What is a niche?

A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.

In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.

Here is what you are going to be doing within this tutorial:

  • Understand what a niche is
  • Finding your very own niche
  • Choosing your initial direction
  • Finding and search for affiliate programs
  • Using Answers.com to uncover niches
  • Understanding Affiliate Bootcamp

A couple of resources I leveraged within this training that you can use for your niche research. These include:

  • Amazon.com
  • Answers.com
  • Google.com
  • Magazines.com

If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.

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Recent messages
Which is better - to focus on just one niche, or to have several niches going on at once? Anyone here have experience with that yet? I have researched a couple topics I am interested in and found affiliate programs in both. Just wondering if it is too much to take on right away.
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@RICH. Premium
I'd start with one, until you're confident you know what you're doing, otherwise any technical errors get duplicated across multiple sites.

I also recommend you work in a niche you are truly passionate about, there's nothing more dreary than writing content year-after-year about a topic that bores you to tears! :)
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SteveCrozza Premium
It is a really difficult issue to deal with. Because I know, and I guess you know, there is a huge amount of work to go into one niche. Personally, I am doing just one, but keep having fleeting thoughts of a second until I realise there would be no time left for "life"!
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Thanks for the reply, I have several niches I like so I will figure out which is the most interesting to me and focus on that :).
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I agree. I am doing the research on a couple niches right now, but I also think that we can move from one niche to another after we get sick of it.
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@RICH. Premium
The problem with that is your site will start to tank in the rankings if you don't constantly provide fresh content. It's why I recommend you work in a niche you're passionate about.
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EditE Premium
Here's my question: what if there are no affiliate programs that come up when searching for a niche, such as industrial equipment? I already have a business for this niche, but not sure if there is actually any affiliate program related to such an industry (when searching, nothing came up but Google ads at the top for other companies in the industry). If there are no affiliate programs, what would be another approach to bring in money from a website using ads etc.? Thanks :)
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Okieaphil Premium
what specific industrial equipment?
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EditE Premium
ok, I'm thinking maybe I could join other affiliate programs that are related in some way to what I'm selling, as opposed to the actual thing I'm selling. I guess I'm just trying to figure out how "affiliate programs" might be limited & how we can work around that. thx
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GaryHorton Premium
Hi, Edit!

What do you mean by the term "industrial equipment"? Have you tried searching specific industrial equipment companies for affiliate programs? There is always a way to make money with a website. Personal message me and we'll brainstorm ideas.

Gary
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HarveyBrown Premium
Hello Edit, I find the niche somewhat large. When you say industrial equipment, I have to ask what industry and what type of equipment. That is probably why no keywords came up to large a topic. I would try and choose a particular industry (e.g. Aeronautical, lumber, etc.). Then do a keyword search on that industry's equipment.
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Gunnertwist Premium
I did a search for industrial equipment programs and found some programs on the first page. Try to use these terms in a search, industrial equipment +affiliate +program. I am not sure what equipment u are looking for specifically but there are affiliate industrial equipment supply houses out there. Hope this helps u some. Don't forget to use the "+" in front of the words. Change up the search words but leave the +affiliate +program part for a more thorough search. I found this one https://www.globalindustrial.com/affiliate and it seems to have a large stock selection of equipment. Another was called Northern Tool Equipment. I see Grainger has a program too at http://www.viglink.com/merchants/296/grainger.com-us-affiliate-program.
I do not know anything about your niche but I am sure there are more out there to find.
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EditE Premium
Thanks Gary, it's a very specific niche that I'd rather not get into on here, but it's the kind of thing there's not likely to be any specialized affiliate program for online. I guess I'll deal with it when I get to Level 3 since I have to build a website first. Thanks.
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EditE Premium
Thanks, yes I did do a search for the specific type of products within a particular industry.
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EditE Premium
Thanks, I think you just solved my whole question! I just checked out the Global Industrial link and was able to find my specific category in there. In this case, it looks like starting out searching for the general term "industrial equipment" was a better idea than the specific one first :) Thanks again!
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Gunnertwist Premium
I am glad I was able to help. I hope u find what u need and I wish u great success. :)

Carl
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buildyournow Premium
Kyle, there is a miracle tree that promotes good health for consumers of its leaves and pods which I want to use initially as my niche. Because of the millions of people that have one physical affliction or another globally, I thought it would be an excellent niche for me. its healing properties are awesome and are backed by testimonials from persons who tried it and are able to vouch for it effectiveness. Please give me your thoughts before I proceed.

Thank you!
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Kyle Premium
That could definitely be the solution to the problem and one of the things you can promote to such an audience.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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buildyournow Premium
Kyle, having you explained the meaning of niche and how it is to be used certainly clears up my misconception of the word. Establishing specific niches is the secret to really getting results as being too general with niches doesn't enhance your success at all. Now I understand fully how to address niches,

Thanks for the info.
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Kyle Premium
The more you become an expert at something specific, the greater the authority you become and the greater the opportunity. ;)
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DylanHodge Premium
So here's my niche, maybe someone can give me some feedback.

I'm fortunate that my passion is also my niche. I help people find ways of making money online. Not just tools or methods, although I teach those as well, but actual products, physical or digital that can be sold online to earn an income. When I find something, I test it myself and if it is working, I will make a digital course around it, showing people step by step how to achieve online success with that particular product or service.

Secondly I help people promote their own products and services online by teaching them what I've learned with regard to online marketing, sales funnels, website design and what programs or apps they need to run a successful online business.

