What is a niche?

A niche is simple, it is an audience. An audience looks for stuff online, for example, what are some of the last searches you did in Google. These are ALL niches.

In this video I am going to help you UNDERSTAND what a niche is, how to come up with niches that you are interested in, how to choose a niche...and if you can't come up with your own niche, then I give you a "plan of attack" for getting your business up and running in a pre-selected niche.

Here is what you are going to be doing within this tutorial:

  • Understand what a niche is
  • Finding your very own niche
  • Choosing your initial direction
  • Finding and search for affiliate programs
  • Using Answers.com to uncover niches
  • Understanding Affiliate Bootcamp

A couple of resources I leveraged within this training that you can use for your niche research. These include:

  • Amazon.com
  • Answers.com
  • Google.com
  • Magazines.com

If you have any questions about niches or what direction to go, please let me know and I will be more than happy to help you out.

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eweathers Premium
I'm a new mom who's constantly using and looking up baby products, and we try to be a "green" family as much as possible. I'm thinking "green" baby products as a niche. Not sure if it's a good idea. I'll have to research what the best keywords to use for this are.
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I was a little concerned about what my niche would be but, after this video it came to me. I am into natural health and right now essential oils is taking off big time. There is quite a bit of confusion about it though and I would like to help clear the air sort of speaking. I already looked up my favorite place to buy essential oils and they have an affiliate program which is pretty cool.
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YoungLives Premium
This was informative.
I think too broadly - I want to know all about a broad topic. I see from this section that I mus NARROW, so as not to get lost in information overload. Also, some kool ways to use the web to research possible niches. Thank you Kyle.

Among several, I definitely want to work on the affilliate bootcamp as a niche, because that would amount to "earning while I learn".
Do you all agree?

Question: Would you pursue a wealthy affiliate (as an opportunity) training course, to learn to make money IN the site, if you found one?

Let me know, thanks.
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billyghawaii Premium
You are automatically a WA affiliate as soon as you've joined. You will find all details, links, banners under the airplane button at the top. Share any of the links with a friend and when they visit here a cookie will be planted on his computer with your reference on it. If it remains there, it will be valid I believe for 1 year, should the guy return to and joins, you will get the credit. Now how's that!
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LJayLJ Premium
Eventually, I will have a website with a simple topic of the week (offering simple understanding for general subjects that people might think they don't understand only because they lack the basic knowledge of a particular subject--might even be a video on how to fry an egg) but to start with, my niche will be dealing with simple solar projects as alternative energy for the home, personal or emergency needs.
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Sharlita Premium
That sounds really interesting! I've always tried to find solar powered things for the home but didn't have much luck. It will be great to see what you come up with :)
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Iholding01 Premium
I watched the video and was really excited about how limitless the niche ideas can be, I had to pause because I saw how it could be overwhelming to get caught up in so many different ideas. I am currently a beekeeper and have a passion for it, I have been doing it for the past 3 years and have even gone as far as making our own skincare products. I guess it is intimidating to go as far as making a website about it because of uncertainty of which direction to go. Skin care or bee equipment and supplies? any thoughts would help give clarity.
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ericcantu Premium
There could be arguments made for both. I can see skin care products being a pretty solid niche, especially natural skin care products. With the endless numbers of skin care products out there you'd be able to have infinite posts where you review a particular popular skin care product and then show how yours is an even better alternative, or even a great compliment to the one you're reviewing. As you'll see through the training, when you develop a review like this you are able to take the person who's researching one product and almost intercept them as you show them a better alternative. Or you may show how yours is a great compliment to an already good product and they could buy it as a companion product.

I'm no expert with beekeeping, so I'm not sure how many products or equipment you could leverage with that niche, but you'd be the expert on that. I'd imagine it would have much less competition than skin care products which is a good thing as well.

I'd pick the one you feel most comfortable with and the one you feel you'd be able to market better to start off and then you can always create a second site in the future for the other one. If you have a product you've developed yourself, personally I'd want to market that to the public by reviewing other popular skin care products and showing just how well yours compares.
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Iholding01 Premium
I really appreciate the input about this topic I hope that eventually I can make my products be a majority for promoting. I read the article about a niche being a group of people, and almost feel like I need to go in the direction of more widely known things like electronics, fashion, and cars, maybe i am putting the cart in front of the horse because I'm just under financial stress to make debt disappear so fast. I guess the impression give is the more widely known and more expensive the greater the yield. I really have so much to learn. I think that's why my excitement peaks at the thought of having people to help along the way. Just getting my thought in the open.
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PhilDavies Premium
i'm new here... and having looked at the niche suff you have something pretty solid. bee's and honey seem to link through into skincare. maybe you have 2 sites? 2 niches?... bees and what they contribute, how to be a bee keeper how bees are dying from lack of proper environment how to care for bees, where to sell your honey etc
then from that you have the other sire which is al the great products from bees including skincare stuff
and ive thought of another niche which is what to do when you find a bees nest in your house, yard, garden etc who do you call? is this a service you can provide? rescue bees etc?
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Iholding01 Premium
I like the feedback and the thought definitely will consider, being that the whole purpose of a niche is easier when like the video says it's what your good at. Thank you for the imput
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esoto190 Premium
I have a main niche i am going to be working on at first to get experience, but i have so many passions that i can turn into niches that i feel like the world is mine - at least the online world lol.

Awesome stuff so far WA.

Thanks,
Esteban

PS. I'm posting a blog that explains my sentiments even more. If anyone wants to check it out click on my picture. Thanks
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Kyle Premium
Just start with the one that you are most passionate about, do know that your first niche does not need to be your last and it probably won't be.

