Author MarionBlack
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In this video you’re going to learn how to add Adsense ads to an individual post or page.

As usual, there’s a plugin for that. I use Ad Inserter.

So install the plugin, activate it and let’s go.

Make sure to click on Save All Settings every time you make changes or it’s not going to work.

Please don’t have too many ads or your website is going to look spammy. A short post should have one or no ads and a long post may have more.

Related Training

Applying for Adsense and Where to Paste the Code

Amazon Native Shopping Ads

Adsense Without a Plugin

More Training by Marion Black


As always I'm here to help you,

Please click 'Like This' (if you do). Ask a question, share something or leave a comment...

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Recent messages
haiderkh87 Premium
Thanks for your wonderful tutorials, Marion :)

I have just added Adsense to individual posts/pages by following this brilliant step-by-step guide. However, I would be grateful if you could also help me about below concerns:

1. Before watching this video tutorial, I had already enabled Auto ads. But then realised I should be adding ads manually and inserted them using the plugin afterwards (as you showed). So, would it make any difference?
2. I can see ads appearing on all my pages now, but not on my posts as yet. Might take some time, but just wanna confirm if I need to add that adinserter short code to each and every post?
3. How do I add the payment method as I am not able to click that option under Payments (its grayed out)!

Your valuable advice will be highly appreciated, thanks.
Reply
MarionBlack Premium
1. Remove the code for the Auto Ads and the original code you used to get approved by Adsense. Both of those "enable page level ads" which means that Adsense will put the ads anywhere and everywhere and make a mess of your website.

2. Using the Ad Inserter plugin you can choose to have ads appear automatically (where you want them) or manually. Up to you.

3. I have no idea what you're talking about here. Can you please explain a bit more?
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haiderkh87 Premium
Thanks a lot, Marion. I'll do as suggested :)
Regarding point 3, I have already got the answer as you can't set the payment method on AdSense until you reach the minimum payout threshold of $100. Thank you for your help :)
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MarionBlack Premium
That makes sense, Haider. I've had Adsense for so long I'd forgotten about that part.
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haiderkh87 Premium
Never mind :) Thank you once again, I reckon I have fixed it. I would be extremely grateful if you could pls have a look at my blog (https://ourtechplanet.com/) whenever you have a moment, to see if ads are appearing fine now, thanks.
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MarionBlack Premium
Yes, I can see an ad in the sidebar, another in the footer and a few scattered within the latest post. Looks fine to me, Haider.
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haiderkh87 Premium
Thanks a million, Marion :)
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suzieq Premium
Ok, I've got my Adsense all figured out and manually placed them in one post. Everything works except now my font size is smaller for some of the paragraphs. Have you heard of this before? The rest of the site is as it previously was, but this one post is smaller. Could it be the plugin? Or the Adsense code snippet?

~Suzanne
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MarionBlack Premium
Give me the link and I'll take a peek.
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suzieq Premium
https://legitimateaffiliatetraining.com/what-is-online-affiliate-marketing

There are a couple spots where the font is what it's supposed to be, but most of it is smaller

Thanks Marion
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MarionBlack Premium
It all looks to be all the same size to me, Suzie, 16 px. That's the same font size as on https://legitimateaffiliatetraining.com/wealthy-affiliate-review-for-2017-train-for-success

Did you type it somewhere else then copy and paste it into your website? If you do that you'll want to "paste as plain text" to avoid formatting changes.

You might want to try this Custom CSS to make the paragraph font size larger over your entire website
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suzieq Premium
ok, that's weird! This is what I see on my desktop, and on my phone and hubby's phone. Is this not what you see?
And I've noticed that since I've updated to the new WordPress, things are glitchy. When I publish from site content to WordPress, my images have some of my content links added to them.
Any help would be appreciated, lol. Feeling frustrated!!
Suzanne
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suzieq Premium
So...I went into the theme setting for the font size and changed it to 16px there. I have previously added some CSS to change it site wide, and that worked before. But this change seemed to have fixed this issue. Have no idea why, lol.

I'm still having issues with random links being added to my images though. Sheesh, what a day!
Reply
LCEndahl Premium
Hi Marion,

I a following your above video, step by step and thank you for your tutorials. They're a blessing in disguise.

I am correct that I will still have to add the shortcode into the pages I want Google AdSense to appear on? Or will the plugin do that for me automatically??

