5 Bad SEO Techniques that Are Putting Your Online Presence in Jeopardy
Site owners still implement bad SEO practices today, either ignorantly or in an attempt to game the Google algorithm system. Such implicating SEO practices are typically sabotaging their rankings and jeopardizing their online presence. If you are totally or partially ignorant of the current search algorithm updates or white hat strategies, chances are you’re implementing these bad SEO strategies.
SEO is a hard process. To overcome, you need to equip yourself with the current and right strategies, particularly given that search engine optimization techniques keep evolving day in day out.
In this tutorial, I’d be giving you some spotlights as to some bad SEO techniques that could potentially put your online presence in jeopardy and lure both the search engine spiders and visitors away from your site
I've also included some recommendations in the "What You Should Do" sections of the tutorial to help you come up with practices that will suffice your SEO requirements. Read on!
1. Hiding URLs and Keywords
As substandard as it is, some site owners still attempt to hide URLs and keywords as part of the effort to game the search algorithm system.
This is how they go about it:
Towards the end of a post or page, they deliberately place a ton of keywords in a similar color as the background of the page in an attempt to make those keywords invisible to humans but viewable to search engine bots. This is a horrible SEO technique.
No matter how you hide URLs and keywords on your site, Google is smart enough to detect such search engine optimization nonsense. With that, getting penalized is unavoidable.