As you move forward and as you create success within ONE niche, it is natural to diversify into many others over time.
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After watching the video, I realized my first concept was too broad. I was just going to do a website about what I enjoy shopping for online.

Now I realize I should think about what I most enjoy shopping for online, and a lot of it is "window shopping". Wishful thinking, and looking at beautiful pictures.

I'm mostly drawn to gemstone jewelry for women. A lot of people think...oh yea...a diamond in a gold or platinum setting. And then they stop. But there is a whole world of awesome gemstones, different qualities of cuts, classes, settings, and...what I find interesting...the metaphysical qualities of gemstones and the range of affordability.

There are tons of "fine jewelry" shops, many of them with "classic yet uninspired" designs, and probably lots of affiliate opps. There are also lots of metaphysical gemstone shops, individually handcrafted and bulk produced gemstone jewelry at various rates and prices.

I believe there is a need for a website that will help someone shopping for women's gemstone jewelry to know the vast range of what's available, as well as the standard high quality diamond ring in a classic setting.
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Kyle Premium
Yeah, that is most definitely the direction you could head with your niche. If this is something that you are passionate about, definitely go for it!
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LJayLJ Premium
I have a young friend who likes to shop online for jewelry that costs less than $10, for two reasons: one, she's cheap; second, according to her, she doesn't understand how to determine and choose more quality jewelry online. Your website could be very helpful for someone like her.
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cfaulkner Premium
I am very interested in creating a website that is all about pets, with helpful tips and information for pet owners. I would also like to sell pet supplies. I am concerned that this may be too broad of a topic though. Would it be possible to narrow it down sometime later as my website progresses.
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Dmorrow Premium
Is there one pet that you love the most such as Siamese Cats or Dobermans etc? You could still give helpful info and sell pet supplies geared toward them.
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aadesanya Premium
I'm very interested in creating a website that helps new sewers learn how to make patterns and craft other things without having to pay someone to teach them or read long books with a lot of terminology they don't understand. My only concern is that I would be the one having to teach them and I'm not sure if I could put out a full lesson every week once I resume school.
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Kyle Premium
Absolutely a direction that you can head Aderike and something that you sound really passionate about!
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OSoNFus3 Premium
I don't know how to chose JUST ONE niche! I've got so many I can think of.... This is gonna be GREAT! My wife has pages of ideas already, the kids have thrown their 2¢ in....
There so much info here it boggles the mind!
Keep it up!
All the great ideas I see in the posts below!
Kirk
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Btwh Premium
I know what you mean ! I'm feeling the same way.
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Kyle Premium
Awesome, you sound really motivated!
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I'm a nanny and have been for 10 years or more and before that I raised six children and home schooled them, too. I have written some childrens books (kind of Sandra Boyton-ish as far as age group and silliness) which I would like to sell as ebooks and be able to use my blog as a base for promoting them. I would also dearly love to blog about other things because even though I have the most experience with children, there is so much more to me that I really have never gotten to (and really want to) express about myself. So I am torn about what to "niche".... and even if I do a blog based upon children, I'm not sure how to approach it to narrow it or focus it. Any suggestions?
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Kyoko817 Premium
parenting seems to be an excellent niche for you as you have great experiences. There are unlimited! Thinking about potentially promoting your ebooks, toddler's parents may be a good audience. "how to deal with tantrum " for parenting, "healthy baby foods" , are some I can think of... But I think "home school" is also a good niche (if you can find anything to sell around it. I am sure there are some out there)

Good luck! :)
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Thank you for your helpful input. I appreciate the encouragement!
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aigagaM Premium
My passion is in gardening mainly in the tropics. This extends to floral arrangements. I love dancing and also to mprove on ukulele playng. Cooking and teenage clothing. I know my grandchildren have a strange of dressing up.!!! I enjoy reading especially motivational books.
I hope my passiion and start a "skeleton frame" for my niche/s
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Dmorrow Premium
Any one of these would make a great starting point!
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Kyle Premium
I agree, you have some good ideas there and some good starting points. If you choose gardening I would narrow it down a bit, what aspect of gardening do you want to help people with?
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aigagaM Premium
Thank you
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aigagaM Premium
Thank you Dmorrow
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aigagaM Premium
Propagating from seeds (seedlings); use of oasis to start off plant cuttings; experimenting with soil medium; use of grass cuttings in gardens; use of newspaper and dry leaves; composting etc. I'm targeting tropical places because of different weather patterns etc. Its more or less a get your own compost your own, grow your on etc. Companion gardening; Organiic gardening where availability of materials is very limited, where there is plenty of soil and putting back some nutition for new yeld. Theres also plants for floral arrangement..There again Im depending on members of community and other affiliate sites to help me with this coimplex niche.
thanks
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Dmorrow Premium
You're welcome Aigaga!
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Dmorrow Premium
I really like this idea Aigaga! Organic gardening is really hot these days and companion gardening and that sort of thing would fit right in with that. You can also talk about planting high nitrogen cover crops in off seasons to add nutrients back, etc. I think you've found your niche!
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aigagaM Premium
Thank you kyle. Yes I have to be specific and expand on it. thanks
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gypsyrain Premium
I want my niche to be based around spirituality and education, I know that's a very broad topic so I'm trying to narrow it down a bit. I want to write motivational blogs that can help people realize their true and full potential, along with blogs that go into ancient religions, civilizations, shamanism etc. I know I should do affiliate programs but I want to make sure that my affiliates have the audiences best interests at heart and they aren't like so many scammers I've come across myself over the years. Any advice on how I can narrow down the best affiliates for me would be greatly appreciated. Also if there's any one who has experience with this or similar niches I would love to chat and maybe get some tips and advice from you. Thanks in advance hope everyone is having a beautiful and productive day!!
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Your audience will feel the niche if its indeed your passion, don't second guess yourself.
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Dmorrow Premium
You could find Bible-related affiliate programs. You could also do book reviews of spiritual books and find an affiliate program for them ( look at book bub).
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hirohurl Premium
If you are worried about the reliability of affiliate programs, you could focus on Amazon sales. Amazon has a pretty good reputation!