Part of me thinks this is just too large of a niche, but I have been doing it for years now and am so passionate about it that I just can't fathom doing anything else. It's what gets me out of bed every morning.

There's a lot to it so I sometimes get overwhelmed with the concept of how best to promote my services but over time it is becoming more refined.

Thanks in advance for any feedback.
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Kyle Premium
That can be the direction of your niche and you surely can become an authority in this space with time and effort Dylan. If you are going to head in this direction, I highly recommend that you go through the affiliate bootcamp.

If you need a hand with anything at all moving forward please do let me know. :)
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DylanHodge Premium
Thanks Kyle, I certainly will. I have been doing many affiliate courses over the years and slowly getting there. Funny was never aware of WA until a buddy that grew up with Carson told me about it.

Cheers
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allysark Premium
my problem with finding a niche is that i'm afraid my passion may change over time and when it does, i may not have the drive to keep up with the current niche. for the past few years my passion is 1. modernized korean houses called hanoks, 2. korean culture and travel 3.holistic well-being particularly the use of essential oils.
i can see how it can work with no.3 but not so sure how i can make 1 and 2 a niche that can be monetized.

ideas anyone?
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Kyle Premium
Well if your passions change over time, you can get involved in several different niches. Most successful marketers are involved in several different things.

The awesome part is that once you get the formula for success down in one niche, you can move into many different niches and apply those same success principles.
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allysark Premium
Thanks Kyle!
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I'm seriously considering promoting WA.
There are Multiple MILLIONS of people out there, wishing that they had a means to be able to attain their dreams, without working for a low paying wage, and never reaching the point where they become homeowners, and can send their future family to college. I'm IN!!
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Kyle Premium
BILLIONS of people, in fact 3.75 billion people online all of whom would be interested in building a business online (in a niche of their choice) if they new what they were doing or where to start. Hint: WA.

Head in a direction that is most interesting to you though, Bootcamp can be a viable direction but we always suggest that your starting point should be your passion/interest.
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RocioA Premium
Hello, I just going through to plan a niche as Pets supplies, for dogs, cats, fish and aquarium, apart that I love pets, and I see most of people around the world having a pet. In my niche would be included as food and care, accessories, dog's training. I think it would be a good niche for starting. Please advice me.
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LisaPrince1 Premium
I'm hoping someone will do a page on English bull terriers!!!!
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Kyle Premium
I would narrow this down. Pets as a niche is far too broad, even dog training or dog toys, etc...those are massive niches. You are definitely thinking in the right direction here though.
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That sounds great. I'm hoping someone does something about Jack Russell Terriers.
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RocioA Premium
Thanks a lot, good luck in yours
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RocioA Premium
Yes, I think about training and behaviour, just because I had a case with my aunt's dog, that her dog was aggressive, and we did not know how to resolve this, this way I want to put focus on that.
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StevenEsser Premium
hmm might have to rethink about my niche than that I started 3+ months ago. I actually haven't really figured what niche it should be in but so far it is about everything you need to know about good cat care. Is that too broad of a niche too?
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Identifying your niche is like the management principle "KISS"
Keep It Simple Stupid - but if you don't know what is meant by a Niche - that is the complicating part - now with this training session, it is outlined as to what is meant by "Niche" and it seems to be easy -
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prom1303 Premium
I'm an old soldier so I am very familiar with the kiss principle very well put
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Kyle Premium
A niche is a hobby, an interest, a passion, something that people do, something that you want to learn.

It could be anything, there are literally millions of niches.
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DrSusanFaye Premium
My mind is bursting with ideas for niches. I would imagine some niches are more lucrative than others. Seems to me making money online niches might be the best place to start. Promoting WA is like having the niche decision being made for me and if I am successful, then I can try niches that aren't so tired and true.
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N4 Premium
This is a great niche. People in my country are looking for ways to earn.
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moltenice Premium
Great newbie course! I just had a couple of questions:

1. How many products should you base your website around? In most of my interests, I usually only ever end up using 1 or 2 products. Can I make a full-time income by just promoting one product (for example promoting just one Dating website that I have used myself and approve of)
2. If I chose a competitive niche like video games/movies, won't that make it very difficult for me to get my website to get traction, seeing that there's just so many people doing this?

Thanks!
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LisaPrince1 Premium
Narrow it down to something specific. Research it to learn the various trends and see what is fresh and new you can bring to the table
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MonicaJames Premium
Initially I was at a serious block regarding this niche business. After Kyle explained that it is just an audience...more niche ideas came. Once I get the niche I've chosen to start off with up and running and doing business I can act on other niche ideas that I have in mind.

Good Good stuff,

MJ
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Kyle Premium
Awesome, that is great to hear Monica. So glad the niche idea train is steaming along. There are a lot of directions that you can head with your business, the key is choosing just one!
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NataliaFedor Premium
I have a couple of niches I'd like to focus on; but the scams i see online since I've started looking for ways to do a home business make me want to prproteo this site for it's free start up courses that are awesome and very informative. Gotta get back tp work. Talk layer.....
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Kyle Premium
Sure, that can be a direction that you head Natalia. Totally up to you here and if you ever do need a hand with anything moving forward do let me know. ;)
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munazira Premium
Good video, but not yet to make a website as two I get it I guess as ordinary affiliate. I do want definately think on getting Amazon as the video teaches I can add my wealthy affilliate link, Jax link , and one more traffic link. An overview of knowledge is there, but when making a website the above things get clarified I hope. This is a wonderful video as I like to promote WA too. Thanks to the folks , Shahid Mohammed
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Kyle Premium
Amazon could definitely be part of your website as well as MANY other affiliate programs. What you promote will depend on the niche that you choose, so I wouldn't get ahead of yourself here...and any niche you will be able to promote MANY products/services within. ;)
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AEremichev Premium
Great video. I really liked to ideas: a) do not think too much about your niche as it won't be the last one; b) if you still can't decide which niche to choose go to affiliate bootcamp.
So, I decided to go to affiliate bootcamp - that would be my first niche. It's the best choice for me as I will study and practice affiliate marketing for 6 months at least anyway.
And I am more than sure that along the way I will find my second, third and so forth niches.
Thanks for the great video and advices - are really helpful to me.
Now I am ready to upgrade to Premium :)
Thanks!
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Kyle Premium
Sure that can be the starting point with your niche, there are many different directions that you can head with Bootcamp and as you move through that training it is going to be narrowing down on your "target" audience.

