Introduction to Article Marketing
Thousands of Internet marketers are taking advantage of article writing as a free way to drive traffic to their websites and to the merchant websites they are affiliated with. Article writing is one of the best techniques to use in order to obtain free search listings within Google, Yahoo and other search engines.
This is how the process flows. You write an article about a topic or subject that you are either interested in or are interested in getting listed under, submit it to an article website (usually free), and then wait for it to get listed. By submitting the article to these sites you are adopting their search engine ranking, meaning that you can get listed on the first page of the results in a matter of days. This is something that could take months if you tried to optimize a website for search engines. Article marketing is 100% free and is something that anyone could (and should be doing)!
Free traffic = Free advertising = No overhead
So how does article marketing actually work? Well, generally it takes months or even years to get a site naturally listed in the main search engines like Google, Yahoo, or MSN. This is usually because a new website is not very "Popular". Popular means different things for Google, Yahoo, and MSN, as they all have different search ranking algorithms, but they all have a similar ranking model. If you write an article and submit it to a "Popular" website such as "ezinearticles.com", your article will live on this domain and inherit the popularity of that entire site. This will give your article a head start by being listed in the top rank site, thus getting spidered frequently by the search engines.
Search Engine Optimization is something that marketers have been perfecting for years, but it can take a VERY long time to get your own website displayed at all under the keywords that you want. With article marketing, you leverage the power of these large sites (ezinearticles.com, squidoo.com, usfreeads.com, etc.) to get top natural listings for your articles in a fraction of the time.
We're going tell you exactly how to find the right keywords to use in article marketing, how to obtain a top listing in the search engines under these keywords, and how you can create profitable article marketing campaigns.