When I first started as an Amazon Affiliate, I was so green in this online marketing caper, I needed all the help I could get. Initially, my efforts to set up an Amazon store on my electronics website involved using an inline framed aStore. It was relatively easy to set up and, by using keyword searching related to my niche, the appropriate products appeared. I could customize the aesthetics and hey presto I had the makings of what I thought would look amazing on my website. But there was...

Problem #1 -

The first hurdle was working out how to insert this great looking store into my website. After some research (remember, I am a newbie at this point), I worked out that the code I had highlighted was to be inserted via text editor not visual editor.

Once I got this worked out, there was my aStore looking pretty cool. And I got so excited that I did three different aStores and was pretty chuffed with myself. I could set them up, insert them into a page and they looked fabulous as I worked away on my laptop. But then I discovered....

Problem #2 -

I thought that now that they were set up I would look at them on my trusty Samsung Galaxy Note 3. And then I saw that all that time I had put in was a great big waste of time. Amazon aStores work okay on a desktop but were not designed to be "responsive". In other words, they were did not fit all media used by shoppers, be that mobile, tablet or desktop. And so my aStore experimentation came to a screaming halt!

Amazon's Answer -

It was becoming obvious to Amazon that since an ever increasing number of people were shopping via mobile, they would introduce a number of new methods for marketers to monetise their websites and create a seamless shopping experience. In addition to Site Stripe, they have now introduced Native Shopping Ads. This tutorial will take us through the setting up of these ads.

The next page will discuss the three styles of Native shopping Ads...