I know you are going to love the training, regardless of what route you take.
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kmontgomerie Premium
I LOVE Disney! So I am considering that as my first niche market. However, what are some thoughts on if I should cover multiple facets on my website that covers various opportunities (such as park experience and travel recommendations to physical products), or choose one specific topic within the Disney realm??
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ericcantu Premium
You can have related sub niches in your website, as long as they're all connected to each other and make sense. Over time as you can probably imagine this tends to happen naturally. You write content over time and you don't want it all to be the same, so you start branching out. Looks like you have a pretty good scaled out idea of what your website can be. I think that makes it a good one stop shop. Don't overwhelm yourself though, you don't have to tackle them all at once, start in one area and naturally progress to others and your website will grow with you.
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Unaisi Premium
I agree with the point mentioned that a great niche will be one that is a hobby or you are interested in for a start. Once you get a groove of it then you can divert to other areas. Loved the video I've really understood the definition of niche and how to go about selecting one. Thanks.
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Kyle Premium
For sure, it is only natural over time to be involved in MANY different niches. That is a natural transgression as you build out your business. :)
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Kblass Premium
the niche that i would be interested getting into would primarily be dealing with technology,be it mobile devices, computer parts, cameras, etc. those have a wide range of audiences and would target the vast majority of the consumers. for specialty i would like to deal mainly with hardware of a specific brand like AMD.
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Kyle Premium
Sure, that is definitely a direction you could head with your niche Kelvin. It sounds like you have a good handle on it.
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angicarmen Premium
i am confused about how to really start as i am aware of the time and energy spent in making it work and it deffinetly must be smth i am trully curious about.now,there are many things and i will do my best to decide what is it that i can do all day every day till i get it right and then pursue others when i get the hangs of things.now my confusion is going about the affliate bootcamp is it really a roadmap to understanding how everything works?because i am not really interested in this,or better said,i don't know how i can come up with creative quality content when i know nothing about it and can't see myself spending too much time learning,i am supposed to be teaching others what i have no clue about...but then promoting WA is a quicker way to generate some income.or can i only promote it once i've learned?there are other things however that i can see myself writing about,making videos about and guiding people to find help,for example nutrition,fitness,how to overcome bulimia,ciracdian rythm importance,how to beat jetlag symptoms.but all these things won't help me get started on the process of monetizing...i feel overwhelmed,pls help!
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cosmicradio Premium
Hi Carmen. Things can be a bit overwhelming at first! I'd suggest going through the certification courses, at whatever pace is comfortable for you. It's kind of a long-term process, and the lessons will definitely soak in, given time and patience. A step-at-a-time, and do the tasks given with each lesson. Write some blogs, when you are ready, and read the blogs of others. It will all get easier over time!-Rick :)
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pmmanurkar Premium
I am about to finalize a niche. But I have a question, there are some affiliate programs which are available in my country only. Or rather I would say that this particular program is most popular in my country.
Now the question is , when I will go about promoting, should I host 2 separate websites ?

that is 1 for my country promoting from that one affiliate program
and 2nd for global market involving several global affiliate programs like amazon ?

Or I should go about putting multiple affiliate links of same product from different programs ?
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Aanaqtat Premium
Nice!!!! I saw your website....Brilliant!! Many Blessings to you!
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ZEGU Premium
It's best to use the global one if your country is also included. I registered with Amazon UK affiliate program that excludes other countries.

I have now registered with the Amazon international one to broaden my customer base. I use links or banners from both affiliate programs on the same website but to suit a particular product.

Hopefully this does answer your question. Please feel free to ask if it's not clear.
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pmmanurkar Premium
Hi,
Actually that is not my website. It is an e-commerce site like Amazon . Which has focus in my country only.

I was planning to join its affiliate program.
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angicarmen Premium
i am wondering about the same thing.also is it a good idea to have multiples websites in different languages?
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Kyle Premium
I would suggest you create your website focusing on just ONE language. When you try to translate your content (translators do a horrible job of this as they are far too literal), you take away from the overall site quality.

When you create an "additional" website, you create double the work for yourself without knowing if the campaign is going to be successful or not.

Both of these will lead to much more work and a lot less focus. Focus on one language or the other when starting out Carmen, once you are successful with one you could diversify down the road and build out a second website and create a translated version of your website for an additional revenue stream.
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ORMartinez Premium
I have been thinking of promoting 3 niches. Each is separate and distinct from the other. I was thinking of developing the web site and marketing each simultaneously, but I'm concerned that I am not being realistic about the time required to do each one well.

