Site owners still implement bad SEO practices today, either ignorantly or in an attempt to game the Google algorithm system. Such implicating SEO practices are typically sabotaging their rankings and jeopardizing their online presence. If you are totally or partially ignorant of the current search algorithm updates or white hat strategies, chances are you’re implementing these bad SEO strategies.
SEO is a hard process. To overcome, you need to equip yourself with the current and right strategies, particularly given that search engine optimization techniques keep evolving day in day out.
In this tutorial, I’d be giving you some spotlights as to some bad SEO techniques that could potentially put your online presence in jeopardy and lure both the search engine spiders and visitors away from your site
I've also included some recommendations in the "What You Should Do" sections of the tutorial to help you come up with practices that will suffice your SEO requirements. Read on!
1. Hiding URLs and Keywords
As substandard as it is, some site owners still attempt to hide URLs and keywords as part of the effort to game the search algorithm system.
This is how they go about it:
Towards the end of a post or page, they deliberately place a ton of keywords in a similar color as the background of the page in an attempt to make those keywords invisible to humans but viewable to search engine bots. This is a horrible SEO technique.
No matter how you hide URLs and keywords on your site, Google is smart enough to detect such search engine optimization nonsense. With that, getting penalized is unavoidable.
One that I was aware of was the attempt to hide keywords and URLs in pages and posts. Unfortunately, I still see that practice used extensively and I am certain that it is hurting the chances for good SERPs for those who attempt that technique.
Throughout the course of a day, I visit many websites and view the page source for various reasons. That is where I discover those attempts to hide keywords and URLS. It happens more than one knows.
Since I am very naive about keywords, I have been using the SEO keyword section shown on the Pages section of my websites in the WordPress dashboard. It is there that I list what I think are relevant keywords.
By checking the page source of my live page on the Internet, I find the exact keywords that I placed in the keyword section....EXAMPLE:<meta name="keywords" content="camping in indiana,rv camping in indiana,tent camping in indiana">
Israel, by using the technique as described above, isn't that how it is supposed to work? Keywords........It is all very confusing to me.
Can you help to clarify the difference between the "keywords" listed in the <meta name> section of one's page source AND "keywords" one might use in their content when composing a blog post or page?
And are you saying that Google and other search engine bots are, for the most part, ignoring the keywords in the <meta name> section, but are instead searching through content itself for juicy and relevant keywords?
Thanks for the interesting and useful material in your post. You hear about these things and it was great learning more about them.
Like you said Google is so smart now it's hard to run any of these bad practices by them but I'm sure there are people who will still try.
It's the same old story if some of these people worked as hard honestly as they do dishonestly they would be a lot further ahead.
Have a good one,
Don