Also, reach out to product creators in your niche whose products you'd like to promote. They may have an affiliate program for their products.

Another option would be to buy products wholesale and pack and ship them yourself. A

nother way to monetize your blog would be to offer your own coaching / skype sessions etc...
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addyT1 Premium
This is probably my most important question right now - should my domain name be what my niche is? or can I broaden it out a bit?. I'm considering Hair extensions, (for a targeted group of women). I don't want to have to buy multiple domain names, even though my Host company says... my domains are unlimited. (they might be sub-domains)
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CarolDutsch1 Premium
Yes your domain name needs to pertain to your niche, but, you can also broaden it out. Just make sure when broadening it out that is still pertains to your niche. Then, u won't have to have another domain name. It can be a title included in any of your Posts or Pages.
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MozMary Premium
Nathaniell's domain name doesn't pertain to his niche, sometimes breaking the rules works too :) But to be honest he puts hell of a lot of work into all the rest of it!
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Kksb0711 Premium
I would make it pertain to your niche, but you can broaden it a little bit.
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MechelleE Premium
A little overwhelmed. Trying not to overthink this, but I have no clue what I would want to do for a niche! Any ideas? If I were to do something I am passionate about I have 3 ways I could go. This first is I love to draw and I love art, second anything for cancer awareness, and third anything having to do with my children. I'm just not sure how to turn one into a niche or narrow it down to something sensible.
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CarolDutsch1 Premium
I think the niche cancer would be the most interesting and helpful niche because people die from cancer everyday. With research u can help many others such as the techniques involved in saving lives with helpful tips to prevent cancer. This niche will save lives now and forever. U can also offer great tips concerning art. I always wanted to know how to draw. Also, art is a valuabe subject because one can sale their art.
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Find a connection from your passion of art or cancer awareness to something you can hook your reader into buying
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MechelleE Premium
Thank you for the advice! I wish I was good enough to sell :)...I may need some refresher classes before I attempt that... I will be uploading some of my drawings in my profile soon. Right now I draw for my kids and anyone that requests something. I would love to do something in the cancer area due to the fact that I lost my father to cancer about 4 years ago. I feel that this would be something I could do to honor his memory.
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Tammymarie1 Premium
I'm wanting to help people who are looking to get there health back after the abuse of alcohol and drugs from the loss of a loved 1

This is something very close to home as I have been through the exact same thing

What are your thoughts on this ? Any feed back would be very much appreciated thanks
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jtaienao Premium
This is quite a popular niche that you could do well with. Just do a google search on the subject and you will see many websites pertaining to it.
Jerome
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Tammymarie1 Premium
That's great thank you Jerome
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MozMary Premium
seems you may have a few parts to it, addiction recovery and regaining health, there are lots of affiliate programs available for regaining health and lots of people need the niche of addiction recovery
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TheOldSilly Premium
I think it is a very worthy kind of niche, although I am not sure how you would monetize it. Do the research, perhaps there are therapies, holistic treatments, medications, etc., that you could get affiliations with, to market their products/services on your site?

You wouldn't lead with selling stuff, of course. With a niche like that you would first and foremost, and MOSTLY want to be providing free understanding, help and assistance, and then gain their trust in you, to lead them to means with which to cope and heal.
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marjorieugot Premium
I think it is wonderful. When you talk about things from a personal experience stand point you talk to their heart. You can say it in a way a person who read up on the subject and became interested could never say it. My site is hopeforalzheimer.com and it is given from a personal experience standpoint.
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ToLiNoLi Premium
The root cause is the first thing to be found out for anyone coping with this problem. So finding and referring to a program / therapy helping to solve this in combination with products which support this treatment will be the way to go. Like this you are honest in helping and gaining trust to buy those products from you. But it is a difficult subject, I believe your are doing good in trying helping others, people like you are needed.

I wish you all the success you need and I hope you will find your way in reaching those in need, they will thank you for it.

Good Luck!

Stefan

ToLiNoLi
To Like or Not To Like, that is the question!
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Tammymarie1 Premium
Thank you for your comments I already have a detox program going on at the minute but I was going more on the lines of starting with a support group and getting to know who they are and just be someone who they can talk to and earn there trust this way before offering any products xx
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Tammymarie1 Premium
Thank you for your comments I already have a detox program going on at the minute but I was going more on the lines of starting with a support group and getting to know who they are and just be someone who they can talk to and earn there trust this way before offering any products xx
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Tammymarie1 Premium
Thank you for your comments I already have a detox program going on at the minute but I was going more on the lines of starting with a support group and getting to know who they are and just be someone who they can talk to and earn there trust this way before offering any products xx
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Tammymarie1 Premium
Thank you marjorieugot I will take a look at your site
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ToLiNoLi Premium
Then let me follow you and see how you build your success here helping others, feel free to ask me any question at anytime, it will be my pleasure if I can help you out.
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nelsonrosa77 Premium
Hello, Tammy. Maybe you can start with a site called:
mentalemotionalandphysicalfreedom.com.
And besides your info, you can give your clients 1o1 counselling if you have the skills to do so.
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ToLiNoLi Premium
Hi Nelsonrosa77,

Is that web-name not a bit too long? That would be too long even for me to keep in mind.....

