2. Account Registration

Things you need to prepare for account registration:

• Business name and address
• Mobile or Telephone number
• Credit card
• Tax information

You can set up either a personal or business account. There are pros and cons to both.

Perosnal account pros:

• Set up your seller account using your personal data is the easiest and fastest way
• Use only your personal information
• No extra work needed

Personal account cons:

• Not professinal
• Difficult to communicate with suppliers
• Tax docuement binds to your personal tax ID

Business account pros:

• Professinal
• Easy to communicate with suppliers
• The account is permenant

Business account cons:

• Setting up your business takes time and can slow you down
• Therea are costs associated with setting up your LLC or Corp
• Nee to apply for an business bank account

Which account will you choose:

• Take the path of the least resistance
• If you have any dubts, go ahead and set up a personal account
• If you have an existing business, use it
• Don't overanalyze the account type, they do not matter. You can always change the information in your account
• If you choose to move forwrd quickly, use your personal information, you can change it to a business late.

The main reasons for account suspend

• Account Health
  • Order defect rat (should be < 1%)
    • Negative feedback rate
    • File A to Z claim rate
    • Service charge back rate
  • Buyer-seller contact metrics
    • Response under 24 hours (should be > 90%)
    • Late responses
  • Recent customer metrics data
  • Pre-fulfilment cancer rate (should be < 2.5%)
  • Late shipment rate (should be 4%)
  • Refund rate
  • Valid tracking rate (should be > 95%)
  • Delivered on time (should be >9&%)

• Safety issues
  • Buyer complaints the products with safety issues
    • Battery
    • Baby gel products
    • Health
    • Beauties

• Counterfeit/Inauthentic
  • Copyright
  • Trademark
  • Utility patents
  • Design patterns

• Listing abuse/ummatch
• Driving traffic away from Amazon
• Cycling review process