Does anyone have any thoughts on this? Thanks.
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MBond Premium
I can understand wanting to promote multiple niches. It is something I would like to do myself someday, however, I have taken the advice of others who are doing this and they recommend starting with one, getting comfortable with the process and adding others. That way you don't get overwhelmed and you can have a firm grasp on the process before you stretch yourself too thin.
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NancyOsier Premium
I'm seeking feedback. I want to focus on reaching women over 50. Some of the ideas I have for affiliate programs are Zen, stress-relief, anxiety relief, energy healing, sound healing, aromatherapy. I want to create content around these and of course promote products. But I also want to spin-off into creating a podcast, e-books and online courses around positive mindset, achieving dreams, finding purpose, setting boundaries, rebuilding your life after loss or major changes...I'm using my own story as a jumping off point as I prepare to travel across the U.S. in my RV. I'm 55.
Is my niche too broad? I appreciate your suggestions.
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NancyOsier Premium
It is too broad and I know it. That's my problem. My thinking is that women who have anxiety and stress are often feeling trapped or unfulfilled in their jobs, relationships, etc...They need "stress relief" but really need to re-work their lives. I know I'm trying to do too much within one niche. I want to have a podcast with tips for women to take charge of their lives through managing finances, speaking their truth, setting boundaries, identifying their passions, getting healthier and stronger. But I don't know where to begin, which shows me that my niche is way too broad.
Help?!
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Kyle Premium
Zen, stress relief, anxiety relief, energy healing, aromatherapy, etc.

Those are all different niches and you will want to choose just one. There can be some cross over between them as you build out your niche and business, but I would focus your attention to just one when starting.
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PortiaDee1 Premium
I'm really into eating healthy. I always thought I was until I found out I was diabetic. The my whole world of what was healthy eating changed. I learned a lot about eating healthier and would love to learn even more and share it with others to help with their quality of life. That's what it's all about. Being able to enjoy life to the fullest, which sometimes is hard if you don't have good health.
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bubbletokki Premium
You may like to follow my blog then!! Let's connect on here!
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I would like to create on the niche on fashion, beauty, health, and electronics. These are things I know a lot about. They are popular and in high demand in this time. These particular things are fun to me. I would love to make money off of something I know about and do every day.
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about? These are all pretty broad niches so you will want to narrow it down.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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I would like to create a website about gift giving, since it is something people have to do year round and a lot of people seem clueless about what to give those close to them. How much do I need to narrow this down? should I pick a specific occasion, gender, or age range? There are so many sub niches I'm not sure what to pick, and what might be oversaturated. Any advice would be appreciated.
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EddySalomon Premium
Hey Ianna,

I think this may help you with your niche question: Let me know if it does or not.

Eddy
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riablake Premium
I have personal experience in controlling my own diabetes through a Paleo diet. Could be a niche but wondering if it gets too close to medical advice. Thoughts?

I also am looking at ideas in the personal development / leadership area so I'm not stuck to the above

Appreciate everyone's ideas and input
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VitaliyG Premium
Hi Ria, you are providing your own opinions on things that have helped you, you are not prescribing drugs or anything. You can make a disclaimer that you are not a doctor, sure, but otherwise, you are free to share your personal experience and helping people deal with diabetes is a great niche.
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Dmorrow Premium
Like VitaliyG says, as long as you make it clear that you are not giving medical advice you are OK. I think it's a wonderful niche and one that is needed as diabetes is becoming a rampant issue in our society.
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riablake Premium
Thanks!!
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riablake Premium
Thank you. Appreciate the support!
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I'm thinking of creating gaming content with a deeper, informative style of play focusing on helping others become better at multiplayer through map breakdowns, thinking critically, useful products you can buy (joystick extensions, GamerGrip, ect), and training the way your eyes track screen movements.

Is this a specific enough niche? Gaming has proven a mainstay since the late 90s, Microsoft + Sony make billions of dollars a year from their console systems a year; should I still be worried about investing in a market that may go more Virtual Reality in the future, or is it a safe bet?
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Kyoko817 Premium
That sounds like really an awesome niche. I used to work at the school that teaches gaming and anime design, and students get hired left and right, so I am sure it is a pretty hot field.
I don't know too much about gaming, but can you in the future shift your contents to VR? Are they completely different?
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VDutton Premium
The video was really helpful in taking away the worry of choosing the right niche. Would clothing for tall women be too broad and I would need to narrow it down like to trousers for tall women? If I chose to follow the WA bootcamp then upgraded to premium, would I be able to go back to the lessons to create my niche websites?
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Kyle Premium
Yeah, you could narrow it down a bit. Tall women clothing, that could be the premise of your niche. But when you start building it out, you might want to first focus on a particular category of that broader niche.

And yeah, you can go to ANY of the training at any time. When you go premium, you are going to keep all of your existing activity, progress, websites, etc...you simply get A LOT more within Premium.
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eweathers Premium
I'm a new mom who's constantly using and looking up baby products, and we try to be a "green" family as much as possible. I'm thinking "green" baby products as a niche. Not sure if it's a good idea. I'll have to research what the best keywords to use for this are.
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Kyle Premium
Sure, you could head in this direction! :)
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Dawnlhughes Premium
I was a little concerned about what my niche would be but, after this video it came to me. I am into natural health and right now essential oils is taking off big time. There is quite a bit of confusion about it though and I would like to help clear the air sort of speaking. I already looked up my favorite place to buy essential oils and they have an affiliate program which is pretty cool.
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Kyle Premium
Sure, that can absolutely be a direction you head and as with any niche, there are going to be MANY different things that you are able to promote. :)
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YoungLives Premium
This was informative.
I think too broadly - I want to know all about a broad topic. I see from this section that I mus NARROW, so as not to get lost in information overload. Also, some kool ways to use the web to research possible niches. Thank you Kyle.

