1) Good Content Carry Good Headlines
Before visiting your content, your headline is the first point of call for visitors. It is the very first point that either captivates your visitor's interest or repels their interest. So your headline must receive your attention just as your write-up.
As such you must spend quality time on crafting your headline. Smart bloggers don’t just draft a headline, they draft several headlines. After which they select the best fit. You can seek the opinions of other professionals about your headline for your article.
Remember, your headline is the number one reason a visitor will read your post.
2) Good Content is Accurate and Timely
What do you think makes news?
Think of this, if I write: Breaking news – ‘Donald Trump is the president of the United States’.
- Is it true? Yes, it is true
- Is it news? No, it is not
As content producers, our information must be accurate and timely. This is the easiest way to build trust with your audience. Putting up a blog post of information that is not accurate or staled is like facing the bank with a staled cheque.
Nobody spends a staled cheque. Your blog is a simple reflection of yourself, ensure your information is timely, accurate and relevant for your audience.
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