Thanks again so much for taking the time to teach us newbies and not so newbie,
Laura
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MarionBlack Premium
You're welcome, Laura. You can choose to have the ads inserted automatically or place them manually. It's all in the plugin's settings.
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LCEndahl Premium
I've had Google AdSense HTML snippet that I manually added to my editor. And I've been unable to find it to remove it. I think that is what's messing with everything. I have it in my header and I did not place it there.
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MarionBlack Premium
If you used the editor to add the code when you first applied to Adsense for an account you'll have to remove the code the same way. The original code enables page level ads which means that Adsense put the ads wherever it wants, not where they are appropriate. Do not ever use Auto ads as they are the same as page level ads.
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Peechbirger Premium
Marion,

Thank you for the great tutorial. I do have a question however.

I have posted questions a few times concerning adsense. I recently just had some ads show up (like today) but only in my header section of every page. Which is fine, I am glad to see it working.

But...

I follow the shortcode instructions and place in my site where I want it, and nothing has come up. This was my issue a while back also. I find this to be such a simple task, especially when you basically spell it out, I just seem to be getting stuck.

Do you have any advice? Or you need something a bit "cleared" up before you can answer, please let me know,

Thanks,
Nic
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MarionBlack Premium
The code in your header creates ads which show up in weird places as does the Auto Ads from Adsense. I recommend removing the original code (you don't need it anymore) and don't use Auto Ads. Create a Text and Images ad and use Ad Inserter to choose where the ads go.

If you have an Ad Blocker extension in your browser you won't see the ads.
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Peechbirger Premium
Thanks Marion,

So to be clear, you are suggesting removing the code from the "header and footer" plug in completely?

And by "not using auto ads" is that within the plug in also? Sorry for the questions Marion - I just don't want my site looking ridiculous with ads.

Thanks in advance.
Reply
MarionBlack Premium
Yes remove the code from the Header and Footer plugin. After you've been approved by Adsense you don't need it anymore. It just adds Page Level ads which appear randomly all over your website.

Auto Ads are an option for ads from Adsense. Like Page Level ads they appear randomly all over your website automatically.

Use Text and Image ads and the Ad Inserter plugin so you can control where the ads appear. And please don't have too many ads or your website will look spammy.
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Peechbirger Premium
Thanks again Marion, as always.

Is there a way to just remove Adsense? I am thinking maybe not have them at all. Thanks in advance from the states.

Nic
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MarionBlack Premium
Yes, just delete all the code from wherever you've put it and the ads will go away.
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CathAnon Premium
Hi Marion, thank you for another great tutorial.

But are you able to clarify a few points for me please?:

I used the Header/Footer plugin to add to the header tracking tags for:
- Google Analytics
- Adsense

However, suddenly, Google Analytics is saying I'm not getting any hits. So it's suggesting I use their Google Tag Manager to manage all the 3rd party tags I have.

1. Do you know much about the Google Tag Manager? Would you recommend using it? Will that replace the need to install an ad plugin?

2. If I use the ad plugin instead, will it be able to automatically slot ads into comments as well?

Thank you for any advice you can share, Marion. Greatly appreciate it.
Reply
MarionBlack Premium
Kyle recommends using All In One SEO plugin for Analytics To find out more about Google Tag Manager type that phrase into your browser's address bar. There's lots of information out there.
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duplex2128 Premium
Hi Marion,

I've followed your instructions placing the shortcode where I want the ad on the page but when I go to view the post, the ad isn't placed where I had put it, but rather in the header or the footer. I'm not sure what I did wrong. Help!

Branden
Reply
MarionBlack Premium
Remove all the code you put in the header when you applied for Adsense and don't use Auto Ads.
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duplex2128 Premium
Ah, using Auto Ads is what did it. I couldn't find the option for creating a 'custom' ad. All fixed. Thank you!
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MaryFRM Premium
Thank you for all your training, Marion.
Yesterday I added the code to the header, later on, I was approved so the ads started to be everywhere.
Now I removed the code from the header, created an ad unit (not sure how to choose the right options, so just made some test one) and tried to add this [adinserter block="1"] to one of the posts.
Now it shows an empty space at this spot.
Did I do anything wrong?
Reply
MarionBlack Premium
Without seeing the code you pasted into the plugin I'm not sure how I can help you. Watch the video again and follow all the steps. Hopefully, it will work this time.
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hordol2013 Premium
How often do you recommend putting ads in your articles? Do you always put one in every article? I was having adsense issues when I got to that point in the training, so I decided to skip it at this time because it was eating up too much of my time and energy. But now I've figured out my account issue, so I'm working on getting ads set up and want to make sure I'm doing it tastefully. I am using ad units per your advice, not auto ads.
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MarionBlack Premium
It depends on the length and the purpose of the article. 500 to 1,000 words per ad would be a good rule of thumb for an informative article. If you're promoting something, then don't have any ads on that article.
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JohnD2018 Premium
I followed Marion's walk thru but was unable to find the html code to paste into Block 1. Anyway, I downloaded Ad Inserter and it is not performing as expected. It should have removed all of the ads with my settings in both screenshots (tick boxes). I removed the Adsense code from my header file in my theme as well. A few hours later, I'm now seeing a neat Ad Inserter drop down menu at the top of my webpage to control the ads - which I wasn't expecting - new feature? - but they're not working either. Any Ideas?
Reply
MarionBlack Premium
Did you use auto ads instead of creating your own ad? Remove the code for the auto ad then go back to AdSense and create one that will blend in with your website. You'll find that ad inserter will work better for you then.
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JohnD2018 Premium
Hi Marion,