I learned that web-names should be short and easy to keep in mind, finding those is a bit more problematic as many good names are taken already, however it is not impossible.

A good way can be to combine 2 languages and use from those languages 2 words and put them together to form your website name.

Said that, cheers to all! :)))
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nelsonrosa77 Premium
Or you can make it: soulandbodyfreedom.com.
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ToLiNoLi Premium
Got a better and shorter one for TammyMarie :)))

healingbodysoul com

Because this is a website about healing your body and soul. Simple and easy to remember. And the name is still available, so go get it!

Said that, do not forget me! :)))) Thumbs up please! :)
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AKlovely Premium
I think it is great as it sits so close to home for you so you will have passion, empathy and experience with the topic. Maybe look into your biggest challenges/problems/obstacles that you went through and address those tops in a way that is categorized/organized well? Just a thought... anyways all the best to you!! Also, what is your website URL I will check it out!!
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This was the part I understood the best. I have an idea for diet pills, vitamins, food supplement and maybe muscle drinks. What do you think? Afterward, I would like advertisers to subscribe to my website? I know I'll need a lot of traffic by then, so I'll blog about food, vegetables and fruits, and the nutritional value they have to generate that.

My other idea for a niche is a blog for people who like to talk a lot about nothing and I blog about a subject to get things started with that. What do you think?
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Kyle Premium
Yeah, diet supplements could be a direction you head. That is a huge niche, so you could start off with something like diet pills and then diversify from there.

And of course, there are many different things that you could discuss within this niche as you build it out.
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Hello,

I have watched the video and understand what a niche is.Thanks! However, I do not understand how a website on, for example, swimsuits for baby girls can sustain itself. My understanding is that we all create a blog website about something that we like/are passionate about and write blog posts. How much is there to write about baby swimsuits? I doubt that a website with one blog post on baby swimsuits can make you money.

Please tell me if I have got it all wrong as I really want to do this but at the moment I'm disheartened.

Many thanks
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browzman Premium
You don't need to write about baby swimsuits all the time. Write something that mothers would like to know that can be beneficial to their babies. Like never leave your child unattended near water for a split second. Had it been a split second later for me I would have lost mine. And lots more subjects of interest. And of course, you ads for the babies close at hand on your blog.
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WA86VmT Premium
Hi there Agatha;
As an example:
Baby swimsuits
...Water safety tips
...Best safe color for a baby swimsuit
...Shopping for baby swimsuits
...When taking baby to swin dont forget skin protection
...Safety and preventing accidents
...who is in charge and looking at the kids
...do's and don'ts around public pools
...At the beach\
...In the yard ..basic safety tips
...Hotel pools
...Should you read a book while watching baby swim?

These are some page titles you can write on. The idea is to
1.. Help young mothers to LEARN about this subject
2. Do not think money just now..
3. CONCENTRATE on being the greatest educator and specialist in your chosen site main subject
The rest will follow in due time.
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WA86VmT Premium
Hi again Agatha;
As you can see it will be very easy to monetize all of these pages in the future. To do this you MUST educate and become THE expert on the matter. Education and giving FREE information to HELP is the FIRST key to success here.
Learn about your page's subjects, research and write about the subjects ( no copy and paste here..you would be discovered in a second) be yourself..write like you were talking with another mother over lunch.
Your site will grow over time, more and more people will visit your site and eventually you will GAIN RESPECT for your ideas and advice ..THEN you will see results coming in..Slowly at first and increasing over time.
Hope all this helps you.
Regards
JR
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This has been very helpful! Thank you!
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Thank you for your input! Much appreciated it!
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EstherA Premium
The breakdown of points is super.
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I really like the way you expanded her mindset to explore the subject further. It got me to thinking. Thanks.
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WA86VmT Premium
You are most welcome my friend
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DSD-Forever Premium
Humm...My niche (I thought) consisted of several ideas/things, all relating of course. But from what I am reading, watching & hearing it is best to focus on one thing then branch out later on. I am understanding this correctly? in other words: find your passion with one market item?
HELP :)
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BaileyC Premium
I think you have it right! If your ideas are related enough then you can probably incorporate them all into your site if you want later on!
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scottdogg187 Premium
Hi Desiree,

When first starting out, it's best to focus on a specific sector of a niche.

Once you start to expand out and are looking to grow you could include more topics.

What niche were you considering getting involved with? I could give you my thoughts on this and help you narrow it down to a specific audience.

I hope this helps and if you have any further questions please let me know.

~Scott~
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I love makeup and worked for a large make-up company. And find affordable cosmetics at high quality will be my niche. I had to ask my self....
Who is my demographic?
What do those group of people ask?
What problem am I solving?
How will I present a solution?

Hope this helps anyone have a tough time like me :)
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Bscott0593 Premium
Just finished my second round of reading and watching the segments on niche identification and choosing a direction. I am still drawing a blank. I think I am missing a connection somewhere because I can't seem to focus and fine tune my thoughts. I have 40+ years of experience delivering health care to people in need so I should be able to develop a niche within that realm.
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When I first started I thought I had a great idea as my niche and focus. After reading and watching the video, I feel like I need to get more specific... much brainstorming to come for my day.... :) the overwhelming feeling is definitely a real thing. So I appreciate the constant reassurance that I am not alone!
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Gregh2os Premium
You're right, you aren't alone. I had a couple of ideas but as I progress, I have lights going off and its a little overwhelming, Good luck to you along your way!!!
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very interesting video. I always wondered how I can find my niche. The reason why I wasn't able to narrow down it's because my interests vary as well. There isn't really something I'm focused on, instead today it could be a product or service but another day might be another. Maybe I'm weird, but I need to know what I want from my life. I don't feel passionate in any particular field.
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Kyle Premium
Of course, we all have lots of different interests...you just need to choose your starting point.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)

