Adding Trust is a big part of interaction with traffic we do not know. They do not know us, but we would like them to believe what we have to say. We can help them trust us more by showing them who we are and what we are about.
Many new members who promote WA do not have this image or anything about them. So when I see their page, I have to click on the about tab. Which requires more of an action than many are willing to take.
Better to have some information about YOU, available so they can see it right away. Kyle tells us to do this and advises us on how important this small detail really is.