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MForstner
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Great post Rebecca! I think this is a great reminder for all. Alt tags are extremely powerful. I use them on one of my camping sites and some of these tags are the reason some pages end up ranking page #1 on Google. I believe a big part of making alt tags work are quality photos! Those photos must relate to the page and be described in a very specific way.
If I recall the alt text must be about 125 characters or less and in these characters you should leave out things like "photo of" or "image of". That should be obvious. It's a good idea to use a keyword or two but no keyword stuffing, that'll kill it. Done correctly it can be a great benefit to SEO.
I don't have a specific resource but I've used moz.com for info.
Cheers,
Mike
If I recall the alt text must be about 125 characters or less and in these characters you should leave out things like "photo of" or "image of". That should be obvious. It's a good idea to use a keyword or two but no keyword stuffing, that'll kill it. Done correctly it can be a great benefit to SEO.
I don't have a specific resource but I've used moz.com for info.
Cheers,
Mike