PS. You don't need to be passionate per se, you can inject passion into anything that you do.
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KFoulks1 Premium
After finishing this video, this really helped me understand what niches are. As I was thinking of what I could promote, I realized that everything that I thought of using was too broad. For example, i am interested in basketball and just like in the example in the video, if I type just basketball, way too many things are going to pop up. So decided on a niche to start of with is gonna require a bit of thought here. I am definitely enjoying the education i am getting so far
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boomergp08 Premium
If you like basketball then you could always narrow your niche down to either a specific team or player. Then you can narrow it down even further to promoting jerseys, caps, collectibles, or other items that are associated with that team or player.
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My niche is 'music' and now i'm wondering whether that is too general, I wasn't at first. But I can't seem to find keywords with HIGH traffic and LOW completion.

Generally, would it be too difficult to have a niche like mine, and wouldn't I have to pay licensing and such to actually PUT music on there? Because that could and would be long, complicated, and expensive.

Do you think it would be the same for movie or tv show sites?

Do you think I should just promote wealthy affiliate itself and just start all over?
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GamePlayer Premium
Any specific genres you prefer? Could maybe focus on movie and/or TV soundtracks. You could put youtube links to the songs. I know they have a lot of lyric videos and music video links that you can put up that shouldn't give any trouble.
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LindemB Premium
I want to focus on my interests as far as when I'm starting my niches. One of them is very general in my opinion is starting a temp service that works in several different industries without focusing on any one in particular. Is something that I wanted to do for years and tried in one industry before but I abandoned it after making good money doing it so I regret that. How can I apply my experiences and ambition to this lesson?
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ClydeColes Premium
As you know, the way that WA is teaching you to make money is through Affiliate Marketing. It is fine to follow your passion but is there a way to make money from it?

Google Affiliate Marketing Temp Service and see what you get.

Also, what could you sell related to your Niche?

Hope this helps
Clyde
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LindemB Premium
Thanks. That opened up a few orcas for my niches
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Dmk71152 Premium
do the key word search to see what works to bring traffic
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SondraM Premium
In my opinion, the temp services could be both a great online business and a great a great Affiliate marketing niche in my opinion.

From the affiliate marketing aspect, a temp service site could provide information on hiring, job searches, why temp agencies are good for both busienss employers and potential employees, job training etc. The opportunities would also depend on what type of temp services you are providing.

Even though WA is geared towards affiliate marketing, you will have opportunity to learn a lot about building a good solid website that peopel will find regardless if it is strictly an online business or it is promoting a regular business.
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LindemB Premium
Thanks for the tips.
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Hi Margot here,
I had a niche in mind from the very start but now, I'm thinking I need to be more specific. There are many interests I have but this is a passion of mine.

since age 4, I drove things. let me be more specific.....

In 1963, we came home from Germany and settled into Kent, WA, which is not too far from my hometown of Tacoma, WA. My dad was always looking for ways to make more money to support our family. he ran across an opportunity to own and run a go-cart track. That was my first taste at freedom behind the wheel! i remember going to the track after my sisters came home from school (I was preschool) and hopping into the go-carts once the track was vacated. Well, I got the bug to drive. Shortly after that, i'd drive our car on my dads lap!!!

When I was in junior high, one of my sisters got a mini bike! We used to fight over who was going to ride it.....

Shortly thereafter, I got my first taste at driving a tractor trailer. it was only for a couple of blocks but, I got the process down and was able to switch gears without a hitch.... and so it went.

To date I've flown planes, driven boats, driven tractor trailer, bus, van, limousine, taxi, town cars, parts delivery vehicles, fork lifts, ridden motorcycles, ridden bicycles, horses, you name it I've piloted, rode, driven navigated, etc. I love the freedome and skill behind it.

Naturally, my thoughts went to cars when I initially thought about niches. My crutch is, if I go with my natural inclination, which subset should I work with first?

Please feel free to give me suggestions as I am only days away from starting my own website!
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Sdarmo816 Premium
cars might be too general and too much competition. maybe focus on your love of driving unique vehicles, like a "need for speed and and adventure" sort of niche where you target adventure and adrenaline junkies and especially women! women seeing other women enjoy things are typically mens hobbies is a huge traffic booster. so i guess i would recommend like a niche where you explore your adventures driving unique vehicles. youll get all the outdoorsy adventure junkies to your page.
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Sdarmo816
Thank you for your reply. I think what you said is valid.
As I am new, it's difficult to navigate to find responses.

