We are taught here at WA to leverage our websites and YouTube channels by keeping our visitors engaged as long as possible within our websites or channels,

Adding end annotations is a way of achieving this within our YouTube channels as the end annotations link to more videos on our channel, another channel we may have, a link to our website, or another channel which may benefit us when our visitor chooses that link.

The longer our visitor stays on our channel the more likely they are to convert, I hope you find this useful and easy to follow.

Gary