What is a niche?

A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.

In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.

Here is what you are going to be doing within this tutorial:

  • Understand what a niche is
  • Finding your very own niche
  • Choosing your initial direction
  • Finding and search for affiliate programs
  • Using Answers.com to uncover niches
  • Understanding Affiliate Bootcamp

A couple of resources I leveraged within this training that you can use for your niche research. These include:

  • Amazon.com
  • Answers.com
  • Google.com
  • Magazines.com

If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.

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Recent messages
PamelaR2 Premium
I am considering my niche can coincide with the major life transition I am about to experience. Moving from the big city to a small town! Although born and raised and lived nearly all my life in a big city, I have always felt that I was a small town girl lost in the city. LOL. So I am taking a leap and going for it.

Google gave me multiple links to the opposite: moving from a small town TO a big city.

Would like input on whether this could be a worthwhile niche that others may have interest in? Or not!
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seekingtruth Premium
We will have to check it our. Ask the question in the search box right above here.
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OmerAdir Premium
Hi all, I have two ideas and need to choose one so i can go ahead with building my 1st web site! Would appreciate any comments/feedback (for example: is it narrow enough or too broad?..)
1. Child home safety (e.g. articles about risks at home and prevention, child safety products + reviews, first aid for children etc.)
2. Web site for alcohol lovers but targeted for mixing and drinking alcohol at home. e.g. cocktail recipes, product reviews (e.g. citrus squeezers), general info about different types of alcohol etc.

Any comments are welcomed!
Omer
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Kyoko817 Premium
Well, this seems a tough choice! I think both look good as for niche. Just remember you will write heck of a lot of articles so thinking which topics you can write a lot and at ease and what kind of products you want to promote may give you an answer. Good luck!
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BIS Premium
My instinct would be child safety - because that can be in and outside. I feel like it has more legs to it (ie more variety of products and things to review) although clearly the market for both is quite large.
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CatherineKen Premium
Yes the fact that there are 3.75 Billion people using the internet and it is growing - there is lots of room for everyone. I am looking at gardening in small spaces and what the best organic fertilizers to use to grow nutritionally dense foods. Yum, yum.... and lots of tips on how to grow upwards with trellises, the different kinds of trellises and to teach how to watch the sun or rather track the sun when planting.
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Kyle Premium
Lots of room for everyone, in fact this number is growing and most niches in my opinion are still completely "untapped". :)
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I do believe I have found my "missing link"..(HaHa!) I have affiliate links to promote for commission, and have a few products of my own to sell. I even have an extra domain out there I've been using it to "cloak" offers on social media. This will show me how to make it all work. Soooo stoked! :)
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Kyle Premium
Affiliate links will come in handy down the road, I wouldn't worry about "what" you are promoting in the early stages, focus on your audience and building that audience. Once you have mastered that, you can promote whatever you like and whatever is the most relevant. ;)
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I think I have chosen my niche. Pet care. I found a lot of affiliate programs on Google. How many pet care product websites do you want to do business with? There are zillions of pet care products. Do I need to concentrate on just a few like cat and dog foods?
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bill808 Premium
Start with one. Try to pick something that is more unique. Write your review and link to the product. Write your own pet care ebook. Think Dog Whisper as an example of a narrower niche. Build sales ladder. ebook give away, leads to ebook sale, leads to how to train your puppy course... You get the idea. Always look at upselling your customer by filling a need. Affiliate is good to get started, but the money is in your own products.
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SZev Premium
The way I see it, you have two choices:

1. Create a pet care site using a general domain name like petcareblahblah. com and JUST focus on pet care for ONE type of pet for the foreseeable future on your site. (e.g., pet care for cats, pet care for dogs, reptiles, etc.) Once you have a stronghold in that particular area (which could take at least 50+ posts), you can then think about branching out into another type of pet care for a different pet and so on and so forth.

2. Create a very niche-specific pet care site straight-off (e.g., pet care for golden retrievers) and JUST focus on that. You'd likely see quicker results this way but your site would also be restricted to this sub-niche and thus harder to branch out into other types of pet care.

Does that make sense?
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It does. Thanks for the explanation. I would have to choose cat care. Cat owners love to look online for products/services/ideas/videos about cats. The owners are a special breed in themselves. So if I went for the cat, would I want to have ads for everything about the cat or start out with healthy food/holistic products/etc.
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You have a lot of great ideas. Thanks.
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SZev Premium
Generally, the more targeted your ads/products are to your niche (in this case pet supplies for cats), the better.
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My main problem is deciding on what niche, but also I have another question...when I do decide on a niche, and I have my website built, can I post products from Amazon AND say Clickbank on my website? Or do you have to have one source to get products from?
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@RICH. Premium
I'd recommend you work in a niche you are truly passionate about, there's nothing more dreary than writing content year-after-year about a topic that bores you to tears! :)

You can usually use as many affiliate programs as you wish, only a very few demand exclusivity, Amazon and Clickbank don't mind how many other programs you are affiliated with.
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Kyle Premium
Yes, this is going to be part of it. There are many affiliate programs that you will be able to leverage and Amazon and Clickbank are certainly part of these.

There are 10,000's of affiliate programs and millions of products you are going to be able to promote as an affiliate, don't ever worry about there being nothing to promote within a given niche. There will likely be 100's if not 1,000's of things you can promote. ;)

There is no sense in putting to much thought into what you are going to promote until you have content in place and an audience to promote to. You will definitely get there though!
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Ok, thanks so much!
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@RICH. Premium
You're most welcome! :)
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CCostello Premium
So far I've wandered around and gotten lost in this site ... not a criticism, I get lost a lot because I'm curious. What I really value is you do not waste my time. There is a lot of info and I don't need cute stories and fluff that I've endured elsewhere or someone imposing the pace or dangling a carrot.
With that out of the way... I'm gonna like it here.
I have a niche so now I need to see if it works or is too general. The niche is stress. Next to sugar it is a primary source of illness and unhappiness. I know a lot about it but can it be related to affiliate offerings?
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Kyle Premium
Well there's certainly a lot hear within Wealthy Affiliate, so it may take you a few days or a few weeks even to acquaint yourself with everything that's going on here.

