7. Ignoring Brand SEO & EAT
SEO is more than ranking higher in Google. SEO is not just about ranking on SERPs. It's also about building trustworthiness.
Google today favors websites that are authentic, trusted, and well-known. This is called Google's EAT (expertise authority, trust) concept. Google uses a combination of data points and algorithms to determine a website's EAT.
These are some ideas to show your authority, trustworthiness, and expertise.
- Make sure your SEO strategy also includes ways to increase brand-related searches.
- Get featured in top media publications.
- Include information about your company such as an address, author bios, recognition, and awards won.
Summary
You can't expect to get better results with your SEO efforts or to rank higher in Google if those errors are still persistent.
Related Resources:
10 Strategies You Can Adopt to Improve SEO
How to Improve SEO of a Website
How Your Social Media Posts Improve SEO: Can Social Signals Help SEO
Join the Discussion
Aussiemuso
Premium Plus
I've been working on correcting these problems Israel and your article came at just the right moment.
Thanks for sharing your experience.
Lily 😁🎶
Thanks for sharing your experience.
Lily 😁🎶
Reply
Israel17
Premium
Good to know, Lily! Yes, those SEO mistakes need to be paid attention to and fixed from time to time. Glad it helped!
Israel Olatunji
Israel Olatunji
Jessiefido
Premium Plus
Great training and advice as always Isreal, identifying and correcting any SEO errors or mistakes on our sites can certainly have a huge difference on how our content ranks with the search engines.
Thanks for the share my friend and have a productive day.
Thanks for the share my friend and have a productive day.
Israel17
Premium
Absolutely correct, Jessiefido! Checking and fixing mistakes will go a long way, no doubt about it! Thanks for contributing so powerfully!
Israel Olatunji
Israel Olatunji
cdjackson271
Premium
Thanks for sharing this information. I need to learn all I can, just starting a new website. This is very helpful.
Connie
Connie
Israel17
Premium
You're very much welcome onboard, Connie. Glad you found this SEO tutorial helpful! Don't hesitate to reach me if you ever need a hand with anything going forward in your business.
Israel Olatunji
Israel Olatunji