Sincerely,

Margot Hall
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DArie1 Premium
Affiliate marketing/ promoting is the area I want to be in, essentially becoming my money-making business. To be able to work from home has always sounded like a dream to me but look at me now I'm on the road to success. My niche "leaving my day job to live my dream job".
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Kyle Premium
Sure, if that is the direction that you want to head I recommend that you head through the Affiliate Bootcamp as it is geared towards that niche.
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Brett1 Premium
Since I am a history buff and am passionate about American history specifically, I have narrowed my niche down to "Helping people understand how America is exceptional/unique." I already have a lot of ideas regarding content. Does this sound too broad? I hope not-I'm pretty excited about this topic!
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SaxJax Premium
I will try to narrow the niche down to a much small range(have a target/focus) on American History (person or event, place in history(ebook, etc) especially if you teach/taught history. And you may want to point of unique places in American(where, what to do, etc)... hope this help...
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botipton Premium
The only question is how will you monetize. I can see potential for it but you might want to break it by time periods on the blog so when people get there they can find things that interest them better. I am a history buff also so it sounds good to me.
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Brett1 Premium
I'm thinking about narrowing it down to "how America's founding/constitutional form of government make it exceptional." As far as monetization, there are several books, videos, etc which can be promoted that I am familiar with. Maybe someday I could even do an E-book!
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botipton Premium
That sounds like you have a plan and it would be interesting reading to me and others. Go For It
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cbpoolcare Premium
I have a group of friends that follow me on facebook in the middle of the night when I can't sleep. I call it the 3 a.m. club. I would like to mold this into some type of niche web page devoted to insomnia, depression, etc...I know poor sleep is a huge problem.Feedback please? I'm just going through the niche selection section of the lessons. This was my first inclination. Also love music, can there be a sub niche within a niche?
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billyghawaii Premium
Sounds good since you will have experience on that as well. Get and idea what others are saying search for insomnia blog and see what pops up
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SaxJax Premium
Yes, especially if you focus of the reasons & the remedies, etc..of sleeping issues
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MP5
I am enjoying this part of the GS (Getting Started) lessons. I like how Kyle is easy to understand, sounds very polite and interested in explaining things simply, and I also like the live guidance while he's talking. I can really appreciate someone who's showing me what they're talking about and then letting me form my own opinions and take notes as I go along. This website seems like is a huge win for me!
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Kyle Premium
I try to fill in the blanks while I teach, without avoiding all of the extra "fluff" that is not necessary.

Being here is definitely a huge win for you Mark and I know as you immerse yourself here this is only going to continue to be revalidated moving forward.
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kishanP Premium
it is very helpful... thanks ! okey.... So, i completely understand what is niche but the question how to join affiliate program ?
how to join Amazon Affiliate program ? and what is the difference between "Get Started Here" and bootcamp? can i join bootcamp if m still learning basic lesson of "Get Started Here" and can earn to promoting Wealthy Affiliate with the help of YouTube ? because i have thousand of people in my Instagram who are searching for right platform....and i guess WA is Great platform for them. and if i start Youtube then who will give me income on views and subscribes?

P.S : sorry for so many questions at one time but i just want clear things in mind hoping for best .
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kumar1992 Premium
Hi Kishan,

"Getting Start Here" Course is related to building your website around a niche, usually something you have interest or passionate about. If you don't really have an idea of what niche site to go with, I would suggest you to go through the bootcamp first and learn how to promote WA.

Along the way, when you have some idea, you can always consider starting a niche site.

You mentioned that you have thousands of followers on instagram too. You definitely can definitely share WA with them. Personally, I would suggest you not to share it too quickly. Maybe you want to learn and understand how it works completely, maybe make some money yourself and then start sharing proofs to your followers that you made money by going through the lessons here at WA.

This will build more credibility and the conversion rate will be much higher in my opinion.

Hope I have answered your questions :)
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ucclimited Premium
Great information about niche marketing! I've learned that I can expand into a general market through smaller niche markets within that market. Although, an on line niche market can consist of many like-minded customers looking to purchase a related product which can result in multiple sales opportunities. Thanks for the great training!
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Thoughtful piece, thanks.
I have some research to-do. Created a Facebook page and Twitter account sometime ago to help my marketing. Now within grasp of getting the product niche finalised.

Yes I know how vague that sounds. It's working towards the niche selection now. Usually I have a productive or service to build around.
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BaileyC Premium
Whatever way works for you to get to your niche concept is the right thing to be doing! Good luck to you :)
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BCooper2 Premium
As long as you follow through with what you start and it helps you be successful I'm all for it. Great idea setting up some foundations
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Worden1 Premium
Work at home, sell wa! Help people on was! Make money and help people. Use you extra money to take special needs to concerts or put on a DJ gig at a children's ward in a Hosp. Than focus another niche or web site on your DJ ing.org and.com.
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Kyle Premium
Sure, if you are going to head in that direction then you want to go through affiliate bootcamp. I tend to recommend choosing a niche that you are passionate about when starting out, but this is completely up to you here.

If you want to run your refined idea by us when you do choose we will be happy to help you out. :)
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TheCount Premium
I'm a little stumped when it comes to picking a niche. I've always been kind of a jack of all trades, master of none.

On the other hand, I really love helping people and enjoy self help/self improvement books. I don't know I could narrow down this categorry. I also love music and DJing as a hobby.

Any suggestions?
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TDBauer Premium
Is there one area of self help that you may prefer? If there is that could be your focus.
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nathaniell Premium
Finding a good niche seems like a tough task, but it's actually pretty easy. Actually, ANY niche can make money, so you definitely should not worry if your niche is profitable or not. As far as competition goes, that's also something to not worry about. If there's competition, it just means people are making money. That means you can make some too! As time progresses, new products come out, new technology is introduced, new ideas formed, and each change is an opportunity for "the new kid" to get a foothold and overtake established websites.

So the big question is not "what" is going to make money, but "what do you want to make money with?"

In other words, what are your own interests?
What do you think would be interesting to research and write about?
What do you want to help people with?

A good sentence to help you decide your niche is "I want to help people _____"

Helping people is the best way to make money in any business. Everyone wins. Short of that, pick something that you just find interesting.

There are literally thousands of affiliate programs, products, and ways to make money in any niche or industry if you get creative. All of that will come into focus in Level 3 of your training, so for now, we just need to look at getting your topic chosen, your website built, and then start creating awesome content for your business!

Even though you have a wide variety of interests, it's best to pick one, and you can learn to dive deep into this one subject over time, eventually becoming an expert!
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TheCount Premium
Thanks everyone for the feedback! Special thanks to Nathaniell for all your encouragement and support thus far.
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Greetings Everyone,

I am extremely passionate about freshwater fish husbandry in captivity, especially aquariums. But since this is a HUGE niche, I have several ideas below & it would be good to get the opinions of others. I do feel quite stuck..