Among several, I definitely want to work on the affilliate bootcamp as a niche, because that would amount to "earning while I learn".
Do you all agree?

Question: Would you pursue a wealthy affiliate (as an opportunity) training course, to learn to make money IN the site, if you found one?

Let me know, thanks.
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billyghawaii Premium
You are automatically a WA affiliate as soon as you've joined. You will find all details, links, banners under the airplane button at the top. Share any of the links with a friend and when they visit here a cookie will be planted on his computer with your reference on it. If it remains there, it will be valid I believe for 1 year, should the guy return to and joins, you will get the credit. Now how's that!
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LJayLJ Premium
Eventually, I will have a website with a simple topic of the week (offering simple understanding for general subjects that people might think they don't understand only because they lack the basic knowledge of a particular subject--might even be a video on how to fry an egg) but to start with, my niche will be dealing with simple solar projects as alternative energy for the home, personal or emergency needs.
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Sharlita Premium
That sounds really interesting! I've always tried to find solar powered things for the home but didn't have much luck. It will be great to see what you come up with :)
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Iholding01 Premium
I watched the video and was really excited about how limitless the niche ideas can be, I had to pause because I saw how it could be overwhelming to get caught up in so many different ideas. I am currently a beekeeper and have a passion for it, I have been doing it for the past 3 years and have even gone as far as making our own skincare products. I guess it is intimidating to go as far as making a website about it because of uncertainty of which direction to go. Skin care or bee equipment and supplies? any thoughts would help give clarity.
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ericcantu Premium
There could be arguments made for both. I can see skin care products being a pretty solid niche, especially natural skin care products. With the endless numbers of skin care products out there you'd be able to have infinite posts where you review a particular popular skin care product and then show how yours is an even better alternative, or even a great compliment to the one you're reviewing. As you'll see through the training, when you develop a review like this you are able to take the person who's researching one product and almost intercept them as you show them a better alternative. Or you may show how yours is a great compliment to an already good product and they could buy it as a companion product.

I'm no expert with beekeeping, so I'm not sure how many products or equipment you could leverage with that niche, but you'd be the expert on that. I'd imagine it would have much less competition than skin care products which is a good thing as well.

I'd pick the one you feel most comfortable with and the one you feel you'd be able to market better to start off and then you can always create a second site in the future for the other one. If you have a product you've developed yourself, personally I'd want to market that to the public by reviewing other popular skin care products and showing just how well yours compares.
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Iholding01 Premium
I really appreciate the input about this topic I hope that eventually I can make my products be a majority for promoting. I read the article about a niche being a group of people, and almost feel like I need to go in the direction of more widely known things like electronics, fashion, and cars, maybe i am putting the cart in front of the horse because I'm just under financial stress to make debt disappear so fast. I guess the impression give is the more widely known and more expensive the greater the yield. I really have so much to learn. I think that's why my excitement peaks at the thought of having people to help along the way. Just getting my thought in the open.
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PhilDavies Premium
i'm new here... and having looked at the niche suff you have something pretty solid. bee's and honey seem to link through into skincare. maybe you have 2 sites? 2 niches?... bees and what they contribute, how to be a bee keeper how bees are dying from lack of proper environment how to care for bees, where to sell your honey etc
then from that you have the other sire which is al the great products from bees including skincare stuff
and ive thought of another niche which is what to do when you find a bees nest in your house, yard, garden etc who do you call? is this a service you can provide? rescue bees etc?
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Iholding01 Premium
I like the feedback and the thought definitely will consider, being that the whole purpose of a niche is easier when like the video says it's what your good at. Thank you for the imput
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esoto190 Premium
I have a main niche i am going to be working on at first to get experience, but i have so many passions that i can turn into niches that i feel like the world is mine - at least the online world lol.

Awesome stuff so far WA.

Thanks,
Esteban

PS. I'm posting a blog that explains my sentiments even more. If anyone wants to check it out click on my picture. Thanks
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Kyle Premium
Just start with the one that you are most passionate about, do know that your first niche does not need to be your last and it probably won't be.

As you move forward and as you create success within ONE niche, it is natural to diversify into many others over time.
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After watching the video, I realized my first concept was too broad. I was just going to do a website about what I enjoy shopping for online.

Now I realize I should think about what I most enjoy shopping for online, and a lot of it is "window shopping". Wishful thinking, and looking at beautiful pictures.

I'm mostly drawn to gemstone jewelry for women. A lot of people think...oh yea...a diamond in a gold or platinum setting. And then they stop. But there is a whole world of awesome gemstones, different qualities of cuts, classes, settings, and...what I find interesting...the metaphysical qualities of gemstones and the range of affordability.

There are tons of "fine jewelry" shops, many of them with "classic yet uninspired" designs, and probably lots of affiliate opps. There are also lots of metaphysical gemstone shops, individually handcrafted and bulk produced gemstone jewelry at various rates and prices.

