Once you have the interest of your customer, they will start visiting your online store on a more frequent basis. Most people visit a site more than once for the item or informaiton they are looking for before they make a decision.

Giving honest and trustworthy information to your audience makes their desire to follow your links more likely. The more appealing you make your Call To Action will influence their desire to take your advice. Deciding where to place your Call To Action is of utmost importance. If you place it too early they will leave your site to go somewhere else, if you place it too far down in your article they are more likely to leave. You will need to monitor your site with analytics to see how long they stay on your site.