For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

1. Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.

Don't go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have... maybe it's quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.