5) Good Content is not necessarily Long Essays

A brief and straight to point paragraph is of higher value than a long and clumsy paragraph. In a bid to attain certain word count, content creators mumble words in their content. This is bad practice.

Keep it short and easy to read, remove sentence fillers. This can look difficult and strenuous but, it is much more rewarding and keeps your audience engaged.

6) Good Content is Original

Although the last, but one of the most important bullets. Whatever is worth doing, is worth doing well. If it is worth your time at all, then it is worth doing well. Coping content other peoples content does not show professionalism. Nobody will follow someone who specializes in stealing other peoples content. People are looking for genuine influencers

Make your content original and unique to you. It does not mean you have to repeat the same content now and then. Avoid content spinning or bots that recombine contents like a plaque.

Coming up with good content is not easy but that does not make it impossible.

If you cannot write, you can outsource to freelancers. But if outsourcing is an option, get writers that will dedicate their time and deliver a good job.