What is the Ads.txt file?

With the Ads.txt file, publishers can indicate who may sell advertisements on their website. This is an initiative of IAB Tech Lab, a non-profit organization that focuses on improving digital advertising standards.

Why is the Ads.txt file important?

Advertising fraud costs millions of dollars in damage to online advertisers and publishers every year. Attackers are constantly trying to fool advertising platforms with domain spoofing, fake clicks, fake impressions, and more.

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