I recommend that if you wanted overview of everything that's offered, you check out the walk-through: And in respective affiliate offerings, there're going to be many within any niche. I am sure there are tens of thousands of things that you can potentially promote to the "stress" niche. This is going to be covered in detail as you move through the training. ;)
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AnthonyMarr Premium
Hi Kyle, my first comment in WA: I like what I've heard so far. Your delivery is plain and transparent, without an iota of the arrogance I often detect in youtube videos especially on money making. Another thing I like more in your videos than most other videos is that the image on the screen is not a talking head. I know, to mention the word "trust" in relation to a stranger, especially in this environment, is naive, but listening to you does not raise any antenna of suspicion. Finally, dare I mention the term "Canadian civility"? I'm a west coast Canadian myself. Oh, one observation. I find it surprising that some find the word "niche" so intimidating. Personally, I look forward to choosing my niche(s) next chapter.
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Kyle Premium
People that like to see themselves, are usually egocentric and are in the business of making money, not helping people.

That is not what we are about here at Wealthy Affiliate and we are truly in the business of helping you create a business the proper way online. :)

I look forward to working with you, and if you ever need a hand with anything at all please do let me know. :)
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sukumarth Premium
It's Day 2 for me after I signed up for my Premium membership yesterday. And I have been seeing a lot of "niche" talk here. Before I joined WA also, I have been hearing a lot of this niche thing. I had googled it before but things were still hazy for me. But this video has enlightened me on the niche market and the importance of selecting a specific niche (or niches) for a successful online business. I already have a niche of my own in my mind, and in the coming days, with more in-depth training here in WA, I'm going to try it out. I cannot say if it'll be successful but try it out, I sure am going to.
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DarlaC1 Premium
progress !!!!!
I believe I found the key to picking my niche. I know they said don't stress over it, but I swear I had a mind block. I watched the video then watched it again and then closed my eyes and listened to it and there it was the flood gates opened and ideas ran amok.
It's amazing what happens when you actually hear, not just listen but hear, what is said. Or maybe I just needed to clean my years, but happy the block is gone. Moving forward....finally
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Amen. especially when he went to the drill down explanation. that's when I understood how money could be brought into the equation and just how limitless the markets are!
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MarleneR Premium
I am stuck at how to create my niche. I enjoy playing poker, writing a little erotica book which my friends enjoy, I give good advice on love and relationships, my husband tells me alot about cars, trains and camera he's really good with those. But I love helping people. Not sure where to go create my niche
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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Sylvskin Premium
The only three things I love is Teaching, Apple products and the Solomon Islands; Plus my husband - still in love very much, for almost 40yrs. Oh, maybe I should do a blog on how to stay in love, starting with how we met. Sorry getting off the point - hmmm a Niche! "Teaching Creatively". It's what my teacher friends say I do best; students too - 'It's fun in your class' or 'Time goes fast'. . . . I used Apple products in class a lot and added Solomon culture just for fun, so maybe it could work. I did a keyword search and the QSR is 382. Google only brings up one page worth of links. Creative thinking is all the buzz at the moment and has become a curriculum requirement.
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MINA7 Premium
You have some great ideas! I like the creative teaching niche, as I'm a teacher myself. :)
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Sylvskin Premium
Hi Nina, so great to meet another teacher in WA.
Wow - I read your Bio, - anyone who can teach and interpret other languages is very clever! Are you teaching in the States?
Thank you for the encouragement re 'creative teaching' :)
Hope it works. sylvia
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Matthew18 Premium
Ive noticed the hardest thing to find at first is choosing their niche and funny enough that is a problem I am having trying to make it specific instead of it being to broad that is the challenge I'm facing. I was wondering as me and my fiancée lost our cat this year and he was very close to our hearts and still is and as I am a big animal lover would 'the grief of loosing a cat' be a good starter niche for me as I have experienced it first hand or should I be making it more specific.

Look forward to hearing your reply.
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Kyle Premium
Do something in relation to cats. You want to help cat owners with ___________.

Fill that in and you have yourself a niche. Your first niche also does not need to be your last, so you are going to be able to take advantage of many niches down the road as you gain experience.
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Is it okay if i will not focus only on a single niche? I love or want to have more niches on my website (sporting goods, electronics, beauty and health products, etc).

What about after the training, does WA will help us to find/give a company/companies (amazon, ebay, etc) where we can affiliate?
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cpascal Premium
It might be an idea to have different websites focusing on each of those niches.
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tmaltz Premium
Try sticking to one niche. You can always build out smaller niches (even ones built on a single product - see Live Training Classes).

https://my.wealthyaffiliate.com/training/webinar

But you'll confuse your niche audience and possible search engines like Google by having multiple topics on a site.

I suppose you could have a site like BersoloReviews.com where you review your favorite products, but I wouldn't think this would be the way to go to start.

The more specific the niche, the easier is to rank, see targeted traffic and create sales.

You will learn all you need to know about acquiring affiliate's as well. Also in Live Classes you'll find 2 new webinars about Amazon and non Amazon affiliates.

https://my.wealthyaffiliate.com/training/webinar
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i have an idea about my niche, uhm... "Best Pimple and Acne Remedy"

So, i think i will delete and replace my website because it focuses on many niches.
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Thank you
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I just finished schooling to become a fitness trainer, specializing in corrective exercise and sports performance. I would love to create a website about a living healthy lifestyle. Would a niche about general fitness an well being work or should I narrow it down to a specific branch in fitness??
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linbalucan Premium
wow you really have a good idea with your niche. Im sure you will be successful!
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Dmorrow Premium
Why not create a site that is about what you specialize in and add healthy lifestyle hints and tips within that?
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judebanks Premium
I suggest narrowing it down a bit further by asking yourself who your target audience is?

For example: How about focusing on what it takes to become a fitness trainer?

What are the requirements? What are the ups and downs? How to find fitness training work? The possibilities are endless.

You can fit in articles about health and lifestyle as well because those topics are relevant but the main focus of your site would be on 'fitness training' for people who want to become a trainer. But people who want to get fit would also be attracted to a site like that.

