Black Hat SEO techniques are used to improve a page's search engine position through actions that Google considers unethical. These techniques are used to achieve fast SEO positioning and greater benefits in short terms. Their level of exposure to sanctions is very high.

These types of techniques, carried out by black hat hackers, were very popular and were used to get a website to quickly rank up in search results.

These techniques do not take into account the user experience, and does not show a quality content. A quality content is a top priority in google.

Most common Black Hat SEO techniques

Black Hat SEO, although has always existed, began to become more known with the arrival of an update from Google, which decided to penalize all those who previously used these techniques such as:

1. Link farms:

They are huge web networks that change artificial links in a massive way. They seek that everyone who exchanges links benefits, with greater fame and with their Pagerank increased fast but misleading.

2. Text and hidden links:

This is one of the oldest techniques used. It consists of the introduction of hidden text and links of the same color as the background of the page, with a very small font size. In this way it is invisible to the user, but not to search engines.

This technique became obsolete and more complex techniques were created that camouflaged links within the web code.

3. Doorway Pages:

Doorway pages or door pages. They were pages that through keyword optimization achieved a good position in Google searches and then these pages redirected to a real domain.