Know What You Want Your Visitor to Do.
Landing pages provide valuable information for visitors. They can convert easily if they are done correctly. An increase in the number and quality of landing pages can help increase a website's leads by up to 50%. There are still many ways you can improve your conversion rates. The conversation rate for different businesses varies between 2.5 and 6 percent.
What’s a Landing Page?
A landing page has a very narrow purpose – it is designed to help visitors take action. Because landing pages have a single purpose, they are often lacking the standard elements of other web pages.
A landing page refers to any page on the site that visitors arrive from an external traffic source. The stand-alone landing page is the one that has a particular goal and calls to action. These landing pages are targeted to drive traffic to your website. They take you to the specific content your prospects want. Clicking on an ad link or banner will bring you to the page.
This is how you can create a powerful landing page that addresses visitors' needs and gets them to sign up for your offers.
There are two types of landing pages:
- The click-through landing web pages are intended to encourage visitors to click on links or buttons.
- While the purpose of the lead generation landing page is to have visitors fill out a form.
Reply
You would create a landing page on your website and then write a blurb on social media to draw people to it. On your landing page, you will be offering a lead magnet to get people to subscribe. Its sole goal is to get them to subscribe so they can get the gift.
A landing page acts the same as a pop-up on your website, just less intrusive. The whole point of a landing page is to keep people focused on just one action.
In your posts on your website, you should always be putting links to your other posts (internal and external links).
You can use a landing page for collecting subscribers or to sell a product although most people separate the two and use a landing page for subscribers and a funnel to sell products.
Is this a little clearer?
Lily
All the best
Steve
