It is no more news that Google has made it known that page site speed is one of the basics used to evaluate SEO ranking, since this announcement website owners has paid keen attention to everything that can be put in place to make their website load faster. A site page load speed plays a lot of roles in getting audience to the website. Many site visitors tend to bounce off if a page loads slowly and visitors can decide to always come back to a site page if it loads quickly.
A website with a slow speed is not good for business because the slow speed will surely frustrate potential customers and make them lose interest.
This tutorial will take a good look at the best possible steps and ways you can follow to make your page load speedily.
Why do page Speed matter to a website owner?
One of such reasons as stated above is that it help boost SEO rankings, Search engines favors website with a faster speed on their results page above a similar site with a less or slow speed. So I will advise you to try all possible means to work on your site speed optimization.
Another reason why it matters is audience has limited time to use on a particular website, everyone wants a site that can load fast and provide the information and contents they need within the twinkle of an eye. And for people running online stores, the effect may be really harsh because customers might ignore their cart and fail to proceed to buy if the website is taking forever to load. To put it straight, a fast site page load help to ranker higher on search engines and drives more audience to a website.
Lets quickly take a look at the steps you can follow to optimize your site load speed.
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I find GeneratePress theme to be very fast. I try to keep my plugins at an absolute minimum. The only point I have not addressed in your post is database maintenance and cleaning.
Are most people doing that regularly and what are you using. WP optimize is getting very mixed reviews.
One thing I do which helps my speed and end-user satisfaction is use an adaptive image service. I use the ShortPixel Adaptive Images WP Plugin. It changes the size and resolution of your images so they can be optimally displayed on any device (iPhone, tablet, destop monitor, etc.) I have tested it on all the commonly used devices at home and at work.
Everything always loads quickly (they have their own CDN) and looks great. is very reasonable priced. I use the Kraken Image optimize, which is set to automatically optimize image size ("Krackem All") before they are sent to ShortPixel. I do this to make the whole process even faster and because ShortPixel won't charge for images optimized by less than 5%, so you can get a lot of freebies. They will also lazy-load images for you so you can get rid of your lazy-load plugin.
I bought 10,000 image optimizations for 10 dollars and it will probably take me over a year to use that up. They also give you 100 free images a month. Thier product support is outstanding. If anyone wants the URL for a ShortPixel coupon then just send me a PM. I sound like a ShortPixel salesman so maybe I should join their affiliate program :-)
The other thing I do is use a lazy-load for video plugin, which can speed up your site tremendously if you embed a lot of videos. The lazy-load creates a thumbnail from the first frame of the video that users can click on, which then quickly loads and plays the actual video. I just posted an article to my site that had 2 videos and it had an average Google PageSpeed of 95 -97.
Frank
