Content Is King

I know we’ve all heard it said when it comes to your site content, and we all know that to be true, BUT the exact same is true when it comes to your posts on Facebook.

Everything you post needs to contribute to the know, like, trust factor. You are building your reputation with every post whether that is on your profile, in a bigger group or within your own group.

Not all posts are created equal!

Slapping up a link to your most current blog just won't cut it. Not only will Facebook seriously limit your reach when you use links, you won't be developing your profile as the go-to-person within your niche.

If you must use a link, put it in the first comment, and direct people to find it there, don't add it into the main post.

If you are wanting to attract more business using Facebook you might be thinking exactly what sort of content am I supposed to be posting then and where?

On the next few pages I will show you a simple formula you can follow starting right now that will skyrocket your engagement.

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Feochadan Premium Plus
Awesome info! When you speak of groups, are you specifically talking about FB groups or are you thinking of something else?
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HeidiY Premium
@Feochadan
Yes FB groups, finding and engaging in bigger groups gives you the opportunity to be seen rather than waiting for people to come to you.
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Feochadan Premium Plus
@HeidiY
I also use my business name in similar group pages to get my brand out there. Thank you for this!
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HeidiY Premium
@Feochadan
You are very welcome, glad I could help
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Trodvies Premium
How helpful is this training, Heidi! It actually gives you a "Facebook mind-set".

I couldn't help laughing when I read this part: "This doesn’t need to be sunwashed photos of you on the beach in the Bahamas and definitely shouldn't be a luxury car you rented in front of someone else's mansion!"

So interesting!

Thanks for helping out!
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enriquetrips Premium
Great info, Heidi. I joined a few groups in my niche and engaged as much as possible. I got a few followers this way. However, a few days later, my website got banned by Facebook. I cannot direct any traffic from Facebook to my site! Do you have any pointers?
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HeidiY Premium
@enriquetrips
You can appeal the decision with FB, assuming the website doesn't go against their T&C you will get it reapproved. Sometimes their bots are a little overzealous and they ban things that are actually ok.

In the future put links in the first comment, not in the original post and not on every post. FB don't want people leaving their platform so they will limit the post reach if you have a link in the post.
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enriquetrips Premium
@HeidiY
The only thing I was able to find was the option to submit a report. I've done this multiple times. However, Facebook tells me from the beginning they don't see individual reports.

They just say I violated their terms but don't say exactly what it was. It's frustrating that Facebook bots ban sites and if you want to reinstate them, contacting an agent to solve the problem is next to impossible.

Thanks for getting back to me.
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HeidiY Premium
@enriquetrips
Enrique you could abandon your first profile and start again. I don't generally recommend this because you need to very very careful about how many friends you accept and reach out too so it will take longer to get a new profile established. BUT if you can't use what you've got to its full potential then it is a good option.

You just need to use a different email address on sign up and don't link back to your original profile or pages. Also don't do anything too fast, don't mass message people, or mass add friends, act like a social user and not a business.

I teach this in my other trainings here at WA.
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enriquetrips Premium
@HeidiY
So I figured. I haven't been using a personal profile but a page. My Facebook page is not blocked, but my domain is.

I've thought of doing what you just said. Thanks, Heidi!
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KathleenB8 Premium
Thank you, Heidi. I've just opened a new Facebook page for my off-line job. Your advice is a great help.
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HeidiY Premium
@KathleenB8
Kathleen you might want to consider also using your profile, FB pages have limited reach in that FB wants you to advertise when you have a business page so they don't show your content to as many people.

Your personal profile on the other hand can be developed to promote your business and gets shown to more people.
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Triblu Premium
Excellent advice Heidi, and Thank YOU for inspiring me to do better with my Facebook posts!
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HeidiY Premium
@Triblu
I have found FB to be an absolutely goldmine for leads and sales once you know how to work it, happy to answer any questions once you give it a try 😁
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MaryAnnMc Premium
Thanks, Heidi! These are great tips that can be very effective.

Mary Ann
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HeidiY Premium
@MaryAnnMc
They certainly are effective Mary Ann, I've been building my profile and generating organic traffic for about 5 months now and it's a great source of leads
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