I believe there is a need for a website that will help someone shopping for women's gemstone jewelry to know the vast range of what's available, as well as the standard high quality diamond ring in a classic setting.
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Kyle Premium
Yeah, that is most definitely the direction you could head with your niche. If this is something that you are passionate about, definitely go for it!
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LJayLJ Premium
I have a young friend who likes to shop online for jewelry that costs less than $10, for two reasons: one, she's cheap; second, according to her, she doesn't understand how to determine and choose more quality jewelry online. Your website could be very helpful for someone like her.
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cfaulkner Premium
I am very interested in creating a website that is all about pets, with helpful tips and information for pet owners. I would also like to sell pet supplies. I am concerned that this may be too broad of a topic though. Would it be possible to narrow it down sometime later as my website progresses.
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Dmorrow Premium
Is there one pet that you love the most such as Siamese Cats or Dobermans etc? You could still give helpful info and sell pet supplies geared toward them.
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aadesanya Premium
I'm very interested in creating a website that helps new sewers learn how to make patterns and craft other things without having to pay someone to teach them or read long books with a lot of terminology they don't understand. My only concern is that I would be the one having to teach them and I'm not sure if I could put out a full lesson every week once I resume school.
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Kyle Premium
Absolutely a direction that you can head Aderike and something that you sound really passionate about!
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OSoNFus3 Premium
I don't know how to chose JUST ONE niche! I've got so many I can think of.... This is gonna be GREAT! My wife has pages of ideas already, the kids have thrown their 2¢ in....
There so much info here it boggles the mind!
Keep it up!
All the great ideas I see in the posts below!
Kirk
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Btwh Premium
I know what you mean ! I'm feeling the same way.
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Kyle Premium
Awesome, you sound really motivated!
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I'm a nanny and have been for 10 years or more and before that I raised six children and home schooled them, too. I have written some childrens books (kind of Sandra Boyton-ish as far as age group and silliness) which I would like to sell as ebooks and be able to use my blog as a base for promoting them. I would also dearly love to blog about other things because even though I have the most experience with children, there is so much more to me that I really have never gotten to (and really want to) express about myself. So I am torn about what to "niche".... and even if I do a blog based upon children, I'm not sure how to approach it to narrow it or focus it. Any suggestions?
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Kyoko817 Premium
parenting seems to be an excellent niche for you as you have great experiences. There are unlimited! Thinking about potentially promoting your ebooks, toddler's parents may be a good audience. "how to deal with tantrum " for parenting, "healthy baby foods" , are some I can think of... But I think "home school" is also a good niche (if you can find anything to sell around it. I am sure there are some out there)

Good luck! :)
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Thank you for your helpful input. I appreciate the encouragement!
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aigagaM Premium
My passion is in gardening mainly in the tropics. This extends to floral arrangements. I love dancing and also to mprove on ukulele playng. Cooking and teenage clothing. I know my grandchildren have a strange of dressing up.!!! I enjoy reading especially motivational books.
I hope my passiion and start a "skeleton frame" for my niche/s
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Dmorrow Premium
Any one of these would make a great starting point!
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Kyle Premium
I agree, you have some good ideas there and some good starting points. If you choose gardening I would narrow it down a bit, what aspect of gardening do you want to help people with?
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aigagaM Premium
Thank you
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aigagaM Premium
Thank you Dmorrow
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aigagaM Premium
Propagating from seeds (seedlings); use of oasis to start off plant cuttings; experimenting with soil medium; use of grass cuttings in gardens; use of newspaper and dry leaves; composting etc. I'm targeting tropical places because of different weather patterns etc. Its more or less a get your own compost your own, grow your on etc. Companion gardening; Organiic gardening where availability of materials is very limited, where there is plenty of soil and putting back some nutition for new yeld. Theres also plants for floral arrangement..There again Im depending on members of community and other affiliate sites to help me with this coimplex niche.
thanks
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Dmorrow Premium
You're welcome Aigaga!
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Dmorrow Premium
I really like this idea Aigaga! Organic gardening is really hot these days and companion gardening and that sort of thing would fit right in with that. You can also talk about planting high nitrogen cover crops in off seasons to add nutrients back, etc. I think you've found your niche!
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aigagaM Premium
Thank you kyle. Yes I have to be specific and expand on it. thanks
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gypsyrain Premium
I want my niche to be based around spirituality and education, I know that's a very broad topic so I'm trying to narrow it down a bit. I want to write motivational blogs that can help people realize their true and full potential, along with blogs that go into ancient religions, civilizations, shamanism etc. I know I should do affiliate programs but I want to make sure that my affiliates have the audiences best interests at heart and they aren't like so many scammers I've come across myself over the years. Any advice on how I can narrow down the best affiliates for me would be greatly appreciated. Also if there's any one who has experience with this or similar niches I would love to chat and maybe get some tips and advice from you. Thanks in advance hope everyone is having a beautiful and productive day!!
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Your audience will feel the niche if its indeed your passion, don't second guess yourself.
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Dmorrow Premium
You could find Bible-related affiliate programs. You could also do book reviews of spiritual books and find an affiliate program for them ( look at book bub).
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hirohurl Premium
If you are worried about the reliability of affiliate programs, you could focus on Amazon sales. Amazon has a pretty good reputation!

Also, reach out to product creators in your niche whose products you'd like to promote. They may have an affiliate program for their products.

