5. Product Listing

This is the most exciting part. List your products in Aamzon. Here are the key elements of a product listing:

  • Product Title
    • Keyword traffic and relevancy
    • Attention grabber
    • Max length for most categories are 200 characters
    • Titles are truncated at 113 characters
    • Main keyword at the beginning of the title
    • Include multiple key words
    • Make it readable
  • Product Images
    • Images convert shoppers into buyer
    • Quality images conveys a quality product
    • Must be Original
    • Allows 9 images
    • Main image must be of your product on a pur white background and doesn't include any excluded accessories
    • Product must fill 85% of the image
  • Bullet Points
    • Allows 5 bullet points
    • 100 characters per bullet
    • Highlight the product's best features and benefits
    • Use many different keywords
  • Product Description
    • Converts shoppers into buyers
    • Increases conversion rate
    • Higher conversion equals better ranking
    • Allows you to differentiate your offer
  • Other components
    • Other keywords insert into features and benefits
    • Do not include:
      • A guarantee or bonus information
      • Any #1 Seller,#1 New Release,or 5 Star product type information
      • Sales or promotional information

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Recent messages
mosb2012 Premium Plus
Ty for providing fba Amazon training. But, will this work with course type products?
Labman Premium Plus
This training is not designed for course type products
Anthonyhu Premium
This course is designed for selling products through Fulfillment By Amazon or FBA.
carolbinger Premium
I did a one day sale for the product I was selling. When the specific time ended, I could not change back to the original price. All my units just kept going for the discounted price. It did not stop until all the items were gone. So my profit margin was very low.

Even when I contacted Amazon about the problem, I did not get a good response. The competition can be fierce. Those selling the same products want to see the cheaper prices go fast so that they can sell theirs at a higher price.

That is why private label is a good idea and you explained this very well.
Anthonyhu Premium
Thanks for sharing your personal experience with us. This may be something no one could predict. Like any business, there are so many small details. You learn it until you take action and actually do it.

You are certainly an experienced seller on Amazon. I wish you could restart your Amazon seller business and share more with us.

I am trying. The biggest problem for me to identify good products to sell. After identifying the profitable products, it take time and efforts to identify manufacturer to produce the private labeled products. Quality control of the product is also tough to do.
carolbinger Premium
Great training. I use to sell FBA but took a break after a bad experience.
Anthonyhu Premium
Thanks for stopping by. Could you share us with your experience?
JKulk1 Premium
Great advice Anthony for those interested in promoting their own products. Jim
Anthonyhu Premium
Hi Jim, Thanks for stopping by. I have been listing products on Amazon for a while now. This training summarizes what I know. I wish it helps people who has desire to sell on Amazon.
megawinner Premium
Thank you Anthony... these days I have been picking new exciting information like yours and it feels like having information overload, I need to release them by applying that infor to my online business. Thanks again!
- Florentino
Anthonyhu Premium
Hi Florentino, yes, you are right that there are huge amount of information around. It is important for us to identify what is useful for our online business. Done right, Amazon FBA could be a nice and profitable venture. Just keep this in your thought. When opportunities coming, you know how to catch it. Thanks for stopping by.