How to Strategically write Content for SEO
Content creation has to be strategic; you can not afford to create Content haphazardly. Instead, you can use the four steps below to refine your strategy and start writing Content for SEO.
1. Set definite Goals
As a business owner, you need to set goals for your website. Is it going to drive sales? Are you looking out for a website that will drive traffic and monetize via ads or affiliate products?
Your primary aim and objective will determine the kind of Content you need. For example, if you are looking at running ads, your aim will be informative articles that attract readers. But if you are looking to sell products as a merchant or affiliate, you should be looking for informational content and how-to type of content that comes in the form of product reviews.
2. Understand your Audience
You must have a vivid picture or understanding of your audience. You can start by developing marketing personas that represent the characteristics of your ideal audience. Tools you can use include surveys and essential software.
After mapping out your ideal audience, you have to think about the kind of information or content they are looking for. For example, if your target audience for specific products is beginners, you may start by writing how to form content.
Content is indeed king, but if we don't really know what we are doing with it in terms of SEO, then chances are not many will get to see what we have written.
Much appreciated my friend and I hope that everything is fine with you.