Verify Google, Pinterest and Affiliate Programs with a Meta Tag

One of the options to verify your website is by using a Meta Tag in your header file. This video walks you through the process for Google but the same method applies for Bing, Yahoo, Pinterest and any affiliate programs that want you to verify ownership of your website.

We'll do this one of the safe ways with a child theme. Why use a child theme instead of just editing the main theme? I'm glad you asked. If you change the main theme then the changes you make will be overwritten when the theme is updated. Themes and WordPress itself get updated every couple of months. So to stay verified, or for any other changes to persist, we use a child theme.

Other safe ways to verify your website include:

FTP Using FileZilla

All in One SEO plugin

Yoast SEO plugin


You can also change fonts with a child theme

More Training by Marion Black - Sorted

As always I'm here to help you,



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hsolove Premium
Hi Marion,
Many thanks for this! Very helpful.
May I ask does one need to create a new theme child each time a website verification is needed? O r can i use the same theme child initially created?
Many thanks
Hamida
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MarionBlack Premium
You would use the same child theme forever unless you wanted to change the look of your website by installing a new theme.
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BupeM Premium
Hi , I need some help. I have downloaded the child theme configurator and activated but all other areas are grayed out and cannot proceed.
How do i sort it out?
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billyghawaii Premium
Look like they are all grayed because you need to have a child theme created first.. this might help you
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MarionBlack Premium
Follow the steps in the video to analyze the parent theme and then create the child theme. The grayed out options will then be available.
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JeffreyJay Premium
Not spotting correct insertion point in my theme header to copy Meta tag. Mine not exactly as in video? Can you take a look?
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MarionBlack Premium
I've just installed Themelia on a test website and this image is what I see.

The code should go just after <head or just before </head>

There seems to be a line missing from your code.
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JeffreyJay Premium
Marion,
Thank you for checking that out for me. I see </header> is missing. I can correct it by just typing it back in, correct?

The meta code will go just prior to the </header>, correct?
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JeffreyJay Premium
Marion,
Thanks for the heads up on the missing line. I've made the correction and added the meta tag. Still no verification from Norton!!!! I'm contacting their tech support.
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MarionBlack Premium
Please let me know when they get back to you.
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J41r0 Premium
hi Marion! when i created a Twenty sixteen- child theme was fine! but the editor show me only a Twenty Sixteen is the same one?what do i need to do?
thank you !! I'm your fan!
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MarionBlack Premium
Hi Jairo, I'm not sure what you've done or not done. All I can suggest is that you watch the video again and see if you can spot the problem.
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kzalGBpacker Premium
Thank you this. i hope i did it right! Now do I have to do this every time? create a new child theme and if not, where do i paste additional codes?
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MarionBlack Premium
If you ever have to use code to verify your website for another reason then you would just use the existing child theme.
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CAino Premium
Hi Marion, thanks for a great Video, i encountered a block though as i was following through the steps as you explained. I reached the step where you go to appearances and to the editor, when i clicked it, i was taken to the log in page as admin; problem is i could not log in as i would out in my login details only for the log in page to refresh and stay. Could you help?? Am i Missing something??
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WealthyAsFCK Premium
Pintrest is asking me to do this.

Great tutorial. very clear. I couldn't find the very last button 'Generate/ Rebuild Child Theme Files.' Its not on the main tab.

It didn't matter anyway because I had accidentally copied the tag into my theme header. And saved that. I was lucky because everything looks ok.
Actually my child theme came came out so that all the menu options were showing on the toolbar instead of having them organized into sub-menus.

Pintrest confirmed my website.
Thanks.
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BVisan Premium
Hi Marion
Thanks again for the training, it's really helpful!
After moving my hosting to WA and trying to check my Google analytics, I realized that my site is no longer verified, so I went back to the drawing board and thanks to you now it is.
Thank you!
Regards,
Bob
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MarionBlack Premium
That's great. This way is permanent as long as you don't change your theme.
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philaccardo Premium
Hi Marion:
I need to add a HTML code for verification for an Affiliate network.
I do not have a child theme installed.
Do I need to have one? I do not know anything about child themes
To do it quick, is there a way to upload the verification code without child theme?
Thanks/Phil
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MarionBlack Premium
If they give you a file to upload you can do it via FTP. Otherwise you need to create a child theme. It's not hard.
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Cynthiah1 Premium
Thanks for this. They have changed the plugin but I figured it out thanks to your help!
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MarionBlack Premium
Glad to hear.
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Osteo Premium
Thanks Marion I'll see how many hours that takes:)
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Osteo Premium
Hi Marion your training is very clear and it helped me get where I wanted. However Lilaea Media have updated the Child Theme Configurator to 2. They have help videos but I couldn't marry up your last steps of making sure the child theme wasn't breaking the site.
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MarionBlack Premium
You can use Live Preview to make sure everything is OK before you activate the child theme. I'll update this videos as soon as I have time.
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MistiC1976 Premium
thanks alot, you really helped me.
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MarionBlack Premium
It's a pleasure to share.
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The-Fran Premium
Excellent training, Marion.
--Fran
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MarionBlack Premium
Thanks Fran. I really appreciate your comment.
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ToniJ Premium
Hi Marion. It appears I have an error and I don't know what it means. I have attached it if you could be so kind and have a look and see what it means please? Thank you.