For example, I checked and the domain name below is still unregistered, which surprised me - don't know how long that will remain available:

aboutfitnesstraining dot com

That domain lends itself in whatever direction you decide to go, general fitness, health, etc, as long as fitness training is covered on your website. ~Jude
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Wow! Awesome thank you for all the great ideas!!!
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Colin1979 Premium
Great advice Jude, earned you a follow! Its amazing how many people take the time to respond to us new people. Really is a fantastic community!
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Colin1979 Premium
Good luck mate! I'd be really interested in how you get on. I was a personal trainer for 5 years and was considering something similar for my niche but was going to go down the lines of 'beginners guide to getting into sports' basic training programs that kind of thing!
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danasweetP Premium
I would include specializing in corrective exercise and sports performance for your niche. Go to jaaxy or keyword tool and see what comes up but you have a specific niche so I would do some research to just to make sure. You sound like you are on the right track with narrowing your niche down.
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judebanks Premium
Thanks! We were all new when we started and know how it feels.

Working alone online is challenging. It's great to have a community behind you where there is usually someone around to answer a question or give a help hand. ~Jude
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Colin1979 Premium
I agree Jude. I think it's what sets WA apart from all the programs out there!

Have a great weekend.

Colin
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NiallO17 Premium
Nice and informative lesson on Niches, so it's like a game within a game so to speak?

I'm contemplating either kids tablets as I've a 7 year old son who knows best devices, games apps etc or maybe as a golfer, golf equipment for beginners?

Do either or these sound like a good niche to start with?
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MozMary Premium
yes, they both do - but which one interests you the most and that you know best or are willing to research - which one do you want to wake up to every day :)

think knowledge, interest, have a look at the others out there in your niche to see what they are doing ...
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NiallO17 Premium
Thanks - I shall research a little more before deciding - I have many hobbit I especially and interest which kind of makes it difficult in deciding but I guess I'll never be short on ideas!!
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MozMary Premium
yes, take your time and research and meanwhile use the free sites to go through the training, there's no rush to finalize your niche right now, you are in the training phase, sometimes when you begin to write is when you get a feel for how far you want to go with something
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NiallO17 Premium
I will do, thanks for the re-assurance. Cheers

Neill
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danasweetP Premium
Take your time and do your research. My first website I jumped into and the market was swamped. This is all very exciting and you can succeed if you take a breath (which I did not do at the beginning). Think about your niche and where you can take it in the future (adding content) you will find ultimate success by thinking it out.
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NiallO17 Premium
Thanks for the advice - yes, I am taking my time to weigh up options but I guess when I go premium I can have up to 50 Websites where I will input my other ideas. Is this correct?
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Hi, I seem to be going round in circles trying to come up with a niche. I can think of plenty just not what I think I could spend all my time on, so I have eventually narrowed it down to antI aging foods or anti aging facial exercises, any thoughts would be greatly appreciated so that I know if I am heading in the right direction?
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woodyMdEsign Premium
I can relate! Made me wonder if just setting something up and starting to write might be helpful. Doing instead of think can often clear the mind. If it really leads into a completely different direction you would have to start new but you haven't lost too much in terms of time spent.
Martina
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dalwhu Premium
Hi

Pick something that has an interest to you but don't overthink it.

On one of the lessons Kyle will explain this.

Your creating your website to make money so I would suggest picking a niche that has the potential to do that.

I'd go with perhaps anti aging that way you can include both foods, exercises and any anti aging products. That way you can widen your affiliations to other areas.
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MozMary Premium
also check DomW and Nathaniell, for two very different but equally successful views
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I think that is my problem. ....I need to start doing to see where it takes me instead of thinking about it, thank you for your contribution
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Hi, do you not think anti aging would be too broad of a niche although I can see the advantages of that?
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woodyMdEsign Premium
You're welcome, hope your niche is going to develop nicely for you.
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MozMary Premium
it could be as broad or as narrow as you like, interesting one that 'anti-aging'
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Natalie13 Premium
Thanks for a great tutorial. I know I'll have a lot of problems deciding upon a niche :D simply because I have trouble in making only ONE decision and sticking to it. There're so many topics I'm interested in and it's hard to pick.
Mostly I'm passionate about the travel segment. But this niche I believe is so oversaturated.
I'm also interested in photography, home decor, hair and beauty, and fashion (not much of a surprise here)
So I end up having a dilemma in my head. Should I create a lifestyle blog, narrow it down a bit, so I can still write about all the different subjects that are of interest to me? On the other hand, there are sooooooo many lifestyle blogs out there that provide excellent value to their readers. So I'm wondering if this is viable.

Would it be possible to create this kind of lifestyle blog/website and still make it profitable? Would it be too broad?
Is it better to stick to only one subject?

Thanks for your help! :)
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dkohsh88 Premium
Hi Natalie,
I can understand,used to share the same situation too.

Not to worry about oversaturation online of your chosen niche.The internet is a huge market.Many people went online searching for the products they need.

It make sense to focus on one interest first before moving on to another.Travel segment and lifestyle website are too broad.

Firstly,you need to get the idea of what a niche really is.A niche is a specific section of your chosen interest that cater to a targeted audience or fulfill a need daily.

For e.g lifestyle of the rich,exotic lifestyles,travel by backpacking,nature photography.From there,you can branch to many sub-niches too.

Take travelling for e.g:sub-niches include luggage,backpack,winter wear,travel safety etc.The possibility is endless.

Go through the WA trainings at your own pace.Level 2 of the trainings will train you how to rank your website using targeted keywords.

Hope it helps,

David Koh
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kevinmj Premium
You can make most niches profitable. What's really important is to choose a niche which you are truly (from your heart) passionate about. One which will keep you both focused and motivated to add fresh original content for possibly many years ahead.
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Housam Premium
Hi Natalie,
I prefer to stick with one subject only, narrow the loop as much as you can and you can make a separate website for each niche, if you are so passionate to write about all the different subjects that interest you
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Natalie13 Premium
Thanks for the tips :)
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dkohsh88 Premium
Hi Natalie,
Glad to have the opportunity to help :-)
Best wishes to you and more achievements online.

Cheers,
David Koh
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boomergp08 Premium
Natalie,

With billions of people on the internet daily and the plethora of various niches and sub niches to choose from within a broad niche market, there is no such thing as saturation.

