Google Analytics is a free powerhouse of web analysis services that can be a valuable asset for your online business.

Google Analytics lets you create reports that help you to understand your customer and develop an emotional connection to your audience and what they are searching for. You can then evaluate the performance of your website content so you can engage your audience and build a better relationship. Succeed at this and you could have a loyal customer that will return to your website, make purchases, and share your content on social media for years to come.

One of the first things you might want to do is exclude your own ip address from showing up in your analytics. You can find your ip address by typing in “What is my ip address” in the search engine.

Once you have your ip address go to admin > all filters > +add filter > type in filter name > select filter type > exclude ip address.