T
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MarionBlack Premium
I haven't come across that error before. I've found your theme's support forum for you https://www.elegantthemes.com/forum/
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ToniJ Premium
Thanx Marion I will ask on there.
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bizdiva Premium
I am trying to very my website but I don't understand the purpose of using the child theme, is it just a theme to use to verify or does the theme change for every one?
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MarionBlack Premium
You can use a child theme for all sorts of stuff not just for verifying. https://codex.wordpress.org/Child_Themes
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NWTDennis Premium
Hi Marion ... Is this procedure needed in addition to the protocol I followed on the Google Search Console?
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MarionBlack Premium
If you're already verified then you don't need to do it Dennis. This is just one of many ways to verify your site.
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dancinscot Premium
Hi Marion. I finally got my sites verified! Appreciate the help (can't find the thread we were on before).
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MarionBlack Premium
Cool.
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GMG224 Premium
Very clear and concise instructions. Thanks so much Marion!
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MarionBlack Premium
You're very welcome.
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dickw Premium
Great job Marion. Thank you.
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MarionBlack Premium
You're welcome Dick. I have fun doing stuff like this.
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dickw Premium
Nawwwwww! :-)
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WebBasedUser Premium
Excellent content, thank you for sharing...
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MarionBlack Premium
You're welcome.
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BlessedB Premium
As always Marion, another great post. Thank you.
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MarionBlack Premium
You're welcome.
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MKearns Premium
Great post Marion! It would appear a Child theme obviously can function as backup.
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MarionBlack Premium
I'm not sure what you mean by "function as backup".
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doggietime Premium
You're awesome! Thanks again!
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MarionBlack Premium
(◠‿◠✿)
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Jozeph Premium
Thanks Marion
As usual, amazing info for us
To your success, you sure deserve it :)
Have a wonderful day Sis
J*
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MarionBlack Premium
Thank Bro. Huggs
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barbaraA Premium
Marion, As always, I keep learning from you. Thanks.
Barbara
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MarionBlack Premium
You're welcome Barbara.
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chuckmuir Premium
Like the video This will really help!
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MarionBlack Premium
Glad you like it
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SusanAL Premium
Thank you, Marion! This video is very much appreciated. Being a visual learner, this simplifies the process 100% (purely written explanation sometimes have me pulling out my hair). =(

By the way, what is the reason for verifying a website? Should this be done at all times? Right from the beginning of setting up a site?
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MarionBlack Premium
Yes, your website should be verified with Google right from the beginning using one of the methods I mention above or what Kyle shows in his training.

Now for Pinterest, Yahoo, Bing and some affiliate programs you may need to verify them separately.
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SusanAL Premium
Good to know. I don't think I have gotten to the part where Kyle explains it. If I do it now, I will be ahead. =D

Thanks again!
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ArjunUllaz Premium
Thanks Marion...Really a helpful video!!!
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MarionBlack Premium
You're welcome.
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RickBell57 Premium
Great training M!
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MarionBlack Premium
Thanks Rick.
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Jwayne75 Premium
Marion...thanks for the training you make it so easy...I have a question how do you make a training video and voice like this...what tools do you need? Thanks Gunny Mac
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MarionBlack Premium
I use Camtasia Studio (expensive) and my favorite toy best quality for the price.
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Jwayne75 Premium
Thanks Marion...Mac
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Sheila50 Premium
Thanks, Marion,
Have bookmarked for later instructions when I have a few extra minutes to really study this.
Sheila
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MarionBlack Premium
Thank you Sheila.
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Sheila50 Premium
Well I will need it when I get home from work today for Pinterest!
Thanks dear!
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BradNY Premium
Thanks for the info
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MarionBlack Premium
You're welcome.
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PaPaGrizz Premium
Thanks Marion...will sure bookmark this.
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MarionBlack Premium
You're welcome.
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BrianClark73 Premium
Great training, Marion. I was interested in this to be able to be listed in the Russian site "Yandex". I noticed that information when I watched the video about using "Yoast" as opposed to "All in One SEO"

I'm also wanting to get an Alexa rating . . . I noticed THAT as well.

You've solved a problem I've been mystified with for months now.

Thanks!
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MarionBlack Premium
Always happy to help Brian.
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Maestrob Premium
Thanks! Great stuff and you do it so well! - Bryan
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MarionBlack Premium
Thanks for the compliment Bryan.
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EFors Premium
Thank you for this training, now bookmarked for future use. :))
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MarionBlack Premium
Great!
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RonAlderman Premium
Great training. Why do you make a child theme and do the update there rather than in the main theme? I have seen the child theme in several places but did not know what it was for.
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MarionBlack Premium
Thanks for asking. I've added this response in the text above.

If you change the main theme then the changes you make will be overwritten when the theme is updated. Themes and WordPress itself get updated every couple of months.
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RonAlderman Premium
Great. Thanks for the info. I need to change both of mine.
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VincentA Premium
Thank you always
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MarionBlack Premium
You're welcome - always.
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jphe Premium
thanks for sharing
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MarionBlack Premium
It's a pleasure.
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AriefWibowo Premium
Thank you so much. This will help me in adding verification meta tag in html later.
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MarionBlack Premium
That's great Arief.
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KatieMac Premium
Thank you Marion this is very useful, I just used the SEO way as it is easy to do
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MarionBlack Premium
Yeah, it is easy to verify for Google but some affiliate programs require a verification method which is not included in the plugins.
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KatieMac Premium
thank you will book mark this marion should I come across that then I am prepared
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PIOFJR Premium
Thanks Marion. This is very helpful for me because of the 2016 theme I am currently using. Liked and bookmarked.
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MarionBlack Premium
Please to hear that.
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johnwnewman Premium
Excellent training as usual Marion! :-)
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MarionBlack Premium
Thanks John.
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bogyolin Premium
bookmarked it for later when I finally get there :) thanks for sharing!
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MarionBlack Premium
You WILL get there.
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ConeyM Premium
Super thanks, Marion. You are a mentor!
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MarionBlack Premium
You're welcome Coney.
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