With the exception of fashion or hair and beauty (duh), I too enjoy the niches you have listed. You may even enjoy some of the many others I have listed and narrow down in the niche training below.

Every niche can be profitable, especially if you are passionate about it and can effectively communicate that through your content. Judging by your comment above I doubt you will have a problem communicating your thoughts.

If you have time and would like to learn about some popular and profitable niche markets, click the below link. If you have any questions, please don't hesitate to ask. Robert
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Natalie13 Premium
Very elaborate answer, thank you :)
I took a look at your Choosing a niche post. Very interesting. I agree with you that if you narrow it down you will get better results, but wouldn't narrowing down as much as possible, sometimes backfire?
For instance, let's take the example of Garment Bags, one of your niches mentioned in travel. If I had a blog/site entirely focusing on garment bags, then I think that I would quickly get short of ideas to write about if I only focused on this alone.
And which direction should I now take? Wouldn't it be more difficult to broaden afterwards? What about the domain name (if it's too close to garment bags and you want to broaden).
I view garment bags more as a product rather than actual niche.
Maybe it's because I'm having the bigger picture in mind, and so I see topics/products/niches relate to each other, and that's why I think it's difficult to narrow down, or difficult to narrow down too much. If that makes sense.

Thanks!
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boomergp08 Premium
Starting out narrow and focused is just so you can become an authority in your niche quicker than if you tackled many relevant product niches at the same time.

You start out narrow and then you grow broader injecting other relevant products. Using the Garment Bags sub niche. This would fall under the other sub niche of Carry-On Luggage, which is also a sub niche of the broader Travel niche.

Looking at the big picture I would make my website about various types of Carry-On Luggage, but starting out focused on the different types of garment bags.

I would name my website something like Travel Lite Bags. This way when I begin to run out of content ideas on the garment bags, I can then inject another type of carry-on bag into my content reviews, growing the website niche broader.

By starting out narrow and growing broader, it gives you plenty of ideas and product sub niches to write about, seeing how content creation will be an ongoing event in your website business creation.
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Natalie13 Premium
Thank you for your tips. It makes sense. It's great to have access to so much help around here :)
Have a nice day!
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boomergp08 Premium
My Pleasure Natalie.
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alexborghi Premium
Hello. I just signed up. Im photographer and teacher for over 20 years. I also fly drones and i love it. I would love to have a niche about drones. What i see a lot is that most drone flyers have little knowledge on getting good pictures. They spend a lot of money and get frustrated. A drone is pretty much a camera with propellers. Most just ignore the notion that it is essential to learn about camera settings and general photography. So it would be on helping them to get great images. Im new here and i have a question. Nowadays is easy to find information online about everything. So im a little confused on that. Thank you.
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Natalie13 Premium
Sounds like a great niche. There's a huge audience for this.
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DanielBradst Premium
Does sound interesting as a niche. I would think there would be alot of interest.
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Lonasmall Premium
Hi Kyle and everyone,
Thanks for this opportunity to grow and learn hear. My not so long term goal is to make online courses for businesses in process improvement and business process management. I am thinking that starting out with a niche in courses and materials on "how to make money starting your own business". Not sure if I would be easy to find affiliates with these products. What do you think?
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Triblu Premium
Actually Lona,

Wealthy Affiliate offers a product, and you can learn straight away by focusing on their Affiliate Bootcamp. But that course can only be taken by premium members.

However, you COULD still become an affiliate of WA.

You can check out the details here: https://my.wealthyaffiliate.com/share/stats

Hope this helps you.
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Lonasmall Premium
HI triblu
Thanks for your response. I would like to reach audience interested in business process improvement. Audiences who want to optimize their business. Would I get to keep my email list I generate from affiliate marketing with WA? Please let me know
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Triblu Premium
You sure do Lona! Your website(s) hosted here are YOUR websites. Plain and simple. That's the awesome part here at WA ... an entire community here, helping each other out, while the owners of WA offer up soooo many goodies as to make the average person's head swim in wonderment.
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Natalie13 Premium
Very informative @Triblu. What happens to your websites if you decide to leave WA? Do you have full control?
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Triblu Premium
Hey Natalie,

You can take your website with you. It's easy to do and, members are given a full 30 days to move their site once you've formally stated that you are leaving.

There is even a tutorial on leaving, should you decide to do so: Having said that, I do believe that a copy of your site will be retained for awhile should a you decide to return.
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Natalie13 Premium
Thanks :)
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Wait i thought the end goal was to generate customers to our individual sites and generating revenues from them clicking and possibly buying something? how does everything works together from having a niche all the way to the money making aspect of it? im sorry if i am not far behind, i just need to understand it from top to bottom.
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SteveCrozza Premium
I look at it this way.

By building a site with quality reliable content you build a group of people who will begin to trust your site, this when combined with calls to action will convince people to part with some of their money, in your direction hopefully.

I know that can be seen as naive but in reality, are you nervous buying online from a website which has no content and been there for a few weeks versus the site which has plenty of interest, comments and has been doing its stuff for years.
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I am a real estate agent just left the real estate company I was working for and would like to start on my own and wanted to set up my own website.
Would this be a good place to set up my website and operate my real estate agency business?
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Maja977 Premium
Hi Farhangp!
The real estate is a very interesting niche and since you already have professional experience it will be easy for you to give advice to people who want to buy or rent real estate. You will just have to narrow it a little bit. I suppose that you will be doing it at the local level, and you could also concentrate on one particular type of real estate, for example, luxury villas in the south of Portugal or small apartments for students in Madrid...
I hope this helps a little bit.
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Thanks Maja. Apreciated.
Yes I plan to be only local on the island of Mallorca, Spain for luxury properties.
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I am so happy the training is detailed and you have help immediately. Not having insurance (health) this will enable me to take care of that and the tests i need. Just to find my joy in life.No more worrying, stressing about money. I pray this is the miracle I've been looking for. Very serious about this process. I will definitely become premium as soon as I can. My main goal right now is to get this up and running and see some money coming in!!
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Kyle Premium
You're most definitely in the right place Mallory and I know you are in a lot of the training here. The thing that's so brilliant about the online world, is that you can take any passion or interest and create something of substance online and ultimately create a full-time online business.