Another option would be to buy products wholesale and pack and ship them yourself. A

nother way to monetize your blog would be to offer your own coaching / skype sessions etc...
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addyT1 Premium
This is probably my most important question right now - should my domain name be what my niche is? or can I broaden it out a bit?. I'm considering Hair extensions, (for a targeted group of women). I don't want to have to buy multiple domain names, even though my Host company says... my domains are unlimited. (they might be sub-domains)
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CarolDutsch1 Premium
Yes your domain name needs to pertain to your niche, but, you can also broaden it out. Just make sure when broadening it out that is still pertains to your niche. Then, u won't have to have another domain name. It can be a title included in any of your Posts or Pages.
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MozMary Premium
Nathaniell's domain name doesn't pertain to his niche, sometimes breaking the rules works too :) But to be honest he puts hell of a lot of work into all the rest of it!
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Kksb0711 Premium
I would make it pertain to your niche, but you can broaden it a little bit.
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MechelleE Premium
A little overwhelmed. Trying not to overthink this, but I have no clue what I would want to do for a niche! Any ideas? If I were to do something I am passionate about I have 3 ways I could go. This first is I love to draw and I love art, second anything for cancer awareness, and third anything having to do with my children. I'm just not sure how to turn one into a niche or narrow it down to something sensible.
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CarolDutsch1 Premium
I think the niche cancer would be the most interesting and helpful niche because people die from cancer everyday. With research u can help many others such as the techniques involved in saving lives with helpful tips to prevent cancer. This niche will save lives now and forever. U can also offer great tips concerning art. I always wanted to know how to draw. Also, art is a valuabe subject because one can sale their art.
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Find a connection from your passion of art or cancer awareness to something you can hook your reader into buying
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MechelleE Premium
Thank you for the advice! I wish I was good enough to sell :)...I may need some refresher classes before I attempt that... I will be uploading some of my drawings in my profile soon. Right now I draw for my kids and anyone that requests something. I would love to do something in the cancer area due to the fact that I lost my father to cancer about 4 years ago. I feel that this would be something I could do to honor his memory.
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Tammymarie1 Premium
I'm wanting to help people who are looking to get there health back after the abuse of alcohol and drugs from the loss of a loved 1

This is something very close to home as I have been through the exact same thing

What are your thoughts on this ? Any feed back would be very much appreciated thanks
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jtaienao Premium
This is quite a popular niche that you could do well with. Just do a google search on the subject and you will see many websites pertaining to it.
Jerome
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Tammymarie1 Premium
That's great thank you Jerome
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MozMary Premium
seems you may have a few parts to it, addiction recovery and regaining health, there are lots of affiliate programs available for regaining health and lots of people need the niche of addiction recovery
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TheOldSilly Premium
I think it is a very worthy kind of niche, although I am not sure how you would monetize it. Do the research, perhaps there are therapies, holistic treatments, medications, etc., that you could get affiliations with, to market their products/services on your site?

You wouldn't lead with selling stuff, of course. With a niche like that you would first and foremost, and MOSTLY want to be providing free understanding, help and assistance, and then gain their trust in you, to lead them to means with which to cope and heal.
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marjorieugot Premium
I think it is wonderful. When you talk about things from a personal experience stand point you talk to their heart. You can say it in a way a person who read up on the subject and became interested could never say it. My site is hopeforalzheimer.com and it is given from a personal experience standpoint.
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ToLiNoLi Premium
The root cause is the first thing to be found out for anyone coping with this problem. So finding and referring to a program / therapy helping to solve this in combination with products which support this treatment will be the way to go. Like this you are honest in helping and gaining trust to buy those products from you. But it is a difficult subject, I believe your are doing good in trying helping others, people like you are needed.

I wish you all the success you need and I hope you will find your way in reaching those in need, they will thank you for it.

Good Luck!

Stefan

ToLiNoLi
To Like or Not To Like, that is the question!
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Tammymarie1 Premium
Thank you for your comments I already have a detox program going on at the minute but I was going more on the lines of starting with a support group and getting to know who they are and just be someone who they can talk to and earn there trust this way before offering any products xx
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Tammymarie1 Premium
Thank you for your comments I already have a detox program going on at the minute but I was going more on the lines of starting with a support group and getting to know who they are and just be someone who they can talk to and earn there trust this way before offering any products xx
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Tammymarie1 Premium
Thank you for your comments I already have a detox program going on at the minute but I was going more on the lines of starting with a support group and getting to know who they are and just be someone who they can talk to and earn there trust this way before offering any products xx
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Tammymarie1 Premium
Thank you marjorieugot I will take a look at your site
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ToLiNoLi Premium
Then let me follow you and see how you build your success here helping others, feel free to ask me any question at anytime, it will be my pleasure if I can help you out.
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nelsonrosa77 Premium
Hello, Tammy. Maybe you can start with a site called:
mentalemotionalandphysicalfreedom.com.
And besides your info, you can give your clients 1o1 counselling if you have the skills to do so.
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ToLiNoLi Premium
Hi Nelsonrosa77,

Is that web-name not a bit too long? That would be too long even for me to keep in mind.....

I learned that web-names should be short and easy to keep in mind, finding those is a bit more problematic as many good names are taken already, however it is not impossible.

A good way can be to combine 2 languages and use from those languages 2 words and put them together to form your website name.

Said that, cheers to all! :)))
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nelsonrosa77 Premium
Or you can make it: soulandbodyfreedom.com.
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ToLiNoLi Premium
Got a better and shorter one for TammyMarie :)))

healingbodysoul com

Because this is a website about healing your body and soul. Simple and easy to remember. And the name is still available, so go get it!

Said that, do not forget me! :)))) Thumbs up please! :)
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AKlovely Premium
I think it is great as it sits so close to home for you so you will have passion, empathy and experience with the topic. Maybe look into your biggest challenges/problems/obstacles that you went through and address those tops in a way that is categorized/organized well? Just a thought... anyways all the best to you!! Also, what is your website URL I will check it out!!
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This was the part I understood the best. I have an idea for diet pills, vitamins, food supplement and maybe muscle drinks. What do you think? Afterward, I would like advertisers to subscribe to my website? I know I'll need a lot of traffic by then, so I'll blog about food, vegetables and fruits, and the nutritional value they have to generate that.

