Step 1: Benchmark Your Backlink Profile

This may not be a compulsory process but it’s worth it. This process lets you take a peek into your competitors’ strategies. It could be about the strategies they adopt in link building.

That way, you can make a fair evaluation of your profile. Here’s how you can execute this first step.

  • Open Backlink Analytics
  • Input your domain along with your competitors’ in the “overview” text box
  • The tool will show you relevant details that’ll tell you whether you have adopted the right strategies for link building.

Therefore, below are the details to look out for.

  • Number of backlinks/Referring domains/Referring IPS –This parameter compares your backlink footprint with that of your competitor in terms of how big they are. This is done by estimation.
  • Authority score – This parameter helps you evaluate whether your domain will be great for link building or not.
  • Backlink Types – This shows your competitor’s content that websites link to the most.
  • Link Attributes – This shows you the vulnerabilities in your competitor’s profile.
  • Referring domains – This shows you all the domains you reach out to. Seeing the domains will help you determine whether or not you need to reach out to more.

Step 2: Find All Your Backlinks and Evaluate Them

By now you must’ve made your assessments to see how relevant your backlinks are. So, it’s time to diagnose the main problem that makes it difficult for you to beat your competitors.

This second step is where the actual auditing starts. So, your first course of action would be to find links that appear like spam. This is because spammy links affect your rankings a great deal.

Now, there are other things you have to watch out for. It could be the valuable links you’re losing or the fault in your link-building strategy. Here’s a list of the things to look out for.

  • The High overall toxic score – This indicates the presence of links that are harmful.
  • Small number of referring domains – Google can flag your site when there are many links from a single domain.
  • High toxic score of the referring domain – This is the result that emanates from bad SEO practices.


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Jenny28 Premium
Thanks Israel,
I will use your training to look into my backlinks in more detail.
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Israel17 Premium
Thanks for your comment, Jenny! Keeping your link profile healthy will help improve your website SEO and increase your visitors.

Israel Olatunji
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Aussiemuso Premium Plus
Great tutorial Israel.
You taught me heaps about backlinks.
Thanks for sharing.

Lily 😁🎶
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Israel17 Premium
Hey Lily, thanks for stopping by! Yeah, backlinks are a crucial factor when it comes to improving your website SEO on SERPs. Thanks again!

Israel Olatunji
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JosephC00 Premium Plus
As usual Israel, a terrific and insightful article. Thank for teaching everyone how to conduct a backlink profile analysis.

What, if anything, does SEMRush charge for the use of their software?
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Israel17 Premium
Hey Joseph, thanks for reading my backlink profile analysis training! Yeah, Using the SEMRush tool comes at a cost, but there are discounts.

Israel Olatunji
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Feochadan Premium Plus
Gads - I sure wish I could still afford SEMrush. It’s an awesome tool.

Lovely tutorial about all the options!
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Israel17 Premium
Glad you found it helpful, Feochadan! With time, you will be able to use the SEMRush tool and will improve your website search potential.

Israel Olatunji
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Willow29 Premium
Thank you for covering this in greater detail. I'm excited to check this out! 😀
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Israel17 Premium
Thanks for stopping by, Willow29! Glad you found it exciting! It shows how important building links is for SEO. Thanks again!

Israel Olatunji
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