The first step in selecting a product is brainstorming. Think of as many ideas as you can for potential products, and make a huge list of possibilities. One way to start is by writing down everything you touch for a day. If you pick up the mouse on your computer, if you use a K-Cup when you make your coffee, if you use a certain spatula to flip your eggs—whatever you touch, add it to your list of possible products.

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Really? This is a blog post not a tutorial.