go for the niche you can talk the most about! And yes, writing great content will become your money making source. But no worries, as you move up on the training you will learn and practice how to create great content for your readers.
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