1. Build a niche around the optimal care of a specific species of fish

2. Focus on a class of fish (e.g Freshwater catfish/ class: Bagrids)
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Kyle Premium
Sure, you could do fresh water aquariums or something of that nature. Targeting things in a more specific manner can happen as you start to build out your website.
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LeighWood Premium
I definitely have a passion, I'm just not sure how to put it into a niche. It is so diverse that I'm not sure I take it down far enough and still be productive. I will do some checking to see what is out there to actually break it down properly. The video did help though and now it's up to me. Thanks Kyle, well done.
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Kyle Premium
Yeah, you just don't want to be too broad with your niche/idea, it is the experts online that reap all of the rewards.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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I'm curious as to what your niche is. I think I will follow you so I can find out what you're up to ! LOL ! I am a custom artist. I have too many niches ! Maybe I can sell "NICHES" ! LOL ! Good Luck !
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ContentBySue Premium
Is it wise to have two niches? I'm really drawn to both of these directions. One is a more specific travel niche and the other is a more directed affiliate marketing promotional niche. Of course, there's always the fear of spreading myself too thin, but I just don't want to miss out on anything with either niche.
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KaidenFoster Premium
Start with one, then after you get the first one up and running, start another one. This certainly isn't limited to just one niche per person.
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ContentBySue Premium
Thank you, Kaiden, for your answer. This is exactly what I've done. I guess I just needed some validation that what I was doing was the right thing. Thank you so much for your response. All the best to you.
Sue
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MelaniLukito Premium
In my opinion if you have enought time there are no prohibition for you to do it. If you can focus on both, go for it. That is your right.
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ContentBySue Premium
Thank you, Melani. I wanted to make sure I was heading in the right direction. Thank you for the confirmation. All the best to you.
Sue
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Anh Premium
Sue, in my experience, it depends a lot on your working methods. Personally, I prefer to focus on one niche at a time before spreading out, that said, I've heard that DomW, a successful online marketer in our community does it better on several micro niches. So it depends on each person. It's a good idea to ask yourself whether you are more of a multitasker or a focused, zoned in type of person.

I hope this helps!

Cheers,
Anh
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ContentBySue Premium
Thank you, Anh, for your insight. It's always great to hear from you. I am most definitely a multi-tasker...so this helps me go in the right direction. All the best to you.
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MelaniLukito Premium
For me, one niche is difficult enough to manage the time since we also need to active in social media to promote the website but if you think you can do it, why not try? But the successful top member suggest to focus in one niche first.
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Anh Premium
Anytime, Sue. ;) It's also worth noting that you can always test things out at first before settling down to one path or the other. The possibilities are endless.
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yes, I think so. We just have to focus on one at a time. I will probably have 3 or 4 in time. Organization and focus are "key" ! Now, let's see if I can do it !!! LOL !
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ContentBySue Premium
Thanks for responding, Susan. I agree, I can really only focus on building one site at a time, but know I can maintain more than one site. SSo many niches, so little time!
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Camber Premium
Start with the one that is your passion first and after it is up and going start your second one. That is what I am going to do. Like you I have several niches I want to get into. Good luck!
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ContentBySue Premium
Thank you for your comment. This seems to be the way to go. I'm excited to keep things rolling along. I wish you the very best in all you do and also wish you the best of luck.
Sue
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Camber Premium
Thank you Sue. Wishing you the greatest success.

Camber
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Joanne-G Premium
Wow - the power of the Net - After watching this video, I got excited and started my niche research. I got pulled down so many rabbit holes, and signed up for emails pertaining to niche areas, and got pulled off my WA studies..

Lessons learned. STAY FOCUSED! Maybe that in itself could be a niche:-)
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Kyle Premium
No more rabbit holes (it is easy to fall into these). You have your niche and your initial direction now Joanne! :)
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I was just commenting about that !
"FOCUS" !!!
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MoeJR Premium
very informative video:)
my question is can I choose a niche that already has a high authority websites with rich contents and also get traffic to my website? or is it easier to have a website that talks about a rare niche? and also by following your training and methods, is generating traffic to my website will be the same if I choose a rare or a popular niche?
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mickeyb123 Premium
You are asking questions similar to: 'how much does a car cost?'

You want to replicate an authority site so you can make your OWN authority site.

You do not necessarily want to deal with a rare site unless you can bring it to life.

the amount of traffic you get will be based on the promoting you do and the quality of content you provide.

That quality will also help you keep those visitors on your site longer.

Mickeyb
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NessaWA Premium
I'm excited because I have been working on a list of topics for niches since I very first came across WA a year ago. I didn't join then because I wasn't sure, exactly, who and what they were. However, like it says in my bio, I have vetted many a site and those all want you to use a top ticket item of theirs to sell whereas WA teaches you to really go out and earn for yourself. I know that my direction will be a niche right now and that I have plenty others to create websites, blogs, or vlogs down the road once I get my first one earning moning.
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RBrown44 Premium
If a niche fits within a well-developed niche, would it still be viable?

For instance, two things I can write about all day would be style and video games. Narrowing down the "style" one, for instance, would be "college professor style," which I have a nugget of with an Instagram presence (The Professorial), but it feels like it would be a niche that's overshadowed by the dearth of other style niches out there. Would it still be worth pursuing?

