Why Use YouTube ?
People are using YouTube for fun, education and training!
- YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
- 1 billion people visit YouTube each month globally
- 100 hours of video are uploaded every 60 seconds to YouTube
- According to Nielsen, YouTube reaches more US adults aged 18-34than any cable network
Beyond that, Google owns YouTube and promoting your YouTube video separately (in addition to promoting the webpage/post your video is embedded within) works synergistically to help your SEO!
4 Top Tips For Using YouTube To Increase The Authority of Your Website
1. Get other website owners to embed your videos on their websites - Google loves to see this.
2. Associate your domain name with your YouTube channel
3. Get your videos shared on social media platforms
4. Give your audience more options ! MEDIA-RICH pages and posts help SEO!
Well, okay, cool.... so perhaps you're already using YouTube and have videos embedded in your posts and pages. Good for you! You're reaping the benefits of having your webpage backlinks on your YouTube account and directing people from there to your pages and vice versa. Excellent.
But, wait... there's more!!!!