If you ever need a hand refining your niche, please do let us know.
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LynnPomeroy Premium
Although I am passionate and very interested in water sports and anything to do with Marine implementation, I'm a trained therapist and have been at it for a long time and been told I'm pretty good at it so I don't know press my niche hasn't been chosen for me or the perhaps I can have more than one niche because I did also enjoy being a therapist.
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Kyle Premium
You can definitely have more than one niche as time goes on, but you want to focus on just one when starting out. It only takes one to be very successful online and only one website.

Once you get the formula for success down within one then you can start to diverse and tackle multiple niches.
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Alankennedy2 Premium
1 niche that I'm thinking about is the organic health food and products of essente the have products are toxin free and not just any ordinary they have a variety of tooth polish to food and body products even facial creams it might be something other members might want to check out .
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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D-AnnTaylor Premium
The tutorial on "Choosing Your Direction - It Starts with a Niche" was clearly explained in a simplified way so the listener could understand it.

A "niche" is simply your audience or a section of a market that is unique. When selecting a niche, you should think about what it is you are most interested in; or perhaps something you are passionate about; or maybe a hobby you enjoy. A niche can also entail perhaps a problem: for example like - migraine headaches; or your niche can possibly be a want or even a need.

Your niche can be broad or specific. For example, a broad niche is men clothing. When you think of men clothing, it consist of an array of various clothing types, from button down shirts, to polo style shirts, to shorts, to slacks, t-shirts, to jeans and so forth.

In contrast, if you prefer to choose a specific niche from the broad niche of "men clothing:" for example, you can narrow your niche down by choosing "men jeans," also known as a sub-niche.

1. Broad niche - men clothing
2. Specific niche - men jeans

If you do not have a niche there are various resources you
can use to search for ideas for your niche. Or, you can go with Affiliate Bootcamp here at WA and they will devise a plan for you.

Great tutorial. I enjoyed it. Thank you.

Deborah
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Kyle Premium
That is great Deborah and you have a very good handle of niches and how to narrow down specific niches.
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LouisaB Premium
Choosing your niche should be with a love and deep passion for the product or idea.

As there are millions of niche ideas out there that others have already.

But this doesn't prevent you from choosing a niche and making a million from it, even though many others already have the same niche idea.

It should be one that stands out from the rest, something unique and something people need.

Also, extremely extronrary.
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Kyle Premium
Well there're 3.7 doing people online, and there's enough room for all of us within absolutely every niche. That is the thing, there is also always going to be a clothing store or pet store in your city, perhaps 100's of them.

Extrapolate that into the online world and there is room for tens of thousands of us, if not more within absolutely every niche!
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baconpg Premium
I honestly think that one of the biggest issues that everyone needs to learn when it comes to choosing their niches would be to take away that fear of thinking no one will be in the niche they choose. There are billions of people online with different personalities, interests, and lives. It might seems too vague to imagine that someone would actually be in the niche you choose, but hey, you never know. Taking the fear away is the first step into choosing a niche and move forward with it.

This is also a reminder to myself i suppose.
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@RICH. Premium
Exactly. Also, work in a niche you are truly passionate about, there's nothing more dreary than writing content year-after-year about a topic that bores you to tears! :)
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First off, great video, I learnt a lot, gave me many different ways to find products and niches.

So think I've focused on something that is specific enough to form a niche - using batch programming and command line to automate tasks on your computer. Perhaps even more specifically, getting familiar with command line typing.

And it's targeted towards those that get frustrated trying to understand the command line when, for instance, the interface in a program doesn't provide the option to do what they want.

Now I may be getting ahead of myself here, but when I heard that commissions are around 6-8% of each product, If I'm looking to earn money quickly, should I be looking for fewer sales of more expensive products, or more sales of cheaper products?

Are there even products that sell in my niche?
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@RICH. Premium
You can certainly get traffic to a site about command line. http://d.pr/i/EvjUOF which means you could start by using an advertising program like Adsense.

I'd also recommend having a look to see what training courses there are out there that you could affiliate with. For example, Udemy, https://www.udemy.com/linux-command-line-volume1/ also see what ebooks are available on Amazon, etc.

There's always the option of creating your own paid training course and either selling it direct on your website, or building it somewhere like Udemy and use your site to promote it.
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bevksimmons Premium
I already know that I will have 2 niches, one for real estate & lending in Southern California but i want to do my first one in something less complicated....
I am a major animal lover and am frequently asked for advice by friends about their pets. I have had German Shepherds for years but think that may be too narrow of a niche. What are your thoughts about something related to large dogs for the average person and how to make them great pets (not too aggressive, rough, etc..), keep them healthy, diet, exercise tips, etc... is that too broad?
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BGough Premium
Why would German Shepherds be too narrow?

Give it a go if that is what you know and love. As long as you use a domain name that is not German Shepherd specific you will always have the option to expand if you decide you want to later.
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Kyle Premium
I definitely think German Shepherd could be a niche as well. If that is something that you're passionate about, then heading that direction.
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LeanneS1 Premium
Very clear and easy to follow.I found out all of this before but I like going through all the steps as a newbie as I don´t know everything and never will.

I started a Wix website with a blog a while ago but as I was still looking into niches I never got to picking one.I did think about having a few under one umbrella website for women over 40 with Health, fitness and fashion.The idea being that when you lose weight you can wear what you used to or go out and buy a whole load of clothes plus the health side of it would cover supplements, information regarding health in general and fitness and pre/post menopause and the fitness would encompass work outs etc as usual but taking a balanced approach i.e with meditation, yoga etc.

I haven´t blogged for a while and have done a few posts as I was feeling overwhelmed and then thought I am a Zumba Instructor with a tiny amount of experience but I´m not a Fitness Instructor so am I qualified to run the blog?

So my niche dithering continues folks! Any ideas would be really appreciated! :) :) :) What do you think of this niche?
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Foobard Premium
I think it's a good niche, the people there have money, there are products to sell, and you seem comfortable and knowledgeable about the niche.

