Many online marketers are of the opinion that developing Google ads click through rate is quite straightforward and easy, some are of the opinion that all you need to do is to just write some advert texts and include certain keywords and also proceed to add your billing details after which you can sit back, relax and make enough sales. But there is more to it than all those presumptions. With the various changes made on Goggle and the increase in mobile traffic, getting a high click through rate has become more tedious than ever.

You must ensure that your Google ads account is in good shape and well managed as such that your account will be able to stand above all forms of competition and generate a high click through rate. There is a high tendency that if you follow the necessary guidelines and tips you are going to generate high traffic, sales and conversions needed for your website through your ads.

In this tutorial, we will look at the various ways by which you can improve your Google Ads click through rates.

1. Improve your Quality Score.

I am quite sure that you are familiar with quality score, quality score is more like a metric integrated in Google ads that help rank each of the keyword used on a scale of 0 to 10. It helps to determine the quality of keyword used in ads, it also help to determine the probability of your ads getting clicked on and also give insights of user experience on your website. It is a general knowledge that ads with very high quality scores get ranked higher and reduces expenses on the part of the advertiser all because this ads are more grounded because of it high quality score. A lot of factors determine quality score, this factors include adcopy, ad URL, landing pages and keyword used for the topic.