In this tutorial we will look at What is a Landing Page, the 2 main types of Landing Pages and how you can create blindingly brilliant and high converting landing pages easily!

What is a Landing Page?

Basic term.

Landing page made simple...it'sa page or the page or in fact...any page that visitors arrive at when they land on your website.

Marketing and Advertising term (this is what we are interested in friends)

The landing page/s we are interested in are standalone web pages that are distinct from your main website and are designed for a singular purpose...email capture, lead capture, conversions...

Landing pages often have absolutely no navigation links. This means you traffic doesn't have the option of navigating away from the landing page and into your main website.

Why?

Your landing page is there for a reason. You want to limit the options available to your landing page visitors. Limiting their options actually helps guide them towards your intended goal....contact capture and conversion.


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BensBenefits Premium
Very helpful article to this newbie. Thanks, Jason. Is there a good website design that can serve well as a landing page?
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ThatGuyDev Premium
@BensBenefits
Hi there,
There are many! If you are looking for Wordpress themes you can google something like "Wordpress theme landing page design" or if you are just looking for ideas for landing page designs that convert, you can google "high converting landing page designs/templates". Also, don't forget about A/B testing!
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BensBenefits Premium
@ThatGuyDev
Thank you!
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JasonGB Premium
@BensBenefits
I used to be a fan of OptimizePress but now tend to use ProfitBuilder and Bakery Page Builder
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JeffBoivin Premium
Thanks. I bookmarked and will come back soon. Cheers, Jeff
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JasonGB Premium
@JeffBoivin
Thank you. Glad it's helpful
J
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Kaitly Premium
Hi Jason - great tutorial! I'm about to try doing some landing pages, so your tips are very helpful :) I will likely PM you sometime in the next week. Thx so much -Kaitly
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JasonGB Premium
@Kaitly
Hi Kaitly
Thanks very much glad you're trying them out
Look forward to hearing from you
J
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JustinPratt Premium
Jason- You are a truly valuable follow my friend. This is a great piece. Although I'm not at this point yet in my site development, I've tagged for return when I am.
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JasonGB Premium
@JustinPratt
Thanks so much my friend
I appreciate that
Hope its helpful and if I can help in anyway just shout
Look forward to working with you
J
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mijareze Premium
Great job buddy! I imagine you are referring to using hyperlinks from say your post to a page where a visitor can get specialized info regarding a product (capture /convert).
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JasonGB Premium
@mijareze
Hey Ed my friend
Thank you
Yes hyperlinks work well
Or you can have a separate page /domain entirely which acts as sales or capture funnel
J
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TanjaRita Premium
Thanks for the info! But how exactly do you create a landing page?
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JasonGB Premium
@TanjaRita
You can add a page to your own website is easiest or have a specific url or new domain.
I have an indexed example on my site http://learnandmakemoneyonline.org/make-money-working-online-free-money-making-opportunity
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TanjaRita Premium
@JasonGB
Thanks. So because it is a page on your site it shows all the menu items. If it was its own URL it would not have the menu items (like you mention in the training), correct?

Are you using a plugin for the pop up that get's people's email addresses?
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JasonGB Premium
@TanjaRita
Even as a page on your own site you can have it nonindexed and remove menu. I use Sumome plugin linked with API to mailchimp . Very happy with the combo
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TanjaRita Premium
@JasonGB
Sounds good. Now if I only know what linked with API to mailchimp was...
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