Why I Created this Tutorial

It's been a couple of years since I set up Google Analytics for a new website and the interface has changed so much in 2021.

It took me a while to figure out how to get my UA-Tracking code on Google Analytics - and then I found I didn't need to copy and paste over into All-in-One SEO because all you have to do now is connect Monster Insights.

Monster Insights connects to your Gmail address, grabs the code on your behalf - and then makes your Google Analytics available within your WordPress dashboard.

Why Set Up Google Analytics?

When you have a new website, it's important to set up Google Analytics to track various metrics on your site, such as website engagement, audience demographics, traffic sources etc.

Here is what you need to do to set up Google Analytics.

Proceed to the next page.

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SAWalden Premium Plus
Oh my gosh! Thank you, thank you, thank you for providing this outstanding tutorial. This is something I've been putting off for too long, thinking it was going to be this long, drawn out and time consuming ordeal that in the end would somehow destroy my website.
As if creating a Universal Analytics accounts and Tags wasn't enough, everything is also connected to the AIO-SEO and Monster Insights (the latter I never heard of until today!)

Again, thank you so much!

Stella741 Premium
Hi Lauren, long time!

I had both my sites set up already, but when I checked today, there was only one site in Google Analytics! So I followed your instructions and the 2nd site is all up and running in Google Analytics now.

Thanks a lot!

Here's to our success....

Dhind1 Premium Plus
Yes, I would also like to add my thanks. I have put off setting up GA on my new site because of all the changes.

laurenjean Premium
Aah, excellent Alex. All sorted now?
Aussiemuso Premium Plus
Thanks for this training, Lauren.
Very helpful.

laurenjean Premium
Absolute pleasure, Lily. So glad you hear you found it helpful.
mbouteiller Premium Plus
Excellent tutorial, Lauren. Thank you for taking the time to write this up step by step. Very helpful and I have this bookmarked too.

Kind regards,
laurenjean Premium
Thanks for the compliment, Monica. It's my pleasure, I also thought it would be useful to me when I need it again.
mbouteiller Premium Plus
Excellent idea!