1. SEO - Boost Search Engine Access to Your Blog
SEO in the general sense is, making search engines understand the value of your content, which in turn, increases your keyword ranking. The whole idea is making your site search engine-friendly and providing a solution to what people are searching for.
Though SEO has aspects, we will look into just three, which are:
- On-page SEO
- Off-site SEO
- On-site SEO
On-site SEO is the best place to start. Do ensure that your site is not just indexable, but also crawlable by Goggle bots.
Special attention should be given to your titles, tags, URLs, broken links, descriptions, etc. They play a very important role in your site visibility and ranking.
2. Write Content That Search Engines Will Understand
Content Marketing is still the best and most reliable way to pull organic traffic to your site. Creating content that is based on what people are searching for is the key.
A good example is this post. It is written to enlighten people on the importance of organic traffic and how to build it. The same goes for websites addressing fashion-related issues; their content will be based on the kind of trend that is going on.
When visitors land on your site from the search engines, they can easily navigate to the product page and most likely, make a purchase.
Writing SEO-optimized content may not be that easy as it requires a lot of steps. Some of these steps are; performing keyword research, writing SEO friendly content, and finally, promoting your content to gain links.
Jennifer
Organic traffic is the best I have no doubts.
It is quite a challenge for me.
Have a good weekend.