My other idea for a niche is a blog for people who like to talk a lot about nothing and I blog about a subject to get things started with that. What do you think?
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Kyle Premium
Yeah, diet supplements could be a direction you head. That is a huge niche, so you could start off with something like diet pills and then diversify from there.

And of course, there are many different things that you could discuss within this niche as you build it out.
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Hello,

I have watched the video and understand what a niche is.Thanks! However, I do not understand how a website on, for example, swimsuits for baby girls can sustain itself. My understanding is that we all create a blog website about something that we like/are passionate about and write blog posts. How much is there to write about baby swimsuits? I doubt that a website with one blog post on baby swimsuits can make you money.

Please tell me if I have got it all wrong as I really want to do this but at the moment I'm disheartened.

Many thanks
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browzman Premium
You don't need to write about baby swimsuits all the time. Write something that mothers would like to know that can be beneficial to their babies. Like never leave your child unattended near water for a split second. Had it been a split second later for me I would have lost mine. And lots more subjects of interest. And of course, you ads for the babies close at hand on your blog.
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WA86VmT Premium
Hi there Agatha;
As an example:
Baby swimsuits
...Water safety tips
...Best safe color for a baby swimsuit
...Shopping for baby swimsuits
...When taking baby to swin dont forget skin protection
...Safety and preventing accidents
...who is in charge and looking at the kids
...do's and don'ts around public pools
...At the beach\
...In the yard ..basic safety tips
...Hotel pools
...Should you read a book while watching baby swim?

These are some page titles you can write on. The idea is to
1.. Help young mothers to LEARN about this subject
2. Do not think money just now..
3. CONCENTRATE on being the greatest educator and specialist in your chosen site main subject
The rest will follow in due time.
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WA86VmT Premium
Hi again Agatha;
As you can see it will be very easy to monetize all of these pages in the future. To do this you MUST educate and become THE expert on the matter. Education and giving FREE information to HELP is the FIRST key to success here.
Learn about your page's subjects, research and write about the subjects ( no copy and paste here..you would be discovered in a second) be yourself..write like you were talking with another mother over lunch.
Your site will grow over time, more and more people will visit your site and eventually you will GAIN RESPECT for your ideas and advice ..THEN you will see results coming in..Slowly at first and increasing over time.
Hope all this helps you.
Regards
JR
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This has been very helpful! Thank you!
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Thank you for your input! Much appreciated it!
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EstherA Premium
The breakdown of points is super.
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I really like the way you expanded her mindset to explore the subject further. It got me to thinking. Thanks.
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WA86VmT Premium
You are most welcome my friend
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DSD-Forever Premium
Humm...My niche (I thought) consisted of several ideas/things, all relating of course. But from what I am reading, watching & hearing it is best to focus on one thing then branch out later on. I am understanding this correctly? in other words: find your passion with one market item?
HELP :)
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BaileyC Premium
I think you have it right! If your ideas are related enough then you can probably incorporate them all into your site if you want later on!
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scottdogg187 Premium
Hi Desiree,

When first starting out, it's best to focus on a specific sector of a niche.

Once you start to expand out and are looking to grow you could include more topics.

What niche were you considering getting involved with? I could give you my thoughts on this and help you narrow it down to a specific audience.

I hope this helps and if you have any further questions please let me know.

~Scott~
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I love makeup and worked for a large make-up company. And find affordable cosmetics at high quality will be my niche. I had to ask my self....
Who is my demographic?
What do those group of people ask?
What problem am I solving?
How will I present a solution?

Hope this helps anyone have a tough time like me :)
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Bscott0593 Premium
Just finished my second round of reading and watching the segments on niche identification and choosing a direction. I am still drawing a blank. I think I am missing a connection somewhere because I can't seem to focus and fine tune my thoughts. I have 40+ years of experience delivering health care to people in need so I should be able to develop a niche within that realm.
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When I first started I thought I had a great idea as my niche and focus. After reading and watching the video, I feel like I need to get more specific... much brainstorming to come for my day.... :) the overwhelming feeling is definitely a real thing. So I appreciate the constant reassurance that I am not alone!
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Gregh2os Premium
You're right, you aren't alone. I had a couple of ideas but as I progress, I have lights going off and its a little overwhelming, Good luck to you along your way!!!
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claudio68 Premium
very interesting video. I always wondered how I can find my niche. The reason why I wasn't able to narrow down it's because my interests vary as well. There isn't really something I'm focused on, instead today it could be a product or service but another day might be another. Maybe I'm weird, but I need to know what I want from my life. I don't feel passionate in any particular field.
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Kyle Premium
Of course, we all have lots of different interests...you just need to choose your starting point.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)

PS. You don't need to be passionate per se, you can inject passion into anything that you do.
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KFoulks1 Premium
After finishing this video, this really helped me understand what niches are. As I was thinking of what I could promote, I realized that everything that I thought of using was too broad. For example, i am interested in basketball and just like in the example in the video, if I type just basketball, way too many things are going to pop up. So decided on a niche to start of with is gonna require a bit of thought here. I am definitely enjoying the education i am getting so far
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boomergp08 Premium
If you like basketball then you could always narrow your niche down to either a specific team or player. Then you can narrow it down even further to promoting jerseys, caps, collectibles, or other items that are associated with that team or player.
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