Yes, they’re auto ads, and some compete with my review/recommendation, others are complementary gadgets which is good, if only they were fewer in number. So, I was first trying to remove all of them as a test.

Here’s the code I removed from my header file (it was manually inserted, not by plugin):

[removed][removed]
[removed]
(adsbygoogle = window.adsbygoogle || []).push({
google_ad_client: "ca-pub-8637367815430329",
enable_page_level_ads: true
});
[removed]

But maybe it needs another day to clear my website. The code was removed hours ago today. The ads are still there now.

Next, I’ll need to learn how to create my own ad in AdSense.

Thanks,
John
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MarionBlack Premium
Go to Websites > Site Manager and turn off site speed to clear the cache then turn it back on again.

If that doesn't work contact site support and ask them to clear the cache.
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JohnD2018 Premium
I turned off and back on SiteSpeed. It didn't change anything right away. Then I also checked that I still have the Insert Headers and Footers plugin activated. I deactivated it (even though it hadn't added any code to my theme), and the ads are all gone immediately!

Thanks for your help, Marion.

Next - using Adsense to hand pick my ad(s)!
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MarionBlack Premium
I wouldn't use Adsense on my money-making pages. Keep them just on the posts that provide information without affiliate links.
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JohnD2018 Premium
Yes, that makes complete sense. I have 3 purely informational articles that would be perfect for Google's ads (I made 60 cents - I've clicked some of these ads myself to see what they were about - hope they're not getting confused!) I did just check the Google Adsense Forum and didn't see any good direction on hand picking my ads, at least not within about 5 minutes after making a search. I'll flip the switch on the handy drop down menu feature in Ad Inserter v2.40 and see what I get with their automatic selections for now :)
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MarionBlack Premium
OH NO! Don't ever click on your own ads as Adsense sees that as fraud.
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JohnD2018 Premium
Whoops, that's too easy to do when testing out your own website - clicking the ads that Google is placing on my site - to see where they're sending my readers. You would think they'd use something to identify us such as IP Address.

I'm having no luck getting Adsense to work just on my informational articles that have no affiliate links. It's ads everywhere or nowhere. I think I don't have the correct code patch that will give me control - the one I showed above. Yours from the video looked quite different. I'll just keep all the ads turned off for now until I can figure this out.
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MarionBlack Premium
Auto ads will place ads all over the place. When you create your own ad units you control where they go. Also, remember that the ads you see will be different to what someone else sees as Google tracks people's interests and serves them ads accordingly.
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JohnD2018 Premium
Yes, I noticed I was also seeing some *geographically-specific* ads that won't work outside of my town - Myrtle Beach.

Ok - ad units! That's the ticket - thanks for the pointer/path!

Have a good day in Oz. I'm signing off for the night. Thanks for all your time, much appreciated!
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MarionBlack Premium
Text & Display ads give you the best control.
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JohnD2018 Premium
Marion,

I've been away for a while, but I'm back. Today I created my own "ad units", selected the "Text & Display" format and with the Ad Inserter plugin placed the ads exactly where I wanted them - at the bottom of my informational posts, and none on my main page that already contained my affiliate links. The new ads showed up in about 1-2 minutes. The entire session took only about 10 minutes.

