Wherever you find two or more people discussing a trending topic, you're likely to come across hashtags. Hashtags have become so common that it feels like they have always existed with us. It all started when Twitter began using hashtags for grouping related information together.

Ever since then hashtags have evolved into the keywords of social media networks. Hashtags have become so popular that they are used by individuals and brands of all kinds.

If well managed you can use hashtags to drive the popularity of your brand, engage audiences on different social platforms, and connect with peers. To help you make the most of your hashtag campaigns, this tutorial offers 5 Twitter tools for managing hashtags.

Benefits

Let's take a quick peek into the different benefits of hashtags both to you and your business.

• Hashtags provide a convenient means of grouping different messages on the web
• They make it easier for people to find and filter through related information found on the web
• Hashtags can be used to obtain feedback and suggestions from your target audience and customers
• Individuals and brands can use hashtags to discover trends on social media platforms
• Hashtags are great tools that brands use for promoting their products, services, and different offers.