Grab the Moment!

Marketing success is all about being able to grab a moment. This means grabbing a popular item that resonates with your audience and packaging it in a way that makes it relevant to them.

Each person is unique and our interests may be completely different from those of our friends. If people have some similar interests, it is likely that they are also interested in you and the things you are passionate about.

It's easy for your followers to benefit from trending topics that you know they will enjoy. These are some places where you can keep an eye on what's interesting and trending online so that you can share the latest with your audience.

Where to Search for Trending Topics for Your Blog

It would have been hard to spot these trends in real-time ten years ago. However, the internet makes it easy to search for them and create smart content to capitalize on them. Let's take a look at some tools and methods that can help you find accurate trends.

1. Google Trends

Google Trends is the best way to search for trending topics. Here you can search for any topic and see the volume it receives. To make your search more specific, you can make sector- and country-specific searches. Google offers many analytics services. Google (Google Trends and then choose trending searches…)

To explore the details of a country, click on it first and then the states. This will allow you to search for specific keywords that are relevant to your market.

2. Twitter

This doesn't need an introduction. Although the idea is not new, Twitter made it popular by listing current trends directly on their profile pages and homepage. It's still the best way for current political and cultural trends, as well as the mood in a country to be found. As you search hashtags, you can either check global trends or find country-specific trends.

You can also use "promoted trend" on Twitter if you have the funds. These hashtags will appear at the top of your targeted region's homepage. For maximum impact, include your brand name in the hashtag.