If you are concerned that you are not "expert enough" to write about fitness, you can write about your journey, as you gain experience. Tell stories.
You might have to research your posts instead of just writing from what you know. By doing this, you will gain experience and knowledge.
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LeanneS1 Premium
Thanks very letting me know what you think.You know when you´re in the middle of it all and you just can´t seem to see the wood for the trees? That definitely sounds like a very good plan! :)
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missydon Premium
Our niche is providing affordable content creation for your website. We use the BEST copywriters in the world. Guaranteed or your money back.
We provide all your blogging and SEO services for one monthly subscription that costs about $100 and up to $499 dollars if you are deadly serious about ranking on page one Of Google.
We can also build your website, setup Your autoresponder, create new capture and sales pages, all found along with other free tools and training for affiliates!
My niche is blogging services.
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Kyle Premium
That can definitely be your niche and can definitely scale out of business in that space. As discussed yesterday, it is going to start with your brand and your foundation online.

If you can build authority and trust through the content that you create on your website then you are going to have a much via more viable business at your hands versus trying to educate people on how you are a great service without helping them first.

Help before you promote an you're going to go long ways, in particular within a niche that you have expertise in.
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johnkirk1 Premium
very GOOD EXPLANATION ABOUT A COMMON BUT MISUNDERSTOOD SUBJECT. THANK YOU. I had an idea about what I want to do, but this video gave me the tools to streamline my passion into a niche for anyone, young or old. This will now market to existing living peoples, their parents and grandparents, and the children of all of them.
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TylerHilt Premium
Hello everyone, so I am a paranormal investigator / ghost hunter looking to finally get my website up to write blogs, post my findings, videos, and to keep my followers up to date on anything new. With that said, I think I have a great opportunity to make some money on my website. I have thought about affiliating with Amazon to recommend certain equipment like cameras, voice recorders, motion sensors and etc. Since this field has to do with spirituality, and I am a Christian, I have thought about affiliating with christian affiliates in order to spread the bible too. I do not have one specific sub niche, but due to the nature of the field, do you guys think I could be successful with the category I am in anyway? since it has a lot of different things to offer? I do know there is a lot of different paranormal groups out there so it could be hard to rank. However, I do have a Facebook and a fast growing YouTube channel. Do you think this could help set me better in the ranks? I Hope to hear from someone soon!
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olster79 Premium
I really like this idea and think you could be onto something. There are a whole host of different things you would be able to use to monetise this, and if you already have a social media presence, then even better.

Good luck

Steve
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dalwhu Premium
Hi Tyler

I think this is a brilliant Niche to be involved in and a no Brainer if you have a growing audience on you tube and facebook.

In my opinion and it's just mine by the way, Do you think it may be better to keep the niches separate?

The paranormal investigator niche is a growing business where as your Christian niche I don't think would be appropriate on a paranormal website, as a Christian myself and a potential visitor to your website I'd find it a little conflicting? I would keep both Niches separate.

Just my thoughts but I am really looking forward to seeing your websites grow and becoming a regular visitor and wish you luck as I am sure you will be successful in what ever direction you go with this.

best wishes

Darren
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AngelaHall Premium
The thing about affiliate marketing you have to remember is that there is room for everyone. There are billions of people online. Those are your potential customers. Just give value to your audience, build your email list and build a relationship with your audience.
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TylerHilt Premium
Well, I have met a lot of Christians who are into paranormal investigating and wanting to prove in a new age that spirits or discarnate beings exist. Especially on my YouTube page. I think spreading the gospel in the field would help many. especially if they are involved in the occult or spiritualism. It has its positives even without the money involved which is more important at the end of the day. Maybe they will have a chance to see the gospel. On the other hand, many groups use prayer for protection so I think it fits in well. Especially since many use sage and other practices to protect families. Maybe someone dealing with paranormal activity in there house is looking for help and comes across my page with bibles? It definately sounds good to me at least. The spirit world is a sign of Gods sovereignty. I think it would be good to keep the cross in it for protection and a reminder who God is. But also, it will direct many people to the bibles on amazon. (most sold book). I think there could be positives. I also could do a separate site with Christianity! as you suggest. possibly to sell bibles and more! Thank you for the advice!
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TylerHilt Premium
great advice! I do plan on building an email list. Could I ask for emails to send out my blogs to people interested? Or, should I include something for free the first time in order to keep them coming back? If so, what ideas would be great for my niche to to gain their email?
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AngelaHall Premium
it is a good idea to offer a free item in exchange for emails but make sure you have your autoresponder setup and email your list. If you're stuck on ideas as to what to offer, this might help If you do a search here in WA you can find loads of info on email list building. For autoresponders, my recommendation is Active Campaign. Yes there are free ones but Active Campaign is just $9/month if you have 500 or less subscribers so it's great for someone just starting out.
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missydon Premium
Yes separate
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Jewelia Premium
I'd love to run my "niche" ideas by you. I have two of them:

1. gem stones and gemstone jewelry. To narrow down my niche, I want to focus on what I know as semiprecious stones: usually translucent or non-transparent at all colorful minerals such as agate, jade, turquoise, etc. but not diamonds, sapphire or emerald. However, on English-language sites, I didn't find defined classification on this matter. To my knowledge, the difference in names would be "precious" vs. "semiprecious", but in either case people would probably search for "gems" - definition of "semiprecious" relating to stones and jewelry doesn't seem to be popular in English-speaking community. My question is how to make it clear that my site offers scientific facts and cultural fun stories and myths about beautiful minerals; it is for average-wealth people and offers everyday fairly inexpensive jewelry.

2. The second idea would be musical instruments: cultural roots, history, comparison, stories for kids, etc. Offered products could include instruments themselves, accessories and music for a particular instrument.

The second idea seems clearer, but many year ago I had a little shop selling jewelry hand-made by artists in Ural mountains, Russia. I still have some left, and thought that this 1st niche could give me an opportunity to sell my own product in addition to advertising others.

What do you think?

