Why is Branding Important and What's in a Brand?

Building your own brand is a key aspect of building a sustainable and relevant business online.

The issue with branding is most people only consider the visual aspects and fail to see beyond the font, the colour and the all important logo. While these are a critical aspect of your brand they must mean something. Branding is about making a connection.

Your brand needs to mean something, have emotional depth and be emotionally attractive as well as physically attractive. Your brand needs to convey your mission, your values and what you stand for as a business.

When you establish your brand you establish your business. Your brand will do 1 of 2 things...possibly both.

1) Create a new market associated to your values and mission

2) Disrupt an old market. Doing the same thing as existing competition but in a better and more emotionally attractive manner.

In both instances what will win or lose customers is the same. Your branding. Branding is the first 10 second view of your site...do they stay or do they go...it;'s about the visual appeal and the emotional pull...

To achieve regular and return traffic you need to know exactly who you are, what you stand for, what you want to achieve and how you are going to to do it...that's Branding!

Branding is taking your emtional connection to your business and implementing that online...therefore your branding starts well before the fonts, the colors and the images... those creative aspects will come once you formulate clearly what you wish to achieve.

In this tutorial we look at how to create the emotional appeal as well as the creative to enable successful branding that launches you online and enables success.