Although you can use this technique to get ranked with any keyword, some keywords will be more easier than others, i would advice you to start with something that wouldn't be increadibly difficult. When i did my $100 in just les than an hour keyword research. I was using keyword " Make money with clickbank as an affiliate" The reason why i went after that instead of just going for a more general term like "Affiliate marketing" was because its much more easier. Getting ranked 1st on Google for "affiliate marketing" can bring you loads of money, but it might take years probably even never. Try and Choose a more specific keyword which can increase your chances of being ranked quickly and easily.

Not many sites out there target a brand specific keyword on an entire site- most of them target brand specific keywords with a subpage. This can give you a huge advantage right off the bat because you will always be able to get better rankning if you build a site concentrated around a keyword.