Thanks a lot!
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@RICH. Premium
There's definitely sufficient keywords and traffic for "Semi Precious" see http://d.pr/i/IW0szh

I think most searchers will probably look for a specific stone and mount, so you could also target those, such as "Amethyst Rings", see http://d.pr/i/ZR45Xx
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Jewelia Premium
Thank you so much, Rich! I am too new to this to see a clear picture yet. What app did you run to search for keywords? So, I can use any number of keywords, and list separately all the names of the stones my site addresses and even product group, correct? When you ran "Semi Precious" with a space, I thought that results would bring back the use of either of two words, but it looks like only those where the words are paired came back... Interesting! Thanks again for your response. It was very helpful!
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@RICH. Premium
I used Jaaxy which is owned by WA, you can get a free trial over at http://www.jaaxy.com Oh, and if you sign up to it before the 1st of September, you can stay subscribed for $19 a month for good, rather than the $49 a month it will be when it goes up in price next month.

You try to use a single, relevant but different keyword for every page and post you create for your site. You put it in the title and first paragraph and write naturally around it. For example, one of your keywords for an orchid site might be "prune orchids", so for one post the title might be "How to prune orchids" and the first para might contain, "The best way to prune orchids is...".

Your whole site will rank on the aggregate of your posts, and you'll get the traffic for each one with a different keyword.

Also, hop over to http://www.ubersuggest.io and type in semi precious and see what other words people are adding to that search term.
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Jewelia Premium
So, the $49/ mo Premium membership with WA does not really cover everything, does it? Another monthly payment will be needed for use jaaxy, right? Could you please tell me what else I most likely would want to purchase in this business? No complains, I just want to have a better picture of upcoming expenses before any income.

The explanation on keywords usage makes sense and the whole response is very helpful. Thank you so much, Richard!
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@RICH. Premium
No, probs. Jaaxy is simply convenient for me and has a lot more features, however your membership to WA includes full use of the keyword tool here. :)
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Brendan613 Premium
I love how you incorporated simple was to research potential niches. Its important to know there is a market out there. Personally, I'm struggling to find which niche I want to focus on in beginning my online business.

My first thought was to model my business towards young people who are looking to save time and manage time efficiently. I think a more narrowed version of this includes producing a blog that simplifies information from introductory college courses. For example, explaining math concepts, working out example problems, important people and dates to know, and even ways in which to make essay/paper writing easier for students.

Any thoughts, criticism and advice would be greatly appreciated!
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Kyle Premium
All niches have a ton of opportunity within them. There are 3.75 BILLION people online and we are all now more connected than ever. This is the audience you are dealing with the Internet and even some of the most obscure niches have millions of people interested in them.

You should read about this here within a blog post I recently created on this exactly topic: YOU make a niche profitable and that is why it is important that you decide on a niche that you are interested in/passionate about. It will make the journey that much more fun and exciting. ;)
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misazag Premium
I have been running forever, I am now getting into Ultra Marathons, this is my passion, you think this would be a good niche? I would also like to complement this with Healthy Living, probably weight loss programs and some of those healthy meals delivered at home. Would it be better to create three different web pages, one for each Niche or can all this be handled within one web page
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Kyle Premium
Absolutely this would be good niche! I love the idea and I think you should run with it. No pun intended! lol
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misazag Premium
thanks a lot, I am already working on my web page, have so many good ideas, looking forward to start seeing results, I think once I get my first commission I will be really excited.
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mrronnie Premium
Awesome to read this! When you have a niche that you're really passionate about, it is the ideal scenario ;) Go for it and keep us posted. Also those complementary niches really overlap each other in a way...many people get into running because they want to lose weight and runners are generally people very conscious about healthy living, etc :) So I think you can build this out within one site if the ideal persona (reader) stays the same ;)
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Hello,
I am new to WA, and I need a niche for me.Is the best niche something about phones,cameras and games because we are all using these things in our life every day or mybe equipment for some sports like football,basketball etc because a lot of people practice these sports?
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@RICH. Premium
I'd recommend you work in a niche you are truly passionate about, there's nothing more dreary than writing content year-after-year about a topic that bores you to tears! :)
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Thank you for your reply. My passion is sport especially football and basketball so I gues I should take sport equipment for my niche. :)
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Kyle Premium
You should definitely narrow down to one of those sports. Don't try to tackle all of them.
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Then that's definitely football. Thank you for your recommend.
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Kyle Premium
Excellent!
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GiftsGalore Premium
Kyle, I have a question, and then I will make a comment.

I see posts from you, videos from you, etc., but I haven't seen or watched anything from your partner. Did I miss them or is it that your partner doesn't post or make videos?

This tutorial, suggestions and/or ideas video is by far the best I have seen - so far - and I look forward to seeing and reading more in the near future.
Is it possible to ask (Kyle) a question outside of this discussion area? If so, how do I ask a question or questions to you only?
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frd Premium
The number two here is more responsible for the technical part of Wealthy Affiliate :)
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leoemery Premium
Carson is more behind the scenes - Carson does blog updates for things that are happening and upcoming in the WA.

Kyle is the found in all the training and training videos. He's more the face and point of contact for WA

As a premium member you can private message any member including Kyle or Carson. However as a free member this option is not available to you.
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Kyle Premium
I think they summed it up pretty good. Carson works more behind the scenes on the technical aspects of wealthy affiliateAs we have a large technology team.

If you ever need to contact either one of us privately you can do so as a premium member. You will have access to her private messaging and mentoring platform.
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Maybe I'm not in the majority here but I kinda had a niche in mind almost immediately after joining the WA group. I am seriously interested in the Health niche, but with a particular subset in mind. With my own experiences in mind, I want to target the peritoneal dialysis section. Finding a catheter holder was something I had great difficulty with online till I found the right fit, and I think this could be the perfect category for me to focus on. I would love some feedback or suggestions that could help me along, so please do not be shy with any critiques you may have!!
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jimnkaran Premium
If that is what you have an interest in then go for it. Especially with you having a personal experience with this niche, then that will make it a little easier for you to write about it, and answer questions about it. Also, because you had to do a lot of research to get what you wanted you know from experience how to do it and you can teach others with your personal experience. Good luck, don't give up on a dream.
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Paul2020 Premium
This is something that I became more educated on over time. Anything can be a niche but something too broad will make it difficult to focus your website on. Also you want to make it easier for your customers to be able to know what they are looking for when it comes time for purchasing.
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Kyle Premium
Yeah, something like Money, far too broad. And even "make money" and "make money online" (a bit more targeted). Something like "make money as an affiliate marketer" is more targeted.