Something like college professor style I think would be a viable niche, because, as a staff member of a large state university, I see so many people who don't even think about style. There are some who are very stylish-I try to be one of them whenever I can- but budgets are definitely a thing to think about, so stylish stuff on a budget for a college or academic professional would be the kind of angle I would approach.
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Cherigo Premium
Hi RBrown44, yes your subniche would still be viable. As I understand it, all niches are viable depending on how you narrow down on your keywords and write your posts based on them. When you do a keyword search within your sub niche, you will be able to sieve out keywords that when you narrow down on will give you better ratings on search engines. I hope this helps
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I know that the beauty market is a huge one to jump in to with a lot of competition. But I am thinking of going after women who are interested in makeup but don't have the money to invest in premium products. As a broke college student I love finding quality products at a low price and I'm sure other people would too, I'm thinking "beauty on a budget" ... any thoughts? Should I narrow it down further?
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tmaltz Premium
I think it's a cool idea, as long as you have products you can recommend to earn affiliate commissions.

If you have those products, there's room for you in that niche. Really, any niche can be broken into, but the more defined, the easy it is to rank.

WA just finished a 4 week webinar in the Live Classes Section about building smaller niche sites based on products. You might want to go through it.

Thanks,
Todd
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fkeolker Premium
I like that. Just remember though, as I have just found out, that people are going to be looking for your personal reviews on products - you may be able to get some for free, but you are also going to have to buy a ton yourself...
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wgolden Premium
That's a great niche. I am a teacher, and we're not rich either. A review site of inexpensive beauty products would do very well.

Maybe different kinds of beauty problems could be addressed to narrow it down. For example, I am always looking for products for dark under eye circles - I've yet to find anything. Age spots are another source of embarrassment for women. There are a lot of sub niches.
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Shaunaka Premium
Great again Kyle, so easy to follow ayurvedic lifestyle is my first choice, and makes it so encouraging with the training here as it continually updates. It is probably covered though my concern is with your affiliate link and making sure it works properly though sure it is covered in future lessons thanks again very easy to follow

Shaun
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Kyle Premium
Sure, sounds good Shaun. I look forward to seeing your business take shape as you move forward. :)
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Alextbone Premium
Great lesson on finding a niche. It really opened my mind, getting myself out of a box, and opened a slew of ideas that I am passionate about. My takeaway: Create something that you love or would like to learn about. I also like the fact that, if for whatever reason, you do still haven't discovered a niche, still start a foundation by going through the Affiliate Bootcamp. Great stuff!

-Tristen
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Kyle Premium
Exactly, choose a direction you are passionate/interested in. The money will definitely follow if you combine that with hard work.

You can also inject passion into any niche, there are many niches over the years that I have done very well within, without no prior knowledge within those respective spaces.
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KDuggan Premium
My thought is to choose a niche or two that are about things I feel passionate about, dogs and rescue of dogs. Also health and well being. I think there is a large market for pet products and services and same with health and well being. Of course need to narrow down the niche and will look into that.
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Kyle Premium
You will definitely want to narrow this down here.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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So really the bottom line about a niche - choose something that you yourself would go online and search... things that interest you, things that you want to learn about. By choosing something like this, it will allow you to make it enticing, appealing, and interesting for others searching about your topic. The more eyeballs you get looking at your site, the more opportunities you have to monetize those eyeballs.
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Kyle Premium
Yeah, something that interests you can make the journey to success and building a business much more fun. If I really love to play baseball and everything about it, why not make my niche within that space?

All niches are profitable and can be very lucrative online, there are 3.75 billion people online so you can choose a direction that appeals to you.
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kmhines Premium
Okay ya'll I have about 2 ideas. Which one do people find more interesting...

1. Running (shoes, weightloss) I am beginning a journey with running and doing a 5k in the summer.

2. Teaching Internationally .. I have used multiple platforms to get jobs and can help guide new international teachers in what to look for.
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vexxilon Premium
My late wife was a teacher. I think the idea of guiding new international teachers is great. Don't ask me about running. I'm overweight!
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kmhines Premium
Thanks. Well you can always start running. I did a few years ago and definitely thought I would hate it. The first day I could only run 2 minutes and needed to stop Anything is possible.
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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LaurieP2219 Premium
I like the international teaching idea, my daughter thought about doing that once, and may return to that at some point.
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I am a vegan, I seem to be more interested in that for over a year now. I was thinking that my niche can be related to Veganism, but I am not 100% sure on what, how etc... to go about it?... I feel Veganism is to "broad" should I go with something smaller within veganism? I am just not 100% sure how and what yet... and if anyone thinks this is a good niche? (Thank you so much in advance!)
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Following the training I'd encourage you narrow your niche down to some more specific focus. I am new here so don't trust me yet.
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Thank you!

That's what I've been trying to do... I have a few ideas... but not 100% sure if they are good enough. One of them that I keep thinking about is "Vegan Meat Alternatives (or Substitutes) "

I am "ready" to start... yet I feel kinda stuck...


-DalyM,
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vexxilon Premium
You know I think we all feel stuck, but googling affiliate marketing in your area of interest is a really great idea.



i



i
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Well not that I am happy that others are also feeling stuck, but I am glad at the same time that i'm not the only one.

Thank you so much! ill look into it

-DalyM
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Uta Premium
Maybe do a starter page like GoingVeganWithDaly.com

More and more people like to start but having doubts or insecuritys how to proceed it.... So they do not want hardcore vegans any you can stay very authentic when inviting people to share the process of going vegan. So they can grow with you and they know you understand the transformational part of it

Just an idea

Blessings
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Thank you for the idea. I really appreciate it!

Blessings to you as well!


(Looking at different options, to see the one I feel the most comfortable with. Trying to see if I can decide for sure today within a few hours hehe) Thank you again and have a wonderful day!


-DalyM
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