Set Up An Entire Article, Website Or Blog.

Once you have chosen your keyword, you will begin the process of targeting and getting ranked for that keyword. In order to target that keyword successfully, you will want to create an entire website or blog (preferred) around that keyword. I personally will buy a domain for the keyword, because that way I can sell it someday. You can be just as effective at getting ranked by using a Blogger blog, but then you can never sell the site. You're going to have to pick what's best for you and your budget, but using a Blogger blog could cost you tens of thousands of dollars someday because you will never be able to sell your profitable site.

I use one-on-one to purchase my domains, that what wealthy affiliate recommends.

When you buy a domain to target this keyword, you will need to keep a few things in mind. Getting a domain that has the keyword in it will really help you to get ranked for that keyword. However, buying a used domain can help you significantly to get ranked more quickly. If you're in a hurry to make money from this keyword, I would recommend using TDNAM.com to find a used domain that you can buy. Any domain that's been live for more than one year will decrease the amount of time it will take to get ranked.

The reason it can help you to buy a domain that's been live for over a year is that it can help you to avoid Google's sandbox (yes, it does exist). I personally have been able to avoid the sandbox on brand new sites, as long as I keep the sites small and target keywords that aren't very competitive (less than 1,000,000 competing pages in Google). This means that I can spend just $8 to buy the domain and I can usually increase it's value to a few thousand dollars within a few short months.

Once you get your domain, I would highly recommend installing WordPress to create your site. If you prefer to use HTML to create your own static site, feel free. I warn you that people like me will probably have a huge advantage over you - link building is a lot easier if you use blog software to create your site. Later in this lesson I will be showing you how to configure WordPress to target this keyword properly.

Including your content to your site or blog.

For the content of the site or the article, I would recommend adding at least ten pages of solid content about the keyword of choice. Even though we will be using blog software to create this site, this site will not be a blog. It will look like a blog and smell like a blog, but there will be no need to post everyday or even every week. I personally would remove all dates that can appear because you don't want people to know when it was created.

Each of your pages or posts should be created with the intent of giving a keyword link back to the homepage with your main keyword. You want each of these pages to be at least 300 words. This is the hardest part of the entire process. I usually surf the sites that come up in Google for the keyword to get ideas for the 10 pages of content. I don't take their content, but I use it to get ideas for mine. Make sure to link back to the homepage within every post - use your keyword as the anchor. This gives your homepage more ranking ability in two ways:

1. It's getting more internal links with the anchor text.
2. It's getting more external links with the anchor text. Spammers that rip off your pages will end up linking back to your homepage using your anchor text. This usually makes most bloggers mad, but you should embrace it because it only helps you.

Site Brand
Branding your site around your keyword is one of the most important things you can do to target your keyword.

An rough example of this is "Dennis internet marketing school" When I decided to switch the keyword I was targeting to "internet marketing", I had to change the branding of my site. Now I refer to my site by this name and am establishing it as a brand. Many people link to me now using Dennis Internet Marketing School as the anchor text, and this gives me links with internet marketing in the anchor. Since I have branded the site this way, it happens naturally.

Note:You don't necessarily have to use the keyword in the domain to use keyword branding. As you know, I don't have my keyword in my domain on this site.

Creating the proper site structure is where most people aren't doing an adequate job - this is good for me but terrible for them. Now I am going to give you guys some advice on keyword placement. You will need to follow each of these instructions. If you don't, don't be surprised when people are constantly beating you into the ground.

Start by using a WordPress theme that has been optimized for use with search engines. My SEO wordpress themes will help you to outrank people that use regular themes. Once you have installed one of those themes, continue with the following instructions.

Use keyword in the following locations:

• HTML title tag of every page in the site. I accomplish this by using the All-in-one SEO pack plugin My HTML titles are set to show the post titles first, and then the title of my site, which is currently set to "Internet Marketing | Strategy & Services"
• H1 tag of every page on the site. My H1 tags appear in the upper-right hand corner of my pages. On my homepage, I have it set to "Internet Marketing". On my other pages, I have it set to show "Internet Marketing | Post Title Or Page Title Appears Here". I used a simple piece of code in my WordPress header to accomplish that. You can find the code here: H1 Dynamic code You can copy it and insert your keyword where is says "Your Keyword Here"
• Footer link that points to your homepage. Create a link to your homepage in the footer, and use your keyword as the anchor text.
• Link within each post to homepage with anchor text. I already talked about this but am going to reiterate. Find a way to fit it in - you need this on all 10 posts.
• Throughout homepage text. At any given moment, you want your keyword to appear on your homepage at least 6-7 times. This is usually is taken care of since you should be using the keyword in your posts. Since it's your actual homepage that will get ranked for your keyword, you will need to make sure that it's there enough times. You also need to make sure that you have at least 1000 words of text there. This is easy to accomplish - 4 posts that appear there with 300 words will more than do the trick. This makes it so you don't set off a keyword spamming filter with Google.

By using this approach, I am consistently able to out-rank huge companies. This is because they are using one page to target a keyword, and I am using an entire site. This structure is one of the big reasons why I am running sites into the ground for "internet marketing", even though I am 2 years newer and have less links. Imagine what you can do with it if you target less-competitive keywords!

Inbound Link Methods
In order to effectively out-rank other sites, you will need to have a focused effort to get the right kinds of links. This involves a few different factors, here are the basics:

• Vary your anchor text, but use your keyword in most links. This means if I am targeting internet marketing, I am going to try to get links with the following anchors: internet marketing, Dennis Internet Marketing School, internet marketing strategy, internet marketing services, internet marketing tips, etc. This can be done with any keyword and will help you to avoid a link spamming/Google bomb filter.
• Get links from pages about your keyword. I use articles to achieve this with amazing results. I write an article called something like "Internet Marketing Could Change Your Life". I then submit the article to a ton of directories and use the Author Bio to link back to my site with my desired anchor text. All of the links come from pages about internet marketing, because I wrote the content for the pages! I wrote a separate article about this here: How to make your posts 500% more powerful with only 25% more work. Some people think that article marketing doesn't work - those are the people that I usually kick into the ground. I use Article Marketer to submit my articles to hundreds of article directories. You can also start forum threads about your keyword an link back with your signature.
• Get links from other types of pages. These won't be quite as effective as getting links on pages about your keyword, but are still quite effective. The D-LISTcan be effective for this. People don't like it when you keyword stuff your comments, but are usually ok with it if you use your brand to comment. This means if your brand has your keyword in it. You get the idea. If anyone doesn't like it, kindly apologize to them. Respect their decision.

Keep in mind that by using this method, you won't need as many links as you would need to get a single page ranked. Since you're using an entire site to snipe this keyword, it will come more quickly and easily.