Same goes for anything. Weight loss, far too broad. Weight loss for women, far too broad. Weight loss in menopause, perhaps much more relevant and targeted.

Those of course are just examples, but you can see where I am heading with this here.
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TriciaCoyer Premium
My initial thought for a niche would be wedding planning. Is it a good idea to have a website for wedding planning with different pages linking to different phases of weddings, such as a page on decorations, another for flowers, maybe another on invitations, etc. What would be the drawbacks from having one website with more than one category of that broad niche? Is it a good idea to start with such a broad niche or would I have better success building separate sites for each subcategory?
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nathaniell Premium
I think wedding planning could be a good niche! Or you could go more narrow and have a specific type of wedding. Some people want church weddings, while others want backyard intimate weddings. Some want destinations. Some want traditional or quirky.

I'd stick with one site, and have many subcategories like invitations, decorations, etc. But maybe you want a more specific audience for WHO is planning the wedding.
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TriciaCoyer Premium
I like that. I didn't think to narrow the type of wedding. Thank you!
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KyleMcKenney Premium
So, In the choosing a Niche video, one example was basketball coaching. I was wandering how income could come from that online when you are not recommending a physical product to sell. Would you be selling a coaching pamphlet, book, or similar material. I'm not interested specifically on coaching, just the concept of the idea.
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Kyle Premium
Yeah, there are many things you can promote within any niche.

-Training guides
-Coaching accessories and tools
-Coaching drills
-Equipment and Uniforms
etc.

Lots of different ways you can generate revenue within any niche, that aspect should never be a concern.
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I have a niche in mind. What I'm thinking now, however, is does your website name link in to key words that the audience type when searching?

I was thinking genre entertainment but thought that too broad....sci-fi, horror, fantasy, superheroes....and their related media of books, art, toys, film, etcetera for each. Is that too broad?
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JasonJF Premium
Your website name can be helpful if it is actually a keyword.

These are known as keyword rich domain.

Below, Kyle shows how to choose a good domain name: With your niche, it is best to be as specific as possible.

Entertainment is VERY broad.

You could maybe niche down to a specific type of toy, books, superheroes, etc, etc,

As you continue with the MAIN entrepreneur training, you will get a better understanding of the entire process.

Cheers,
Jason
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Thank you, Jason. I had a feeling I was jumping the gun. I'm progressing with the training and knew it would be covered eventually. I don't particularly want to jump ahead just keep at it step by step. I will look at the link though.
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JasonJF Premium
No problem, David.

As the great saying goes "slow and steady wins the race"

The lessons are designed in a very organized way. Once followed properly, you will then see the positive results.
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Great overview the niche concept. As I was watching, I just started noting ideas. I'd suggest keeping something handy at all times to jot down ideas that come to you throughout the day. I started thinking about the questions people ask me a lot and then would ask myself..."What if I could just send them to a website that explained it all."

Thanks for the help and the great video!
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Kyle Premium
Great way to look at it Kenny and that is the core of any business. If you can HELP people, in any niche, then you can create a business doing so.
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KatSchmidt Premium
There are multiple niches we could all choose from. It can be difficult to narrow it down. I have so many interests, and it seems they all could be a potential niche. So I guess at this point it becomes a choice of what I think I can write about with the most enthusiasm. I happen to have an Environmental Communications class this fall semester, so I think I might try to tailor my niche to that. Having school work associated with the topic will make it easier for both school and business. Perhaps natural products for home and personal care. Take care of yourself; take care of the world!
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Kyle Premium
Choose just one when starting out, most of us have many interests and you just need a starting point for your business so I would suggest you choose the one that you are the most interested in. :)
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Aaron2021 Premium
This part of the training was very informative! What I like about it is that it broadens your ideas of what you can choose for a Niche. I would like to think that we must choose a Niche that is popular..? I guess I will find out later in the training.
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Kyle Premium
All niches have a ton of opportunity within them. There are 3.75 BILLION people online and we are all now more connected than ever. This is the audience you are dealing with the Internet and even some of the most obscure niches have millions of people interested in them.

You should read about this here within a blog post I recently created on this exactly topic: YOU make a niche profitable and that is why it is important that you decide on a niche that you are interested in/passionate about. It will make the journey that much more fun and exciting. ;)
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angel2017 Premium
Hello everyone. I have been looking at some of the comments and the ideas seem like great ones. I have taken care of my mother who has battled CNS Lymphoma twice now and I am thinking that I could start with something in that category. I was and am a huge advocate for natural healing when it comes to cancer of any type. Should I look at a specific product to start or should I look at natural ways to help with cancers?? I am not sure which angle I want to take yet but I am a big believer in helping the body to heal itself as well as when needed traditional medicines.
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CristinF Premium
Hello Angel.
Sorry to hear. Sending prayers and strength for you, your mother and family. My partner recently passed from cancer. Also, a big believer in natural treatments. Good for you.
I think that there is a very big market there, and you will be able to help a lot of people.
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CristinF Premium
I am not an expert. New here myself. But, I think that you should probably go with a variety of products. For example, bitter apricot kernels, essiac tea.
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angel2017 Premium
Thanks for the feedback. I have learned that we take one day at a time and be thankful for what we have while we have it for sure.

I will probably be looking at honing my niche down to a specific cancer and then the products to help within that part of the anatomy. I feel that this would help me in my search as well as give me focus in my website. Plus I feel that personal is best. I can offer my experiences and what has worked for us and give people options to help within there own lives.
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CristinF Premium
Perfect!
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sharyphics Premium
I have been trying to up a website by my own domain, with my niche "Photography and camera", with my skill of photography and graphics design.
and then I have come up this website called Wealthy Affiliate. So far I should say it is very informative, will going to switch my membership to premium soon.
Just want ask, how you see about my niche? will there be a huge market?
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doug631 Premium
I think its a good niche. You have to check into the photo's and how to make them so people can't copy them.
If your going to be selling photo's, (which is great, companies are looking for them all the time), you want to make sure they can't steal them from your site.
All my best to your success,
Doug
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Kyle Premium
I would recommend that you narrow it down a bit, what aspect of "photography" or "cameras" do you want to help people out with?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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