Thanks,
John
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MarionBlack Premium
Your back in control of your website now John.
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smokeywins Premium
I just went through the exact same thing with my site. I didn't have the code in the header/footer plugin either. It was in my header. I just had to do the same. Thanks for the tip!
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JohnD2018 Premium
There's so many different ways to add a feature to your website, with some implementation differences. This wastes time :) I was able to document what I went through :) Glad this (and Marion) helped!
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Andrey57 Premium
Dear Marion
Thank you very much for your tutorial.
I have installed Ad Inserter plugin.
Does Ad Inserter plugin work without Google Absence or have to create Google AdSense account first for Ad Inserter plugin starts working, please?
I am on a stage of creating One link for Amazon and the Amazon guide doesn`t mention anything about Google AdSense. I just want to insert Amazon images with one link features into my website.
Thank you very much, indeed.
Kind regards,
Andrey
Reply
MarionBlack Premium
You can use the plugin just for Amazon ads, Andrey. If you want to add Adsense ads later then you can use the same plugin.
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Andrey57 Premium
Dear Marion.
Thank you very much for your help.
It is very kind of you.
Unfortunately, I have a problem with Amazon images now.
Would you be so kind as to explain where my mistake is, please?
I inserted An Amazon image from Amazon Associate Site Stripe.
I updated my post and the image works fine, but if I log in my site incognito, the image doesn`t appear.
You will find my steps in the attachments.
Thank you very much, indeed.
Kind regards,
Andrey
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MarionBlack Premium
It must be something in your browser's settings, Andrey. Your Amazon ad shows up for me.
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Andrey57 Premium
Dear Marion.
Thank you very much for your great help.
You are the best mentor ever!
You are right. My FireFox had Private Protection for Incognito.When I turned the Protection off. The image has appear.
Thank you very much one again.
Kind regards,
Andrey
Reply
Ingrid111 Premium
Hi Marion, I have followed your video through a couple of times and I am still having some issues with a lot of ads.

Having a look at my post I can see tht there are blocks that say Automatically placed Adsense Auto ads code.

And my manual block 1 placed ad.

I seem to have gone wrong somewhere and have have both manual and auto ads showing up.
Reply
MarionBlack Premium
Perhaps you're only seeing that because you're logged in to your website. I can't see what you're seeing. Try using a different browser or an incognito window and you'll see what your visitors see.

Now I'm not sure why I can see [adinserter block=”1″] because that should have been replaced by an actual ad. Please watch the video again and make sure you've followed all the steps.
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Ingrid111 Premium
oh sorry, I disabled it while I was out. Its back on now and I have only put in 2 ads, but its showing about 6 ads. My settings are correct and but I don't know what else to do with it I haven't added all those other ads.

It says on the ad "AdSense #1 1200x90 Auto Ads" (see image)
I can see my placed ads but also see all these auto ads from Adsense as well.
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MarionBlack Premium
"Page Level" ads and "Auto Ads" are the ones that Google chooses where to place them. You'll want to remove that script and go back to Adsense and create your own ads.
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Ingrid111 Premium
Ok. Thanks for your help. Your Awesome.
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Valentina28 Premium
Thank you! I was about to tear my hair out trying to figure this out. I've been waiting for a week and hadn't heard anything back from Google. I was starting to worry until you mentioned it can take 3 weeks to get the ok from them.

Thanks again! You're a lifesaver!
Tina
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MarionBlack Premium
Yes, they say just a few days but it can take weeks before you hear back from them.
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BBurchett1 Premium
Marion, I put my code in the Ad Inserter "header" tap. I found it by accident. I was following your training to the letter, looking at you video, pausing it, while going to my website and doing very thing to the letter. In the Ad Inserter console there is a round button at the end of the blocks. I clicked on it there. Is that a proper place for the header code too? Just curious if I've done the right thing. Thanks.
Bev
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MarionBlack Premium
If you haven't been approved by Adsense yet then you'll want this video
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BBurchett1 Premium
I have been approved and watched your video this morning. Thanks for all your help. Bev
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Karax Premium
Hello Marion,

Thank you for the informative video.
I have a question. Is it possible to control what kind of ads appear on a website?
Also, I noticed that there is an option called 'Automatically smarter ads'. Have you tried that as well?
Another thing - is it mandatory to create new AD Unit for different posts or it is OK to use a single one?
Either way, I receive this error when putting in-article ad unit for one of posts (it works for another one, though) %MINIFYHTML9bf9056a1dab8d038d4c1bf91b0524759%
%MINIFYHTML9bf9056a1dab8d038d4c1bf91b05247510%
Do you have any idea?
Reply
MarionBlack Premium
Google controls the ads which appear on the website. They automatically take into consideration the browsing history, interests and location of the viewer as well as the content on your website, and serve ads that they "think" the viewer will click on. You can control whether or not to allow gambling and adult content but that's about the limit of your control. Trust them, they know what they're doing.

Is "Automatically smarter ads" something new? I haven't come across that yet.

I use different ads for different websites so I can see which site is working for me. But there's no reason why you couldn't use the same code for more than one site. There's no need to create different ad units for different posts as the same code can be used everywhere.

Sorry, I can't help with the error codes you're seeing. Perhaps it's got something to do with a plugin you've got installed.
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Karax Premium
Thank you! I figured out that the error is gone when I don't use the plugin but I put directly the script in the post (text editor).Strange behavior...
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VonnieOh Premium
I just saw 'Automatically smarter ads' too. I wonder if we can use Ad Inserter plugin with this new ads.
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celiacman Premium
Hello Vonnie
How have you been doing, I have not seen you in a while
Jeff
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Melb47 Premium
HI Marion! Great video, thanks so much. My account was disapproved because it says I didn't have enough content. Most of my posts are around 300 words. When I submitted it at first I hadn't set things up like how you just showed us. Do you think that makes a difference? Should I resubmit now that I have set it up as per your video?
Thanks a bunch
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MarionBlack Premium
The first step with Google Adsense is to get yourself or your company approved by Adsense. The second step is to place an ad in the sidebar widget area. Then you need to wait for Adsense to approve your website. It's only after your website has been approved that you should start putting ads within the posts.

If you feel that you now have sufficient content to make them happy you'll want to reapply.
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Melb47 Premium
Thank you!!! Mwah!
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Balloons29 Premium
Maybe I am way off the thread, but I thought different niches required particular lengths of articles?
Tracy
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MarionBlack Premium
Here's a little quote from a post on my website:
"An article should be as long as it takes to explain the subject fully without fluff. I like to say that a post should be like a miniskirt; short enough to be interesting and long enough to cover the important parts."

and
"Targeting a particular number of words is a waste of everyone’s time. Your time in writing the article and your reader’s time when they are reading it. If they don’t find the information they want quickly their eyes seem to glaze over and they skim through the rest of the article. Or just leave. Your job is to give them the information they want in such a way that they enjoy reading the article."
https://marionblackonline.com/website-keyword-suggestions/
Reply
Balloons29 Premium
Another little gem to add to my Marion treasure trove. However there is a conflict about length of posts which I find confusing.
Treasure prospector Tracy
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MarionBlack Premium
The way I resolve conflicts like this is to look at the actual posts that appear at the top of the search results. Are they all the same number of words? If not, does the actual number of words really matter? Or is the quality of the words more important?
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Balloons29 Premium
Thank you my dear.

Tracy
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Loes Premium
Hi Marion, this doesn't work on my site. I did add the Easy ads plugin, inserted the code in the box, checked all the boxes you said. placed the short code and waited. Got a mail from Google Adsense, Your request has been disapproved for the following reasons. Property rights of the domain: To complete the AdSense approval process, you must link your site to AdSense.

After that, I used the Header and Footer Scripts, placed the script in there, and the script into a widget. Then I received an email from Adsense, your site is approved. And the adsense ad is now appearing in the sidebar.

Until now I kept both plugins, and I don't know whether I can delete the Easy ads plugin safely because I don't want Adsense anywhere else than in the sidebar, I don't need the shortcode inserter anyway.

I don't know which script Adsense detected, or doesn't this matter? If you know what I mean
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MarionBlack Premium
It sounds like you've got it sorted now. You don't need the Ad Inserter Plugin and now you've got the ads appearing in the sidebar you don't need the code in your header area anymore.
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Loes Premium
Oké, thank you! Yes, it's sorted out
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jvranjes Premium
Hi Marion, I was using Easy Plugin For Adsense, but it has not been updated for a year or so. So have to use this Add Inserter. It was easy for the blocks in the text, but do not see how to add it to the widget. I checked the widget option but not sure what next, the block did not appear. Am I supposed to add a text widget manually to the sidebar?

I could do this without the plugin but thought it would be convenient this way.

Do you realize, there is no 'like' button here? What is wrong? I do have 'unfollow".
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MarionBlack Premium
There is an Ad Inserter widget but I can't get it to work. I've also tried using a regular Text widget and Custom HTML widget but nothing is showing up.

Kyle said he's given the team a nudge about the "Like" button on videos which got accidentally removed on the last design of the video page but I haven't seen it yet.
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